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		<title>Publishing on Adrants</title>
		<link>http://www.adrants.com/</link>
		<description>Marketing, Advertising and Social Media News With Attitude by Steve Hall</description>
		<dc:language>en-us</dc:language>
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		<dc:date>2012-05-22T14:00:36-05:00</dc:date>
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	<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rdf+xml" href="http://feeds.feedburner.com/adrants/subject/publishing" /><feedburner:info uri="adrants/subject/publishing" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><image rdf:resource="http://www.adrants.com/images/adrants_logo_blue_150.jpg" /></channel>
			<item rdf:about="http://www.adrants.com/2012/05/new-book-explains-how-storytelling-can.php">
			<title>New Book Explains How Storytelling Can Save Advertising</title>
			<link>http://feedproxy.google.com/~r/adrants/subject/publishing/~3/H1gzfIsnw30/new-book-explains-how-storytelling-can.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/winning_story_wars.jpg"><img alt="winning_story_wars.jpg" src="http://www.adrants.com/images/winning_story_wars-thumb.jpg" width="150" height="82" /></a></div>

Here is a wonderful promotional video for a new book, Winning the Story Wars. ]]></description>
			<dc:subject>Publishing</dc:subject>
			<dc:date>2012-05-22T14:00:36-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/05/new-book-explains-how-storytelling-can.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2012/05/new-york-times-carr-stelter-discuss.php">
			<title>New York Times' Carr, Stelter Discuss Changes in Publishing</title>
			<link>http://feedproxy.google.com/~r/adrants/subject/publishing/~3/SkSFHo8RK9I/new-york-times-carr-stelter-discuss.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/iwny_2012_carr_stelter.JPG"><img alt="iwny_2012_carr_stelter.JPG" src="http://www.adrants.com/images/iwny_2012_carr_stelter-thumb.JPG" width="150" height="100" /></a></div>

Day two of Internet Week kicked off with a panel conversation led by Internet Week Founder David-Michel Davies who interviewed New York Times writers David Carr and Brian Stelter. ]]></description>
			<dc:subject>Publishing</dc:subject>
			<dc:date>2012-05-15T10:38:33-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/05/new-york-times-carr-stelter-discuss.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2012/05/how-brands-can-use-content-to-further.php">
			<title>How Brands Can Use Content to Further Marketing Goals</title>
			<link>http://feedproxy.google.com/~r/adrants/subject/publishing/~3/gxNGICV2znM/how-brands-can-use-content-to-further.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/brands_publishers_content.jpg"><img alt="brands_publishers_content.jpg" src="http://www.adrants.com/images/brands_publishers_content-thumb.jpg" width="150" height="85" /></a></div>

How can publishers make money off brands wanting to engage with their readers without annoying their readers? How can brands use content to further their marketing goals?]]></description>
			<dc:subject>Publishing</dc:subject>
			<dc:date>2012-05-08T13:59:24-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2012/05/how-brands-can-use-content-to-further.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2011/10/michael-wolf-leaves-adweek.php">
			<title>Michael Wolf Leaves Adweek</title>
			<link>http://feedproxy.google.com/~r/adrants/subject/publishing/~3/t_FEvppz2K8/michael-wolf-leaves-adweek.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/adweek_black.png"><img alt="adweek_black.png" src="http://www.adrants.com/images/adweek_black-thumb.png" width="150" height="54" /></a></div>

For any that didn't see this coming the day Michael Wolff was named Editorial Director of AdWeek has their head buried in the sand.]]></description>
			<dc:subject>Publishing</dc:subject>
			<dc:date>2011-10-17T14:37:36-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2011/10/michael-wolf-leaves-adweek.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2011/06/story-telling-the-new-way-to-market.php">
			<title>Story Telling the New Way to Market</title>
			<link>http://feedproxy.google.com/~r/adrants/subject/publishing/~3/XZIgsgofZHs/story-telling-the-new-way-to-market.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/DSC_0126.JPG"><img alt="DSC_0126.JPG" src="http://www.adrants.com/images/DSC_0126-thumb.JPG" width="150" height="100" /></a></div>

At Digitas' The NewFront, Federated Media's John Battelle led a panel that addressed the importance of story telling, content that engages and strikes a cord and the importance of community.]]></description>
			<dc:subject>Industry Events</dc:subject>
			<dc:date>2011-06-10T13:36:54-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2011/06/story-telling-the-new-way-to-market.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2011/06/unstaged-delivers-ultimate-digital.php">
			<title>'Unstaged' Delivers Ultimate Digital Concert Experience</title>
			<link>http://feedproxy.google.com/~r/adrants/subject/publishing/~3/diBzzVvUR7E/unstaged-delivers-ultimate-digital.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/DSC_0285.JPG"><img alt="DSC_0285.JPG" src="http://www.adrants.com/images/DSC_0285-thumb.JPG" width="150" height="100" /></a></div>

Digitas' The NEWFRONT 2011, showcased 'Unstaged' where brand meets content on the digital frontier to bring in-concert and at-home viewing experiences to it's greatest heights yet.]]></description>
			<dc:subject>Industry Events</dc:subject>
			<dc:date>2011-06-10T13:32:25-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2011/06/unstaged-delivers-ultimate-digital.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2011/06/get-your-geek-on-with-yahoo-scene.php">
			<title>Get Your Geek on With Yahoo! Scene</title>
			<link>http://feedproxy.google.com/~r/adrants/subject/publishing/~3/eaVjKgwRwQg/get-your-geek-on-with-yahoo-scene.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/yahoo_scene_homepage.jpg"><img alt="yahoo_scene_homepage.jpg" src="http://www.adrants.com/images/yahoo_scene_homepage-thumb.jpg" width="150" height="133" /></a></div>

If you're interested in following what's going on during Internet Week this week, you'll want to be sure to visit Yahoo! Scene.]]></description>
			<dc:subject>Industry Events</dc:subject>
			<dc:date>2011-06-06T18:27:46-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2011/06/get-your-geek-on-with-yahoo-scene.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2011/04/nipples-cracked-breasts-held-adweek.php">
			<title>Nipples Cracked, Breasts Held, AdWeek Slapped</title>
			<link>http://feedproxy.google.com/~r/adrants/subject/publishing/~3/KOiUvI9itFA/nipples-cracked-breasts-held-adweek.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/royal_wedding_tmobile_spoof.jpg"><img alt="royal_wedding_tmobile_spoof.jpg" src="http://www.adrants.com/images/royal_wedding_tmobile_spoof-thumb.jpg" width="150" height="83" /></a></div>

- No doubt by now you've seen the royal wedding spoof T-Mobile did, right? ]]></description>
			<dc:subject>Video</dc:subject>
			<dc:date>2011-04-18T14:07:00-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2011/04/nipples-cracked-breasts-held-adweek.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2011/03/how-to-make-a-blog-book-offers-chance.php">
			<title>'How to Make a Blog' Book Offers Chance to Crap All Over Adrants</title>
			<link>http://feedproxy.google.com/~r/adrants/subject/publishing/~3/Fesb487-xVE/how-to-make-a-blog-book-offers-chance.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/header-blog-book-6b.jpg"><img alt="header-blog-book-6b.jpg" src="http://www.adrants.com/images/header-blog-book-6b-thumb.jpg" width="150" height="150" /></a></div>

We don't normally pimp books here on Adrants. Oh we have occasionally in the past but, seriously, business books, for the most part, are dull, dry and boring.]]></description>
			<dc:subject>Publishing</dc:subject>
			<dc:date>2011-03-05T12:53:56-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2011/03/how-to-make-a-blog-book-offers-chance.php</feedburner:origLink></item>
			<item rdf:about="http://www.adrants.com/2011/01/emma-watson-shows-leg-taco-bell.php">
			<title>Emma Watson Shows Leg, Taco Bell Rebutts, Shoes Socialized</title>
			<link>http://feedproxy.google.com/~r/adrants/subject/publishing/~3/0VQEz5ErjJA/emma-watson-shows-leg-taco-bell.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/emma_watson_people_tree.jpg"><img alt="emma_watson_people_tree.jpg" src="http://www.adrants.com/images/emma_watson_people_tree-thumb.jpg" width="150" height="99" /></a></div>

Harry Potter cutey, Emma Watson, is fronting the new Spring/Summer campaign for People Tree, an "eco-chic" fashion line.]]></description>
			<dc:subject>Celebrity</dc:subject>
			<dc:date>2011-01-28T11:40:00-05:00</dc:date>
		<feedburner:origLink>http://www.adrants.com/2011/01/emma-watson-shows-leg-taco-bell.php</feedburner:origLink></item>
	
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