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		<title>Outdoor on Adrants</title>
		<link>http://www.adrants.com/</link>
		<description>Marketing and Advertising News With Attitude by Steve Hall</description>
		<dc:language>en-us</dc:language>
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		<dc:date>2008-07-03T10:20:32-05:00</dc:date>
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							<rdf:li rdf:resource="http://www.adrants.com/2008/07/oh-look-its-a-flash-mob-staring-at-a.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2008/07/you-mean-it-builds-buzz-and-kills.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2008/07/philly-does-singlestream-recycling-oh.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2008/07/th1ng-saves-london-flash-searched.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2008/06/city-trees-transformed-into-carrots-to.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2008/06/two-bedrooms-two-baths-and-a-free.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2008/06/army-wives-pranked-pig-glides-product.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2008/06/will-smiths-han-cock-makes-london.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2008/06/lameass-headline-comes-from-sixthgrade.php" />
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			<item rdf:about="http://www.adrants.com/2008/07/oh-look-its-a-flash-mob-staring-at-a.php">
			<title>Oh Look! It's A Flash Mob Staring at a Ray-Ban Billboard!</title>
			<link>http://feeds.feedburner.com/~r/adrants/medium/outdoor/~3/325885228/oh-look-its-a-flash-mob-staring-at-a.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/500_LEDE_ronenglish_ad_copy.jpg"><img alt="500_LEDE_ronenglish_ad_copy.jpg" src="http://www.adrants.com/images/500_LEDE_ronenglish_ad_copy-thumb.jpg" width="150" height="106" /></a></div>

Now that Ray-Ban has all but used up its viral video tricks, its now turned to culture jammer Ron English.]]></description>
			<dc:subject>Outdoor</dc:subject>
			<dc:date>2008-07-03T10:20:32-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2008/07/oh-look-its-a-flash-mob-staring-at-a.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2008/07/you-mean-it-builds-buzz-and-kills.php">
			<title>You Mean it Builds Buzz AND Kills Plaque?</title>
			<link>http://feeds.feedburner.com/~r/adrants/medium/outdoor/~3/325048583/you-mean-it-builds-buzz-and-kills.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/aquafresh-mobile.jpg"><img alt="aquafresh-mobile.jpg" src="http://www.adrants.com/images/aquafresh-mobile-thumb.jpg" width="150" height="138" /></a></div>

Check out the Aquafresh interactive mobile, complete with virtual tooth-brushing games and free teeth cleaning duds.]]></description>
			<dc:subject>Guerilla</dc:subject>
			<dc:date>2008-07-02T13:07:08-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2008/07/you-mean-it-builds-buzz-and-kills.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2008/07/philly-does-singlestream-recycling-oh.php">
			<title>Philly Does Single-Stream Recycling. Oh Boy</title>
			<link>http://feeds.feedburner.com/~r/adrants/medium/outdoor/~3/324865383/philly-does-singlestream-recycling-oh.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/philadelphia-recycling.jpg"><img alt="philadelphia-recycling.jpg" src="http://www.adrants.com/images/philadelphia-recycling-thumb.jpg" width="150" height="150" /></a></div>

Philly's doing this "single-stream recycling" thing to get its inhabitants to clean up. Single-stream recycling is when you take all recyclable goods and put them in one bin. ]]></description>
			<dc:subject>Cause</dc:subject>
			<dc:date>2008-07-02T08:30:42-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2008/07/philly-does-singlestream-recycling-oh.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2008/07/th1ng-saves-london-flash-searched.php">
			<title>Th1ng Saves London, Flash Searched, Millennials Charge, FailWhale Merched</title>
			<link>http://feeds.feedburner.com/~r/adrants/medium/outdoor/~3/324211920/th1ng-saves-london-flash-searched.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/jakub-agata.jpg"><img alt="jakub-agata.jpg" src="http://www.adrants.com/images/jakub-agata-thumb.jpg" width="150" height="128" /></a></div>

- Th1ng was appointed to highlight "London's outstanding cultural and business successes" and "raise the profile of its film industry and talent" for the London 2012 Olympic Games. ]]></description>
			<dc:subject>Online</dc:subject>
			<dc:date>2008-07-01T12:16:45-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2008/07/th1ng-saves-london-flash-searched.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2008/06/city-trees-transformed-into-carrots-to.php">
			<title>City Trees Transformed Into Carrots to Promote Farmer's Market</title>
			<link>http://feeds.feedburner.com/~r/adrants/medium/outdoor/~3/321402959/city-trees-transformed-into-carrots-to.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/CarrotWrap-2.jpg"><img alt="CarrotWrap-2.jpg" src="http://www.adrants.com/images/CarrotWrap-2-thumb.jpg" width="150" height="200" /></a></div>

Here's a bit of ambient street work for you.]]></description>
			<dc:subject>Good</dc:subject>
			<dc:date>2008-06-27T10:34:00-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2008/06/city-trees-transformed-into-carrots-to.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2008/06/two-bedrooms-two-baths-and-a-free.php">
			<title>'Two Bedrooms, Two Baths, and a Free Ride on My Electric Pony'</title>
			<link>http://feeds.feedburner.com/~r/adrants/medium/outdoor/~3/320473548/two-bedrooms-two-baths-and-a-free.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/kiddie-ride.jpg"><img alt="kiddie-ride.jpg" src="http://www.adrants.com/images/kiddie-ride-thumb.jpg" width="150" height="168" /></a></div>

To promote certain houses on the Village Homes lot (Denver, CO), marketing director Barb Anderson said the company used a kiddie-ride. You know, like the coin-op space ships at grocery stores.]]></description>
			<dc:subject>Promotions</dc:subject>
			<dc:date>2008-06-26T07:43:28-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2008/06/two-bedrooms-two-baths-and-a-free.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2008/06/army-wives-pranked-pig-glides-product.php">
			<title>Army Wives Pranked, Pig Glides, Product Placement Studied</title>
			<link>http://feeds.feedburner.com/~r/adrants/medium/outdoor/~3/319833848/army-wives-pranked-pig-glides-product.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/IraqWives.jpg"><img alt="IraqWives.jpg" src="http://www.adrants.com/images/IraqWives-thumb.jpg" width="150" height="112" /></a></div>

Lifetime's Army Wives poster becomes Iraq Wives courtesy of a few pranksters who've recently also pranked boards for the move The Happening and Get Smart.]]></description>
			<dc:subject>Outdoor</dc:subject>
			<dc:date>2008-06-25T09:42:00-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2008/06/army-wives-pranked-pig-glides-product.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2008/06/will-smiths-han-cock-makes-london.php">
			<title>Will Smith's (Han) Cock Makes London Premiere</title>
			<link>http://feeds.feedburner.com/~r/adrants/medium/outdoor/~3/316349180/will-smiths-han-cock-makes-london.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/han_cock.jpg"><img alt="han_cock.jpg" src="http://www.adrants.com/images/han_cock-thumb.jpg" width="150" height="110" /></a></div>

When you're up on scaffolding dealing with the details of erecting a billboard, it pays to occasionally step back and view the big picture.]]></description>
			<dc:subject>Strange</dc:subject>
			<dc:date>2008-06-20T12:18:44-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2008/06/will-smiths-han-cock-makes-london.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2008/06/lameass-headline-comes-from-sixthgrade.php">
			<title>Lame-Ass Headline Comes From Sixth-Grade Diary</title>
			<link>http://feeds.feedburner.com/~r/adrants/medium/outdoor/~3/314793080/lameass-headline-comes-from-sixthgrade.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/Aniston_smartwater.JPG"><img alt="Aniston_smartwater.JPG" src="http://www.adrants.com/images/Aniston_smartwater-thumb.JPG" width="150" height="91" /></a></div>

As only Copyranter can, a new smartwater billboard featuring Jennifer Aniston receives a well-deserved lashing.]]></description>
			<dc:subject>Bad</dc:subject>
			<dc:date>2008-06-18T12:50:20-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2008/06/lameass-headline-comes-from-sixthgrade.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2008/06/giant-naked-ass-ruins-family-trip-into.php">
			<title>Giant Naked Ass Ruins Family Trip Into City</title>
			<link>http://feeds.feedburner.com/~r/adrants/medium/outdoor/~3/314745605/giant-naked-ass-ruins-family-trip-into.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/hot_babes_billboard.jpg"><img alt="hot_babes_billboard.jpg" src="http://www.adrants.com/images/hot_babes_billboard-thumb.jpg" width="150" height="112" /></a></div>

So you're talking a nice drive into the city with your grandparents (or parents, or kids...choose appropriate scenario) to show them where you work and hang out or maybe to go to the park or even to Ground Zero for a visit. As you drive along, you look to your left and...]]></description>
			<dc:subject>Racy</dc:subject>
			<dc:date>2008-06-18T12:03:20-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2008/06/giant-naked-ass-ruins-family-trip-into.php</feedburner:origLink></item>
	
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