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		<title>Opinion on Adrants</title>
		<link>http://www.adrants.com/</link>
		<description>Marketing, Advertising and Social Media News With Attitude by Steve Hall</description>
		<dc:language>en-us</dc:language>
		<dc:creator />
		<dc:date>2012-05-22T09:33:23-05:00</dc:date>
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							<rdf:li rdf:resource="http://www.adrants.com/2012/05/true-identity-of-cornelius-trunchpole.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2012/04/do-agencies-need-to-create-their-own.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2012/04/did-new-belgium-copy-the-work-beer.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2012/04/tidycat-apologizes-for-comparing-town-to.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2012/04/four-reasons-not-to-buy-a-scion-iq.php" />
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			<item rdf:about="http://www.adrants.com/2012/05/the-line-between-advertising-and.php">
			<title>The Line Between Advertising And Editorial is Gone. Is That A Good Thing?</title>
			<link>http://feedproxy.google.com/~r/adrants/subject/opinion/~3/D2NLff8evs8/the-line-between-advertising-and.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/vintage_twitter.jpg"><img alt="vintage_twitter.jpg" src="http://www.adrants.com/images/vintage_twitter-thumb.jpg" width="150" height="200" /></a></div>

It's funny how quickly things change. ]]></description>
			<dc:subject>Opinion</dc:subject>
			<dc:date>2012-05-22T09:33:23-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/05/the-line-between-advertising-and.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2012/05/true-identity-of-cornelius-trunchpole.php">
			<title>True Identity of Cornelius Trunchpole Revealed</title>
			<link>http://feedproxy.google.com/~r/adrants/subject/opinion/~3/k-dxG1qOgio/true-identity-of-cornelius-trunchpole.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/cornelius_trunchpole_returns.jpg"><img alt="cornelius_trunchpole_returns.jpg" src="http://www.adrants.com/images/cornelius_trunchpole_returns-thumb.jpg" width="150" height="82" /></a></div>

Last night at Galapagos Art Space in New York, the long-awaited debut of the Cornelius Trunchpole documentary, Art & Corny, premiered.]]></description>
			<dc:subject>Opinion</dc:subject>
			<dc:date>2012-05-10T10:07:48-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/05/true-identity-of-cornelius-trunchpole.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2012/04/do-agencies-need-to-create-their-own.php">
			<title>Do Agencies Need to Create Their Own Brands to Survive?</title>
			<link>http://feedproxy.google.com/~r/adrants/subject/opinion/~3/gQQ6vfZOwdg/do-agencies-need-to-create-their-own.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/agency_survival.jpg"><img alt="agency_survival.jpg" src="http://www.adrants.com/images/agency_survival-thumb.jpg" width="150" height="157" /></a></div>

Most ad agencies live and die by a single metric. Some measure everything about it and all around it. Others ignore it and just hope they get it. It's the fuel that drives the modern advertising business. ]]></description>
			<dc:subject>Agencies</dc:subject>
			<dc:date>2012-04-23T12:23:53-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/04/do-agencies-need-to-create-their-own.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2012/04/did-new-belgium-copy-the-work-beer.php">
			<title>Did New Belgium Copy the Work Beer Campaign?</title>
			<link>http://feedproxy.google.com/~r/adrants/subject/opinion/~3/7KIuCZZ43yI/did-new-belgium-copy-the-work-beer.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/work_beer.jpg"><img alt="work_beer.jpg" src="http://www.adrants.com/images/work_beer-thumb.jpg" width="150" height="221" /></a></div>

Sadly, in the ad business, copycatting is all to prevalent. Sometimes it's unintentional. Sometimes it's just chance. ]]></description>
			<dc:subject>Campaigns</dc:subject>
			<dc:date>2012-04-20T10:36:53-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/04/did-new-belgium-copy-the-work-beer.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2012/04/tidycat-apologizes-for-comparing-town-to.php">
			<title>TidyCat Apologizes For Comparing Town to Used Cat Litter</title>
			<link>http://feedproxy.google.com/~r/adrants/subject/opinion/~3/BkQ_Y1LBgoI/tidycat-apologizes-for-comparing-town-to.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/image_via_at_tblanx.jpg"><img alt="image_via_at_tblanx.jpg" src="http://www.adrants.com/images/image_via_at_tblanx-thumb.jpg" width="150" height="112" /></a></div>

In examining the TidyCat Over-The-Rhine kerfuffle, we share some tips brands can heed to avoid embarrassments like this one.]]></description>
			<dc:subject>Social</dc:subject>
			<dc:date>2012-04-10T12:39:47-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/04/tidycat-apologizes-for-comparing-town-to.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2012/04/four-reasons-not-to-buy-a-scion-iq.php">
			<title>Four Reasons Not to Buy A Scion iQ</title>
			<link>http://feedproxy.google.com/~r/adrants/subject/opinion/~3/ZfZVD2rEN8o/four-reasons-not-to-buy-a-scion-iq.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/scion_iq_babes_n_donuts.jpg"><img alt="scion_iq_babes_n_donuts.jpg" src="http://www.adrants.com/images/scion_iq_babes_n_donuts-thumb.jpg" width="150" height="82" /></a></div>

There are so many things wrong on so many levels with this new Scion iQ campaign. ]]></description>
			<dc:subject>Campaigns</dc:subject>
			<dc:date>2012-04-05T08:02:33-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/04/four-reasons-not-to-buy-a-scion-iq.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2012/03/is-social-media-a-bubble-and-sxsw-a-fad.php">
			<title>Is Social Media A Bubble And SXSW A Fad?</title>
			<link>http://feedproxy.google.com/~r/adrants/subject/opinion/~3/t_WN6yox7Vk/is-social-media-a-bubble-and-sxsw-a-fad.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/shontell.JPG"><img alt="shontell.JPG" src="http://www.adrants.com/images/shontell-thumb.JPG" width="150" height="136" /></a></div>

When you peruse the SXSW panel listing prior to making your way to the annual nerd-fest in Austin each year and you come across a panel entitled Social Media is a Bubble and SXSW is a Fad, interest is piqued.]]></description>
			<dc:subject>Industry Events</dc:subject>
			<dc:date>2012-03-11T15:14:24-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/03/is-social-media-a-bubble-and-sxsw-a-fad.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2012/03/marketers-overshadowed-geeks-last-year.php">
			<title>Marketers Overshadowed Geeks Last Year at SXSW But Should Marry Them This Year</title>
			<link>http://feedproxy.google.com/~r/adrants/subject/opinion/~3/drOEl2kj6GA/marketers-overshadowed-geeks-last-year.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/DSC_0032-1.JPG"><img alt="DSC_0032-1.JPG" src="http://www.adrants.com/images/DSC_0032-1-thumb.JPG" width="150" height="85" /></a></div>

Don't limit yourself only to the marketing focused content at SXSW. You never know what geekery in the panel room next door will become an integral component of your marketing program in a year or two.]]></description>
			<dc:subject>Industry Events</dc:subject>
			<dc:date>2012-03-07T12:36:09-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/03/marketers-overshadowed-geeks-last-year.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2012/02/leadscon-storms-las-vegas-and-why-you.php">
			<title>LeadsCon Storms Las Vegas. And Why You Need to Leave Your Comfort Zone</title>
			<link>http://feedproxy.google.com/~r/adrants/subject/opinion/~3/wYkFzDNfHdA/leadscon-storms-las-vegas-and-why-you.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/DSC_0791.JPG"><img alt="DSC_0791.JPG" src="http://www.adrants.com/images/DSC_0791-thumb.JPG" width="150" height="195" /></a></div>

Have you noticed an absence of content here on Adrants? Well it's because yours truly is in Las Vegas for LeadsCon. Taking pictures. Getting interviewed. Doing interviews. And generally getting lost in everything Vegas has to offer.]]></description>
			<dc:subject>Industry Events</dc:subject>
			<dc:date>2012-02-28T21:02:46-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/02/leadscon-storms-las-vegas-and-why-you.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2012/02/where-is-the-accountability-in-online.php">
			<title>Where is the Accountability in Online Video Advertising?</title>
			<link>http://feedproxy.google.com/~r/adrants/subject/opinion/~3/ZcfVd6idHJk/where-is-the-accountability-in-online.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/Video-Logos.jpg"><img alt="Video-Logos.jpg" src="http://www.adrants.com/images/Video-Logos-thumb.jpg" width="150" height="111" /></a></div>

It's time that the accountability and transparency of traditional broadcast buys find their equivalent in the online world.]]></description>
			<dc:subject>Video</dc:subject>
			<dc:date>2012-02-13T09:13:40-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/02/where-is-the-accountability-in-online.php</feedburner:origLink></item>
	
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