http://www.adrants.com/ Marketing, Advertising and Social Media News With Attitude by Steve Hall en-us 2012-03-05T12:57:32-05:00 http://feedproxy.google.com/~r/adrants/medium/newspaper/~3/Bj7i8oVUxc4/possibly-the-best-ad-for-a-newspaper.php Adscam's George Parker brings to our attention an amazing ad for The Guardian created by BBH, London. ]]> Newspaper 2012-03-05T12:57:32-05:00 http://www.adrants.com/2012/03/possibly-the-best-ad-for-a-newspaper.php http://feedproxy.google.com/~r/adrants/medium/newspaper/~3/WOxqRjjQDtc/opinion-newspapers-should-become.php An argument or why newspapers should consider transforming themselves, at least in part, into digital marketing agencies.]]> Newspaper 2011-11-08T13:17:51-05:00 http://www.adrants.com/2011/11/opinion-newspapers-should-become.php http://feedproxy.google.com/~r/adrants/medium/newspaper/~3/xAF6evyJoZM/providence-journal-fights-for-truth-in.php What good is a newspaper these days?]]> Newspaper 2011-10-31T13:05:54-05:00 http://www.adrants.com/2011/10/providence-journal-fights-for-truth-in.php http://feedproxy.google.com/~r/adrants/medium/newspaper/~3/ics6Z_UPEZM/pot-not-legal-in-iowa-but-pwc-says-grow.php Here's some hilarity for the day.]]> Strange 2011-10-26T11:31:17-05:00 http://www.adrants.com/2011/10/pot-not-legal-in-iowa-but-pwc-says-grow.php http://feedproxy.google.com/~r/adrants/medium/newspaper/~3/pMyFjnRkSU4/rupert-murdoch-places-we-are-sorry-ad.php Following the snooping scandal that included allegations Rupert Murdoch's News of the World had engaged in wiretapping of many UK residents including the royal family, Murdoch has placed an apology ad in UK newspapers.]]> Newspaper 2011-07-15T13:10:52-05:00 http://www.adrants.com/2011/07/rupert-murdoch-places-we-are-sorry-ad.php http://feedproxy.google.com/~r/adrants/medium/newspaper/~3/e18WSbp2Ehg/fathers-day-brings-yet-another.php We love a good contextual advertising screw up.]]> Newspaper 2011-06-15T11:21:34-05:00 http://www.adrants.com/2011/06/fathers-day-brings-yet-another.php http://feedproxy.google.com/~r/adrants/medium/newspaper/~3/Vu2kP_5jvhs/redhook-gets-its-package-shortened.php Red Hook is out with a new billboard, print and online campaign to tout its new shortneck bottles and give the bottle some 'tude.]]> Outdoor 2011-05-06T10:43:40-05:00 http://www.adrants.com/2011/05/redhook-gets-its-package-shortened.php http://feedproxy.google.com/~r/adrants/medium/newspaper/~3/tkiYlQ8NQdQ/alzheimers-ad-illustrates-zero-percent.php Earlier this month, the Alzheimer's Association ran an ad in the Wall Street Journal.]]> Newspaper 2010-11-29T11:51:10-05:00 http://www.adrants.com/2010/11/alzheimers-ad-illustrates-zero-percent.php http://feedproxy.google.com/~r/adrants/medium/newspaper/~3/K_5XPHLAaV4/globe-and-mail-redefines-itself-and.php OK so why is it when we view this over-serious woman on a bicycle prattling on and on about how great Canada is, the only thing we want to do is reach out and unzip her sweatshirt?]]> Newspaper 2010-10-01T12:31:46-05:00 http://www.adrants.com/2010/10/globe-and-mail-redefines-itself-and.php http://feedproxy.google.com/~r/adrants/medium/newspaper/~3/YX1gRZfjtNs/la-times-angers-readers-with-front-page.php On Wednesday the LA Times ran a full page ad on the front page of the newspaper for Law & Order: Los Angeles.]]> Newspaper 2010-10-01T10:04:31-05:00 http://www.adrants.com/2010/10/la-times-angers-readers-with-front-page.php http://www.adrants.com/images/adrants_logo_blue_150.jpghttp://www.adrants.com/medium/newspaper/