http://www.adrants.com/ Marketing, Advertising and Social Media News With Attitude by Steve Hall en-us 2013-10-10T12:29:34-05:00 http://www.adrants.com/2013/10/five-reasons-brands-should-leverage.php Here are five reasons businesses can and should be taking advantage of location tagging and check-ins.]]> Mobile/Wireless 2013-10-10T12:29:34-05:00 http://www.adrants.com/2012/06/cannes-digital-gets-physical-with.php Over at adforum, Angela Natividad is conducting interviews in Cannes. Her first interview is with Paul Price, CEO of Creative Realities, a firm that focuses on "designing digital experiences that bridge the physical and virtual worlds."]]> Industry Events 2012-06-19T08:49:21-05:00 http://www.adrants.com/2012/05/fiat-new-uno-powered-by-pee.php Here's a fun one. To illustrate the Fiat Uno's great fuel economy, Leo Burnett Tailor Made in Brazil launched a campaign called If Pee Were Gas. ]]> Strange 2012-05-09T14:49:18-05:00 http://www.adrants.com/2011/09/motor-oil-fragrance-bathroom-skidmarks.php We like this one. ]]> Guerilla 2011-09-15T14:08:26-05:00 http://www.adrants.com/2011/03/nesteas-wonderful-machine-not-as-cool.php Sorry but we're just not digging this Nestea Wonderful Machine, a retrofitted vending machine that allowed people to remotely remove a bottle from the machine.]]> Point of Purchase 2011-03-23T11:39:28-05:00 http://www.adrants.com/2011/02/tazo-tea-gets-interactive-storefront.php Blast Radius, MediaCom and The Media Merchants have developed interactive storefronts, one in Toronto and one in Vancouver, which allow passersby to go on an adventure to discover each of three new Tazo Teas Starbucks in promoting. ]]> Point of Purchase 2011-02-02T13:54:13-05:00 http://www.adrants.com/2010/11/bruce-willis-to-front-russian-banks-ad.php Bruce Willis has signed a year-long deal with Trust Bank and will front the financial institution's ad campaign for the next year.]]> Celebrity 2010-11-24T10:49:22-05:00 http://www.adrants.com/2010/10/benjamin-moore-offers-freedom.php Unless you can find the word "versality" in the dictionary, it looks like a Benjamin Moore POP suffered a proofreading oversight.]]> Worst 2010-10-04T14:00:31-05:00 http://www.adrants.com/2010/07/primo-borrows-happiness-machine-for.php Does anyone really care what brand of drink you choose when you're in a gas station convenience store? Damn right someone cares!]]> Point of Purchase 2010-07-20T09:03:32-05:00 http://www.adrants.com/2010/05/your-hands-are-gross.php Nothing like calling attention to the unseen organisms that crawl all over our skin to get us to go out and buy some soap.]]> Point of Purchase 2010-05-14T12:20:05-05:00