Guerilla on Adrants
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Marketing, Advertising and Social Media News With Attitude by Steve Hallen-us2020-01-14T14:58:28-05:00Remember Guerrilla Marketing? It's Still A Thing!
http://www.adrants.com/2020/01/remember-guerrilla-marketing-its-still.php
Starting a small business is no small feat and comes with significant challenges. But as a strong entrepreneur, you have kept your business afloat. But to ensure that your company keeps growing, you need to create a mind-blowing strategy to build your brand, and that will require creative thinking.]]>Guerilla2020-01-14T14:58:28-05:00Hilarious Video Prank Unleashes Dogs to Sniff Out People With STDs
http://www.adrants.com/2014/12/hilarious-video-prank-unleashes-dogs-to.php
There's not much more to say about this work from Kindling Digital that was already said in the headline. Other than it's aim is to call attention to a new STD testing kit from Randox Laboratories that allows people to test for 10 STDs in the privacy of their own homes.]]>Guerilla2014-12-11T13:24:52-05:00Department Store Pranks Shoppers With Christmas-Themed Extravaganza
http://www.adrants.com/2014/11/department-store-pranks-shoppers-with.php
So in Rhode Island there's a department store chain called Ocean State Job Lot. It's like Walmart but not. To hype themselves for the holiday shopping season, the store hooked up with Kindling Digital which created the elaborate prank which took shoppers on an adventure which involved Owen Van Winter, an elf, Santa and a guy claiming to be Santa who turns out to be an imposter.]]>Guerilla2014-11-21T11:57:32-05:00Cam Newton, Peyton Manning Prank 'Unsuspecting Customers' in Gatorade Convenience Store Stunt
http://www.adrants.com/2014/08/cam-newton-peyton-manning-prank.php
I understand if you're a brand who's going to film a stunt or prank featuring big time sports personalities, you can't really ask them to wait around for days for the perfect person to show up so the stunt is viral-worthy versus lame ass boring. But don't try to pass something off as not staged when, clearly, it is.]]>Guerilla2014-08-20T09:03:45-05:00You Won't Believe What Happens to These...Oh Who Are We Kidding...Watch These Apartment Renters Get Scared Sh*tless In Prankvertising Stunt
http://www.adrants.com/2014/07/you-wont-believe-what-happens-to.php
Borrowing heavily from the Paranormal Activity and Saw movie franchises, Danish apartment rental company Lejebolig is out with a video which aims to reming people to use their common sense when renting.]]>Guerilla2014-07-29T09:03:59-05:00PR Agency Announces Mundane Office Move With World's Highest Press Release (27 Miles)
http://www.adrants.com/2014/07/pr-agency-announces-mundane-office-move.php
In what may or may not be a first, UK-based PR agency Houston launched what it's calling the World Highest Press Release. The agency, which is announcing a mundane office relocation, launched a very un-mundane campaign whereby a laminated press release was affixed to a hot air balloon which was sent 27 miles into the sky.]]>Guerilla2014-07-23T10:38:58-05:00Belgian Football Legend Leo Van Der Elst Hosts Football (Soccer) Games on Tiny Pitch Inside Vending Machine
http://www.adrants.com/2014/06/belgian-football-legend-leo-van-der-elst.php
This is so cool. Coke has its Happiness Machines. Belgian snack brand Herta has The Football Machine. To tout their special Knacki FootBall snacks, the brand hooked up with Belgian football legend Leo Van Der Elst to create a vending machine inside which people could challenge Der Elst to a game.]]>Guerilla2014-06-25T14:29:22-05:00Brazil's Christ the Redeemer Gets 'Goal' Shirt Pulled Over Its Head for Ladbrokes World Cup Stunt
http://www.adrants.com/2014/06/brazils-christ-the-redeemer-gets-goal.php
While they say they were simply showing their love and support for the World Cup, online betting site Ladbrokes was asked to remove a video in which a giant t-shirt is pulled over the head of Rio de Janeiro's Christ the Redeemer statue.]]>Guerilla2014-06-19T11:26:18-05:00Job Seeking Creatives Offer Aspirin to Drunk CDs in Award Event Stunt
http://www.adrants.com/2014/05/job-seeking-creatives-offer-aspirin-to.php
Last week, two Hungarian creatives crafted a bit of ingenuity as part of their job seeking efforts. The pair, Zsofi Toth and Denes Szanto, took advantage of an industry gathering, the annual Hipnozis award show which occurred last Thursday night with the Friday Saver Project.]]>Guerilla2014-05-19T11:42:23-05:00IZEA Hijacks Yahoo!'s NewFront
http://www.adrants.com/2014/04/izea-hijacks-yahoos-newfront.php
Yesterday, Yahoo held its NewFront presentation at Lincoln Center in New York. Sponsored social content company IZEA decided to have a bit of fun and "hijacked" the event]]>Guerilla2014-04-29T10:52:04-05:00
Starting a small business is no small feat and comes with significant challenges. But as a strong entrepreneur, you have kept your business afloat. But to ensure that your company keeps growing, you need to create a mind-blowing strategy to build your brand, and that will require creative thinking.]]>
There's not much more to say about this work from Kindling Digital that was already said in the headline. Other than it's aim is to call attention to a new STD testing kit from Randox Laboratories that allows people to test for 10 STDs in the privacy of their own homes.]]>
So in Rhode Island there's a department store chain called Ocean State Job Lot. It's like Walmart but not. To hype themselves for the holiday shopping season, the store hooked up with Kindling Digital which created the elaborate prank which took shoppers on an adventure which involved Owen Van Winter, an elf, Santa and a guy claiming to be Santa who turns out to be an imposter.]]>
I understand if you're a brand who's going to film a stunt or prank featuring big time sports personalities, you can't really ask them to wait around for days for the perfect person to show up so the stunt is viral-worthy versus lame ass boring. But don't try to pass something off as not staged when, clearly, it is.]]>
Borrowing heavily from the Paranormal Activity and Saw movie franchises, Danish apartment rental company Lejebolig is out with a video which aims to reming people to use their common sense when renting.]]>
In what may or may not be a first, UK-based PR agency Houston launched what it's calling the World Highest Press Release. The agency, which is announcing a mundane office relocation, launched a very un-mundane campaign whereby a laminated press release was affixed to a hot air balloon which was sent 27 miles into the sky.]]>
This is so cool. Coke has its Happiness Machines. Belgian snack brand Herta has The Football Machine. To tout their special Knacki FootBall snacks, the brand hooked up with Belgian football legend Leo Van Der Elst to create a vending machine inside which people could challenge Der Elst to a game.]]>
While they say they were simply showing their love and support for the World Cup, online betting site Ladbrokes was asked to remove a video in which a giant t-shirt is pulled over the head of Rio de Janeiro's Christ the Redeemer statue.]]>
Last week, two Hungarian creatives crafted a bit of ingenuity as part of their job seeking efforts. The pair, Zsofi Toth and Denes Szanto, took advantage of an industry gathering, the annual Hipnozis award show which occurred last Thursday night with the Friday Saver Project.]]>
Yesterday, Yahoo held its NewFront presentation at Lincoln Center in New York. Sponsored social content company IZEA decided to have a bit of fun and "hijacked" the event]]>