Adpulp https://www.adpulp.com/ Advertising News and Know-How Thu, 02 Apr 2026 20:35:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://www.adpulp.com/wp-content/uploads/2020/09/cropped-adpulp-logo-reddark-grey-32x32.png Adpulp https://www.adpulp.com/ 32 32 29582147 A Fundamental Truth, Powerfully Conveyed: No Blue, No Green https://www.adpulp.com/a-fundamental-truth-powerfully-conveyed-no-blue-no-green/ Thu, 02 Apr 2026 20:35:30 +0000 https://www.adpulp.com/?p=40692 São Paulo – Droga5 São Paulo introduced the second phase of “Lifeless Flag”, a campaign created for SOS Oceano, a coalition of NGOs advocating for the expansion of marine protected areas. The first phase of the campaign, launched at Rio Ocean Week in October 2025, removed the blue and green from the Brazilian flag to demonstrate […]

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]]> 40692 How Are You Currently Factoring for AI Shopping Assistants? https://www.adpulp.com/how-are-you-currently-factoring-for-ai-shopping-assistants/ Mon, 23 Mar 2026 16:30:43 +0000 https://www.adpulp.com/?p=40678 Finding the best deals on the top products, services, and experiences can become an exhausting exercise. The web is full of options, with endless data about each choice available to today’s shopper. Perhaps this is why people are increasingly turning to AI shopping assistants for help. As of late 2025, approximately 250 million customers had […]

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]]> 40678 Burger King Wants to Reclaim the Flame and Make You the New King https://www.adpulp.com/burger-king-wants-to-reclaim-the-flame-and-make-you-the-new-king/ Tue, 17 Mar 2026 16:20:39 +0000 https://www.adpulp.com/?p=40664 Burger King is taking a page from Domino’s 2009 playbook and reinvigorating the brand by focusing on improving its food, customer service, and overall restaurant experience. To highlight the changes underway, Burger King premiered its brand reset commercial, which introduces the new brand platform, “There’s a New King, and it’s You,” during the Oscars on Sunday night. […]

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]]> 40664 AI Permeates the Adver’ Bowl https://www.adpulp.com/ai-permeates-the-adver-bowl/ Sun, 01 Mar 2026 19:29:56 +0000 https://www.adpulp.com/?p=40646 Like it or not, artificial intelligence can’t be avoided. It’s in the news each and every day, and on the tongues of students, professors, influencers, and office workers. When I visit LinkedIn, I am flooded with full-throated enthusiasm for AI. Even the Super Bowl has been taken over by AI. Did you know that 23% […]

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]]> 40646 Instacart Entertained Its Way to The Top (of Minds) https://www.adpulp.com/instacart-entertained-its-way-to-the-top-of-minds/ Fri, 20 Feb 2026 17:57:59 +0000 https://www.adpulp.com/?p=40629 Super Bowl Sunday came and went. What about all the ads? Are these high dollar productions that cost a mint to run now lost in time and soon to be forgotten? Or will they endure in the minds of fans for months and possibly years to come? For me, one Super Bowl spot stood out […]

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]]> 40629 The Getty Is “ALL FOR ART” https://www.adpulp.com/the-getty-is-all-for-art/ Wed, 18 Feb 2026 17:16:35 +0000 https://www.adpulp.com/?p=40633 LOS ANGELES — The J. Paul Getty Trust introduced a new brand identity that captures the breadth and complexity of its work and defines and symbolizes what makes it unlike any other arts institution in the world. “This new design reflects Getty’s personality and where we are headed,” said Katherine E. Fleming, president and CEO […]

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]]> 40633 Rocket and Redfin Want to Turn Strangers Into Neighbors https://www.adpulp.com/rocket-and-redfin-want-to-turn-strangers-into-neighbors/ Wed, 11 Feb 2026 17:23:43 +0000 https://www.adpulp.com/?p=40619 DETROIT — Rocket and Redfin’s Super Bowl ad, “America Needs Neighbors Like You,” is a rallying cry for American neighborhoods focused on the enduring power of being a good neighbor. Set to Lady Gaga’s reimagined version of Fred Rogers’ iconic theme song “Won’t You Be My Neighbor?,” the ad follows two teenage girls from different backgrounds […]

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]]> 40619 Doner and Colle McCoy Merge to Form DonerColle Partners https://www.adpulp.com/doner-and-colle-mccoy-merge-to-form-donercolle-partners/ Tue, 10 Feb 2026 23:28:53 +0000 https://www.adpulp.com/?p=40609 DETROIT — Stagwell agencies Doner and Colle McVoy have joined forces to form DonerColle Partners, a new entity created to serve the brands that move America. As the Midwest emerges as the demographic and cultural center of today’s consumer landscape, DonerColle Partners is strategically positioned to help brands connect where it matters most. Unifying operations […]

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]]> 40609 2025 Epica Awards Grand Prix Winners Announced https://www.adpulp.com/2025-epica-awards-grand-prix-winners-announced/ Fri, 19 Dec 2025 19:25:29 +0000 https://www.adpulp.com/?p=40594 European agencies and brands dominated the Epica Awards this year. In fact, there’s not a single North American, South American, Australian, African, or Asian winner among the eight Grand Prix designees. The jury decided to award two Grand Prix in a pair of closely-fought categories (Film and Responsibility). In Film, which continues to shine in […]

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]]> 40594 Sandisk Offers Content Creators the “Space to Hold More” https://www.adpulp.com/sandisk-offers-content-creators-the-space-to-hold-more/ Tue, 02 Dec 2025 18:19:56 +0000 https://www.adpulp.com/?p=40560 Content creators require copious space for all the data they produce. More space than their devices can handle. That’s why they turn to flash drives and other external storage products from companies like Sandisk. To promote these products, Sandisk teamed up with Austin-based CALLEN. The result is a new ad campaign that speaks directly to […]

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