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		<title>Good on Adrants</title>
		<link>http://www.adrants.com/</link>
		<description>Marketing and Advertising News With Attitude by Steve Hall and Angela Natividad</description>
		<dc:language>en-us</dc:language>
		<dc:creator />
		<dc:date>2011-08-03T10:01:12-05:00</dc:date>
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							<rdf:li rdf:resource="http://www.adrants.com/2011/08/cravendale-discovers-who-first-milked.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2011/06/because-when-last-did-an-american.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2011/06/aldi-tea-will-float-hubbys-boat-even.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2011/06/diesel-takes-likes-off-the-net-and.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2011/06/the-one-app-that-could-change-the-world.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2011/06/ken-leaves-barbie-over-compulsive.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2011/06/nikes-chosen-may-choose-you-for-an.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2011/06/global-chaos-gunmetal-violence-power.php" />
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			<item rdf:about="http://www.adrants.com/2011/08/cravendale-discovers-who-first-milked.php">
			<title>Cravendale Discovers Who First Milked Cows</title>
			<link>http://feedproxy.google.com/~r/adrants/adrank/good/~3/YwpgIafaPBI/cravendale-discovers-who-first-milked.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/cravendale_milk_me.jpg"><img alt="cravendale_milk_me.jpg" src="http://www.adrants.com/images/cravendale_milk_me-thumb.jpg" width="150" height="84" /></a></div>

A new epic/mystical commercial from Wieden + Kennedy London asks the question, "Wonder who first thought to milk a cow?"]]></description>
			<dc:subject>Good</dc:subject>
			<dc:date>2011-08-03T10:01:12-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2011/08/cravendale-discovers-who-first-milked.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2011/06/because-when-last-did-an-american.php">
			<title>Because When Last Did an American Apparel Ad Make You Want Kids?</title>
			<link>http://feedproxy.google.com/~r/adrants/adrank/good/~3/jUIqUHLcdyQ/because-when-last-did-an-american.php</link>
			<description><![CDATA[<div class="imageleft"><img alt="american-apparel-kids.png" src="http://www.adrants.com/images/american-apparel-kids.png" width="150" height="171" /></div>

...that's right, we said "want kids," not "<a href="http://www.adrants.com/2008/01/american-apparel-ass-begs-to-be-tapped.php">screw maniacally</a>" (which can sometimes lead to kids, but kids this awesome? Less likely.)]]></description>
			<dc:subject>Brands</dc:subject>
			<dc:date>2011-06-10T08:57:39-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2011/06/because-when-last-did-an-american.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2011/06/aldi-tea-will-float-hubbys-boat-even.php">
			<title>Aldi Tea Will Float Hubby's Boat, Even If You Get Your Happy Elsewhere</title>
			<link>http://feedproxy.google.com/~r/adrants/adrank/good/~3/AHFrAt3acW4/aldi-tea-will-float-hubbys-boat-even.php</link>
			<description><![CDATA[<div class="imageleft"><img alt="aldi-tea-ad.png" src="http://www.adrants.com/images/aldi-tea-ad.png" width="150" height="186" /></div>

We like to make cracks <a href="http://www.adrants.com/2011/06/ing-directs-fables-probably-wont.php">about English humor</a>, but to be truthful we love it. There's stuff that passes in the UK that just never could here, especially when it comes to advertising.]]></description>
			<dc:subject>Good</dc:subject>
			<dc:date>2011-06-09T12:53:41-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2011/06/aldi-tea-will-float-hubbys-boat-even.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2011/06/diesel-takes-likes-off-the-net-and.php">
			<title>Diesel Takes 'Likes' Off the 'Net and Onto Jeans</title>
			<link>http://feedproxy.google.com/~r/adrants/adrank/good/~3/9etr-ZjIS5k/diesel-takes-likes-off-the-net-and.php</link>
			<description><![CDATA[<div class="imageleft"><img alt="diesel-qr-like-campaign.png" src="http://www.adrants.com/images/diesel-qr-like-campaign.png" width="150" height="128" /></div>

Here's an idea with interesting potential. For Diesel, European comms firm <a href="http://group.fullsix.com/">Fullsix</a> had a baby burp of an <a href='http://www.digitalbuzzblog.com/diesels-real-life-likes-via-qr-codes/">epiphany</a>:]]></description>
			<dc:subject>Mobile/Wireless</dc:subject>
			<dc:date>2011-06-09T12:39:29-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2011/06/diesel-takes-likes-off-the-net-and.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2011/06/the-one-app-that-could-change-the-world.php">
			<title>The ONE App That Could Change The World</title>
			<link>http://feedproxy.google.com/~r/adrants/adrank/good/~3/xX_YFvpDD_w/the-one-app-that-could-change-the-world.php</link>
			<description><![CDATA[<div class="imageleft"><img alt="one-org-app.png" src="http://www.adrants.com/images/one-org-app.png" width="150" height="209" /></div>

That's the dream, anyway. ONE.org has launched a free app that enables you to mobilise in an instant to fight disease and extreme poverty.]]></description>
			<dc:subject>Cause</dc:subject>
			<dc:date>2011-06-09T11:42:50-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2011/06/the-one-app-that-could-change-the-world.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2011/06/ken-leaves-barbie-over-compulsive.php">
			<title>Ken Leaves Barbie Over Compulsive Deforestation</title>
			<link>http://feedproxy.google.com/~r/adrants/adrank/good/~3/Yjc1fhbx65o/ken-leaves-barbie-over-compulsive.php</link>
			<description><![CDATA[<div class="imageleft"><img alt="ken-deforestation-greenpeace.png" src="http://www.adrants.com/images/ken-deforestation-greenpeace.png" width="150" height="204" /></div>

Remember Greenpeace's zealous campaign to get KitKat parent Nestlé to stop killing orangutans? New year, new take on the mission.]]></description>
			<dc:subject>Video</dc:subject>
			<dc:date>2011-06-08T09:22:36-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2011/06/ken-leaves-barbie-over-compulsive.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2011/06/nikes-chosen-may-choose-you-for-an.php">
			<title>Nike's 'Chosen' May Choose You for an X-Games Kinda Life</title>
			<link>http://feedproxy.google.com/~r/adrants/adrank/good/~3/KjgRiS-v37w/nikes-chosen-may-choose-you-for-an.php</link>
			<description><![CDATA[<div class="imageleft"><img alt="nike-showtime.png" src="http://www.adrants.com/images/nike-showtime.png" width="150" height="202" /></div>

Nike's ads are epic so often it's almost banal. But this latest, "Chosen," is an anthem like no other. ]]></description>
			<dc:subject>Online</dc:subject>
			<dc:date>2011-06-06T12:27:35-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2011/06/nikes-chosen-may-choose-you-for-an.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2011/06/global-chaos-gunmetal-violence-power.php">
			<title>Global Chaos, Gunmetal Violence, Power Ballads Collide in Call of Duty: Modern Warfare 3</title>
			<link>http://feedproxy.google.com/~r/adrants/adrank/good/~3/K-_dKPEUd1c/global-chaos-gunmetal-violence-power.php</link>
			<description><![CDATA[<div class="imageleft"><img alt="cod-modernwarfare3.png" src="http://www.adrants.com/images/cod-modernwarfare3.png" width="150" height="200" /></div>

For <em>Call of Duty: Modern Warfare 3</em>, TBWA\Chiat\Day Los Angeles and The Ant Farm produced four geo-specific teasers that reflect locations in the game, aired in their respective real-world counterparts.]]></description>
			<dc:subject>Online</dc:subject>
			<dc:date>2011-06-06T11:49:33-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2011/06/global-chaos-gunmetal-violence-power.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2011/03/laundered-and-orphaned-sock-society.php">
			<title>Laundered and Orphaned Sock Society Solves Lost Sock Mystery</title>
			<link>http://feedproxy.google.com/~r/adrants/adrank/good/~3/DMNWYCe-lbo/laundered-and-orphaned-sock-society.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/l_o_s_s_ge.jpg"><img alt="l_o_s_s_ge.jpg" src="http://www.adrants.com/images/l_o_s_s_ge-thumb.jpg" width="150" height="83" /></a></div>

As a follow up to its clever debut video, LBi has launched its second Sock Loss video for GE. ]]></description>
			<dc:subject>Strange</dc:subject>
			<dc:date>2011-03-23T11:05:27-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2011/03/laundered-and-orphaned-sock-society.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2011/01/if-you-eat-snickers-peanut-butter.php">
			<title>If You Eat Snickers Peanut Butter Squared A Shark Will Eat You</title>
			<link>http://feedproxy.google.com/~r/adrants/adrank/good/~3/YAJEnQdLSro/if-you-eat-snickers-peanut-butter.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/snickers_peanut_butter_sharks.jpg"><img alt="snickers_peanut_butter_sharks.jpg" src="http://www.adrants.com/images/snickers_peanut_butter_sharks-thumb.jpg" width="150" height="83" /></a></div>

When it comes to selling candy bars, the first thing that comes to mind isn't necessarily a focus group populated by sharks who've just sampled some human cuisine and are commenting upon which human tasted better and why.]]></description>
			<dc:subject>Strange</dc:subject>
			<dc:date>2011-01-14T11:13:23-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2011/01/if-you-eat-snickers-peanut-butter.php</feedburner:origLink></item>
	
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