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		<title>Guerilla on Adrants</title>
		<link>http://www.adrants.com/</link>
		<description>Marketing, Advertising and Social Media News With Attitude by Steve Hall</description>
		<dc:language>en-us</dc:language>
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		<dc:date>2012-05-29T13:56:26-05:00</dc:date>
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	<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rdf+xml" href="http://feeds.feedburner.com/adrants/medium/guerilla" /><feedburner:info uri="adrants/medium/guerilla" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><image rdf:resource="http://www.adrants.com/images/adrants_logo_blue_150.jpg" /></channel>
			<item rdf:about="http://www.adrants.com/2012/05/giant-vending-machine-dispenses-gifts.php">
			<title>Giant Vending Machine Dispenses Gifts, Promotes British Columbia</title>
			<link>http://feedproxy.google.com/~r/adrants/medium/guerilla/~3/WNE0l4kr0Nw/giant-vending-machine-dispenses-gifts.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/bc_vending_machine.jpg"><img alt="bc_vending_machine.jpg" src="http://www.adrants.com/images/bc_vending_machine-thumb.jpg" width="150" height="81" /></a></div>

Last week San Francisco residents passing through Justin Herman Plaza today got a bit of a surprise.]]></description>
			<dc:subject>Guerilla</dc:subject>
			<dc:date>2012-05-29T13:56:26-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/05/giant-vending-machine-dispenses-gifts.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2012/05/fiat-photo-bombs-volkswagen-on-google.php">
			<title>Fiat Photo Bombs Volkswagen on Google Street View</title>
			<link>http://feedproxy.google.com/~r/adrants/medium/guerilla/~3/2oO78s-pSNI/fiat-photo-bombs-volkswagen-on-google.php</link>
			<description>Jalopnik reports Fiat conducted an elaborate Google Street View stunt in which the car manufacturer - with or without some inside information - was able to park a Fiat 500 outside the Volkswagen offices in Sweden just before the Google Street View camera car drove by capturing the moment. </description>
			<dc:subject>Guerilla</dc:subject>
			<dc:date>2012-05-24T09:52:41-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/05/fiat-photo-bombs-volkswagen-on-google.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2012/05/fruit-grown-in-shape-of-juice-boxes-to.php">
			<title>Fruit Grown in Shape of Juice Boxes to Promote Juice</title>
			<link>http://feedproxy.google.com/~r/adrants/medium/guerilla/~3/gaaPHLC-OZ0/fruit-grown-in-shape-of-juice-boxes-to.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/real_juice_boxes.jpg"><img alt="real_juice_boxes.jpg" src="http://www.adrants.com/images/real_juice_boxes-thumb.jpg" width="150" height="81" /></a></div>

We're quite positive we've never before heard Old MacDonald's Farm used as a method for explaining how a guerrilla marketing stunt was performed but we have to admit it works in this case.]]></description>
			<dc:subject>Guerilla</dc:subject>
			<dc:date>2012-05-21T14:31:17-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/05/fruit-grown-in-shape-of-juice-boxes-to.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2012/05/sprite-shower-cools-rio-de-janeiro-beach.php">
			<title>Sprite Shower Cools Rio de Janeiro Beach Goers</title>
			<link>http://feedproxy.google.com/~r/adrants/medium/guerilla/~3/V8Q7pWgR_sE/sprite-shower-cools-rio-de-janeiro-beach.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/sprite_shower_rio_better.jpg"><img alt="sprite_shower_rio_better.jpg" src="http://www.adrants.com/images/sprite_shower_rio_better-thumb.jpg" width="150" height="82" /></a></div>

When we first took a look at this Sprite Shower work Ogilvy Brazil did for Sprite we wondered, "A Sprite shower? That would be a little sticky wouldn't it?" ]]></description>
			<dc:subject>Guerilla</dc:subject>
			<dc:date>2012-05-11T10:18:21-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/05/sprite-shower-cools-rio-de-janeiro-beach.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2012/05/fiat-new-uno-powered-by-pee.php">
			<title>Fiat New Uno Powered by Pee</title>
			<link>http://feedproxy.google.com/~r/adrants/medium/guerilla/~3/sxqPw3Hf7uU/fiat-new-uno-powered-by-pee.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/fiat_new_uno_pee.jpg"><img alt="fiat_new_uno_pee.jpg" src="http://www.adrants.com/images/fiat_new_uno_pee-thumb.jpg" width="150" height="140" /></a></div>

Here's a fun one. To illustrate the Fiat Uno's great fuel economy, Leo Burnett Tailor Made in Brazil launched a campaign called If Pee Were Gas. ]]></description>
			<dc:subject>Strange</dc:subject>
			<dc:date>2012-05-09T14:49:18-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/05/fiat-new-uno-powered-by-pee.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2012/05/platini-guerilla-marketing-speech-gets.php">
			<title>Platini Guerilla Marketing Speech Gets Spoofed</title>
			<link>http://feedproxy.google.com/~r/adrants/medium/guerilla/~3/mqYx4xnLdcM/platini-guerilla-marketing-speech-gets.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/Platini_guerrilla_marketing_speech.jpg"><img alt="Platini_guerrilla_marketing_speech.jpg" src="http://www.adrants.com/images/Platini_guerrilla_marketing_speech-thumb.jpg" width="150" height="82" /></a></div>

Check out this speech given by Union of European Football Association President Michael Platini on the topic of guerrilla marketing during championship games.]]></description>
			<dc:subject>Guerilla</dc:subject>
			<dc:date>2012-05-09T10:26:44-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/05/platini-guerilla-marketing-speech-gets.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2012/05/womens-privates-locked-dior-meets.php">
			<title>Women's Privates 'Locked,' Dior Meets Depeche Mode</title>
			<link>http://feedproxy.google.com/~r/adrants/medium/guerilla/~3/JR4ZEwhmeMA/womens-privates-locked-dior-meets.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/paddy_power_laser_protected_vagina.jpg"><img alt="paddy_power_laser_protected_vagina.jpg" src="http://www.adrants.com/images/paddy_power_laser_protected_vagina-thumb.jpg" width="150" height="73" /></a></div>

- Paddy Power protects the English mens soccer team from feminine distraction by outfitting Polish and Ukrainian women with "goal line technology" for their vaginas.]]></description>
			<dc:subject>Racy</dc:subject>
			<dc:date>2012-05-07T11:55:00-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/05/womens-privates-locked-dior-meets.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2012/05/rim-admits-it-was-behind-wake-up-stunt.php">
			<title>RIM Admits It Was Behind 'Wake Up' Stunt</title>
			<link>http://feedproxy.google.com/~r/adrants/medium/guerilla/~3/ThczheTWR5U/rim-admits-it-was-behind-wake-up-stunt.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/samsung_apple_store_protest.jpg"><img alt="samsung_apple_store_protest.jpg" src="http://www.adrants.com/images/samsung_apple_store_protest-thumb.jpg" width="150" height="82"></a></div>

Marketer has to eat crow after no one imagined they could possibly be behind the stunt.]]></description>
			<dc:subject>Brands</dc:subject>
			<dc:date>2012-05-01T10:10:15-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/05/rim-admits-it-was-behind-wake-up-stunt.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2012/04/underwearclad-hotties-make-bike.php">
			<title>Underwear-Clad Hotties Make Bike Deliveries For Boston Restaurant</title>
			<link>http://feedproxy.google.com/~r/adrants/medium/guerilla/~3/UQWKH7ZGiL4/underwearclad-hotties-make-bike.php</link>
			<description><![CDATA[<div class="imageleft"><img alt="ole_restaurant-1.jpg" src="http://www.adrants.com/images/ole_restaurant-1.jpg" width="150" height="82" /></div>

Yesterday Boston-based Ole Restaurant kicked off its new bike delivery service by sending out one hot guy and one hot girl dressed only in their underwear to make surprise deliveries to startled Bostonians.]]></description>
			<dc:subject>Racy</dc:subject>
			<dc:date>2012-04-27T09:50:35-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/04/underwearclad-hotties-make-bike.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2012/04/samsung-thought-to-be-behind-wake-up.php">
			<title>Samsung Thought to be Behind 'Wake Up' Protest</title>
			<link>http://feedproxy.google.com/~r/adrants/medium/guerilla/~3/bolbHsE6uUE/samsung-thought-to-be-behind-wake-up.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/samsung_apple_store_protest.jpg"><img alt="samsung_apple_store_protest.jpg" src="http://www.adrants.com/images/samsung_apple_store_protest-thumb.jpg" width="150" height="82" /></a></div>

A YouTube video from Blunty captured a potest a few days ago outside an Apple store in Sydney, Australia. ]]></description>
			<dc:subject>Guerilla</dc:subject>
			<dc:date>2012-04-26T10:38:23-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/04/samsung-thought-to-be-behind-wake-up.php</feedburner:origLink></item>
	
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