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		<title>Brands on Adrants</title>
		<link>http://www.adrants.com/</link>
		<description>Marketing and Advertising News With Attitude by Steve Hall</description>
		<dc:language>en-us</dc:language>
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		<dc:date>2008-07-24T15:36:16-05:00</dc:date>
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			<item rdf:about="http://www.adrants.com/2008/07/no-cinnamon-sticks-are-not-made-of.php">
			<title>No, Cinnamon Sticks are Not Made of Sweet 'N Low.</title>
			<link>http://feeds.feedburner.com/~r/adrants/subject/brands/~3/344974522/no-cinnamon-sticks-are-not-made-of.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/sweet-n-low-light-my-fire.jpg"><img alt="sweet-n-low-light-my-fire.jpg" src="http://www.adrants.com/images/sweet-n-low-light-my-fire-thumb.jpg" width="150" height="211" /></a></div>

Healthy Food Brands is reintroducing the Sweet 'N Low candy line. ]]></description>
			<dc:subject>Magazine</dc:subject>
			<dc:date>2008-07-24T15:36:16-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2008/07/no-cinnamon-sticks-are-not-made-of.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2008/07/scare-tactics-used-to-talk-you-onto-gms.php">
			<title>Scare Tactics Used to Talk You Onto GM's Used Car Lot</title>
			<link>http://feeds.feedburner.com/~r/adrants/subject/brands/~3/344914011/scare-tactics-used-to-talk-you-onto-gms.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/used-car-ambush.jpg"><img alt="used-car-ambush.jpg" src="http://www.adrants.com/images/used-car-ambush-thumb.jpg" width="150" height="71" /></a></div>

"There's great confusion among consumers about what constitutes a certified used vehicle," preaches director Mark Mathews of GM's Used-Vehicle Activities, eyes wild with foreboding.*]]></description>
			<dc:subject>Online</dc:subject>
			<dc:date>2008-07-24T14:59:25-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2008/07/scare-tactics-used-to-talk-you-onto-gms.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2008/07/saatchis-the-breakfast-club-a-mean.php">
			<title>Saatchi's 'The Breakfast Club' A 'Mean Girls' Failed 'Fetch'</title>
			<link>http://feeds.feedburner.com/~r/adrants/subject/brands/~3/344766627/saatchis-the-breakfast-club-a-mean.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/jcpenney_breakfast_club.jpg"><img alt="jcpenney_breakfast_club.jpg" src="http://www.adrants.com/images/jcpenney_breakfast_club-thumb.jpg" width="150" height="125" /></a></div>

Yes, The Breakfast Club is a great movie. But, the direction Saatchi took has to be one of the most idiotically anachronistic moves an agency/marketer could have ever made.]]></description>
			<dc:subject>Opinion</dc:subject>
			<dc:date>2008-07-24T11:50:55-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2008/07/saatchis-the-breakfast-club-a-mean.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2008/07/this-is-not-an-ad-for-apple.php">
			<title>This is Not an Ad For Apple</title>
			<link>http://feeds.feedburner.com/~r/adrants/subject/brands/~3/343755548/this-is-not-an-ad-for-apple.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/macunblogged_girl.jpg"><img alt="macunblogged_girl.jpg" src="http://www.adrants.com/images/macunblogged_girl-thumb.jpg" width="150" height="99" /></a></div>

This is not an ad for Apple. Apple doesn't do racy ads. Apple doesn't believe sex sells.]]></description>
			<dc:subject>Spoofs</dc:subject>
			<dc:date>2008-07-23T12:54:19-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2008/07/this-is-not-an-ad-for-apple.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2008/07/next-time-youre-in-quicksand-lie.php">
			<title>Next Time You're in Quicksand, Lie Still. (Thanks, Samsung!)</title>
			<link>http://feeds.feedburner.com/~r/adrants/subject/brands/~3/343755549/next-time-youre-in-quicksand-lie.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/yawning-bear.jpg"><img alt="yawning-bear.jpg" src="http://www.adrants.com/images/yawning-bear-thumb.jpg" width="150" height="113" /></a></div>

Test Your Instincts is a free <em>(brought to you by Samsung Instinct!)</em> quiz that gauges a person's wildlife savvy.]]></description>
			<dc:subject>Games</dc:subject>
			<dc:date>2008-07-23T12:10:54-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2008/07/next-time-youre-in-quicksand-lie.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2008/07/yawn-lions-yawn-dead-antelope-dances.php">
			<title>Yawn. Lions Yawn. Dead Antelope Dances. Yes, It's A Samsung Ad!</title>
			<link>http://feeds.feedburner.com/~r/adrants/subject/brands/~3/343626018/yawn-lions-yawn-dead-antelope-dances.php</link>
			<description><![CDATA[<div class="imageleft"><img alt="samsung_singing_lions.jpg" src="http://www.adrants.com/images/samsung_singing_lions.jpg" width="150" height="84" /></div>

To some, yawning lions who break into song could be interpreted as funny, amusing or even entertaining.]]></description>
			<dc:subject>Video</dc:subject>
			<dc:date>2008-07-23T10:16:29-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2008/07/yawn-lions-yawn-dead-antelope-dances.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2008/07/lotus-wont-just-fit-you-with-features.php">
			<title>Lotus Won't Just Fit You with Features; You'll Get a Little Character, Too</title>
			<link>http://feeds.feedburner.com/~r/adrants/subject/brands/~3/342793900/lotus-wont-just-fit-you-with-features.php</link>
			<description> Check out Faceless People, for which a bunch of, well, faceless people appear in high-profile places all over England. By wading through a sea of faceless folk on FacelessPeople.com, you can read up on the specs for the new...</description>
			<dc:subject>Guerilla</dc:subject>
			<dc:date>2008-07-22T14:01:51-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2008/07/lotus-wont-just-fit-you-with-features.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2008/07/you-mean-the-worlds-not-flat-in.php">
			<title>You Mean the World's Not Flat in Vista-ville?</title>
			<link>http://feeds.feedburner.com/~r/adrants/subject/brands/~3/342729147/you-mean-the-worlds-not-flat-in.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/windows_earth_flat_ad.png"><img alt="windows_earth_flat_ad.png" src="http://www.adrants.com/images/windows_earth_flat_ad-thumb.png" width="150" height="100" /></a></div>

Looks like CP+B's finally doing something with the $300 million in ad money Microsoft gave it. The divine task: <em>reposition Vista.</em>]]></description>
			<dc:subject>Online</dc:subject>
			<dc:date>2008-07-22T12:41:51-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2008/07/you-mean-the-worlds-not-flat-in.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2008/07/wonderbra-could-make-basoomas-a-transit.php">
			<title>Wonderbra Could Make Basoomas a Transit Hazard</title>
			<link>http://feeds.feedburner.com/~r/adrants/subject/brands/~3/342628391/wonderbra-could-make-basoomas-a-transit.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/wonderbra-safety-line.jpg"><img alt="wonderbra-safety-line.jpg" src="http://www.adrants.com/images/wonderbra-safety-line-thumb.jpg" width="150" height="112" /></a></div>

Flipping on old jokes about front-heavy women, Wonderbra added a yellow safety line behind the one that appears in metro stations. ]]></description>
			<dc:subject>Guerilla</dc:subject>
			<dc:date>2008-07-22T10:50:34-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2008/07/wonderbra-could-make-basoomas-a-transit.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2008/07/omg-cause-groups-complain-ad-age.php">
			<title>OMG! Cause Groups Complain, Ad Age 'Unleashes' Witty Headline</title>
			<link>http://feeds.feedburner.com/~r/adrants/subject/brands/~3/342602641/omg-cause-groups-complain-ad-age.php</link>
			<description><![CDATA[<div class="imageleft"><img alt="verizon_lg_dare_pit_bull.jpg" src="http://www.adrants.com/images/verizon_lg_dare_pit_bull.jpg" width="150" height="112" /></div>

It's official. America has no sense of humor and has become so literal, no one can say anything at all without offending various cause group members who, due to an onslaught of grade school self-esteem-focused curricula which have rendered them incapable of chilling out and enjoying life without looking at it through a microscope.]]></description>
			<dc:subject>Brands</dc:subject>
			<dc:date>2008-07-22T10:18:00-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2008/07/omg-cause-groups-complain-ad-age.php</feedburner:origLink></item>
	
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