https://adrants.com/ Marketing, Advertising and Social Media News With Attitude by Steve Hall en-us 2023-05-30T13:54:51-05:00 https://adrants.com/2023/05/famous-jewelery-ad-campaigns-from-the.php Before the digital revolution took the world by storm, television and print ads were the titans of the advertising industry. They were instrumental in driving sales to unprecedented levels across all sectors, including the world of jewelry.]]> Campaigns 2023-05-30T13:54:51-05:00 https://adrants.com/2022/05/why-do-i-need-a-local-seo-strategy-in.php The digital marketing industry is consistently evolving because Google keeps on changing its algorithms to rank websites. As 2022 starts, many people are expecting developments in Google SERPs algorithms, while some even wonder if local SEO strategies are going to work this year. Digital marketing experts expect to see some significant changes in the local SEO for the betterment of their client's businesses. ]]> Campaigns 2022-05-10T10:49:38-05:00 https://adrants.com/2022/01/how-gambling-industry-uses-advertising.php Marketing and advertising are important for a business because it allows them to communicate their message to their target market. It also helps them to understand what their customers want, and how they can best serve them. Marketing and advertising is also important because it can help a business to grow and succeed.]]> Campaigns 2022-01-31T11:37:55-05:00 https://adrants.com/2021/08/how-to-launch-a-successful-kickstarter.php Ready to launch your brilliant new idea on Kickstarter? If you don't already have a solid marketing strategy and a decent list of leads, then you may not be as ready as you think. ]]> Campaigns 2021-08-25T11:50:47-05:00 https://adrants.com/2021/06/5-ways-to-film-and-distribute-an-ad.php From the moment an ad campaign goes live, marketers start tracking metrics like engagement, click-through rates, and customer acquisition costs (CAC) to gauge what their next strategic move should be. ]]> Campaigns 2021-06-14T14:25:41-05:00 https://adrants.com/2019/11/how-to-nail-humor-in-email-marketing.php Humor can be subjective, and it's even trickier to gain a positive reaction from it when it's displayed in writing. With so many things to bear in mind, and the need to remain aware of potentially offending your audience, here are some top tips on how to nail humor in your email marketing, as well as some great examples of brands doing it well! ]]> Campaigns 2019-11-14T12:17:31-05:00 https://adrants.com/2014/10/dennys-introduces-firstever-web.php You've gotta love press releases that scream "first ever!" But they are a nice kick in the butt to get off one's ass and do a little journalistic research. So who's screaming "first ever"? Erwin Penland is in relationship to new work it's doing for Denny's.]]> Campaigns 2014-10-15T12:52:47-05:00 https://adrants.com/2014/09/schlage-imagines-life-without-keys-and.php So the whole world is on its way to becoming keyless. Not that we don't lock stuff up anymore, we just don't use keys to do so. Working With Indianapolis-based Young & Laramore, Schlage has envisioned what life's like now that keys are obsolete.]]> Campaigns 2014-09-16T14:20:48-05:00 https://adrants.com/2014/09/the-6-best-movie-marketing-campaigns-of.php Although film fans still have the holiday movie season to anticipate, the year has already given many examples of how marketers have been able to tap into what resonates with audiences across the world before a movie even hits the theaters. Keep reading to learn more about some of the standout movie promo efforts of 2014 so far. ]]> Campaigns 2014-09-16T12:41:17-05:00 https://adrants.com/2014/09/these-new-godaddy-ads-are-bad-really.php Hmm. These new GoDaddy ads almost make one pine for the days when horn dog Bob Parsons was running the show and serving up ads filled with bodacious babes flaunting their surgically enhanced boobs. ]]> Campaigns 2014-09-15T11:46:29-05:00