Do you want to reach new customers without breaking your budget? We connect you with partners who drive sales and only get paid when you get a sale.
Navigate the fast changes of online marketing
Brands are always looking for new ways to market their products, but time and resources are often limited. With a huge amount of channels and opportunities for online marketing, it can be overwhelming.
Many end up relying on a few major platforms like search engines and social media, which can work great — until they don’t. Algorithms shift, click prices increase, and suddenly, costs outgrow sales.
Trusted by leading brands
I went to various competitors of Adtraction and I didn’t understand what they were talking about. Adtaction cuts through the jargon and looks at what you are trying to achieve and genuinely works with you. They feel like part of your company, and they care and help you.
Louise Miller
Director at Theatre Desk
Kitlocker has been working with Adtraction since 2019. Their team has helped us to build a number of new partnerships to deliver sales and brand visibility. Adtraction have also supported us to run some unique campaigns with partners that have a relevant audience of sports teams and clubs, which culminated in Kitlocker winning a Performance Marketing Award for Best Brand Engagement Campaign in 2023.
Alex Hodson
E-commerce Manager at Kitlocker
Adtraction has allowed Fuel to introduce a host of e-commerce clients into the affiliate space in a straight-forward and really efficient way. Integrations tend to be very quick and any new challenges that our clients have presented have been resolved by the experienced team.
Severiano Catindig-Stagg
Director at Fuel Performance Marketing
Adtraction lets us work with a wide range of partners and traffic sources across markets, all within one platform. Their team truly understands our business and helps us scale profitably, always with new ideas and proactive support.
Sofia Flobrant
Head of SoMe & Affiliate at Nordic Nest
We have worked with Adtraction for several years across different markets. The cooperation and service level has been great. We are eager to grow and we need to have a partner network who supports our goals and offers new opportunities. Adtraction has local offices around Europe so we always get the best local knowledge from their teams.
Ronja Zetterqvist
Junior Performance Marketing Specialist at Lyko
We work with brands in a wide range of categories, including fashion, beauty, technology, food, travel, B2B and more. See all available brands here.
See all brands here
We understand the challenge of finding the right marketing partners
By joining us, you can get more traffic, more sales and diversify your marketing without needing lots of resources. You get access to our selection of partners, from influencers and media houses to apps, tech platforms and comparison sites. Through active partnership management we help you create and manage your partnerships effectively to increase sales.
With long experience and a proven track record since 2007, we manage your partnerships and continuously optimise them to ensure that they succeed and grow.
How it works
Contact us
Fill out the form on our website to set up a meeting with our local team.
Agree on a strategy
We help you create a plan that suits your goals and uses our partners.
Implement tracking
Add a few lines of code to your site so we can track the traffic we send you.
Launch program
Launch your program and our team will keep improving it for the best possible results.
The benefits you always get at Adtraction:
Our solution is flexible, and the activities are always tailored to your goals.
Self managed
Basic
Perfect for launching or growing your partner program.
Get in touch
Startup fee: 0 EUR
Platform fee: Custom
Pricing: Get in touch for a custom offer.
Growth
For expanding businesses ready to scale their partner marketing.
Everything in Basic :
Get in touch
Startup fee: 0 EUR
Platform fee: Custom
Pricing: Get in touch for a custom offer.
Premium
For established brands aiming for partner-driven growth.
Everything in Basic :
Everything in Growth :
Get in touch
Startup fee: 0 EUR
Platform fee: Custom
Pricing: Get in touch for a custom offer.
Discover the benefits of partnering with Adtraction and our active partnership management. Visit our Service Levels page for more details.
Explore our offer
Benefit from more growth with reduced risk
Brands that don’t work with partner marketing miss valuable growth opportunities and risk wasting resources. Relying too much on big platforms such as search engines and social media can be risky due to sudden changes in algorithms and click prices.
With partner marketing, you can diversify your marketing channels, and reach your customers where they are, rather than limiting your visibility to a few big platforms. Our active partnership management ensures your strategy is efficient and effective, so you can focus on your core business.
Local presence, European reach
To us, local presence is key to establishing great relationships with the brands and partners we work with.
With 12 offices spread across Europe, we focus on building strong relationships with brands and partners in each market.
Being local ensures that our teams know their markets inside and out, making them true specialists.
Recommended resources
Go to all resources
Apr 28 2026
Blog
Why Fair tracking matters for partners
For many partners, tracking loss has become a real challenge.
Apr 10 2026
Insights
E-commerce Insight Report Q1 26
Check out our quarterly report with trends and insights from European e-commerce.
Mar 19 2026
Blog
Say hi to Adtraction’s new partner platform
We’ve rebuilt the partner platform from the ground up, with a fresh new look, improved navigation, and a more consistent experience throughout. This is part of our ongoing work to make Adtraction easier to use, easier to understand, and more aligned across all our brand touchpoints.