Word of Mouth on Adrants
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Marketing and Advertising News With Attitude by Steve Hall and Angela Natividaden-us2009-07-01T10:40:47-05:00Nike Supports Local Community With 'Back Your Block'
http://feedproxy.google.com/~r/adrants/subject/word_of_mouth/~3/3hdpGrL0xq8/nike-supports-local-community-with-back.php
Getting all power of the human spirit on us, Nike is out with Back Your Block]]>Brands2009-07-01T10:40:47-05:00http://www.adrants.com/2009/07/nike-supports-local-community-with-back.phpThe Art of the PR Release, aka, Try a Strap ... on.
http://feedproxy.google.com/~r/adrants/subject/word_of_mouth/~3/SRuh6fRUuP4/the-art-of-the-pr-release-aka-try-a.php
This is an advertising public service, trust me. Immediately after saying yes to Steve that I'd help out, it became clear that the big difference between my blog and Adrants is the amount of email submissions he gets.]]>Viral2008-11-04T03:27:00-05:00http://www.adrants.com/2008/11/the-art-of-the-pr-release-aka-try-a.phpEight Minutes Is Worth 38 Cents Profit Says BzzAgent
http://feedproxy.google.com/~r/adrants/subject/word_of_mouth/~3/sQwErBIfhek/eight-minutes-is-worth-38-cents-profit.php
AdFreak's David Gianatasio craps on the efficacy of the results highlighted in a new study from Bzzagent]]>Research2008-10-13T11:26:38-05:00http://www.adrants.com/2008/10/eight-minutes-is-worth-38-cents-profit.phpCAPTCHA Talks Smack, Robot House Tweets, Conservatives Critique Palin Pick
http://feedproxy.google.com/~r/adrants/subject/word_of_mouth/~3/1qtt6LZxh9o/captcha-talks-smack-robot-house-tweets.php
- Blogger Meggie Poo unsubscribes to a random retail e-newsletter ... and its CAPTCHA calls her a whore. O_o]]>Online2008-09-03T23:22:56-05:00http://www.adrants.com/2008/09/captcha-talks-smack-robot-house-tweets.phpSeminar to Teach Word of Mouth Marketing Skills
http://feedproxy.google.com/~r/adrants/subject/word_of_mouth/~3/7VMVQqRI2xg/seminar-to-teach-word-of-mouth-marketing.php
Andy Sernovitz, a big advocate of word of mouth marketing and host of the Gas Pedal dinner series is hosting a "Learn Word of Mouth Marketing" crash course in Chicago July 30 and September 4.]]>Word of Mouth2008-07-22T10:48:48-05:00http://www.adrants.com/2008/07/seminar-to-teach-word-of-mouth-marketing.phpViral Marketing: What Works, What Doesn't and Why
http://feedproxy.google.com/~r/adrants/subject/word_of_mouth/~3/oX9-NG8nzoI/viral-marketing-what-works-what.php
These days one cannot go two clicks without reading about viral marketing. Some say it's the greatest notion since the four P's (product, pricing, promotion and placement). Others say it's an over-hyped waste of time that will burn itself out.]]>Opinion2008-07-21T10:37:40-05:00http://www.adrants.com/2008/07/viral-marketing-what-works-what.phpBzzAgent to Guarantee Word of Mouth Works
http://feedproxy.google.com/~r/adrants/subject/word_of_mouth/~3/8FR-po7Wv_4/bzzagent-to-guarantee-word-of-mouth.php
In either a desperate move to build buzz for a medium no one's talking about any more or a confidant move in support of its belief in word of mouth marketing, BzzAgent is offering advertisers a refund if their campaign with BzzAgent outperforms other media by 20 percent.]]>Word of Mouth2008-07-14T10:53:42-05:00http://www.adrants.com/2008/07/bzzagent-to-guarantee-word-of-mouth.phpClothing Retailer Misses Word of Mouth Opportunity
http://feedproxy.google.com/~r/adrants/subject/word_of_mouth/~3/plprg2JCAOw/clothing-retailer-misses-word-of-mouth.php
While we shopped, I snapped a few photos of elements of the in-store experience that stood out to me... until I was interrupted by a store clerk who informed me that "it is against store policy to allow customers to take photos in our store."]]>Bad2008-07-07T11:21:25-05:00http://www.adrants.com/2008/07/clothing-retailer-misses-word-of-mouth.phpThose Cell Phone Popcorn Videos? Marketer-Created Of Course
http://feedproxy.google.com/~r/adrants/subject/word_of_mouth/~3/RDhgIZs_AUQ/those-cell-phone-popcorn-videos.php
Those videos with cell phones popping corn have been floating around since May 28 and have garnered much discussion surrounding their validity.]]>Viral2008-06-14T16:10:41-05:00http://www.adrants.com/2008/06/those-cell-phone-popcorn-videos.phpNikon D60 Scores With Adrants
http://feedproxy.google.com/~r/adrants/subject/word_of_mouth/~3/1EtwK1Ni8fk/nikon-d60-scores-with-adrants.php
As part of its outreach program whereby its cameras are given to...ahem...those with an audience, Nikon sent its compact digital D60 SLR to Adrants for us to use while we covered the ad:tech conference in San Francisco. ]]>Industry Events2008-04-22T09:31:31-05:00http://www.adrants.com/2008/04/nikon-d60-scores-with-adrants.phphttp://www.adrants.com/images/adrants_logo_blue_150.jpghttp://www.adrants.com/subject/word_of_mouthAdrants - Marketing and Advertising News With Attitude
Getting all power of the human spirit on us, Nike is out with Back Your Block]]>
This is an advertising public service, trust me. Immediately after saying yes to Steve that I'd help out, it became clear that the big difference between my blog and Adrants is the amount of email submissions he gets.]]>
AdFreak's David Gianatasio craps on the efficacy of the results highlighted in a new study from Bzzagent]]>
- Blogger Meggie Poo unsubscribes to a random retail e-newsletter ... and its CAPTCHA calls her a whore. O_o]]>
Andy Sernovitz, a big advocate of word of mouth marketing and host of the Gas Pedal dinner series is hosting a "Learn Word of Mouth Marketing" crash course in Chicago July 30 and September 4.]]>
These days one cannot go two clicks without reading about viral marketing. Some say it's the greatest notion since the four P's (product, pricing, promotion and placement). Others say it's an over-hyped waste of time that will burn itself out.]]>
In either a desperate move to build buzz for a medium no one's talking about any more or a confidant move in support of its belief in word of mouth marketing, BzzAgent is offering advertisers a refund if their campaign with BzzAgent outperforms other media by 20 percent.]]>
While we shopped, I snapped a few photos of elements of the in-store experience that stood out to me... until I was interrupted by a store clerk who informed me that "it is against store policy to allow customers to take photos in our store."]]>
Those videos with cell phones popping corn have been floating around since May 28 and have garnered much discussion surrounding their validity.]]>
As part of its outreach program whereby its cameras are given to...ahem...those with an audience, Nikon sent its compact digital D60 SLR to Adrants for us to use while we covered the ad:tech conference in San Francisco. ]]>