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		<title>Direct on Adrants</title>
		<link>https://adrants.com/</link>
		<description>Marketing, Advertising and Social Media News With Attitude by Steve Hall</description>
		<dc:language>en-us</dc:language>
		<dc:creator></dc:creator>
		<dc:date>2022-05-17T10:51:25-05:00</dc:date>
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			<item rdf:about="https://adrants.com/2022/05/effective-email-marketing-tools-for.php">
			<title>Effective Email Marketing Tools for Beginners</title>
			<link>https://adrants.com/2022/05/effective-email-marketing-tools-for.php</link>
			<description><![CDATA[<img alt="mail_2_2.jpg" src="https://adrants.com/images/mail_2_2.jpg" width="512" height="384" />

Email marketing can be time-consuming, but the good news is that there are quite a few tools that can help you simplify and automate many aspects of it. Hence, here are the most effective email marketing tools for beginners.]]></description>
			<dc:subject>Direct</dc:subject>
			<dc:date>2022-05-17T10:51:25-05:00</dc:date>
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			<item rdf:about="https://adrants.com/2022/02/writing-captivating-emails-that-people.php">
			<title>Writing Captivating Emails That People Want To Read</title>
			<link>https://adrants.com/2022/02/writing-captivating-emails-that-people.php</link>
			<description><![CDATA[<a href="https://adrants.com/images/Visuals_for_Captivating_Email_Campaigns_Design_-768x403.jpeg"><img alt="Visuals_for_Captivating_Email_Campaigns_Design_-768x403.jpeg" src="https://adrants.com/images/Visuals_for_Captivating_Email_Campaigns_Design_-768x403-thumb.jpeg" width="540" height="283" /></a>

Do you open every email from every campaign you signed up to? Or are there some you just completely ignore? According to the numbers, with a mere 15-25% average open rate, this means a whopping 75-85% are completely ignored by the email recipient. So, for marketers who are using email marketing campaigns the big question is how do you design and create an email marketing campaign that people always open? Below are some easy tips and tricks to bear in mind for your next email marketing campaign.]]></description>
			<dc:subject>Direct</dc:subject>
			<dc:date>2022-02-09T12:36:56-05:00</dc:date>
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			<item rdf:about="https://adrants.com/2020/11/5-design-principles-to-help-convert.php">
			<title>5 Design Principles to Help Convert Customers</title>
			<link>https://adrants.com/2020/11/5-design-principles-to-help-convert.php</link>
			<description><![CDATA[<a href="http://www.adrants.com/images/fall-web-design-trends1-2000x1200.jpg"><img alt="fall-web-design-trends1-2000x1200.jpg" src="http://www.adrants.com/images/fall-web-design-trends1-2000x1200-thumb.jpg" width="540" height="324" /></a>

Great website design does much more than look good. There are design rules that guide how a website should look and function in order to convert users into customers. By making small but important design changes, you could see your metric counter jump. But what are these design principles?]]></description>
			<dc:subject>Direct</dc:subject>
			<dc:date>2020-11-11T14:57:01-05:00</dc:date>
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			<item rdf:about="https://adrants.com/2020/09/the-benefits-of-affiliate-marketing.php">
			<title>The Benefits of Affiliate Marketing Campaigns You Didn&apos;t Know</title>
			<link>https://adrants.com/2020/09/the-benefits-of-affiliate-marketing.php</link>
			<description><![CDATA[<img alt="typing_glasses.jpg" src="http://www.adrants.com/images/typing_glasses.jpg" width="512" height="371" />

Affiliate marketing is when an online business helps a business by directing traffic towards their product, and they get paid based on commission.]]></description>
			<dc:subject>Direct</dc:subject>
			<dc:date>2020-09-01T17:55:54-05:00</dc:date>
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			<item rdf:about="https://adrants.com/2020/08/tips-to-attract-and-convert-leads-to.php">
			<title>Tips to Attract and Convert Leads to Conversion through Content</title>
			<link>https://adrants.com/2020/08/tips-to-attract-and-convert-leads-to.php</link>
			<description><![CDATA[<a href="http://www.adrants.com/images/content_desk.jpg"><img alt="content_desk.jpg" src="http://www.adrants.com/images/content_desk-thumb.jpg" width="450" height="314" /></a>

Are you looking to attract more leads for your business? Do you want to raise your website ranking and traffic? Do you want to convert your visitors into paying customers through content?]]></description>
			<dc:subject>Direct</dc:subject>
			<dc:date>2020-08-10T12:20:54-05:00</dc:date>
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			<item rdf:about="https://adrants.com/2019/11/3-industries-where-there-is-definitely.php">
			<title>3 Industries Where There Is Definitely Still A Place For Direct Marketing</title>
			<link>https://adrants.com/2019/11/3-industries-where-there-is-definitely.php</link>
			<description><![CDATA[<a href="http://www.adrants.com/images/money_bag.png"><img alt="money_bag.png" src="http://www.adrants.com/images/money_bag-thumb.png" width="540" height="270" /></a>

In today's marketing world, most of the buzz is around ad placements using third-party proxies. It seems so much easier in various ways: you don't need to worry about getting your message right or finding the right people, because you can simply pick out some influencers, podcasts and/or channels with valuable audiences and let them act as your go-betweens.]]></description>
			<dc:subject>Direct</dc:subject>
			<dc:date>2019-11-14T12:32:19-05:00</dc:date>
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			<item rdf:about="https://adrants.com/2013/08/cause-group-says-taxi-ad-that-shows-a.php">
			<title>Cause Group Says Taxi Ad That Shows A Woman Caught in A Downpour Implies Rape</title>
			<link>https://adrants.com/2013/08/cause-group-says-taxi-ad-that-shows-a.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/data_cards_girl_dress_rain_london.jpg"><img alt="data_cards_girl_dress_rain_london.jpg" src="http://www.adrants.com/images/data_cards_girl_dress_rain_london-thumb.jpg" width="150" height="111" /></a></div>

Wait, what? Hello? It rains in London. A lot. Whenever it feels like it. When you least expect it.]]></description>
			<dc:subject>Direct</dc:subject>
			<dc:date>2013-08-16T10:50:43-05:00</dc:date>
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			<item rdf:about="https://adrants.com/2013/03/how-nfc-could-revitalize-direct.php">
			<title>How NFC Could Revitalize Direct Marketing</title>
			<link>https://adrants.com/2013/03/how-nfc-could-revitalize-direct.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/NFC.gif"><img alt="NFC.gif" src="http://www.adrants.com/images/NFC-thumb.gif" width="150" height="135" /></a></div>

NFC - near field communication - is a relatively new technology that has the potential to revitalize the direct mail marketing sector.]]></description>
			<dc:subject>Direct</dc:subject>
			<dc:date>2013-03-18T12:41:34-05:00</dc:date>
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			<item rdf:about="https://adrants.com/2013/02/hubspot-launches-make-love-not-spam.php">
			<title>HubSpot Launches &apos;Make Love Not Spam&apos; Initiative</title>
			<link>https://adrants.com/2013/02/hubspot-launches-make-love-not-spam.php</link>
			<description>Complete with a cute video featuring kids and a serious letter from the CMO, HubSpot is out with Make Love Not Spam, an initiative designed to rally marketers to make marketing people love and to stop spamming.</description>
			<dc:subject>Direct</dc:subject>
			<dc:date>2013-02-14T10:33:01-05:00</dc:date>
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			<item rdf:about="https://adrants.com/2013/02/how-to-optimize-your-email-campaign-roi.php">
			<title>How to Optimize Your Email Campaign ROI</title>
			<link>https://adrants.com/2013/02/how-to-optimize-your-email-campaign-roi.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/email-marketing-ROI.jpg"><img alt="email-marketing-ROI.jpg" src="http://www.adrants.com/images/email-marketing-ROI-thumb.jpg" width="150" height="110" /></a></div>

Download this Email Intelligence Report now from Return Path to tap into the latest data trends and analytics to optimize your email campaigns and email ROI.]]></description>
			<dc:subject>Direct</dc:subject>
			<dc:date>2013-02-13T09:22:17-05:00</dc:date>
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