http://www.adrants.com/ Marketing, Advertising and Social Media News With Attitude by Steve Hall en-us 2015-02-05T12:00:09-05:00 http://www.adrants.com/2015/02/vibrator-brand-wants-people-to-take.php Let's just get right into it and start with this:]]> Racy 2015-02-05T12:00:09-05:00 http://www.adrants.com/2014/11/the-execution-of-this-yamaha-r1-ad.php We suppose an apology is in order for what we are about to say. Why? Well, because despite the fact we have gleefully skewered bad advertising since 2001, we also realize that there are actual, caring human being involved in the creation of good and bad advertising.]]> Worst 2014-11-13T10:28:28-05:00 http://www.adrants.com/2014/10/this-dewars-live-true-profile-with.php If you're a marketer and you're going to do a thing where you highlight an artist or a musician or an actor in a way that supposed to come off as natural and unstaged then for God's sake, don't make it look painfully unnatural and completely staged like this work Dewar's did with San Francisco mural artist Zio Ziegler for it's Live True campaign.]]> Worst 2014-10-31T13:01:37-05:00 http://www.adrants.com/2014/03/job-networks-malaysian-airlines.php This one will go down as one of the worst examples of newsjacking since newsjacking was invented. ]]> Worst 2014-03-20T17:31:57-05:00 http://www.adrants.com/2013/12/two-huge-mistakes-to-avoid-when-creating.php We've watched this video three times and still don't know what we're being sold. We're not quite sure what it is but something must be distracting us from the video's main message.]]> Worst 2013-12-09T13:03:04-05:00 http://www.adrants.com/2013/10/the-dumbest-car-cover-ad-you-will-ever.php Yes, it's dumb. But somehow it almost manages to be funny. In the style of the late night infomercial, this EmpireCovers ad pulls out all the cheesy stops. Cheesy dialog. Cheesy sound effects. Cheesy lighting. Cheesy acting. ]]> Worst 2013-10-21T13:52:13-05:00 http://www.adrants.com/2013/10/30yearold-men-play-stupid-high-school.php It's a forgone conclusion that men are idiots, right? Think of it this way. If an alien ship were to orbit the planet and take a look at the plethora of beer commercials floating around the interwebs, they could only come to one conclusion. Men, when consuming -- or even just thinking about consuming -- beer, are blithering buffoons who have no socially redeeming qualities.]]> Worst 2013-10-09T11:03:56-05:00 http://www.adrants.com/2013/09/coke-apologizes-for-you-retard-bottle.php Coca-Cola is in a bit of hot water over a bilingual promotion in Canada which resulted in "You Retard" being printed on Vitaminwater bottle caps. ]]> Worst 2013-09-20T12:26:22-05:00 http://www.adrants.com/2013/09/kenneth-cole-doesnt-want-our-marketing.php It's clear Kenneth Cole doesn't give a crap about what pundits, the media or his customers think about his attempts to leverage major news events to his brand's advantage. ]]> Brands 2013-09-05T16:55:53-05:00 http://www.adrants.com/2013/09/son-buys-promoted-tweet-to-complain.php This, quite possibly, might be a first.]]> Social 2013-09-03T14:29:31-05:00