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		<title>Mobile/Wireless on Adrants</title>
		<link>http://www.adrants.com/</link>
		<description>Marketing, Advertising and Social Media News With Attitude by Steve Hall</description>
		<dc:language>en-us</dc:language>
		<dc:creator />
		<dc:date>2012-05-30T12:57:01-05:00</dc:date>
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							<rdf:li rdf:resource="http://www.adrants.com/2012/05/no-seriously-this-really-is-the-year.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2012/05/mobile-isnt-just-mobile-any-more.php" />
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			<item rdf:about="http://www.adrants.com/2012/05/ipad-gyroscope-technology-used-in.php">
			<title>iPad Gyroscope Technology Used in Infiniti Tablet Ad</title>
			<link>http://feedproxy.google.com/~r/adrants/medium/mobilewireless/~3/_qP7xOx5Gk4/ipad-gyroscope-technology-used-in.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/infiniti_jx_tablet_ad-1.jpg"><img alt="infiniti_jx_tablet_ad-1.jpg" src="http://www.adrants.com/images/infiniti_jx_tablet_ad-1-thumb.jpg" width="150" height="80" /></a></div>

Olive Mobile would like us all to know just how amazing their Infiniti JX tablet ad is.]]></description>
			<dc:subject>Mobile/Wireless</dc:subject>
			<dc:date>2012-05-30T12:57:01-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/05/ipad-gyroscope-technology-used-in.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2012/05/how-brands-can-increase-engagement-with.php">
			<title>How Brands Can Increase Engagement With Mobile Apps</title>
			<link>http://feedproxy.google.com/~r/adrants/medium/mobilewireless/~3/gPMD0vyC-ZI/how-brands-can-increase-engagement-with.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/AppNation-logo.jpg"><img alt="AppNation-logo.jpg" src="http://www.adrants.com/images/AppNation-logo-thumb.jpg" width="150" height="54" /></a></div>

At the Appnation conference held during Internet Week in New York, a panel entitled Leveraging Apps (And the Mobile Web) to Drive Brand Preference and Engagement, discussed the various strategies and methods they have used for their brands.
]]></description>
			<dc:subject>Mobile/Wireless</dc:subject>
			<dc:date>2012-05-16T16:19:37-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/05/how-brands-can-increase-engagement-with.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2012/05/no-seriously-this-really-is-the-year.php">
			<title>No, Seriously! This Really is the Year of Mobile!</title>
			<link>http://feedproxy.google.com/~r/adrants/medium/mobilewireless/~3/XwAXd-EqJ1E/no-seriously-this-really-is-the-year.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/oma_mobile_2012.JPG"><img alt="oma_mobile_2012.JPG" src="http://www.adrants.com/images/oma_mobile_2012-thumb.JPG" width="150" height="100" /></a></div>

For all the hoopla we've heard about mobile over the last ten years, we are still talking about how "this is the year of mobile!" Well after listening to this panel, it is clear, mobile has a long way to go before it becomes an "established" medium.]]></description>
			<dc:subject>Mobile/Wireless</dc:subject>
			<dc:date>2012-05-14T15:34:39-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/05/no-seriously-this-really-is-the-year.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2012/05/mobile-isnt-just-mobile-any-more.php">
			<title>Mobile Isn't Just Mobile Any More</title>
			<link>http://feedproxy.google.com/~r/adrants/medium/mobilewireless/~3/M-ozF0k04zI/mobile-isnt-just-mobile-any-more.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/doron_wesley_iwny.JPG"><img alt="doron_wesley_iwny.JPG" src="http://www.adrants.com/images/doron_wesley_iwny-thumb.JPG" width="150" height="100" /></a></div>

An interesting take on where mobile is headed.
]]></description>
			<dc:subject>Mobile/Wireless</dc:subject>
			<dc:date>2012-05-14T15:33:55-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/05/mobile-isnt-just-mobile-any-more.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2012/04/under-armour-helps-women-kick-ass.php">
			<title>Under Armour Helps Women Kick Ass</title>
			<link>http://feedproxy.google.com/~r/adrants/medium/mobilewireless/~3/SEeF_xs5Dac/under-armour-helps-women-kick-ass.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/under_armour_whats_beautiful.jpg"><img alt="under_armour_whats_beautiful.jpg" src="http://www.adrants.com/images/under_armour_whats_beautiful-thumb.jpg" width="150" height="108" /></a></div>

Red Tettemer + Partners  and CP+B have created a campaign for Under Armour have created What's Beautiful, a social media contest that provides women with an online community designed to help them meet and exceed their physical goals through a series of training challenges.]]></description>
			<dc:subject>Campaigns</dc:subject>
			<dc:date>2012-04-26T12:09:58-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/04/under-armour-helps-women-kick-ass.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2012/04/israeli-travel-brand-sponsors-waze.php">
			<title>Israeli Travel Brand Sponsors Waze Destination Message</title>
			<link>http://feedproxy.google.com/~r/adrants/medium/mobilewireless/~3/F5EvPmM8bVo/israeli-travel-brand-sponsors-waze.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/israir_waze.jpg"><img alt="israir_waze.jpg" src="http://www.adrants.com/images/israir_waze-thumb.jpg" width="150" height="109" /></a></div>

To gain a bit of increased awareness, Israeli travel company ISRAIR partnered with Waze, a mobile navigation app.]]></description>
			<dc:subject>Mobile/Wireless</dc:subject>
			<dc:date>2012-04-23T10:57:39-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/04/israeli-travel-brand-sponsors-waze.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2012/04/maybelline-sends-russian-women-to-new.php">
			<title>Maybelline Sends Russian Women to New York City</title>
			<link>http://feedproxy.google.com/~r/adrants/medium/mobilewireless/~3/8duQTbUYYVs/maybelline-sends-russian-women-to-new.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/maybelline_russia_new_york.jpg"><img alt="maybelline_russia_new_york.jpg" src="http://www.adrants.com/images/maybelline_russia_new_york-thumb.jpg" width="150" height="84" /></a></div>

From April 2 to April 15, Maybelline in Russia is inviting Russian women to submit their photos to Facebook and the popular Russian social network Vkontakte. ]]></description>
			<dc:subject>Outdoor</dc:subject>
			<dc:date>2012-04-11T09:33:25-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/04/maybelline-sends-russian-women-to-new.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2012/04/why-agencies-shouldnt-fear-mobile.php">
			<title>Why Agencies Shouldn't Fear Mobile</title>
			<link>http://feedproxy.google.com/~r/adrants/medium/mobilewireless/~3/b2jLLbU9kCo/why-agencies-shouldnt-fear-mobile.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/mobile_advertising_chart.png"><img alt="mobile_advertising_chart.png" src="http://www.adrants.com/images/mobile_advertising_chart-thumb.png" width="150" height="89" /></a></div>

Like cautious children learning to swim or ride a bicycle without training wheels, an astounding number of agencies have done little more than dip their collective toes into mobile space waters.]]></description>
			<dc:subject>Mobile/Wireless</dc:subject>
			<dc:date>2012-04-02T12:27:55-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/04/why-agencies-shouldnt-fear-mobile.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2012/03/ordering-pizza-online-finally-simplified.php">
			<title>Ordering Pizza Online Finally Simplified</title>
			<link>http://feedproxy.google.com/~r/adrants/medium/mobilewireless/~3/4WCeapxgdN0/ordering-pizza-online-finally-simplified.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/red_tomato_pizza_fridge_button.jpg"><img alt="red_tomato_pizza_fridge_button.jpg" src="http://www.adrants.com/images/red_tomato_pizza_fridge_button-thumb.jpg" width="150" height="82" /></a></div>

Back in the day when the web was born, the first thing everyone thought it would be good for, aside from porn, was ordering pizza. Today, porn still rules the internet and you can still order a pizza online. But things have gotten more sophisticated. And simpler.]]></description>
			<dc:subject>Mobile/Wireless</dc:subject>
			<dc:date>2012-03-26T11:26:35-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/03/ordering-pizza-online-finally-simplified.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2012/01/agencies-pinterestd-latino-ads.php">
			<title>Agencies Pinterest'd, Latino Ads Awarded, Spies Recruited</title>
			<link>http://feedproxy.google.com/~r/adrants/medium/mobilewireless/~3/mcGlLMYvNKk/agencies-pinterestd-latino-ads.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/ad_agency_offices_pinterest.jpg"><img alt="ad_agency_offices_pinterest.jpg" src="http://www.adrants.com/images/ad_agency_offices_pinterest-thumb.jpg" width="150" height="85" /></a></div>

Michael Glass is out with a Pinterest collection of advertising agency office space. Very cool.]]></description>
			<dc:subject>Agencies</dc:subject>
			<dc:date>2012-01-19T13:48:00-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/01/agencies-pinterestd-latino-ads.php</feedburner:origLink></item>
	
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