It is a tough decision to change a logo. It’s even tougher to actually make all of the changes. After 6
years a logo makes its way to a lot of places, from websites to business cards to invoices, of course, but
also social sites, email signatures and intranets. But we also knew it would help tell a story.

As a pioneer in 2006, AdReady led the way in democratizing display advertising. Now in 2013, we
have helped over 9,000 clients run cost-effective display campaigns. AdReady’s all-in-one platform
seamlessly creates and manages all aspects of a display campaign from ads to media to reporting,
putting more of our client’s dollars to work.

We thought it was time to “spiffy” up our image and let you know that we are constantly focused on
improving and changing with the landscape; from the addition of social, mobile and video formats,
increased targeting capabilities including site retargeting, look-a-like retargeting, search retargeting
and new behavioral segments, to media sources including the fast growing Facebook Exchange, new
segments on our exclusive partnership with ESPN, and new relationships across 100’s of Publishers and
Networks to provide direct access to name brand media.

Thank you for reading and if you are a client thank you for your business. We hope you enjoy the new
look and encourage you to give us a call if you have any new display needs. You will be happy you did.

The post New Look For An Ever Better AdReady appeared first on AdReady, INC..

SEATTLE, WA — Dec. 19, 2012 — AdReady (www.adready.com), the leader in scalable online display advertising, announced today that Aaron Finn, the co-founder and current Chairman of the Board, is returning to his role of CEO to run day-to-day operations of the profitable company.

“AdReady is at the forefront of online display advertising,” said Finn. “The most influential online media companies and top brands from ESPN to Yahoo! to Alaska Airlines are using AdReady solutions to cost effectively create and manage thousands of online display advertising campaigns. We look forward to continuing to exceed our customers’ expectations.”

Aaron Averbuch, who has served as CEO, has transitioned to CTO and is tasked with the research and development of AdReady’s display platform that supports the easy creation of actionable display ads across platforms, from desktop to smartphones and tablets.

“Aaron Averbuch and team have done a fantastic job in 2012,” said Finn.  “I am excited to be returning, building on the current profitable momentum and the increasing importance of display in the market.  With the high costs of ad agency services, mountains of data and the expertise required to run digital advertising, more companies require the speed and cost effectiveness that only AdReady delivers.”

As Vice President of Customer Acquisition and Analytics at Classmates.com, Finn built a hugely successful customer acquisition strategy, primarily utilizing display advertising.  Finn left Classmates to found AdReady, which has become a leader in providing innovative creative tools, precision targeting, and scalable campaign management that deliver a proven return on investment to customers.  Since its inception AdReady has managed 60,000 display campaigns delivering over 70 billion ad impressions.

“Aaron is one of the very best in the world in the online display advertising space, and all of us on the board and management team are incredibly happy to have him back leading the ship,” said Greg Gottesman, AdReady board member and Managing Director of Madrona Venture Group. “I am excited for our clients because Aaron is squarely focused on figuring out new ways to deliver more customers to them at scale and in the most effective way possible.”

About AdReady
AdReady, founded in 2006, provides a powerful one-two combination of service and software that enables marketers, agencies and publishers to cost effectively implement and manage display campaigns of all sizes. AdReady simplifies the process with an intuitive start-to-finish solution that helps you maximize your media spend and achieve measurable results.  Visit http://www.adready.com/ for more information.

Connect with AdReady on Twitter (@adready), Facebook, and LinkedIn.

Contact Information:
press@adready.com
(866) 400-2160

© 2012 AdReady, Inc. All rights reserved.  All other trademarks are property of their respective holders.

The post Aaron Finn, AdReady Founder, Returns to Take the Helm appeared first on AdReady, INC..

Increased Granularity of Current Content Categories- Pre-existing content categories have been further broken out to accommodate more precise contextual targeting.

Brand New Content Categories- This includes seasonal content categories including Christmas, perfect for your holiday media plans.

New Targeting Options- In addition to new and improved content categories, layer in additional Quality settings to further protect your brand.

AdReady Tip: Reinforce the effectiveness of your display advertising efforts by including a retargeting campaign alongside your AppNexus campaign. This will not only keep your brand top of mind, but will also help bring interested individuals back to your site to complete a desired action.

Get your campaigns started today!

If you don’t already have an AdReady account, contact a Display Specialist at (866) 400-2160, or sales@adready.com.

The post AppNexus Category Enhancements Now LIVE! appeared first on AdReady, INC..

As part of our endeavor to make display advertising simple and accessible for any sized business and any sized budget, we are on a continuous mission to expand the reach available within our platform.

To uphold this mission, we have built an additional site targeting option for AppNexus, one of our largest and wide-reaching RTB partners.

Using the AdReady Suite, incorporate a Site Targeting campaign into your media plan to complement content-targeted, contextual keyword, behavioral and retargeting campaigns- each of which are unique channels and valuable opportunities to connect with your audience.

• Build a customized site list from tens of thousands of available domains, and then leverage a Placement report to pinpoint top performers.
• Elevate precision campaigns by integrating flexible targeting parameters. Options range from geographies to languages.

Focusing your dollars towards specific premium placements ensures that impressions are distributed meaningfully and dollars are spent wisely. Get your campaigns launched today!

The post New Site Targeting Options Ready for Use appeared first on AdReady, INC..

Our goal setting out was to make creating, running and analyzing mobile campaigns as seamless and easy as display campaigns – we wouldn’t settle for anything less. This includes all of the amazing pieces AdReady brings to the table:

• Optimizing AdReady’s creative tool for mobile ad sizes – as of today you can now design mobile ads, complete with your own images, logo, and text, in a matter of minutes. And update them as frequently and often as you’d like, at no cost to you.
• Wide variety of targeting options so you can find your audience: operating systems, geography, contextual keywords, and variety of advertising channels.
• Optimization suggestions – let AdReady’s backend intelligence work for you in getting your campaigns up and working immediately without long test periods, at any budget level – as well as ongoing suggestions for improving the success of your campaign. You get the best of both worlds – strong technology and big data solutions making programmatic optimization suggestions, as well as experienced Account Managers available to help guide your strategy.
• Premium and Non-Premium Inventory – AdReady has programmatic access into a variety of networks, exchanges, and premium publishers – meaning you can target an ever-growing portion of the mobile web with your campaigns.
• Single report – with as many details as you need to analyze, optimize, and understand both your mobile and web campaigns in one experience.

We are super excited to roll out our new mobile support today.  And this is just a start – there’s a lot more to come!

If you’d like to get started using AdReady’s mobile or desktop solutions, please contact us (or your Account Manager) today to find out more.

The post AdReady – Making Mobile As Easy As Display appeared first on AdReady, INC..

“We have a strong position in the marketplace,” said Aaron Averbuch, AdReady’s President. “This funding is validation of where we have been with recent customer successes and, more importantly, where we are headed.”

“I believe in the vision of AdReady, which from the beginning has been to make display advertising as easy and effective for advertisers as search,” said AdReady CEO Karl Siebrecht, who also participated in the financing. “The company has made great strides over the last year, and this funding is a great sign that the investors, myself included, believe in the company’s current and future success.”

AdReady is profitable on an operating basis and has had more than 8,000 customers run ad campaigns across nearly 150,000 sites.

“Madrona was happy to lead this recent round of funding,” said Brian McAndrews, Madrona Venture Partner and member of AdReady’s board. “We care a lot about what customers are saying and what they’re doing in terms of signing up with the service. Having several of our largest customers sign committed deals is a sign that we are focused and delivering results.”

About AdReady

AdReady is the leading turnkey platform for online advertising. Its powerful software encompasses all the latest advantages of digital media, including precise micro-targeting, re-targeting, cost-effective ad-exchanges, real-time measurement and message optimization. AdReady simplifies the process with an intuitive start-to-finish solution that helps you to optimize your media spend to achieve measurable results. AdReady has been recognized for “Best Ad Delivery Platform Innovation” by the Digital Publishing and Advertising Conference.

For further information please contact press@adready.com.

The post AdReady Secures Funding, Re-signs Key Customers appeared first on AdReady, INC..

…

The first stage becomes developing easy to use online display ad tools, allowing small businesses to access inventory and build creative pieces. AdReady and others already support these tools, Zagorski said. Then companies like eXelate will need to create to size targeting and modeling tools.

Big brands have begun to get it. Smaller companies will come next. It all trickles down.

Read More

The post Audience Targeting Coming From A Neighborhood Store Near You appeared first on AdReady, INC..

Structural changes in business practices within organizations will become a challenge. The dynamics around how inventory is bought and sold must change, and few companies have the incentives to cooperate. Cooperation and collaboration would help the industry to mature, rather than promote companies that remain in silos trying to solve their own agenda.

Read More

The post Attribution Challenges Business Objectives appeared first on AdReady, INC..

ADOTAS – Not too many years ago, the internet was considered the domain of non-voting youth and distracted tech geeks. Now with the rapid rise of broadband, Facebook and smartphones, it is very much in the mainstream. Television still has a powerful impact on its audience, but for maximum effectiveness, smart media consultants will combine TV with online advertising and its mix of powerful techniques, including micro-targeting and retargeting.

Some 57 percent of the almost $10 billion spent on political advertising this year will be spent on TV advertising. Many media analysts believe the investment in TV is excessive, given that 41 percent of all media is now consumed online, and a good percentage of those that do watch television are often tuned to commercial-free stations such as PBS and HBO. Nevertheless TV remains front and center of the political media landscape.

Read More

The post How Online Advertising Can Make Political Ads More Effective appeared first on AdReady, INC..

“I am excited to take over this responsibility and honored to be selected by the board to fulfill this vision,” said Averbuch, who recently served as the company’s VP of Technology.

Averbuch will be replacing Karl Siebrecht who will maintain his role as a board member. “I have worked closely with Aaron and think he brings the right leadership and vision for the company’s future,” Siebrecht said. “I look forward to continuing to play an important role in the company’s growth as a board member.”

AdReady is profitable on an operating basis and has had more than 8,000 customers run over 560,000 ads across nearly 150,000 sites.

Averbuch is a long-time technology industry veteran, having worked in senior technical roles at Microsoft, Pure Networks and Cisco.

About AdReady
AdReady is the leading turnkey platform for online advertising. Its powerful software encompasses all the latest advantages of digital media including precise micro-targeting, re-targeting, cost-effective ad-exchanges, real time measurement and message optimization. AdReady simplifies the process with an intuitive start-to-finish solution that helps you optimize your media spend to achieve measurable results. AdReady has been recognized for “Best Ad Delivery Platform Innovation” by the Digital Publishing and Advertising Conference.

Media Contact:
Ralph Fascitelli
Resonance Public Relations
Ralph@resonance-pr.com
206-369-2612

The post Aaron Averbuch named President of AdReady appeared first on AdReady, INC..