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Marketing, Advertising and Social Media News With Attitude by Steve Hallen-us2021-01-25T15:20:58-05:007 Techniques That Will Improve Guest Blogging For Your Brand
http://www.adrants.com/2021/01/7-techniques-that-will-improve-guest.php
Question: Is guest blogging one of the best inbound marketing strategies for your brand?
Answer: Yes.]]>Weblogs2021-01-25T15:20:58-05:00Hey Content Marketers, Here's Your Secret to Creating Killer Blog Posts
http://www.adrants.com/2014/07/hey-content-marketers-heres-your.php
So everyone's doing content marketing these days. Whether you call it content marketing, inbound marketing or native advertising is irrelevant. Because all of you are doing the same thing; creating content (instead of ads) to sell your product or service.]]>Weblogs2014-07-02T07:55:58-05:00Publisher Roundtable Brings Content Producers Together to Share Ideas & Experiences
http://www.adrants.com/2014/02/publisher-roundtable-brings-content.php
There are millions of blogs on the Internet and countless sites that offer tips, tricks, and tutorials for optimizing your site and taking advantage of content marketing. The problem though is that there are so many of these sites that what's being recommended on one is being advocated against on another--there seems to be little to no consistency when it comes to best practices for blogging. ]]>Weblogs2014-02-18T12:58:12-05:0010 Tips to Make your Facebook Content Newsfeed-Worthy
http://www.adrants.com/2013/12/10-tips-to-make-your-facebook-content.php
There's only one surefire way to reach the heart of your Facebook fans: the newsfeed. This tip sheet from social relationship management company Spredfast will provide you the pointers you need to insure your newsfeed content properly resonates with your customers and prospects and gets them to engage with your brand.]]>Weblogs2013-12-05T11:45:25-05:007 Reasons Brand Blogging Beats Online Advertising
http://www.adrants.com/2013/11/7-reasons-brand-blogging-beats-online.php
A little over a decade ago, blogging was something done by individuals, certainly not big brands - or brands of any size, for that matter. Flash forward to today; everyone's blogging. ]]>Weblogs2013-11-05T11:05:00-05:00How Link Monetization Can Fuel Content Publishers' Native Advertising
http://www.adrants.com/2013/07/how-link-monetization-can-fuel-content.php
Many brands don't know how to incorporate native monetization into their sites. Yet every time they insert a link from their content to another site -- especially a retail site -- they establish an opportunity to produce revenue organically. ]]>Weblogs2013-07-20T11:20:02-05:00Blog Hilariously Trashes Stock Photography
http://www.adrants.com/2013/06/blog-hilariously-trashes-stock.php
Apparently constricted by budgets that don't allow for original photography, two Vancouver art directors, Andrew and Bart, have launched Getty Critics, a blog on which they gleefully poke fun at the idiocy of staged stock photography. ]]>Weblogs2013-06-19T11:48:16-05:00Buzzfeed to Offer Native Advertising Training to Agencies
http://www.adrants.com/2013/05/buzzfeed-to-offer-native-advertising.php
Buzzfeed has launched a Social Storytelling Creator Program which aims to train agencies on the art of creating native advertising.]]>Weblogs2013-05-10T11:26:22-05:0013 Reasons Why the Blog Post Is the New Ad Unit
http://www.adrants.com/2013/04/13-reasons-why-the-blog-post-is-the-new.php
Writing on the HubSpot blog, I take a look at why the blog post is displacing typical online advertising.]]>Opinion2013-04-03T13:36:35-05:00Million Dollar Homepage Wannabes Still Alive And Well
http://www.adrants.com/2012/04/million-dollar-homepage-wannabes-still.php
Like a moderns day Million Dollar Homepage, a Tumblr blog called Blogrtising has launched. ]]>Weblogs2012-04-11T08:45:11-05:00
So everyone's doing content marketing these days. Whether you call it content marketing, inbound marketing or native advertising is irrelevant. Because all of you are doing the same thing; creating content (instead of ads) to sell your product or service.]]>
There are millions of blogs on the Internet and countless sites that offer tips, tricks, and tutorials for optimizing your site and taking advantage of content marketing. The problem though is that there are so many of these sites that what's being recommended on one is being advocated against on another--there seems to be little to no consistency when it comes to best practices for blogging. ]]>
There's only one surefire way to reach the heart of your Facebook fans: the newsfeed. This tip sheet from social relationship management company Spredfast will provide you the pointers you need to insure your newsfeed content properly resonates with your customers and prospects and gets them to engage with your brand.]]>
A little over a decade ago, blogging was something done by individuals, certainly not big brands - or brands of any size, for that matter. Flash forward to today; everyone's blogging. ]]>
Many brands don't know how to incorporate native monetization into their sites. Yet every time they insert a link from their content to another site -- especially a retail site -- they establish an opportunity to produce revenue organically. ]]>
Apparently constricted by budgets that don't allow for original photography, two Vancouver art directors, Andrew and Bart, have launched Getty Critics, a blog on which they gleefully poke fun at the idiocy of staged stock photography. ]]>
Buzzfeed has launched a Social Storytelling Creator Program which aims to train agencies on the art of creating native advertising.]]>
Writing on the HubSpot blog, I take a look at why the blog post is displacing typical online advertising.]]>
Like a moderns day Million Dollar Homepage, a Tumblr blog called Blogrtising has launched. ]]>