Outdoor on Adrants
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Marketing, Advertising and Social Media News With Attitude by Steve Hallen-us2023-11-06T11:12:15-05:00Location, Location, Location: The Importance Of Billboard Placement
https://adrants.com/2023/11/location-location-location-the.php
As a marketer or business owner, you already know how important it is to catch the attention of potential customers. One way to do that is by using billboards. Billboards have long been a powerful advertising medium, capturing the attention of passersby and motorists alike. ]]>Outdoor2023-11-06T11:12:15-05:00Mobile Billboard With Giant Breasts Causes 500 Accidents In One Day
https://adrants.com/2014/10/mobile-billboard-with-giant-breasts.php
Oh boobs. The amount of attention and debate paid to this female body part probably fills up half the internet. And now we're going to contribute even further to to the database of boobs. ]]>Outdoor2014-10-16T11:33:44-05:00Duval Guillaume Gets Cheesy in Grand Central Station
https://adrants.com/2014/09/duval-guillaume-gets-cheesy-in-grand.php
Working with Castello Cheese, Duval Guillaume took over Grand Central Station for two days with a pop up museum called Eat the Art. The museum displayed classic still paintings of food and cheese that were accompanied by real-life recreations of those painting.]]>Outdoor2014-09-09T09:59:44-05:00These Brands Were Not Happy Their Names Where Co-Opted For This Toronto Litterbug Campaign
https://adrants.com/2014/09/these-brands-were-not-happy-their-names.php
Publicis Canada, working for Toronto's Livegreen Initiative, created a quite brilliant transit campaign which delivered litterbug shamming messages using product packaging.]]>Outdoor2014-09-02T13:27:54-05:00Giant Orca Eats SeaWorld CEO In Front of Comic-Con Attendees
https://adrants.com/2014/07/giant-orca-eats-seaworld-ceo-in-front-of.php
As thousands of Comic-Con fans deplane, the first thing that they'll see won't be a promo for the next Avengers film or The Walking Dead but a huge graphic cartoon of a captive orca with SeaWorld's CEO in his mouth. ]]>Outdoor2014-07-23T09:36:00-05:00Agency Erects Billboard Then Burns It. Hopes YouTube Views Make Up For Lost Impressions
https://adrants.com/2014/06/agency-erects-billboard-then-burns-it.php
In a stunt to show just how important brothers Joe and Gav of Sealord Smokehouse feel about their smoked salmon, Saatchi & Saatchi New Zealand erected a billboard out of Manuka wood branches (because they make a lot of smoke) and then lit it on fire.]]>Outdoor2014-06-05T10:08:24-05:00Outdoor Company Sends Huge Invoices to Brands For Media Value Received Through Google Street View
https://adrants.com/2014/06/outdoor-company-sends-huge-invoices-to.php
In an ingenious stunt to call attention to its digital offerings, outdoor company JCDecaux, working with BBDO Belgium, sent 53 of Belgium's largest advertisers a framed picture of their billboards as viewable on Google Street View -- and an invoice for all that free media they have received over the years.]]>Outdoor2014-06-02T12:09:45-05:00Lamar Advertising Wants Your Mothers Day Wishes on Its Billboards
https://adrants.com/2014/05/lamar-advertising-wants-your-mothers-day.php
For a medium that is, perhaps, the oldest and most traditional, the outdoor industry has done an admirable job in recent years keeping itself relevant as everything goes digital...including the industry's own billboards. ]]>Outdoor2014-05-07T10:13:02-05:00You Won't Believe (Or Understand) What This Giant, Creepy-Looking Mouth is Promoting
https://adrants.com/2014/05/you-wont-believe-or-understand-what.php
Here's an interesting, if odd, approach to promoting a show and train ticket offering from a travel agency. ]]>Outdoor2014-05-05T10:47:00-05:00Struggling Supermarket Chain Projects Ad on Angel of the North
https://adrants.com/2014/05/struggling-supermarket-chain-projects-ad.php
Morrisons, the fourth largest supermarket chain in the United Kingdom, thought it would be really cool to project a 177 foot wide image of a baguette on the wings of the angel. ]]>Outdoor2014-05-05T10:19:08-05:00
As a marketer or business owner, you already know how important it is to catch the attention of potential customers. One way to do that is by using billboards. Billboards have long been a powerful advertising medium, capturing the attention of passersby and motorists alike. ]]>
Oh boobs. The amount of attention and debate paid to this female body part probably fills up half the internet. And now we're going to contribute even further to to the database of boobs. ]]>
Working with Castello Cheese, Duval Guillaume took over Grand Central Station for two days with a pop up museum called Eat the Art. The museum displayed classic still paintings of food and cheese that were accompanied by real-life recreations of those painting.]]>
Publicis Canada, working for Toronto's Livegreen Initiative, created a quite brilliant transit campaign which delivered litterbug shamming messages using product packaging.]]>
As thousands of Comic-Con fans deplane, the first thing that they'll see won't be a promo for the next Avengers film or The Walking Dead but a huge graphic cartoon of a captive orca with SeaWorld's CEO in his mouth. ]]>
In a stunt to show just how important brothers Joe and Gav of Sealord Smokehouse feel about their smoked salmon, Saatchi & Saatchi New Zealand erected a billboard out of Manuka wood branches (because they make a lot of smoke) and then lit it on fire.]]>
In an ingenious stunt to call attention to its digital offerings, outdoor company JCDecaux, working with BBDO Belgium, sent 53 of Belgium's largest advertisers a framed picture of their billboards as viewable on Google Street View -- and an invoice for all that free media they have received over the years.]]>
Here's an interesting, if odd, approach to promoting a show and train ticket offering from a travel agency. ]]>
Morrisons, the fourth largest supermarket chain in the United Kingdom, thought it would be really cool to project a 177 foot wide image of a baguette on the wings of the angel. ]]>