http://www.adrants.com/ Marketing, Advertising and Social Media News With Attitude by Steve Hall en-us 2021-04-21T12:48:53-05:00 http://www.adrants.com/2021/04/7-of-the-most-common-risks-to-be-aware.php With 2.8 million small businesses employing 4.7 million people, Texas has the second-largest gross domestic product, valued at $1.77 trillion annually. These businesses account for over 97% of companies and employ about 50% of the state's workforce. All this indicates that the Lone Star is a great place to start a new business but it also means that you will face fierce competition and a number of other challenges. ]]> Research 2021-04-21T12:48:53-05:00 http://www.adrants.com/2020/05/5-google-analytics-reports-for-ecommerce.php Google Analytics has a wealth of data and can be used for much more than just measuring traffic increases and decreases. It has numerous reports that are useful for any kind of business that has a website. However, it also has some reports that can be very helpful for e-commerce businesses. ]]> Research 2020-05-07T12:27:19-05:00 http://www.adrants.com/2020/02/customer-insightdriven-market.php It's no secret that most new products are unsuccessful. Even the biggest companies on earth struggle with product launches and experience flubs that cost them millions.]]> Research 2020-02-05T13:42:04-05:00 http://www.adrants.com/2017/11/5-actionable-strategies-for-boosting.php If you run a WordPress eCommerce website, your main goal is likely to convert as many sales as possible. However, there is a big difference between forging strong relationships with loyal customers and simply throwing marketing strategies at whomever will take the bait. ]]> Research 2017-11-16T13:59:31-05:00 http://www.adrants.com/2016/07/omg-the-internet-still-hasnt-killed.php As digital advertising methods proliferate and morph, companies funnel more money into television advertising to reach viewers who spend 22-36 hours watching TV every week]]> Television 2016-07-08T12:34:03-05:00 http://www.adrants.com/2015/07/study-98-of-realtime-marketers-report.php Social media intelligence and marketing company Wayin conducted a study of 200 director level and higher marketing professionals who are currently practicing real-time marketing.]]> Research 2015-07-22T12:21:30-05:00 http://www.adrants.com/2015/02/study-analysis-of-car-sales-by-dma.php These days, the Super Bowl is often considered the mecca of advertisement. With rates at a record- $4.5 million for a 30-second spot, brands spend big money to showcase themselves during the big game, with the hopes of capturing the attention of the 100 million plus viewers who tune in for the game (and the commercials) each year.]]> Research 2015-02-06T08:13:17-05:00 http://www.adrants.com/2015/02/if-youre-feeling-dumb-this-social.php Oh look Now you can get your own copy of Social Media Marketing For Dummies! Yes, it's true. ]]> Research 2015-02-04T11:18:26-05:00 http://www.adrants.com/2015/01/how-to-make-any-content-seofriendly.php Content marketing has become an important piece of a modern digital marketing plan. Marketing teams are producing more content than ever, working closely with editorial teams, and pumping out blog posts - all to attract more potential buyers to their web properties.]]> Research 2015-01-13T14:52:58-05:00 http://www.adrants.com/2014/11/brand-strategists-answer-top-5-social.php Earlier this year during SXSW Interactive, Spredfast gathered together a team of five leading brand strategists to answer the five most pressing social questions in marketing today. ]]> Research 2014-11-20T09:09:06-05:00