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		<title>Sponsorship on Adrants</title>
		<link>http://www.adrants.com/</link>
		<description>Marketing, Advertising and Social Media News With Attitude by Steve Hall</description>
		<dc:language>en-us</dc:language>
		<dc:creator></dc:creator>
		<dc:date>2019-06-28T10:34:51-05:00</dc:date>
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							<rdf:li rdf:resource="http://www.adrants.com/2019/06/mary-meeker-says-freemium-is-the.php" />
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							<rdf:li rdf:resource="http://www.adrants.com/2014/06/in-epic-wedding-stunt-guy-proposes-and.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2014/05/like-a-dot-com-ceo-throwing-money-around.php" />
							<rdf:li rdf:resource="http://www.adrants.com/2014/03/chipotle-goes-all-in-with-major-league.php" />
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							<rdf:li rdf:resource="http://www.adrants.com/2011/12/audi-skid-marks-become-ad-for-soccer.php" />
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			<item rdf:about="http://www.adrants.com/2019/06/mary-meeker-says-freemium-is-the.php">
			<title>Mary Meeker Says &apos;Freemium&apos; Is The Future</title>
			<link>http://www.adrants.com/2019/06/mary-meeker-says-freemium-is-the.php</link>
			<description><![CDATA[<a href="http://www.adrants.com/images/mary-meeker-trends-CONTENT-2018.jpg"><img alt="mary-meeker-trends-CONTENT-2018.jpg" src="http://www.adrants.com/images/mary-meeker-trends-CONTENT-2018-thumb.jpg" width="540" height="303" /></a>

Mary Meeker has just published her 2019 Internet Trends Report, and analysts all over the world are still digging through it to take away the parts that they can use and adapt for their businesses. ]]></description>
			<dc:subject>Online</dc:subject>
			<dc:date>2019-06-28T10:34:51-05:00</dc:date>
		</item>
			<item rdf:about="http://www.adrants.com/2015/02/this-native-advertising-solution-combats.php">
			<title>This Native Advertising Solution Combats Clickbait And Drives Engagement With Promoted Content</title>
			<link>http://www.adrants.com/2015/02/this-native-advertising-solution-combats.php</link>
			<description><![CDATA[<a href="http://www.adrants.com/images/inPowered_shot.jpg"><img alt="inPowered_shot.jpg" src="http://www.adrants.com/images/inPowered_shot-thumb.jpg" width="540" height="343" /></a>

In the past several years, native advertising has risen to the top of the online marketing conversation. And, for the most part, it's done so because other forms of online advertising have failed miserably. But native advertising, for all its popularity and success, has brought with it a very dark side; the blurring of editorial church and state.]]></description>
			<dc:subject>Sponsorship</dc:subject>
			<dc:date>2015-02-17T10:57:48-05:00</dc:date>
		</item>
			<item rdf:about="http://www.adrants.com/2014/06/in-epic-wedding-stunt-guy-proposes-and.php">
			<title>In Epic Wedding Stunt, Guy Proposes And Marries Girl on A Plane</title>
			<link>http://www.adrants.com/2014/06/in-epic-wedding-stunt-guy-proposes-and.php</link>
			<description><![CDATA[<a href="http://www.adrants.com/images/wedding_on_a_plane.jpg"><img alt="wedding_on_a_plane.jpg" src="http://www.adrants.com/images/wedding_on_a_plane-thumb.jpg" width="540" height="296" /></a>

All we can say is thank God there was no turbulence during this flight. Otherwise Alexander's plan to ask for her hand and marry Marieke mid-flight wouldn't have ended up and beautiful as it did.]]></description>
			<dc:subject>Sponsorship</dc:subject>
			<dc:date>2014-06-02T10:48:50-05:00</dc:date>
		</item>
			<item rdf:about="http://www.adrants.com/2014/05/like-a-dot-com-ceo-throwing-money-around.php">
			<title>Like A Dot Com CEO Throwing Money Around in 1999, Samsung Rebrands Heathrow&apos;s Terminal 5</title>
			<link>http://www.adrants.com/2014/05/like-a-dot-com-ceo-throwing-money-around.php</link>
			<description><![CDATA[<a href="http://www.adrants.com/images/heathrowT5.jpg"><img alt="heathrowT5.jpg" src="http://www.adrants.com/images/heathrowT5-thumb.jpg" width="540" height="216" /></a>

In an epic rebranding stunt, Samsung is opening its pocketbooks and will rebrand Heathrow's Terminal 5 for two weeks. It will be known as "Terminal Samsung Galaxy S5." I shit you not.]]></description>
			<dc:subject>Sponsorship</dc:subject>
			<dc:date>2014-05-16T11:05:34-05:00</dc:date>
		</item>
			<item rdf:about="http://www.adrants.com/2014/03/chipotle-goes-all-in-with-major-league.php">
			<title>Chipotle Goes All In With Major League Soccer Sponsorship</title>
			<link>http://www.adrants.com/2014/03/chipotle-goes-all-in-with-major-league.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/chipotle_homegrown.jpg"><img alt="chipotle_homegrown.jpg" src="http://www.adrants.com/images/chipotle_homegrown-thumb.jpg" width="150" height="115" /></a></div>

Chipotle has partnered with Major League Soccer and has announced it will be the Official Fast-Casual Mexican Restaurant of MLS and 12 MLS Clubs.]]></description>
			<dc:subject>Sponsorship</dc:subject>
			<dc:date>2014-03-03T11:32:32-05:00</dc:date>
		</item>
			<item rdf:about="http://www.adrants.com/2012/08/five-tips-for-marketers-eyeing-olympic.php">
			<title>Five Tips For Marketers Eyeing Olympic Athlete Endorsements</title>
			<link>http://www.adrants.com/2012/08/five-tips-for-marketers-eyeing-olympic.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/leryn_franco.jpeg"><img alt="leryn_franco.jpeg" src="http://www.adrants.com/images/leryn_franco-thumb.jpeg" width="150" height="195" /></a></div>

For advertisers and their agencies, the Olympic medal count pales next to a more critical question - who will be the breakout advertising spokesperson of the 2012 Olympics? Will anyone rise to the level of a true advertising superstar?]]></description>
			<dc:subject>Opinion</dc:subject>
			<dc:date>2012-08-08T10:18:00-05:00</dc:date>
		</item>
			<item rdf:about="http://www.adrants.com/2012/04/zippo-lights-up-concert-tours.php">
			<title>Zippo Lights Up Concert Tours</title>
			<link>http://www.adrants.com/2012/04/zippo-lights-up-concert-tours.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/zippo_encore.jpg"><img alt="zippo_encore.jpg" src="http://www.adrants.com/images/zippo_encore-thumb.jpg" width="150" height="120" /></a></div>

Zippo is out with a new campaign that integrates musical events, sweepstakes, giveaways, social media and online marketing with retail sales.]]></description>
			<dc:subject>Sponsorship</dc:subject>
			<dc:date>2012-04-24T15:55:12-05:00</dc:date>
		</item>
			<item rdf:about="http://www.adrants.com/2011/12/audi-skid-marks-become-ad-for-soccer.php">
			<title>Audi Skid Marks Become Ad For Soccer Match</title>
			<link>http://www.adrants.com/2011/12/audi-skid-marks-become-ad-for-soccer.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/audi_skidmarks.jpg"><img alt="audi_skidmarks.jpg" src="http://www.adrants.com/images/audi_skidmarks-thumb.jpg" width="150" height="82" /></a></div>

Not everything it what it initially appears.]]></description>
			<dc:subject>Video</dc:subject>
			<dc:date>2011-12-05T12:11:46-05:00</dc:date>
		</item>
			<item rdf:about="http://www.adrants.com/2011/10/this-just-in-only-32-days-left-to-crowd.php">
			<title>This Just In! Only 32 Days Left to Crowd Fund Super Bowl Commercial</title>
			<link>http://www.adrants.com/2011/10/this-just-in-only-32-days-left-to-crowd.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/kentucky_for_kentucky.jpg"><img alt="kentucky_for_kentucky.jpg" src="http://www.adrants.com/images/kentucky_for_kentucky-thumb.jpg" width="150" height="85" /></a></div>

This just in from the folks over at Kentucky For Kentucky]]></description>
			<dc:subject>Super Bowl 2012</dc:subject>
			<dc:date>2011-10-07T11:48:13-05:00</dc:date>
		</item>
			<item rdf:about="http://www.adrants.com/2011/09/capital-one-pits-college-mascots-against.php">
			<title>Capital One Pits College Mascots Against One Another</title>
			<link>http://www.adrants.com/2011/09/capital-one-pits-college-mascots-against.php</link>
			<description><![CDATA[<div class="imageleft"><a href="http://www.adrants.com/images/capitol_one_mascot_challenge.jpg"><img alt="capitol_one_mascot_challenge.jpg" src="http://www.adrants.com/images/capitol_one_mascot_challenge-thumb.jpg" width="150" height="83" /></a></div>

Now Corporation, working with VMG Creative has released a series of short films for Capital One promoting the brand's Mascot Challenge]]></description>
			<dc:subject>Video</dc:subject>
			<dc:date>2011-09-08T12:29:46-05:00</dc:date>
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