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		<title>Events on Adrants</title>
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		<description>Marketing, Advertising and Social Media News With Attitude by Steve Hall</description>
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		<dc:date>2021-06-07T11:59:51-05:00</dc:date>
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			<item rdf:about="http://www.adrants.com/2021/06/attending-the-social-fresh-conference.php">
			<title>Attending the Social Fresh Conference? You Should Be. It Will Make You Super Socially Smart!</title>
			<link>http://www.adrants.com/2021/06/attending-the-social-fresh-conference.php</link>
			<description><![CDATA[<a href="http://www.adrants.com/images/social_fresh_2021.jpg"><img alt="social_fresh_2021.jpg" src="http://www.adrants.com/images/social_fresh_2021-thumb.jpg" width="540" height="180" /></a>

Social Fresh Conference is coming up next week and there's an awesome bonus when you register by tomorrow (June 8th). ]]></description>
			<dc:subject>Events</dc:subject>
			<dc:date>2021-06-07T11:59:51-05:00</dc:date>
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			<item rdf:about="http://www.adrants.com/2014/11/mediacom-wins-adweek-media-plan-of-the.php">
			<title>MediaCom Wins Adweek Media Plan of the Year for Pennzoil SXSW Activation</title>
			<link>http://www.adrants.com/2014/11/mediacom-wins-adweek-media-plan-of-the.php</link>
			<description><![CDATA[<a href="http://www.adrants.com/images/brand_experience_experiential_marketing_mario_kart_pennzoil_sxsw.jpg"><img alt="brand_experience_experiential_marketing_mario_kart_pennzoil_sxsw.jpg" src="http://www.adrants.com/images/brand_experience_experiential_marketing_mario_kart_pennzoil_sxsw-thumb.jpg" width="540" height="360" /></a>

A well-deserved win. Adweek has named MediaCom USA winner of the Media Plan of the Year for its Pennzoil "Mario Kart Reimagined" activation at the 2014 SXSW festival.]]></description>
			<dc:subject>Events</dc:subject>
			<dc:date>2014-11-10T09:29:33-05:00</dc:date>
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			<item rdf:about="http://www.adrants.com/2014/09/apple-unveils-largest-album-release-of.php">
			<title>Apple Unveils &apos;Largest Album Release of All Time&apos; With U2 At Live Event</title>
			<link>http://www.adrants.com/2014/09/apple-unveils-largest-album-release-of.php</link>
			<description><![CDATA[<a href="http://www.adrants.com/images/apple_bono_release.jpg"><img alt="apple_bono_release.jpg" src="http://www.adrants.com/images/apple_bono_release-thumb.jpg" width="540" height="304" /></a>

At the end of the unveiling of the new iPhone 6 and Apple Watch, Apple CEO Tim Cook invited U2 onstage to play a song from their new album. After the band finished performing, Cook, in an awkward back and forth with Bono, announce the band's new album would be available for free (until mid-October) to the over 500 million people using iTunes.]]></description>
			<dc:subject>Events</dc:subject>
			<dc:date>2014-09-09T14:58:11-05:00</dc:date>
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			<item rdf:about="http://www.adrants.com/2014/08/watch-this-swordsman-play-a-reallife.php">
			<title>Watch This Swordsman Play A Real-Life Game of Fruit Ninja</title>
			<link>http://www.adrants.com/2014/08/watch-this-swordsman-play-a-reallife.php</link>
			<description><![CDATA[<a href="http://www.adrants.com/images/toaster_strudel_fruit_ninja.jpg"><img alt="toaster_strudel_fruit_ninja.jpg" src="http://www.adrants.com/images/toaster_strudel_fruit_ninja-thumb.jpg" width="540" height="296" /></a>

So PillsburyToaster Strudel teamed up with Guinness Book of World Records-holding swordsman Isao Machii for a crazy stunt in Los Angeles. The brand gathered a crowd and let them toss all kinds of fruit -- and Toaster Strudel -- at him and he deftly sliced each one in half in mid-air. ]]></description>
			<dc:subject>Events</dc:subject>
			<dc:date>2014-08-21T11:27:55-05:00</dc:date>
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			<item rdf:about="http://www.adrants.com/2014/04/worlds-longest-handshake-repairs.php">
			<title>World&apos;s Longest Handshake Repairs Relations Between Turkey And Armenia</title>
			<link>http://www.adrants.com/2014/04/worlds-longest-handshake-repairs.php</link>
			<description><![CDATA[<a href="http://www.adrants.com/images/worlds_longest_handshake.jpg"><img alt="worlds_longest_handshake.jpg" src="http://www.adrants.com/images/worlds_longest_handshake-thumb.jpg" width="540" height="298" /></a>

In an efforts to repair decades of feuding between Turkey and Armenia, IWIGA Communications Group worked with Tango Network on a stunt that had two men, one Armenian and one Turkish, shake hands for 43 hours, setting a new world record. ]]></description>
			<dc:subject>Events</dc:subject>
			<dc:date>2014-04-28T13:16:40-05:00</dc:date>
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			<item rdf:about="http://www.adrants.com/2014/04/how-to-organize-an-event-that-doesnt.php">
			<title>How to Organize An Event That Doesn&apos;t Suck</title>
			<link>http://www.adrants.com/2014/04/how-to-organize-an-event-that-doesnt.php</link>
			<description><![CDATA[<a href="http://www.adrants.com/images/event_planning_infographic_crop.jpg"><img alt="event_planning_infographic_crop.jpg" src="http://www.adrants.com/images/event_planning_infographic_crop-thumb.jpg" width="540" height="298" /></a>

Are you planning an event? Are you a marketing event planner? Did your boss just ask you to organize a one day conference and the closest thing you've ever planned was a trip to the grocery store?]]></description>
			<dc:subject>Events</dc:subject>
			<dc:date>2014-04-21T11:17:14-05:00</dc:date>
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			<item rdf:about="http://www.adrants.com/2014/01/samsung-fails-at-ces-with-michael-bay.php">
			<title>Samsung Fails at CES With Michael Bay Meltdown</title>
			<link>http://www.adrants.com/2014/01/samsung-fails-at-ces-with-michael-bay.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/michael_bay_samsung_ces_2014.jpg"><img alt="michael_bay_samsung_ces_2014.jpg" src="http://www.adrants.com/images/michael_bay_samsung_ces_2014-thumb.jpg" width="150" height="65" /></a></div>

Why brands feel they have to do scripted interviews rather than, you know, actual interviews where people actually think about the question in a mystery.]]></description>
			<dc:subject>Events</dc:subject>
			<dc:date>2014-01-07T09:32:53-05:00</dc:date>
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			<item rdf:about="http://www.adrants.com/2013/10/this-cliff-diving-stunt-proves-red-bull.php">
			<title>This Cliff Diving Stunt Proves Red Bull Has A Woody For Heights</title>
			<link>http://www.adrants.com/2013/10/this-cliff-diving-stunt-proves-red-bull.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/red_bull_cliff_dive.png"><img alt="red_bull_cliff_dive.png" src="http://www.adrants.com/images/red_bull_cliff_dive-thumb.png" width="150" height="126" /></a></div>

OK so it's not the same as jumping out of a capsule in space 120,000 feet above the ground but it's cool all the same. And, perhaps, even more exciting because these jumpers don't have a parachute to slow their fall. ]]></description>
			<dc:subject>Events</dc:subject>
			<dc:date>2013-10-07T11:41:34-05:00</dc:date>
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			<item rdf:about="http://www.adrants.com/2013/09/lexus-is-stars-in-first-realtime-video.php">
			<title>Lexus IS Stars in First Real-Time Video Game</title>
			<link>http://www.adrants.com/2013/09/lexus-is-stars-in-first-realtime-video.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/lexus_trace_road.png"><img alt="lexus_trace_road.png" src="http://www.adrants.com/images/lexus_trace_road-thumb.png" width="150" height="81" /></a></div>

To promote the new, high-performance Lexus IS Hybrid, Lexus Italy, Saatchi & Saatchi Italy, Movie Magic International, LOGAN (LA&NY) and Fake Love collaborated to create "Trace Your Road," an experiential event featuring Formula 1 driver, Jarno Trulli. ]]></description>
			<dc:subject>Events</dc:subject>
			<dc:date>2013-09-10T13:19:18-05:00</dc:date>
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			<item rdf:about="http://www.adrants.com/2013/09/not-all-banners-are-dead.php">
			<title>Not All Banners Are Dead</title>
			<link>http://www.adrants.com/2013/09/not-all-banners-are-dead.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/trade-show-area-1024x679.jpg"><img alt="trade-show-area-1024x679.jpg" src="http://www.adrants.com/images/trade-show-area-1024x679-thumb.jpg" width="150" height="99" /></a></div>

Now that everything's online and it's like the offline world doesn't exist any longer, marketers spend an enormous amount of time thinking about how to promote their  goods and services online.]]></description>
			<dc:subject>Events</dc:subject>
			<dc:date>2013-09-05T14:00:56-05:00</dc:date>
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