Research on Adrants
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Marketing, Advertising and Social Media News With Attitude by Steve Hallen-us2012-05-30T10:14:33-05:00The Word 'LOL' Occupies 27 Percent of Facebook Server Capacity
http://feedproxy.google.com/~r/adrants/subject/research/~3/nm6N5UWKYrs/the-word-lol-occupies-27-percent-of.php
For years, marketers have used statistics to prop up questionable endeavors and agencies have done the same to pimp their lame ass, wicked cool ideas to clients. ]]>Research2012-05-30T10:14:33-05:00http://www.adrants.com/2012/05/the-word-lol-occupies-27-percent-of.phpFour Steps to a Successful Facebook Presence
http://feedproxy.google.com/~r/adrants/subject/research/~3/eEYInTMADwI/four-steps-to-a-successful-facebook.php
If you've been to a recent marketing-themed conference or haven't had your head in the sand for the past few years, you know Facebook, according to the gurus, simply must, at all costs, be incorporated into your social media plans.]]>Research2012-05-29T14:30:35-05:00http://www.adrants.com/2012/05/four-steps-to-a-successful-facebook.phpHow Brands Can Use 'Big Data' to Improve Their Marketing
http://feedproxy.google.com/~r/adrants/subject/research/~3/vWg7o6SLOqE/how-brands-can-use-big-data-to-improve.php
Heard of the term "big data?" Learn how to use it to improve your marketing and advertising.]]>Research2012-05-22T12:25:42-05:00http://www.adrants.com/2012/05/how-brands-can-use-big-data-to-improve.phpFifteen Worldwide Social Media Stats For Marketers
http://feedproxy.google.com/~r/adrants/subject/research/~3/_sunxVUR3lU/fifteen-worldwide-social-media-stats-for.php
In a presentation given at OMMA Social during Internet Week, comScore Media Evangelist Eli Goodman rattled off a plethora of juicy social media facts and figures.]]>Research2012-05-15T11:32:42-05:00http://www.adrants.com/2012/05/fifteen-worldwide-social-media-stats-for.phpYet Another Study Downgrades Importance of Click Through
http://feedproxy.google.com/~r/adrants/subject/research/~3/UTAaY74pnKw/yet-another-study-downgrades-importance.php
comScore and Pretarget have released results of an online advertising study which found ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.]]>Research2012-04-24T16:07:54-05:00http://www.adrants.com/2012/04/yet-another-study-downgrades-importance.phpLearn How Marketing Automation Can Improve Ad Campaign Effectiveness
http://feedproxy.google.com/~r/adrants/subject/research/~3/PfDR7kDUYjM/learn-how-marketing-automation-can.php
OK so what the hell is Marketing Automation and why should you care about it? ]]>Research2012-04-17T12:18:57-05:00http://www.adrants.com/2012/04/learn-how-marketing-automation-can.phpFacebook Average CPM Rates Increase by 41 Percent
http://feedproxy.google.com/~r/adrants/subject/research/~3/RRdKuZiq6as/facebook-average-cpm-rates-increase-by.php
Facebook's average CPM has increased by 41 percent since Q1 2011 according to the latest Global Facebook Advertising Report from TBG Digital. ]]>Research2012-04-16T12:22:38-05:00http://www.adrants.com/2012/04/facebook-average-cpm-rates-increase-by.phpLess Than 20 Percent of SMB Websites Link to Social Presence
http://feedproxy.google.com/~r/adrants/subject/research/~3/_tzBMdcGf6I/less-than-20-percent-of-smb-websites.php
A recent study rom SMB DigitalScape indicates just 19.5 percent of SMB websites have a link to a Facebook page, and even fewer have links to Twitter and LinkedIn. ]]>Research2012-04-16T12:07:19-05:00http://www.adrants.com/2012/04/less-than-20-percent-of-smb-websites.phpHow Google Analytics Can Improve Your Online Presence
http://feedproxy.google.com/~r/adrants/subject/research/~3/nAGfkLKpdQM/how-google-analytics-can-improve-your.php
Learn how keywords, referral source and landing pages can impact your website performance.]]>Research2012-03-30T11:29:52-05:00http://www.adrants.com/2012/03/how-google-analytics-can-improve-your.phpHow to Improve Your Brand's Facebook ROI
http://feedproxy.google.com/~r/adrants/subject/research/~3/qI-SLEKUfbY/how-to-improve-your-brands-facebook-roi.php
Want practical tips on how to get the most out of your brand presence on Facebook? As part of our white paper series, we'd like to offer this best practices guide for creating Facebook pages and and a media strategy for those pages.]]>Social2012-03-26T12:45:14-05:00http://www.adrants.com/2012/03/how-to-improve-your-brands-facebook-roi.phphttp://www.adrants.com/images/adrants_logo_blue_150.jpghttp://www.adrants.com/subject/researchAdrants - Marketing and Advertising News With Attitude
For years, marketers have used statistics to prop up questionable endeavors and agencies have done the same to pimp their lame ass, wicked cool ideas to clients. ]]>
If you've been to a recent marketing-themed conference or haven't had your head in the sand for the past few years, you know Facebook, according to the gurus, simply must, at all costs, be incorporated into your social media plans.]]>
Heard of the term "big data?" Learn how to use it to improve your marketing and advertising.]]>
In a presentation given at OMMA Social during Internet Week, comScore Media Evangelist Eli Goodman rattled off a plethora of juicy social media facts and figures.]]>
comScore and Pretarget have released results of an online advertising study which found ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.]]>
OK so what the hell is Marketing Automation and why should you care about it? ]]>
Facebook's average CPM has increased by 41 percent since Q1 2011 according to the latest Global Facebook Advertising Report from TBG Digital. ]]>
A recent study rom SMB DigitalScape indicates just 19.5 percent of SMB websites have a link to a Facebook page, and even fewer have links to Twitter and LinkedIn. ]]>
Learn how keywords, referral source and landing pages can impact your website performance.]]>
Want practical tips on how to get the most out of your brand presence on Facebook? As part of our white paper series, we'd like to offer this best practices guide for creating Facebook pages and and a media strategy for those pages.]]>