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	<channel rdf:about="http://www.adrants.com/medium/desktop/">
		<title>Desktop on Adrants</title>
		<link>http://www.adrants.com/</link>
		<description>Marketing, Advertising and Social Media News With Attitude by Steve Hall</description>
		<dc:language>en-us</dc:language>
		<dc:creator></dc:creator>
		<dc:date>2009-09-03T11:50:00-05:00</dc:date>
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							<rdf:li rdf:resource="http://www.adrants.com/2009/09/its-a-microsite-its-a-facebook-app.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2009/05/facebook-causes-adultery-sprint-saves.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2009/04/because-advertising-never-happens-in.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2009/01/crayons-attack-500-computer-monitors-at.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2007/11/yahoo-to-serve-ads-in-adobe-pdf.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2006/10/1click-answers-bubbles-up-info-ads.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2006/07/journalist-still-loves-desktop-billboard.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2006/06/desktop-billboard-company-thinks-people.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2006/06/pepsi-mydadada-designers-make-site-too.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2006/06/sasquatch-found-in-beef-jerky-promotion.php" />
			
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			<item rdf:about="http://www.adrants.com/2009/09/its-a-microsite-its-a-facebook-app.php">
			<title>It&apos;s a Microsite. It&apos;s a Facebook App. It&apos;s Both!</title>
			<link>http://www.adrants.com/2009/09/its-a-microsite-its-a-facebook-app.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/HEAD-TENNIS.png"><img alt="HEAD-TENNIS.png" src="http://www.adrants.com/images/HEAD-TENNIS-thumb.png" width="150" height="112" /></a></div>

Help Andy Murray hit the ball at <a href="http://radicalmessenger.head.com/">Radical Messenger</a>. After you sign it first and send it to a friend of course. I think we need a name for the hybrid Facebook-microsite app thing. ]]></description>
			<dc:subject>Desktop</dc:subject>
			<dc:date>2009-09-03T11:50:00-05:00</dc:date>
		</item>
			<item rdf:about="http://www.adrants.com/2009/05/facebook-causes-adultery-sprint-saves.php">
			<title>Facebook Causes Adultery, Sprint Saves Screens, Gout Gets Week</title>
			<link>http://www.adrants.com/2009/05/facebook-causes-adultery-sprint-saves.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/facebook_adultery.jpg"><img alt="facebook_adultery.jpg" src="http://www.adrants.com/images/facebook_adultery-thumb.jpg" width="150" height="111" /></a></div>

In Indonesia, Facebook leads to adultery.]]></description>
			<dc:subject>Social</dc:subject>
			<dc:date>2009-05-29T12:47:39-05:00</dc:date>
		</item>
			<item rdf:about="http://www.adrants.com/2009/04/because-advertising-never-happens-in.php">
			<title>Because Advertising Never Happens In Kansas.</title>
			<link>http://www.adrants.com/2009/04/because-advertising-never-happens-in.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/lbbsg.png"><img alt="lbbsg.png" src="http://www.adrants.com/images/lbbsg-thumb.png" width="150" height="84" /></a></div>
As tipster Zeke suggested, asking ad people if they know cool strikes me as a good hook. I agree. So what's the problem I have with Little Black Book, a city and resources guide for creative folk?]]></description>
			<dc:subject></dc:subject>
			<dc:date>2009-04-23T17:56:00-05:00</dc:date>
		</item>
			<item rdf:about="http://www.adrants.com/2009/01/crayons-attack-500-computer-monitors-at.php">
			<title>Crayons Attack 500 Computer Monitors at BBDO</title>
			<link>http://www.adrants.com/2009/01/crayons-attack-500-computer-monitors-at.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/kids_day_computer.jpg"><img alt="kids_day_computer.jpg" src="http://www.adrants.com/images/kids_day_computer-thumb.jpg" width="150" height="88" /></a></div>

If you arrived at work in the morning to find your computer monitor scribbled all over with crayon would you:]]></description>
			<dc:subject>Agencies</dc:subject>
			<dc:date>2009-01-21T12:40:14-05:00</dc:date>
		</item>
			<item rdf:about="http://www.adrants.com/2007/11/yahoo-to-serve-ads-in-adobe-pdf.php">
			<title>Yahoo to Serve Ads in Adobe PDF Documents</title>
			<link>http://www.adrants.com/2007/11/yahoo-to-serve-ads-in-adobe-pdf.php</link>
			<description> Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every...</description>
			<dc:subject>Desktop</dc:subject>
			<dc:date>2007-11-29T11:01:02-05:00</dc:date>
		</item>
			<item rdf:about="http://www.adrants.com/2006/10/1click-answers-bubbles-up-info-ads.php">
			<title>1-Click Answers Bubbles Up Info, Ads</title>
			<link>http://www.adrants.com/2006/10/1click-answers-bubbles-up-info-ads.php</link>
			<description> We are no fans of in-text advertising from the likes of IntelliTXT and others but this new offering from Microsoft and Answers.com, 1-Click Answers, is user initiated and offers more than just advertising. With 1-Click Answers, which is a...</description>
			<dc:subject>Online</dc:subject>
			<dc:date>2006-10-19T09:16:42-05:00</dc:date>
		</item>
			<item rdf:about="http://www.adrants.com/2006/07/journalist-still-loves-desktop-billboard.php">
			<title>Journalist Still Loves Desktop Billboard Company</title>
			<link>http://www.adrants.com/2006/07/journalist-still-loves-desktop-billboard.php</link>
			<description> Tessa Wegert is at it again trying to convince us that people want to see ads on their desktops and that AdDiem&apos;s Digital Billboard, a company she wrote about last week that serves content and ads to a person&apos;s...</description>
			<dc:subject>Bad</dc:subject>
			<dc:date>2006-07-06T12:14:20-05:00</dc:date>
		</item>
			<item rdf:about="http://www.adrants.com/2006/06/desktop-billboard-company-thinks-people.php">
			<title>Desktop Billboard Company Thinks People Want to See Ads</title>
			<link>http://www.adrants.com/2006/06/desktop-billboard-company-thinks-people.php</link>
			<description> OK, aside from the fact it&apos;s Pointcast all over again, why in the word would any sane human download a piece of software that seems, apparently, only to deliver billboard ads to your desktop? We&apos;re have a group head...</description>
			<dc:subject>Bad</dc:subject>
			<dc:date>2006-06-29T13:32:09-05:00</dc:date>
		</item>
			<item rdf:about="http://www.adrants.com/2006/06/pepsi-mydadada-designers-make-site-too.php">
			<title>Pepsi MyDaDaDa Designers Make Site Too Fat For Most</title>
			<link>http://www.adrants.com/2006/06/pepsi-mydadada-designers-make-site-too.php</link>
			<description> You know, all you designers really ought to be testing your Flashtastic creations on a &quot;normal&quot; computer with the cache turned off. After all, most people who will visit your site won&apos;t have reloaded the thing a million times...</description>
			<dc:subject>Bad</dc:subject>
			<dc:date>2006-06-14T10:57:18-05:00</dc:date>
		</item>
			<item rdf:about="http://www.adrants.com/2006/06/sasquatch-found-in-beef-jerky-promotion.php">
			<title>Sasquatch Found In Beef Jerky Promotion</title>
			<link>http://www.adrants.com/2006/06/sasquatch-found-in-beef-jerky-promotion.php</link>
			<description> That Sasquatch just won&apos;t die. This time, he&apos;s alive and well for a Jack Link&apos;s Beef Jerky campaign that involves four TV spots, and online site and...please tell us this is going to stop soon...a MySpace profile....</description>
			<dc:subject>Good</dc:subject>
			<dc:date>2006-06-12T14:04:34-05:00</dc:date>
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