http://www.adrants.com/ Marketing, Advertising and Social Media News With Attitude by Steve Hall en-us 2012-04-24T15:55:12-05:00 http://feedproxy.google.com/~r/adrants/subject/sponsorship/~3/OsVnSDENjq0/zippo-lights-up-concert-tours.php Zippo is out with a new campaign that integrates musical events, sweepstakes, giveaways, social media and online marketing with retail sales.]]> Sponsorship 2012-04-24T15:55:12-05:00 http://www.adrants.com/2012/04/zippo-lights-up-concert-tours.php http://feedproxy.google.com/~r/adrants/subject/sponsorship/~3/36mj89S7-nM/audi-skid-marks-become-ad-for-soccer.php Not everything it what it initially appears.]]> Video 2011-12-05T12:11:46-05:00 http://www.adrants.com/2011/12/audi-skid-marks-become-ad-for-soccer.php http://feedproxy.google.com/~r/adrants/subject/sponsorship/~3/4J6Ske72Z7o/this-just-in-only-32-days-left-to-crowd.php This just in from the folks over at Kentucky For Kentucky]]> Super Bowl 2012 2011-10-07T11:48:13-05:00 http://www.adrants.com/2011/10/this-just-in-only-32-days-left-to-crowd.php http://feedproxy.google.com/~r/adrants/subject/sponsorship/~3/ZETbrOQUuBs/capital-one-pits-college-mascots-against.php Now Corporation, working with VMG Creative has released a series of short films for Capital One promoting the brand's Mascot Challenge]]> Video 2011-09-08T12:29:46-05:00 http://www.adrants.com/2011/09/capital-one-pits-college-mascots-against.php http://feedproxy.google.com/~r/adrants/subject/sponsorship/~3/7BFyvnpq04c/couple-sails-around-the-world-with.php Sponsoring a sailing race team is nothing new. Sponsoring a couple of newlyweds from Chicago as they make their way around the globe on a 35ft 1975 Hallberg Rassy Rasmus is a little different.]]> Sponsorship 2011-07-27T15:18:51-05:00 http://www.adrants.com/2011/07/couple-sails-around-the-world-with.php http://feedproxy.google.com/~r/adrants/subject/sponsorship/~3/tno4F0s0H4A/clearasil-solves-skins-confusion.php Euro RSCG London has created 19 cheeky :15's as part of Clearasil's sponsorship of Channel 4's controversial teen drama, Skins.]]> Sponsorship 2011-01-27T12:02:24-05:00 http://www.adrants.com/2011/01/clearasil-solves-skins-confusion.php http://feedproxy.google.com/~r/adrants/subject/sponsorship/~3/UBT8_h5wRjs/facebook-bans-marijuana-jimmy-fallon.php Facebook has banned the use of the marijuana leaf in ads dubbing them "illegal content."]]> Social 2010-08-25T14:50:00-05:00 http://www.adrants.com/2010/08/facebook-bans-marijuana-jimmy-fallon.php http://feedproxy.google.com/~r/adrants/subject/sponsorship/~3/uU7aIZkMiZ8/nudity-wont-save-magazines-bogusky.php Nudity is great but it won't save magazines. We tell FOX News why. ]]> Magazine 2010-08-09T14:08:00-05:00 http://www.adrants.com/2010/08/nudity-wont-save-magazines-bogusky.php http://feedproxy.google.com/~r/adrants/subject/sponsorship/~3/1VAHmBJhy24/cannes-lions-common-on-getting.php Yesterday, in a Digitas-run session called "Cage Fighting Comes to Cannes," Common explained what his brand is and how he gauges the value of sponsorship opps.]]> Celebrity 2010-06-23T05:29:29-05:00 http://www.adrants.com/2010/06/cannes-lions-common-on-getting.php http://feedproxy.google.com/~r/adrants/subject/sponsorship/~3/RdMAy2LZNmA/william-shatner-for-dell.php Dude, yer gettin a... overexposed celebrity who shills for anyone? (Nooo, that's Rachael Ray .) What I meant was, a new study out from Millward Brown claims they've developed a system to rank celebs and the brands they'd be best-suited for. ]]> Announcements 2009-11-17T00:23:00-05:00 http://www.adrants.com/2009/11/william-shatner-for-dell.php http://www.adrants.com/images/adrants_logo_blue_150.jpghttp://www.adrants.com/subject/sponsorship