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		<title>Point of Purchase on Adrants</title>
		<link>http://www.adrants.com/</link>
		<description>Marketing, Advertising and Social Media News With Attitude by Steve Hall</description>
		<dc:language>en-us</dc:language>
		<dc:creator />
		<dc:date>2012-05-09T14:49:18-05:00</dc:date>
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							<rdf:li rdf:resource="http://www.adrants.com/2012/05/fiat-new-uno-powered-by-pee.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2011/09/motor-oil-fragrance-bathroom-skidmarks.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2011/03/nesteas-wonderful-machine-not-as-cool.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2011/02/tazo-tea-gets-interactive-storefront.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2010/11/bruce-willis-to-front-russian-banks-ad.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2010/10/benjamin-moore-offers-freedom.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2010/07/primo-borrows-happiness-machine-for.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2010/05/your-hands-are-gross.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2009/12/the-red-cross-pops-the-salvation-army.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2009/12/well-written-press-release-gets.php" />
			
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	<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rdf+xml" href="http://feeds.feedburner.com/adrants/medium/point_of_purchase" /><feedburner:info uri="adrants/medium/point_of_purchase" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><image rdf:resource="http://www.adrants.com/images/adrants_logo_blue_150.jpg" /></channel>
			<item rdf:about="http://www.adrants.com/2012/05/fiat-new-uno-powered-by-pee.php">
			<title>Fiat New Uno Powered by Pee</title>
			<link>http://feedproxy.google.com/~r/adrants/medium/point_of_purchase/~3/sxqPw3Hf7uU/fiat-new-uno-powered-by-pee.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/fiat_new_uno_pee.jpg"><img alt="fiat_new_uno_pee.jpg" src="http://www.adrants.com/images/fiat_new_uno_pee-thumb.jpg" width="150" height="140" /></a></div>

Here's a fun one. To illustrate the Fiat Uno's great fuel economy, Leo Burnett Tailor Made in Brazil launched a campaign called If Pee Were Gas. ]]></description>
			<dc:subject>Strange</dc:subject>
			<dc:date>2012-05-09T14:49:18-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/05/fiat-new-uno-powered-by-pee.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2011/09/motor-oil-fragrance-bathroom-skidmarks.php">
			<title>Motor Oil Fragrance, Bathroom Skidmarks Get Pro Golfers in New BMW</title>
			<link>http://feedproxy.google.com/~r/adrants/medium/point_of_purchase/~3/ZIzzyoAk3WI/motor-oil-fragrance-bathroom-skidmarks.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/BldBMWBttlTagComposite72.jpg"><img alt="BldBMWBttlTagComposite72.jpg" src="http://www.adrants.com/images/BldBMWBttlTagComposite72-thumb.jpg" width="150" height="152" /></a></div>

We like this one. ]]></description>
			<dc:subject>Guerilla</dc:subject>
			<dc:date>2011-09-15T14:08:26-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2011/09/motor-oil-fragrance-bathroom-skidmarks.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2011/03/nesteas-wonderful-machine-not-as-cool.php">
			<title>Nestea's Wonderful Machine Not as Cool as Coke's Happiness Machine</title>
			<link>http://feedproxy.google.com/~r/adrants/medium/point_of_purchase/~3/3ZKxzb5jx_0/nesteas-wonderful-machine-not-as-cool.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/nestea_wonderful_machine.jpg"><img alt="nestea_wonderful_machine.jpg" src="http://www.adrants.com/images/nestea_wonderful_machine-thumb.jpg" width="150" height="83" /></a></div>

Sorry but we're just not digging this Nestea Wonderful Machine, a retrofitted vending machine that allowed people to remotely remove a bottle from the machine.]]></description>
			<dc:subject>Point of Purchase</dc:subject>
			<dc:date>2011-03-23T11:39:28-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2011/03/nesteas-wonderful-machine-not-as-cool.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2011/02/tazo-tea-gets-interactive-storefront.php">
			<title>Tazo Tea Gets Interactive Storefront Windows at Starbucks</title>
			<link>http://feedproxy.google.com/~r/adrants/medium/point_of_purchase/~3/jAMq9ofhBRI/tazo-tea-gets-interactive-storefront.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/TMM_Starbucks1.jpg"><img alt="TMM_Starbucks1.jpg" src="http://www.adrants.com/images/TMM_Starbucks1-thumb.jpg" width="150" height="99" /></a></div>

Blast Radius, MediaCom and The Media Merchants have developed interactive storefronts, one in Toronto and one in Vancouver, which allow passersby to go on an adventure to discover each of three new Tazo Teas Starbucks in promoting. ]]></description>
			<dc:subject>Point of Purchase</dc:subject>
			<dc:date>2011-02-02T13:54:13-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2011/02/tazo-tea-gets-interactive-storefront.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2010/11/bruce-willis-to-front-russian-banks-ad.php">
			<title>Bruce Willis to Front Russian Bank's Ad Campaign</title>
			<link>http://feedproxy.google.com/~r/adrants/medium/point_of_purchase/~3/d6sJ6N5iM8E/bruce-willis-to-front-russian-banks-ad.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/bruce_willis_trust.jpg"><img alt="bruce_willis_trust.jpg" src="http://www.adrants.com/images/bruce_willis_trust-thumb.jpg" width="150" height="42" /></a></div>

Bruce Willis has signed a year-long deal with Trust Bank and will front the financial institution's ad campaign for the next year.]]></description>
			<dc:subject>Celebrity</dc:subject>
			<dc:date>2010-11-24T10:49:22-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2010/11/bruce-willis-to-front-russian-banks-ad.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2010/10/benjamin-moore-offers-freedom.php">
			<title>Benjamin Moore Offers Freedom, Simplicity and...Um...Versality?</title>
			<link>http://feedproxy.google.com/~r/adrants/medium/point_of_purchase/~3/3d8FNYn2EaY/benjamin-moore-offers-freedom.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/benjamin_moore_versality.jpg"><img alt="benjamin_moore_versality.jpg" src="http://www.adrants.com/images/benjamin_moore_versality-thumb.jpg" width="150" height="99" /></a></div>

Unless you can find the word "versality" in the dictionary, it looks like a Benjamin Moore POP suffered a proofreading oversight.]]></description>
			<dc:subject>Worst</dc:subject>
			<dc:date>2010-10-04T14:00:31-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2010/10/benjamin-moore-offers-freedom.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2010/07/primo-borrows-happiness-machine-for.php">
			<title>Primo Borrows Happiness Machine For Convenience Store Promotion</title>
			<link>http://feedproxy.google.com/~r/adrants/medium/point_of_purchase/~3/u7JIiztG1m8/primo-borrows-happiness-machine-for.php</link>
			<description><![CDATA[<div class="imageleft"><img alt="primo_music_machine.jpg" src="http://www.adrants.com/images/primo_music_machine.jpg" width="150" height="83" /></div>

Does anyone really care what brand of drink you choose when you're in a gas station convenience store? Damn right someone cares!]]></description>
			<dc:subject>Point of Purchase</dc:subject>
			<dc:date>2010-07-20T09:03:32-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2010/07/primo-borrows-happiness-machine-for.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2010/05/your-hands-are-gross.php">
			<title>Your Hands Are Gross</title>
			<link>http://feedproxy.google.com/~r/adrants/medium/point_of_purchase/~3/J88koLBJMCQ/your-hands-are-gross.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/finger_bugs.jpg"><img alt="finger_bugs.jpg" src="http://www.adrants.com/images/finger_bugs-thumb.jpg" width="150" height="107" /></a></div>

Nothing like calling attention to the unseen organisms that crawl all over our skin to get us to go out and buy some soap.]]></description>
			<dc:subject>Point of Purchase</dc:subject>
			<dc:date>2010-05-14T12:20:05-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2010/05/your-hands-are-gross.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2009/12/the-red-cross-pops-the-salvation-army.php">
			<title>The Red Cross Pops The Salvation Army</title>
			<link>http://feedproxy.google.com/~r/adrants/medium/point_of_purchase/~3/koXzs7cWjqQ/the-red-cross-pops-the-salvation-army.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/RedCrossStoreM.jpg"><img alt="RedCrossStoreM.jpg" src="http://www.adrants.com/images/RedCrossStoreM-thumb.jpg" width="150" height="142" /></a></div>

Now here's a store you don't expect to see at the mall.]]></description>
			<dc:subject>Cause</dc:subject>
			<dc:date>2009-12-21T10:08:01-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2009/12/the-red-cross-pops-the-salvation-army.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2009/12/well-written-press-release-gets.php">
			<title>Well Written Press Release Gets Attention For Minnesota Lottery</title>
			<link>http://feedproxy.google.com/~r/adrants/medium/point_of_purchase/~3/McqdBtDC-a0/well-written-press-release-gets.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/minnesota_lottery_game_show.jpg"><img alt="minnesota_lottery_game_show.jpg" src="http://www.adrants.com/images/minnesota_lottery_game_show-thumb.jpg" width="150" height="100" /></a></div>

And we didn't have to go digging through a collection of attachments or ridiculously worded releases to find the nugget of information.]]></description>
			<dc:subject>Opinion</dc:subject>
			<dc:date>2009-12-02T11:35:32-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2009/12/well-written-press-release-gets.php</feedburner:origLink></item>
	
<image rdf:about="http://www.adrants.com/images/adrants_logo_blue_150.jpg"><url>http://www.adrants.com/images/adrants_logo_blue_150.jpg</url><link>http://www.adrants.com/medium/point_of_purchase/</link><title>Adrants - Marketing and Advertising News With Attitude</title></image></rdf:RDF>

