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	<title>AdPushup Blog</title>
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	<description>A/B Testing, Monetization &#38; Ad Optimization</description>
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	<title>AdPushup Blog</title>
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	<item>
		<title>What Is a Supply Side Platform? The Publisher Advantage to Better Fill and Better Bids</title>
		<link>https://www.adpushup.com/blog/what-is-supply-side-platform/</link>
		
		<dc:creator><![CDATA[Harleen Kaur]]></dc:creator>
		<pubDate>Mon, 08 Dec 2025 12:25:00 +0000</pubDate>
				<category><![CDATA[Ad Tech & Ad Ops]]></category>
		<category><![CDATA[advertising ssp]]></category>
		<category><![CDATA[ssp in advertising]]></category>
		<category><![CDATA[supply side platform]]></category>
		<category><![CDATA[supply side platforms]]></category>
		<category><![CDATA[supply-side platform]]></category>
		<guid isPermaLink="false">http://www.www.adpushup.com/blog/?p=10117</guid>

					<description><![CDATA[True ad revenue growth comes from a combination of strong demand partners, effective ad formats, and the right technology that can automatically manage, sell and optimize your ad space and maximise your revenue. And that technology is an SSP (Supply Side Platform). With over 90% of digital ad spend flowing through programmatic channels, success depends [...]]]></description>
		
		
		
			</item>
		<item>
		<title>Mobile Native Advertising Explained: Types, Benefits &#038; Latest Trends</title>
		<link>https://www.adpushup.com/blog/mobile-native-advertising/</link>
					<comments>https://www.adpushup.com/blog/mobile-native-advertising/#respond</comments>
		
		<dc:creator><![CDATA[Aishwarya Pillai]]></dc:creator>
		<pubDate>Wed, 03 Dec 2025 11:52:06 +0000</pubDate>
				<category><![CDATA[Ad Tech & Ad Ops]]></category>
		<category><![CDATA[Native Advertising]]></category>
		<category><![CDATA[mobile native ads]]></category>
		<category><![CDATA[mobile native advertising]]></category>
		<category><![CDATA[native mobile ads]]></category>
		<category><![CDATA[native mobile advertising]]></category>
		<guid isPermaLink="false">https://www.adpushup.com/blog/?p=34711</guid>

					<description><![CDATA[Users scroll past display ads, but they slow down for native ads. And numbers support this statement. Native mobile ads are known to deliver 20%–60% higher engagement and up to 8.8× higher CTR than traditional display ads, according to Business of Apps. With the global native ad market projected to reach $346.9B by 2033, the [...]]]></description>
		
					<wfw:commentRss>https://www.adpushup.com/blog/mobile-native-advertising/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>10 Native Ads Examples that Turned Clicks into Conversions (2026 Updated)</title>
		<link>https://www.adpushup.com/blog/native-advertising-examples/</link>
		
		<dc:creator><![CDATA[Harleen Kaur]]></dc:creator>
		<pubDate>Sat, 29 Nov 2025 18:31:00 +0000</pubDate>
				<category><![CDATA[Native Advertising]]></category>
		<category><![CDATA[examples of native advertising]]></category>
		<category><![CDATA[guides]]></category>
		<category><![CDATA[native ads for publishers]]></category>
		<category><![CDATA[trends of native ads]]></category>
		<category><![CDATA[what is native advertising]]></category>
		<guid isPermaLink="false">http://www.www.adpushup.com/blog/?p=4776</guid>

					<description><![CDATA[Native advertising works best when it disappears into the experience, yet still delivers a clear commercial outcome. But not all native formats achieve that balance.&#160; Some feel intrusive. Some look like display ads in disguise. And a few are so well executed that readers engage with them as naturally as they do with editorial content. [...]]]></description>
		
		
		
			</item>
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		<title>Bidstream Bloat is Costing You Money &#124; Here’s How Traffic Shaping Solves It</title>
		<link>https://www.adpushup.com/blog/traffic-shaping/</link>
					<comments>https://www.adpushup.com/blog/traffic-shaping/#respond</comments>
		
		<dc:creator><![CDATA[Harleen Kaur]]></dc:creator>
		<pubDate>Tue, 25 Nov 2025 16:13:43 +0000</pubDate>
				<category><![CDATA[Ad Tech & Ad Ops]]></category>
		<guid isPermaLink="false">https://www.adpushup.com/blog/?p=34672</guid>

					<description><![CDATA[The publishers shaping their traffic are earning more from the same impressions. Are you? In programmatic advertising, more bid requests don’t always mean more revenue; they just create congestion. The bidstream carries requests from SSPs to DSPs during a real-time bidding auction, but a single impression can trigger many unnecessary requests, leading to bidstream bloat.This [...]]]></description>
		
					<wfw:commentRss>https://www.adpushup.com/blog/traffic-shaping/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
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		<title>3 New Ad Metrics Publishers Must Track in 2026 (Beyond Fill Rate)</title>
		<link>https://www.adpushup.com/blog/ad-metrics/</link>
					<comments>https://www.adpushup.com/blog/ad-metrics/#respond</comments>
		
		<dc:creator><![CDATA[Harleen Kaur]]></dc:creator>
		<pubDate>Fri, 21 Nov 2025 06:19:15 +0000</pubDate>
				<category><![CDATA[Ad Tech & Ad Ops]]></category>
		<category><![CDATA[AdPushup]]></category>
		<category><![CDATA[Viewability]]></category>
		<guid isPermaLink="false">https://www.adpushup.com/blog/?p=34647</guid>

					<description><![CDATA[Are you serving hundreds of ads across your site but still seeing underwhelming revenue? If yes, you’re likely relying on fill rate only. Fill rate only tells you how many ad requests were served, not whether those ads were viewed, engaged with, or valuable. Publishers earning the highest revenue aren’t the ones with optimal fill [...]]]></description>
		
					<wfw:commentRss>https://www.adpushup.com/blog/ad-metrics/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>11 Advanced Ad Revenue Optimization Strategies for Publishers</title>
		<link>https://www.adpushup.com/blog/advanced-ad-revenue-optimization-strategies/</link>
					<comments>https://www.adpushup.com/blog/advanced-ad-revenue-optimization-strategies/#respond</comments>
		
		<dc:creator><![CDATA[Aishwarya Pillai]]></dc:creator>
		<pubDate>Wed, 19 Nov 2025 12:57:13 +0000</pubDate>
				<category><![CDATA[Ad Tech & Ad Ops]]></category>
		<category><![CDATA[Revenue Optimization]]></category>
		<category><![CDATA[ad revenue optimization]]></category>
		<category><![CDATA[Advanced Ad Revenue Optimization Strategies]]></category>
		<guid isPermaLink="false">https://www.adpushup.com/blog/?p=34628</guid>

					<description><![CDATA[You have scoured every available playbook on ad revenue optimization strategies for publishers available over the internet and implemented every possible move. But still, the ad revenue flow is not in your favor. To approach the granular aspects of ad revenue, you need to go beyond the ad and website basics and shift your focus [...]]]></description>
		
					<wfw:commentRss>https://www.adpushup.com/blog/advanced-ad-revenue-optimization-strategies/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>How HTML5 Gaming Websites Can Earn More Without AdSense?</title>
		<link>https://www.adpushup.com/blog/html5-game-ads/</link>
					<comments>https://www.adpushup.com/blog/html5-game-ads/#respond</comments>
		
		<dc:creator><![CDATA[Harleen Kaur]]></dc:creator>
		<pubDate>Thu, 13 Nov 2025 13:11:56 +0000</pubDate>
				<category><![CDATA[App Monetization]]></category>
		<category><![CDATA[explainers]]></category>
		<category><![CDATA[google adsense]]></category>
		<category><![CDATA[programmatic advertising]]></category>
		<guid isPermaLink="false">https://www.adpushup.com/blog/?p=34607</guid>

					<description><![CDATA[TL;DR AdSense wasn&#8217;t built for HTML5 games, it lacks gaming-native formats (rewarded video, interstitials, skins) and struggles with global fill rates. The key insight: Stop chasing high eCPMs and start optimizing for Session RPM. A $5 eCPM with 60% fill = $1 Session RPM, but a $4.50 eCPM with 85% fill = $1.70 Session RPM.The [...]]]></description>
		
					<wfw:commentRss>https://www.adpushup.com/blog/html5-game-ads/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Amazon Joins Prebid: What It Really Means for Header Bidding and Publishers?</title>
		<link>https://www.adpushup.com/blog/amazons-prebid-adapter/</link>
					<comments>https://www.adpushup.com/blog/amazons-prebid-adapter/#respond</comments>
		
		<dc:creator><![CDATA[Aishwarya Pillai]]></dc:creator>
		<pubDate>Wed, 12 Nov 2025 14:15:24 +0000</pubDate>
				<category><![CDATA[Programmatic]]></category>
		<category><![CDATA[Amazon&#039;s Prebid Adapter]]></category>
		<guid isPermaLink="false">https://www.adpushup.com/blog/?p=34596</guid>

					<description><![CDATA[A concept long viewed as contentious, Amazon entering the open-source header bidding ecosystem, has now reached mainstream adoption. Once met with skepticism, the notion of Amazon collaborating through Prebid was often dismissed as impractical for large-scale publishers due to concerns about control and market consolidation. Today, that paradigm has shifted. Amazon’s integration with Prebid is [...]]]></description>
		
					<wfw:commentRss>https://www.adpushup.com/blog/amazons-prebid-adapter/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Attention Metrics vs Traffic: Which is the most valuable Adtech Currency in Q4?</title>
		<link>https://www.adpushup.com/blog/attention-metrics/</link>
					<comments>https://www.adpushup.com/blog/attention-metrics/#respond</comments>
		
		<dc:creator><![CDATA[Harleen Kaur]]></dc:creator>
		<pubDate>Fri, 07 Nov 2025 06:35:08 +0000</pubDate>
				<category><![CDATA[Ad Tech & Ad Ops]]></category>
		<category><![CDATA[Adtech]]></category>
		<category><![CDATA[adtech trends]]></category>
		<category><![CDATA[programmatic advertising]]></category>
		<guid isPermaLink="false">https://www.adpushup.com/blog/?p=34555</guid>

					<description><![CDATA[In advertising, visibility has never been the problem; attention has. For years, the industry chased impressions, believing visibility equaled impact. It doesn’t. An impression only shows that an ad appeared on a screen; it says nothing about whether the user actually&#160;noticed&#160;it. Attention metrics don’t reward the exposure, they reward focus. They quantify what truly matters: [...]]]></description>
		
					<wfw:commentRss>https://www.adpushup.com/blog/attention-metrics/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>12 Must-Know Programmatic Advertising Trends That Will Shape 2026</title>
		<link>https://www.adpushup.com/blog/programmatic-advertising-trends/</link>
					<comments>https://www.adpushup.com/blog/programmatic-advertising-trends/#comments</comments>
		
		<dc:creator><![CDATA[Aishwarya Pillai]]></dc:creator>
		<pubDate>Thu, 06 Nov 2025 14:01:00 +0000</pubDate>
				<category><![CDATA[Programmatic]]></category>
		<category><![CDATA[Advertising trends]]></category>
		<category><![CDATA[programmatic advertising]]></category>
		<category><![CDATA[programmatic advertising trends]]></category>
		<guid isPermaLink="false">http://www.www.adpushup.com/blog/?p=2598</guid>

					<description><![CDATA[As we are just a few months away from 2026, several trends in programmatic advertising have changed, and publishers should keep a close eye on multiple programmatic advertising trends to maintain a competitive edge. And no, we won’t cover DOOH, contextual targeting, CTV, or even video ads — that’s very 2025. You already know it [...]]]></description>
		
					<wfw:commentRss>https://www.adpushup.com/blog/programmatic-advertising-trends/feed/</wfw:commentRss>
			<slash:comments>1</slash:comments>
		
		
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