http://www.adrants.com/ Marketing and Advertising News With Attitude by Steve Hall en-us 2007-11-29T11:01:02-05:00 http://feeds.feedburner.com/~r/adrants/medium/desktop/~3/213866394/yahoo-to-serve-ads-in-adobe-pdf.php Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every... Desktop 2007-11-29T11:01:02-05:00 http://www.adrants.com/2007/11/yahoo-to-serve-ads-in-adobe-pdf.php http://feeds.feedburner.com/~r/adrants/medium/desktop/~3/40543152/1click-answers-bubbles-up-info-ads.php We are no fans of in-text advertising from the likes of IntelliTXT and others but this new offering from Microsoft and Answers.com, 1-Click Answers, is user initiated and offers more than just advertising. With 1-Click Answers, which is a... Online 2006-10-19T09:16:42-05:00 http://www.adrants.com/2006/10/1click-answers-bubbles-up-info-ads.php http://feeds.feedburner.com/~r/adrants/medium/desktop/~3/213866396/journalist-still-loves-desktop-billboard.php Tessa Wegert is at it again trying to convince us that people want to see ads on their desktops and that AdDiem's Digital Billboard, a company she wrote about last week that serves content and ads to a person's... Bad 2006-07-06T12:14:20-05:00 http://www.adrants.com/2006/07/journalist-still-loves-desktop-billboard.php http://feeds.feedburner.com/~r/adrants/medium/desktop/~3/213866397/desktop-billboard-company-thinks-people.php OK, aside from the fact it's Pointcast all over again, why in the word would any sane human download a piece of software that seems, apparently, only to deliver billboard ads to your desktop? We're have a group head... Bad 2006-06-29T13:32:09-05:00 http://www.adrants.com/2006/06/desktop-billboard-company-thinks-people.php http://feeds.feedburner.com/~r/adrants/medium/desktop/~3/213866398/pepsi-mydadada-designers-make-site-too.php You know, all you designers really ought to be testing your Flashtastic creations on a "normal" computer with the cache turned off. After all, most people who will visit your site won't have reloaded the thing a million times... Bad 2006-06-14T10:57:18-05:00 http://www.adrants.com/2006/06/pepsi-mydadada-designers-make-site-too.php http://feeds.feedburner.com/~r/adrants/medium/desktop/~3/77454412/sasquatch-found-in-beef-jerky-promotion.php That Sasquatch just won't die. This time, he's alive and well for a Jack Link's Beef Jerky campaign that involves four TV spots, and online site and...please tell us this is going to stop soon...a MySpace profile.... Good 2006-06-12T14:04:34-05:00 http://www.adrants.com/2006/06/sasquatch-found-in-beef-jerky-promotion.php http://feeds.feedburner.com/~r/adrants/medium/desktop/~3/77454491/itunes-to-carry-graphic-ads.php Ad Age is reporting iTunes will ad small graphic ads to iTunes in the lower left hand corner of the screen. The ads will appear when a person listens to a podcast using iTunes. It's unclear yet whether the... Online 2006-04-24T08:34:47-05:00 http://www.adrants.com/2006/04/itunes-to-carry-graphic-ads.php http://feeds.feedburner.com/~r/adrants/medium/desktop/~3/77454568/mickeys-tells-visitors-what-not-to-do.php Miller Brewing has put a bit of money behind its Mickey's beer brand in the form on a new website that takes a bit of an opposite approach by telling visitors what not to do when it comes to... Good 2006-03-30T12:08:57-05:00 http://www.adrants.com/2006/03/mickeys-tells-visitors-what-not-to-do.php http://feeds.feedburner.com/~r/adrants/medium/desktop/~3/213866400/cbss-ncaa-march-madness-on-demand-a.php CBS SportsLine and the NCAA yesterday announced that NCAA March Madness on Demand, the online video player that provided streaming live video of the first 56 games of the 2006 NCAA Division I Men's Basketball Championship set a record,... Online 2006-03-17T11:48:04-05:00 http://www.adrants.com/2006/03/cbss-ncaa-march-madness-on-demand-a.php http://feeds.feedburner.com/~r/adrants/medium/desktop/~3/213866401/legitimized-softwareinstall-ad-channel.php Hoping to stand up as a model against software-install spyware, Santa-Barbara-based onCommercials has introduced a formalize revenue share model with aims to "official-ize" software-install advertising. Software developers can use onCommercials code to display commercials during the loading process of... Good 2006-02-28T11:04:50-05:00 http://www.adrants.com/2006/02/legitimized-softwareinstall-ad-channel.php http://www.adrants.com/images/adrants_logo_blue_150.jpghttp://www.adrants.com/medium/desktop/