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Marketing, Advertising and Social Media News With Attitude by Steve Hallen-us2014-02-24T13:37:52-05:00LG Creates World's Slimmest Ad No One Will Ever See
http://www.adrants.com/2014/02/lg-creates-worlds-slimmest-ad-no-one.php
This might be an ingenious media placement. If all you deem important is the media writing about it and don't mind that no one can actually see it. WTF are we talking about? ]]>Magazine2014-02-24T13:37:52-05:00The Standard Hotel Accused of Trivializing Violence Against Women
http://www.adrants.com/2013/08/the-standard-hotel-accused-of.php
A new print campaign for New York's The Standard Hotel has been accused of advocating or trivializing violence against women. The ad, which appeared in DuJour shows a woman lying face down on the pavement with a suitcase atop her back. ]]>Magazine2013-08-27T15:16:47-05:00AOL Buys Adap.tv, Mag Circ Down Again, Guinness Does NFC
http://www.adrants.com/2013/08/aol-buys-adaptv-mag-circ-down-again.php
AOL has agreed to buy Adap.tv for $405 million allowing AOL to expand its video advertising offerings.]]>Brands2013-08-07T10:42:00-05:00Nivea Magazine Insert Charges Phones at the Beach
http://www.adrants.com/2013/05/nivea-magazine-insert-charges-phones-at.php
Draftfcb Brazil developed a magazine insert with solar panels and a USB port affixed to it that could be used by beach goers in Brazil to charge their phones so they never have to leave the beach.]]>Magazine2013-05-31T10:23:47-05:00You Can Eat This Ad
http://www.adrants.com/2013/02/you-can-eat-this-ad.php
Yes. An ad you can eat. Seriously. ]]>Magazine2013-02-20T14:17:13-05:00Airport Bag Tags Form Expedia Campaign
http://www.adrants.com/2013/01/airport-bag-tags-form-expedia-campaign.php
Some ad campaigns are developed based on sound insight and detailed research. Others rely on "the big idea." Both approaches have merit.]]>Magazine2013-01-07T11:37:24-05:00Ford 'Sponsors' Dalena Henriques' Appearance in SI Swimsuit Issue
http://www.adrants.com/2012/02/ford-sponsors-dalena-henriques.php
Yes. It is that time of year. The time of year when the quintessential sports publication, Sports Illustrated, drops all pretense and gives men what they really want; incredibly hot women dressed in tiny little bikinis.]]>Racy2012-02-15T07:48:30-05:00Meredith to Guarantee Increase in Sales For Advertisers
http://www.adrants.com/2011/07/meredith-to-guarantee-increase-in-sales.php
Today, Meredith Corporation announced The Meredith Engagement Dividend, a new product for marketers that is said to provide a guaranteed increase in sales for their advertising investment in Meredith magazines.]]>Magazine2011-07-25T10:53:35-05:00Drew Does Needless Mark Up, G+ Gets Mocked
http://www.adrants.com/2011/07/drew-does-needless-mark-up-g-gets.php
Drew Barrymore will front a new campaign for Nieman Marcus.]]>Celebrity2011-07-22T12:44:00-05:00Your Fellow Employees Are Your Biggest Security Threat
http://www.adrants.com/2011/07/your-fellow-employees-are-your-biggest.php
A new MossWarner-created print campaign from digital security firm Beyond Trust features a cast of evil-doers and aims to call attention to one of the biggest and often overlooked security threats; your fellow employees.]]>Magazine2011-07-19T12:50:57-05:00
This might be an ingenious media placement. If all you deem important is the media writing about it and don't mind that no one can actually see it. WTF are we talking about? ]]>
A new print campaign for New York's The Standard Hotel has been accused of advocating or trivializing violence against women. The ad, which appeared in DuJour shows a woman lying face down on the pavement with a suitcase atop her back. ]]>
AOL has agreed to buy Adap.tv for $405 million allowing AOL to expand its video advertising offerings.]]>
Draftfcb Brazil developed a magazine insert with solar panels and a USB port affixed to it that could be used by beach goers in Brazil to charge their phones so they never have to leave the beach.]]>
Yes. An ad you can eat. Seriously. ]]>
Some ad campaigns are developed based on sound insight and detailed research. Others rely on "the big idea." Both approaches have merit.]]>
Yes. It is that time of year. The time of year when the quintessential sports publication, Sports Illustrated, drops all pretense and gives men what they really want; incredibly hot women dressed in tiny little bikinis.]]>
Today, Meredith Corporation announced The Meredith Engagement Dividend, a new product for marketers that is said to provide a guaranteed increase in sales for their advertising investment in Meredith magazines.]]>
Drew Barrymore will front a new campaign for Nieman Marcus.]]>
A new MossWarner-created print campaign from digital security firm Beyond Trust features a cast of evil-doers and aims to call attention to one of the biggest and often overlooked security threats; your fellow employees.]]>