6 min read
Most dealership website conversion problems aren't visible in a single report or traceable to one obvious mistake. They live in the small frictions that accumulate across the shopper's journey — each one minor, but compounding into a site that...
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2 min read
Rick Wainschel, VP Data Science & Analytics: March 25, 2026
After hitting a 20-month high, the gap between vehicles that sell and those that sit is widening—precision is how you close it. At the start of this...
3 min read
Jason Rosen, Director of Digital Advertising: March 20, 2026
Dealership digital marketing in 2026 isn’t about how many channels you run or how active your campaigns look. It’s about whether your marketing...
4 min read
Dennis Wichterman, VP Sales: March 20, 2026
Auto dealerships have more data than ever before. Pricing reports, inventory dashboards, marketing analytics, attribution tools, market analysis, and...
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1 min read
Rick Wainschel, VP Data Science & Analytics: March 19, 2026
At the start of the year, Catalyst IQ predicted a tighter 2026 automotive market. Ten weeks in, the forecast is holding true, and it helps explain...
3 min read
Rick Wainschel, VP Data Science & Analytics: March 13, 2026
If you’re looking at your lot and thinking, “This used to be easier,” you’re not alone. A lot of dealers are seeing the same pattern: inventory sits...
3 min read
Rick Wainschel, VP Data Science & Analytics: February 25, 2026
Pricing trends are widening by country of origin. At retail, those gaps are starting to matter. For decades, German and Japanese automakers have...
3 min read
Amanda Vitale, Digital Marketing Manager: February 24, 2026
Not long ago, dealership visibility followed a pretty predictable formula. You optimized your website for a handful of high‑intent keywords, invested...
4 min read
Calvin Mesman, VP Solutions: February 10, 2026
Historically, the gold-standard for measuring dealership marketing performance has been lead volume. These metrics are easy to measure, simple to...
2 min read
Rick Wainschel, VP Data Science & Analytics: January 22, 2026
The automotive market didn’t surge in 2025, and it didn’t stall. It shifted. Quietly but profoundly. Rising payment sensitivity reshaped buying...
