<!doctype html>
<html lang="en">

<head>
  <meta charset="utf-8" />
  <meta name="viewport" content="width=device-width, initial-scale=1.0, user-scalable=yes, minimum-scale=1" />

  

  
    <!-- Start VWO Async SmartCode -->
    <link rel="preconnect" href="https://dev.visualwebsiteoptimizer.com" />
    <script type='text/javascript' id='vwoCode'>
    window._vwo_code ||
    (function () {
    var w=window,
    d=document;
    var account_id=1186765,
    version=2.2,
    settings_tolerance=250,
    hide_element='body',
    hide_element_style = 'opacity:0 !important;filter:alpha(opacity=0) !important;background:none !important';
    /* DO NOT EDIT BELOW THIS LINE */
    if(f=!1,v=d.querySelector('#vwoCode'),cc={},-1<d.URL.indexOf('__vwo_disable__')||w._vwo_code)return;try{var e=JSON.parse(localStorage.getItem('_vwo_'+account_id+'_config'));cc=e&&'object'==typeof e?e:{}}catch(e){}function r(t){try{return decodeURIComponent(t)}catch(e){return t}}var s=function(){var e={combination:[],combinationChoose:[],split:[],exclude:[],uuid:null,consent:null,optOut:null},t=d.cookie||'';if(!t)return e;for(var n,i,o=/(?:^|;\s*)(?:(_vis_opt_exp_(\d+)_combi=([^;]*))|(_vis_opt_exp_(\d+)_combi_choose=([^;]*))|(_vis_opt_exp_(\d+)_split=([^:;]*))|(_vis_opt_exp_(\d+)_exclude=[^;]*)|(_vis_opt_out=([^;]*))|(_vwo_global_opt_out=[^;]*)|(_vwo_uuid=([^;]*))|(_vwo_consent=([^;]*)))/g;null!==(n=o.exec(t));)try{n[1]?e.combination.push({id:n[2],value:r(n[3])}):n[4]?e.combinationChoose.push({id:n[5],value:r(n[6])}):n[7]?e.split.push({id:n[8],value:r(n[9])}):n[10]?e.exclude.push({id:n[11]}):n[12]?e.optOut=r(n[13]):n[14]?e.optOut=!0:n[15]?e.uuid=r(n[16]):n[17]&&(i=r(n[18]),e.consent=i&&3<=i.length?i.substring(0,3):null)}catch(e){}return e}();function i(){var e=function(){if(w.VWO&&Array.isArray(w.VWO))for(var e=0;e<w.VWO.length;e++){var t=w.VWO[e];if(Array.isArray(t)&&('setVisitorId'===t[0]||'setSessionId'===t[0]))return!0}return!1}(),t='a='+account_id+'&u='+encodeURIComponent(w._vis_opt_url||d.URL)+'&vn='+version+'&ph=1'+('undefined'!=typeof platform?'&p='+platform:'')+'&st='+w.performance.now();e||((n=function(){var e,t=[],n={},i=w.VWO&&w.VWO.appliedCampaigns||{};for(e in i){var o=i[e]&&i[e].v;o&&(t.push(e+'-'+o+'-1'),n[e]=!0)}if(s&&s.combination)for(var r=0;r<s.combination.length;r++){var a=s.combination[r];n[a.id]||t.push(a.id+'-'+a.value)}return t.join('|')}())&&(t+='&c='+n),(n=function(){var e=[],t={};if(s&&s.combinationChoose)for(var n=0;n<s.combinationChoose.length;n++){var i=s.combinationChoose[n];e.push(i.id+'-'+i.value),t[i.id]=!0}if(s&&s.split)for(var o=0;o<s.split.length;o++)t[(i=s.split[o]).id]||e.push(i.id+'-'+i.value);return e.join('|')}())&&(t+='&cc='+n),(n=function(){var e={},t=[];if(w.VWO&&Array.isArray(w.VWO))for(var n=0;n<w.VWO.length;n++){var i=w.VWO[n];if(Array.isArray(i)&&'setVariation'===i[0]&&i[1]&&Array.isArray(i[1]))for(var o=0;o<i[1].length;o++){var r,a=i[1][o];a&&'object'==typeof a&&(r=a.e,a=a.v,r&&a&&(e[r]=a))}}for(r in e)t.push(r+'-'+e[r]);return t.join('|')}())&&(t+='&sv='+n)),s&&s.optOut&&(t+='&o='+s.optOut);var n=function(){var e=[],t={};if(s&&s.exclude)for(var n=0;n<s.exclude.length;n++){var i=s.exclude[n];t[i.id]||(e.push(i.id),t[i.id]=!0)}return e.join('|')}();return n&&(t+='&e='+n),s&&s.uuid&&(t+='&id='+s.uuid),s&&s.consent&&(t+='&consent='+s.consent),w.name&&-1<w.name.indexOf('_vis_preview')&&(t+='&pM=true'),w.VWO&&w.VWO.ed&&(t+='&ed='+w.VWO.ed),t}code={nonce:v&&v.nonce,library_tolerance:function(){return'undefined'!=typeof library_tolerance?library_tolerance:void 0},settings_tolerance:function(){return cc.sT||settings_tolerance},hide_element_style:function(){return'{'+(cc.hES||hide_element_style)+'}'},hide_element:function(){return performance.getEntriesByName('first-contentful-paint')[0]?'':'string'==typeof cc.hE?cc.hE:hide_element},getVersion:function(){return version},finish:function(e){var t;f||(f=!0,(t=d.getElementById('_vis_opt_path_hides'))&&t.parentNode.removeChild(t),e&&((new Image).src='https://dev.visualwebsiteoptimizer.com/ee.gif?a='+account_id+e))},finished:function(){return f},addScript:function(e){var t=d.createElement('script');t.type='text/javascript',e.src?t.src=e.src:t.text=e.text,v&&t.setAttribute('nonce',v.nonce),d.getElementsByTagName('head')[0].appendChild(t)},load:function(e,t){t=t||{};var n=new XMLHttpRequest;n.open('GET',e,!0),n.withCredentials=!t.dSC,n.responseType=t.responseType||'text',n.onload=function(){if(t.onloadCb)return t.onloadCb(n,e);200===n.status?_vwo_code.addScript({text:n.responseText}):_vwo_code.finish('&e=loading_failure:'+e)},n.onerror=function(){if(t.onerrorCb)return t.onerrorCb(e);_vwo_code.finish('&e=loading_failure:'+e)},n.send()},init:function(){var e,t=this.settings_tolerance();w._vwo_settings_timer=setTimeout(function(){_vwo_code.finish()},t),'body'!==this.hide_element()?(n=d.createElement('style'),e=(t=this.hide_element())?t+this.hide_element_style():'',t=d.getElementsByTagName('head')[0],n.setAttribute('id','_vis_opt_path_hides'),v&&n.setAttribute('nonce',v.nonce),n.setAttribute('type','text/css'),n.styleSheet?n.styleSheet.cssText=e:n.appendChild(d.createTextNode(e)),t.appendChild(n)):(n=d.getElementsByTagName('head')[0],(e=d.createElement('div')).style.cssText='z-index: 2147483647 !important;position: fixed !important;left: 0 !important;top: 0 !important;width: 100% !important;height: 100% !important;background: white !important;',e.setAttribute('id','_vis_opt_path_hides'),e.classList.add('_vis_hide_layer'),n.parentNode.insertBefore(e,n.nextSibling));var n='https://dev.visualwebsiteoptimizer.com/j.php?'+i();-1!==w.location.search.indexOf('_vwo_xhr')?this.addScript({src:n}):this.load(n+'&x=true',{l:1})}};w._vwo_code=code;code.init();})();
    </script>
    <!-- End VWO Async SmartCode -->
    

  <!-- Preload global CSS and most-used fonts -->
  <link rel="preload" href="/fonts/OpenSans-Regular.woff2" as="font" type="font/woff2" crossorigin>
  <link rel="preload" href="/fonts/OpenSans-SemiBold.woff2" as="font" type="font/woff2" crossorigin>
  <link rel="preload" href="/fonts/OpenSans-Bold.woff2" as="font" type="font/woff2" crossorigin>
  <link rel="preload" href="/fonts/Family-Regular.woff2" as="font" type="font/woff2" crossorigin>
  <link rel="preload" href="/fonts/Family-Medium.woff2" as="font" type="font/woff2" crossorigin>
  <link rel="preload" href="/fonts/Family-Medium-Italic.woff2" as="font" type="font/woff2" crossorigin>
  <link rel="preload" href="/css/styles.css?id=03b139518dfd347105eb" as="style">

  <!-- Per-page preloads (LCP hero images, etc.) -->
  

  <!-- Site Styling -->
  <link rel="stylesheet" href="/css/styles.css?id=03b139518dfd347105eb" />

  <!-- Page Styling -->
  
  <link rel="stylesheet" href="/css/blog.css?id=c5339ec424e70f49fb24" />


  <!-- Page Title -->
  <title>Blog | AdRoll</title>

  <!-- meta info -->
  

  
  
    <link rel="canonical" href="https://www.adroll.com/blog" />
  

  <!-- Structured Data -->
      
        <script type="application/ld+json">
        {
        "@context": "https://schema.org",
        "@graph": [
            {
            "@type": "Corporation",
            "@id": "https://www.nextroll.com/#corporation",
            "name": "NextRoll"
            },
            {
            "@type": "Corporation",
            "@id": "https://www.adroll.com/#corporation",
            "name": "AdRoll",
            "parentOrganization": { "@id": "https://www.nextroll.com/#corporation" }
            }
        ]
        }
        </script>
    

    <!-- Knowledge Center Breadcrumbs -->
    

    <!-- Resources Breadcrumbs -->
    

    <!-- Blog Breadcrumbs -->
    

    <!-- Reviews Structured Data -->
    


  <!-- Facebook + LinkedIn -->
  <meta property="og:title" content="Blog | AdRoll" />
  <meta property="og:description" content="" />
  <meta property="og:site_name" content="AdRoll" />
  <meta property="og:type" content="website" />
  
  <meta property="og:url" content="https://www.adroll.com/blog" />
  
  
  <meta property="og:image" content="https://www.adroll.com/assets/img/globals/social-shares/adroll-og.png" />
  

  <!-- Twitter -->
  <meta name="twitter:card" content="summary_large_image" />
  <meta name="twitter:site" content="AdRoll" />
  <meta name="twitter:title" content="Blog | AdRoll" />
  <meta name="twitter:description" content="" />

  <!-- favicon -->
  
  <link rel="shortcut icon" type="image/x-icon" href="/favicon.png">
  

  <!-- Current Environment -->
  <meta name="environment" content="production">

  <!-- Robots -->
  
  
  <meta name="robots" content="index, follow" />
  
  

  <!-- Preconnect DNS calls for improved performance -->
  <link rel="preconnect" href="https://pages.adroll.com">
  <link rel="preconnect" href="https://connect.facebook.net" crossorigin>
  <link rel="preconnect" href="https://t.contentsquare.net" crossorigin>

  <!-- Prefetch DNS -->
  <link rel="dns-prefetch" href="/assets/img">
  <link rel="dns-prefetch" href="https://fonts.googleapis.com">
  <link rel="dns-prefetch" href="https://www.googletagmanager.com">
  <link rel="dns-prefetch" href="https://x.clearbitjs.com">
  <link rel="dns-prefetch" href="https://images.g2crowd.com">

  <!-- Fontawesome Kit -->
  <script defer src="https://kit.fontawesome.com/f85e46548b.js" crossorigin="anonymous"></script>

  <!-- Google Tag Manager -->
  <script>
    (function (w, d, s, l, i) {
      w[l] = w[l] || [];
      w[l].push({ "gtm.start": new Date().getTime(), event: "gtm.js" });
      var f = d.getElementsByTagName(s)[0],
        j = d.createElement(s),
        dl = l != "dataLayer" ? "&l=" + l : "";
      j.async = true;
      j.src = "//www.googletagmanager.com/gtm.js?id=" + i + dl;
      f.parentNode.insertBefore(j, f);
    })(window, document, "script", "dataLayer", "GTM-W4PPZ6");
  </script>
  <!-- End Google Tag Manager -->

  
  

  

  

  
  

  </head>


  <body class="section-blog has-navbar-fixed-top">

    <!-- Google Tag Manager (noscript) -->
    <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-W4PPZ6"
    height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
    <!-- End Google Tag Manager (noscript) -->

    
        <nav id="navigation"  role="navigation" aria-label="main navigation">
    
    <div class="nav">

      <div id="nav-items" class="nav__bar" x-data="{ mobileOpen: false }">

        <div class="nav__branding">

          <!-- Logo -->
          <a href="/" aria-label="AdRoll homepage"><svg width="80" height="15" enable-background="new 0 0 80 14.8" viewBox="0 0 80 14.8" xmlns="http://www.w3.org/2000/svg"><path d="m16 7.3c0-4-3.2-7.3-7.3-7.3-2.7 0-5 1.5-6.3 3.7l3.6 3.6c0-1.6 1.3-2.8 2.8-2.8 1.6 0 2.8 1.3 2.8 2.8s-1.2 2.8-2.8 2.8h-6c-1.5 0-2.7 1.2-2.7 2.7v1.8h8.8c3.9-.1 7.1-3.3 7.1-7.3" fill="#0dbdff"/><path d="m49.2 6.4h3.4c1.3 0 2-.6 2-1.8s-.7-1.8-2-1.8h-3.4zm1.9 2.8h-2v5.3h-3v-12.9c0-.9.7-1.6 1.6-1.6h4.9c3.1 0 5.1 1.9 5.1 4.6 0 2.2-1.2 3.8-3.4 4.4l3.8 5.5h-3.6zm28.9 5c-.6.4-1.3.7-2.1.7-2.1 0-3.1-1.4-3.1-3.5v-10.6l2.9-.7v11.3c0 .6.3.9.8.9.2 0 .3 0 .5-.1zm-5 0c-.6.4-1.3.7-2.1.7-2.1 0-3.1-1.4-3.1-3.5v-9.4l2.9-.7v10.1c0 .6.3.9.8.9.2 0 .3 0 .5-.1zm-9.1-4.9c0-1.7-1.1-2.9-2.7-2.9s-2.7 1.1-2.7 2.9 1.1 2.9 2.7 2.9 2.7-1.2 2.7-2.9m-8.3 0c0-3.2 2.4-5.5 5.6-5.5 3.3 0 5.7 2.2 5.7 5.5s-2.4 5.5-5.7 5.5c-3.2 0-5.6-2.3-5.6-5.5m-33.2-.6 2.1-5.6 2.1 5.6zm-.1-7.7-5.3 13.5h3.2l1.1-3h6.3l1.1 3h3.3l-5.7-14.5h-2.4c-.7 0-1.3.4-1.6 1m14.9 11.1c-1.6 0-2.7-1.1-2.7-2.9s1.1-2.9 2.7-2.9 2.7 1.1 2.7 2.9-1.1 2.9-2.7 2.9m2.5-7c-.7-.8-1.8-1.3-3.1-1.3-2.8 0-5.1 2.2-5.1 5.5s2.2 5.5 5 5.5c1.5 0 2.6-.6 3.3-1.7l.1 1.4h2.6v-14.5h-1.2c-.9 0-1.6.7-1.6 1.6z" fill="#333"/></svg></a>
          
          <a role="button" class="navbar-burger" aria-label="menu" :aria-expanded="mobileOpen" :class="{ 'is-active': mobileOpen }" @click="mobileOpen = !mobileOpen">
            <span aria-hidden="true"></span>
            <span aria-hidden="true"></span>
            <span aria-hidden="true"></span>
            <span aria-hidden="true"></span>
          </a>

        </div>

        <ul id="navbar" class="nav__menu" :class="{ 'is-active': mobileOpen }">
          <li class="nav__item why-adroll">
        
            <span class="nav__text">Why AdRoll <svg width="10" height="8" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.86603 7.5C5.48112 8.16667 4.51887 8.16667 4.13397 7.5L0.669873 1.5C0.284972 0.833333 0.766098 5.89981e-08 1.5359 1.26296e-07L8.4641 7.31979e-07C9.2339 7.99277e-07 9.71503 0.833334 9.33013 1.5L5.86603 7.5Z" fill="#5FA8D3"/></svg></span>

            <div class="nav__dropdown single">
              <ul class="nav__items">
                <li><a href="/why-adroll">About Us</a></li>
                <li><a href="/connected-advertising-ecosystem">Connected Ecosystem</a></li>
                <li><a href="/artificial-intelligence">Artificial Intelligence</a></li>
                <li><a href="/features/consent-management">Privacy & Consent</a></li>
              </ul>
            </div>

          </li>
          <li class="nav__item product">
        
            <span class="nav__text" href="">Products <svg width="10" height="8" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.86603 7.5C5.48112 8.16667 4.51887 8.16667 4.13397 7.5L0.669873 1.5C0.284972 0.833333 0.766098 5.89981e-08 1.5359 1.26296e-07L8.4641 7.31979e-07C9.2339 7.99277e-07 9.71503 0.833334 9.33013 1.5L5.86603 7.5Z" fill="#5FA8D3"/></svg></span>

            <div class="nav__dropdown multi">
              <div class="nav__section intro">
                <h4>AdRoll</h4>
                <p>Run full-funnel, multichannel advertising campaigns <a href="/digital-advertising-platform">Learn more</a></p>
                <h4>AdRoll ABM</h4>
                <p>Generate and close B2B pipeline with account-based marketing <a href="/account-based-marketing-platform">Learn more</a></p>
              </div>

              <div class="nav__section">
                <h3>Solutions</h3>
                <ul class="nav__items">
                  <li><a href="/solutions/cross-channel-advertising">Advertising</a></li>
                  <li><a href="/solutions/account-based-marketing">ABM</a></li>
                  <li><a href="/solutions/social-web-orchestration">Social Media</a></li>
                  <li><a href="/solutions/ecommerce">Ecommerce</a></li>
                  <li><a href="/features/cross-channel-attribution">Cross-Channel Attribution</a></li>
                </ul>
              </div>
              <div class="nav__section">
                <h3>Channels</h3>
                <ul class="nav__items">
                  <li><a href="/features/connected-tv-ads">Connected TV</a></li>
                  <li><a href="/features/display-advertising-platform">Display</a></li>
                  <li><a href="/features/mobile-advertising">Mobile</a></li>
                  <li><a href="/features/native-advertising-platform">Native</a></li>
                  <li><a href="/features/social-media-advertising-platform">Social</a></li>
                  <li><a href="/features/video-advertising-platform">Video</a></li>
                  <li><a href="/features/digital-out-of-home-advertising">Digital Out-of-Home</a></li>
                </ul>
              </div>
              <div class="nav__section">
                <h3>Capabilities</h3>
                <ul class="nav__items">
                  <li><a href="/features/brand-awareness">Brand Awareness Campaigns</a></li>
                  <li><a href="/features/retargeting">Retargeting Campaigns</a></li>
                  <li><a href="/features/go-to-market-orchestration">GTM Orchestration</a></li>
                  <li><a href="/features/buyer-intent-insights">Buyer Insights</a></li>
                  <li><a href="/features/quality-advertising-inventory">Media</a></li>
                  <li><a href="/features/analytics">Analytics & Reporting</a></li>
                  <li><a href="/features/audience-and-segmentation">Audiences</a></li>
                  <li><a href="/features/ai-assistant">AI Assistant</a></li>
                </ul>
              </div>
            </div>
        
          </li>
          <li class="nav__item industries">
        
            <span class="nav__text" href="">Industries <svg width="10" height="8" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.86603 7.5C5.48112 8.16667 4.51887 8.16667 4.13397 7.5L0.669873 1.5C0.284972 0.833333 0.766098 5.89981e-08 1.5359 1.26296e-07L8.4641 7.31979e-07C9.2339 7.99277e-07 9.71503 0.833334 9.33013 1.5L5.86603 7.5Z" fill="#5FA8D3"/></svg></span>
        
            <div class="nav__dropdown single">
              <ul class="nav__items">
                <li><a href="/solutions/retail">Retail</a></li>
                <li><a href="/solutions/b2b">B2B</a></li>
                <li><a href="/solutions/hospitality">Hospitality</a></li>
                <li><a href="/solutions/finance">Finance</a></li>
                <li><a href="/solutions/d2c">D2C</a></li>
                <li><a href="/solutions/non-profit">Nonprofit</a></li>
                <li><a href="/agency">Agencies</a></li>
              </ul>
            </div>
      
          </li>
          <li class="nav__item pricing">
        
            <span class="nav__text" href="">Pricing <svg width="10" height="8" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.86603 7.5C5.48112 8.16667 4.51887 8.16667 4.13397 7.5L0.669873 1.5C0.284972 0.833333 0.766098 5.89981e-08 1.5359 1.26296e-07L8.4641 7.31979e-07C9.2339 7.99277e-07 9.71503 0.833334 9.33013 1.5L5.86603 7.5Z" fill="#5FA8D3"/></svg></span>
        
            <div class="nav__dropdown single">
              <ul class="nav__items">
                <li><a href="/pricing">Pricing & Packaging</a></li>
                <li><a href="/managed-services">Managed Services</a></li>
                <li><a href="/self-service">Self-Service</a></li>
              </ul>
            </div>
        
          </li>
          <li class="nav__item resources">
        
            <span class="nav__text" href="">Resources <svg width="10" height="8" viewBox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.86603 7.5C5.48112 8.16667 4.51887 8.16667 4.13397 7.5L0.669873 1.5C0.284972 0.833333 0.766098 5.89981e-08 1.5359 1.26296e-07L8.4641 7.31979e-07C9.2339 7.99277e-07 9.71503 0.833334 9.33013 1.5L5.86603 7.5Z" fill="#5FA8D3"/></svg></span>
        
            <div class="nav__dropdown multi">

              <div class="nav__section">
                <h3>Marketing Resources</h3>
                <ul class="nav__items">
                  <li><a href="/resources">Resource Library</a></li>
                  <li><a href="/digital-advertising">Digital Advertising Knowledge Center</a></li>
                  <li><a href="/state-of-digital-advertising-report">State of Digital Advertising Report</a></li>
                  <li><a href="/customers">Customer Stories</a></li>
                  <li><a href="/blog">Blog</a></li>
                  <li><a href="/events">Events</a></li>
                  <li><a href="/about/news">News</a></li>
                </ul>
              </div>

              <div class="nav__section">
                <h3>Free Tools</h3>
                <ul class="nav__items">
                  <li><a href="/return-on-ad-spend-calculator/">ROAS Calculator</a></li>
                  <li><a href="/campaign-utm-url-builder">UTM Link Builder</a></li>
                  <li><a href="/discount-calculator">Discount Profit Margin Calculator</a></li>
                  <li><a href="/multi-channel-advertising-playbook">Multichannel Advertising Playbook</a></li>
                </ul>
              </div>

              <div class="nav__section">
                <h3>Customer Support</h3>
                <ul class="nav__items">
                  <li><a href="https://help.adroll.com/hc/en-us/articles/360037601172-Getting-Started-Guide" target="_blank">Getting Started</a></li>
                  <li><a href="https://help.adroll.com/hc/en-us" target="_blank">Help Center</a></li>
                </ul>
              </div>

            </div>
        
          </li>
          <li class="nav__item search">
            
            
            <div id="autocomplete"></div>
            
          </li>

        </ul>

      </div>

      <!-- Log in / Get Started-->
      <div id="nav-buttons" class="nav__buttons">
        <div class="buttons">
          <a href="/login" class="login">Log in</a>
          <a href="https://app.adroll.com/profile/signup?package_code=AR_ADS_ONLY" class="get-started button is-primary">Get Started</a>
        </div>
      </div>
      
    </div>

    <div id="autocomplete-results"></div>

  </nav>

  
    

    <div class="main">
      

<div id="blog">

    <section id="blog-hero" class="container is-max-desktop">

        <div class="blog-header">
    
    <div class="blog-header__title">
        <a class="blog-header__logo" href="/blog">
            <svg class="blog-header__image" width="65px" height="59px" viewBox="0 0 341 310" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink">
                <path fill="#0DBDFF" d="M340.92,154.64 C340.92,69.23 273.86,0 186.29,0 C130.249643,-0.00419741928 78.5959885,30.3222369 51.29,79.26 L126.67,154.64 C126.67,121.64 154.49,94.97 186.34,94.97 C220.08,95 246,121.68 246,154.64 C246.099244,170.493032 239.845529,185.725517 228.635523,196.935523 C217.425517,208.145529 202.193032,214.399244 186.34,214.3 L57.74,214.3 C25.849461,214.305522 -4.78110118e-07,240.159461 0,272.05 L0,309.27 L186.29,309.27 C273.2,309.27 340.92,240.04 340.92,154.64"></path>
            </svg>
        </a>
        
            <h1 class="blog-header__name"><a href="/blog">AdRoll Blog</a></h1>
        
        <p class="blog-header__tagline">Actionable tips, community conversations, and marketing inspiration.</p>
    </div>

    <div class="blog-header__search blog-search">

        <!-- Algolia Autocomplete Search -->
        <div id="autocomplete"></div>

    </div>

</div>

    </section>

    <section id="featured-tags" class="term-blog container pt-2 pb-2 is-max-desktop">

        <nav id="featured-topics-navigation" class="featured-topics" aria-labelledby="featured-topics-heading">

    <h4 id="featured-topics-heading" class="featured-topics__title">Featured Topics:</h4>

    <div class="featured-topics__menu" x-data="{ open: false }">

        <button :aria-expanded="open" id="featured-topic-description" class="featured-topics__toggle" :class="{ 'open': open }" @click="open = !open">Choose a Topic <i class="fa-solid fa-caret-down"></i></button>

        <ul class="featured-topics__list" :class="{ 'is-open': open }" aria-labelledby="featured-topic-description">
        
            <li class="featured-topics__topic">
                <a  class="featured-topics__link term-attribution" href="/topics/attribution">Attribution</a>
            </li>
        
            <li class="featured-topics__topic">
                <a  class="featured-topics__link term-brand-awareness" href="/topics/brand-awareness">Brand Awareness</a>
            </li>
        
            <li class="featured-topics__topic">
                <a  class="featured-topics__link term-digital-advertising" href="/topics/digital-advertising">Digital Advertising</a>
            </li>
        
            <li class="featured-topics__topic">
                <a  class="featured-topics__link term-marketing-analytics" href="/topics/marketing-analytics">Marketing Analytics</a>
            </li>
        
            <li class="featured-topics__topic">
                <a  class="featured-topics__link term-retargeting" href="/topics/retargeting">Retargeting</a>
            </li>
        
        </ul>

    </div>

</nav>


    </section>

    <section id="entries" class="container">

            
            

                
                
                        <ul class="blog-listing featured">

                            <li class="blog-listing__item newsletter">
                        
                                <div class="featured-resource has-text-centered">
                                    <p>Get the latest digital advertising trends and insights delivered straight to your inbox.</p>
                                    <div class="general-form blog-form">
                                        <script src="https://js-na2.hsforms.net/forms/embed/developer/244305895.js" defer></script>
                                        <div class="hs-form-html" data-region="na2" data-form-id="7b04fb57-e230-42d0-9e93-5ac0ae7412aa" data-portal-id="244305895"></div>
                                    </div>
                                </div>
                    
                            </li>

                            
                            <li class="blog-listing__item">

                                <article class="blog-listing__info">
    <a class="blog-listing__link" href="/blog/adroll-2026-globee-artificial-intelligence-awards">

        <h3 class="blog-listing__title">AdRoll’s AI Assistant Wins Silver and “Best of Category” at the 2026 Globee Artificial Intelligence&nbsp;Awards</h3>
        
        <p class="blog-listing__lede">AdRoll's AI Assistant has been named a Silver Globee and “Best of Category” winner in the 2026 Globee Artificial Intelligence Awards for Best AI-based Customer Experience Solution.</p>
        <p class="blog-listing__read-more" class="cta">Read More</p>
    
    </a>
</article>

                            
                            </li>
                            
                            <li class="blog-listing__item">

                                <article class="blog-listing__info">
    <a class="blog-listing__link" href="/blog/ctv-measurement-kpis-and-reporting">

        <h3 class="blog-listing__title">CTV Measurement: KPIs and Reporting to Measure&nbsp;CTV</h3>
        
        <p class="blog-listing__lede">Let's look at how brands can accurately measure, report, and attribute CTV campaigns across the full funnel with clear, actionable dashboards.</p>
        <p class="blog-listing__read-more" class="cta">Read More</p>
    
    </a>
</article>

                            
                            </li>
                            
                            <li class="blog-listing__item">

                                <article class="blog-listing__info">
    <a class="blog-listing__link" href="/blog/ooh-vs-dooh">

        <h3 class="blog-listing__title">Traditional OOH vs. Programmatic DOOH: Key Differences&nbsp;Explained</h3>
        
        <p class="blog-listing__lede">OOH and DOOH differ across targeting, measurement, cost, and buying model. Here's how to evaluate both and decide what belongs in your media mix.</p>
        <p class="blog-listing__read-more" class="cta">Read More</p>
    
    </a>
</article>

                            
                            </li>
                            
                            <li class="blog-listing__item">

                                <article class="blog-listing__info">
    <a class="blog-listing__link" href="/blog/how-to-use-cross-channel-personalization">

        <h3 class="blog-listing__title">How to Use Cross-Channel Personalization to Boost Customer&nbsp;Engagement</h3>
        
        <p class="blog-listing__lede">Use your customer data to deliver consistent, personalized ads across every channel. Learn how cross-channel personalization moves customers through the funnel.</p>
        <p class="blog-listing__read-more" class="cta">Read More</p>
    
    </a>
</article>

                            
                            </li>
                            
                            <li class="blog-listing__item">

                                <article class="blog-listing__info">
    <a class="blog-listing__link" href="/blog/dooh-measurement-understanding-dooh-metrics">

        <h3 class="blog-listing__title">DOOH Measurement: Understanding DOOH Metrics, Methods, and&nbsp;Attribution</h3>
        
        <p class="blog-listing__lede">Learn how programmatic DOOH is measured, from modeled impressions and brand lift to foot traffic, sales lift, and more.</p>
        <p class="blog-listing__read-more" class="cta">Read More</p>
    
    </a>
</article>

                            
                            </li>
                            
                            <li class="blog-listing__item">

                                <article class="blog-listing__info">
    <a class="blog-listing__link" href="/blog/ultimate-advertising-strategy">

        <h3 class="blog-listing__title">The Ultimate Advertising Strategy: Display, Native, Video, CTV, DOOH, & Paid&nbsp;Search</h3>
        
        <p class="blog-listing__lede">With shrinking budgets, you’re looking for all the ways to cut costs and consolidate bills to save some coin. Invest in a strategic multi-channel marketing strategy with display, native, video, and search ads. Find out how here.</p>
        <p class="blog-listing__read-more" class="cta">Read More</p>
    
    </a>
</article>

                            
                            </li>
                            
                            <li class="blog-listing__item">

                                <article class="blog-listing__info">
    <a class="blog-listing__link" href="/blog/what-is-seasonal-marketing">

        <h3 class="blog-listing__title">What is Seasonal Marketing? Strategies, Opportunities, and&nbsp;FAQs</h3>
        
        <p class="blog-listing__lede">Whether it’s the season for Halloween costumes, sparkly gift wrap paper, or pastel eggs, here's how to get seasonal marketing right for your business.</p>
        <p class="blog-listing__read-more" class="cta">Read More</p>
    
    </a>
</article>

                            
                            </li>
                            
                            <li class="blog-listing__item">

                                <article class="blog-listing__info">
    <a class="blog-listing__link" href="/blog/adrolls-leading-awards-in-the-g2-spring-2026-report">

        <h3 class="blog-listing__title">AdRoll’s Leading Awards in the G2 Spring 2026&nbsp;Report</h3>
        
        <p class="blog-listing__lede">The best way to measure impact is through honest feedback from the people using our tools. We know that, which is why we’re proud that AdRoll has maintained its strong trajectory in the G2 Spring 2026 Report.</p>
        <p class="blog-listing__read-more" class="cta">Read More</p>
    
    </a>
</article>

                            
                            </li>
                            
                            <li class="blog-listing__item">

                                <article class="blog-listing__info">
    <a class="blog-listing__link" href="/blog/how-to-attribute-your-multi-channel-marketing-strategy">

        <h3 class="blog-listing__title">How to Attribute Your Multi-Channel Marketing&nbsp;Strategy</h3>
        
        <p class="blog-listing__lede">Understanding the role individual platforms play in driving conversions, within a multi-channel marketing strategy is a challenge. Learn how to attribution your efforts and improve your marketing. Click here to get started.</p>
        <p class="blog-listing__read-more" class="cta">Read More</p>
    
    </a>
</article>

                            
                            </li>
                            
                            <li class="blog-listing__item">

                                <article class="blog-listing__info">
    <a class="blog-listing__link" href="/blog/best-retargeting-platforms">

        <h3 class="blog-listing__title">9 Best Retargeting Platforms: Overview, Comparison, and&nbsp;Features</h3>
        
        <p class="blog-listing__lede">This guide to retargeting platforms will show you what to look for in a modern retargeting platform, the types of platforms you can expect, and an overview of some of the best with their strengths and weaknesses.</p>
        <p class="blog-listing__read-more" class="cta">Read More</p>
    
    </a>
</article>

                            
                            </li>
                            

                        </ul>

                    
                        <nav role="navigation" aria-label="Pagination Navigation">

        <div class="flex gap-2 items-center justify-between sm:hidden">

                            <span class="inline-flex items-center px-4 py-2 text-sm font-medium text-gray-600 bg-white border border-gray-300 cursor-not-allowed leading-5 rounded-md dark:text-gray-300 dark:bg-gray-700 dark:border-gray-600">
                    &laquo; Previous
                </span>
            
                            <a href="https://www.adroll.com/blog?page=2" rel="next" class="inline-flex items-center px-4 py-2 text-sm font-medium text-gray-800 bg-white border border-gray-300 leading-5 rounded-md hover:text-gray-700 focus:outline-none focus:ring ring-gray-300 focus:border-blue-300 active:bg-gray-100 active:text-gray-800 transition ease-in-out duration-150 dark:bg-gray-800 dark:border-gray-600 dark:text-gray-200 dark:focus:border-blue-700 dark:active:bg-gray-700 dark:active:text-gray-300 hover:bg-gray-100 dark:hover:bg-gray-900 dark:hover:text-gray-200">
                    Next &raquo;
                </a>
            
        </div>

        <div class="hidden sm:flex-1 sm:flex sm:gap-2 sm:items-center sm:justify-between">

            <div>
                <p class="text-sm text-gray-700 leading-5 dark:text-gray-600">
                    Showing
                                            <span class="font-medium">1</span>
                        to
                        <span class="font-medium">10</span>
                                        of
                    <span class="font-medium">1172</span>
                    results
                </p>
            </div>

            <div>
                <span class="inline-flex rtl:flex-row-reverse shadow-sm rounded-md">

                    
                                            <span aria-disabled="true" aria-label="&amp;laquo; Previous">
                            <span class="inline-flex items-center px-2 py-2 text-sm font-medium text-gray-500 bg-white border border-gray-300 cursor-not-allowed rounded-l-md leading-5 dark:bg-gray-700 dark:border-gray-600 dark:text-gray-400" aria-hidden="true">
                                <svg class="w-5 h-5" fill="currentColor" viewBox="0 0 20 20">
                                    <path fill-rule="evenodd" d="M12.707 5.293a1 1 0 010 1.414L9.414 10l3.293 3.293a1 1 0 01-1.414 1.414l-4-4a1 1 0 010-1.414l4-4a1 1 0 011.414 0z" clip-rule="evenodd" />
                                </svg>
                            </span>
                        </span>
                    
                    
                                            
                        
                        
                                                                                                                        <span aria-current="page">
                                        <span class="inline-flex items-center px-4 py-2 -ml-px text-sm font-medium text-gray-700 bg-gray-200 border border-gray-300 cursor-default leading-5 dark:bg-gray-700 dark:border-gray-600 dark:text-gray-300">1</span>
                                    </span>
                                                                                                                                <a href="https://www.adroll.com/blog?page=2" class="inline-flex items-center px-4 py-2 -ml-px text-sm font-medium text-gray-700 bg-white border border-gray-300 leading-5 hover:text-gray-700 focus:outline-none focus:ring ring-gray-300 focus:border-blue-300 active:bg-gray-100 active:text-gray-700 transition ease-in-out duration-150 dark:bg-gray-800 dark:border-gray-600 dark:text-gray-300 dark:hover:text-gray-300 dark:active:bg-gray-700 dark:focus:border-blue-800 hover:bg-gray-100 dark:hover:bg-gray-900" aria-label="Go to page 2">
                                        2
                                    </a>
                                                                                                                                <a href="https://www.adroll.com/blog?page=3" class="inline-flex items-center px-4 py-2 -ml-px text-sm font-medium text-gray-700 bg-white border border-gray-300 leading-5 hover:text-gray-700 focus:outline-none focus:ring ring-gray-300 focus:border-blue-300 active:bg-gray-100 active:text-gray-700 transition ease-in-out duration-150 dark:bg-gray-800 dark:border-gray-600 dark:text-gray-300 dark:hover:text-gray-300 dark:active:bg-gray-700 dark:focus:border-blue-800 hover:bg-gray-100 dark:hover:bg-gray-900" aria-label="Go to page 3">
                                        3
                                    </a>
                                                                                                                                <a href="https://www.adroll.com/blog?page=4" class="inline-flex items-center px-4 py-2 -ml-px text-sm font-medium text-gray-700 bg-white border border-gray-300 leading-5 hover:text-gray-700 focus:outline-none focus:ring ring-gray-300 focus:border-blue-300 active:bg-gray-100 active:text-gray-700 transition ease-in-out duration-150 dark:bg-gray-800 dark:border-gray-600 dark:text-gray-300 dark:hover:text-gray-300 dark:active:bg-gray-700 dark:focus:border-blue-800 hover:bg-gray-100 dark:hover:bg-gray-900" aria-label="Go to page 4">
                                        4
                                    </a>
                                                                                                                                <a href="https://www.adroll.com/blog?page=5" class="inline-flex items-center px-4 py-2 -ml-px text-sm font-medium text-gray-700 bg-white border border-gray-300 leading-5 hover:text-gray-700 focus:outline-none focus:ring ring-gray-300 focus:border-blue-300 active:bg-gray-100 active:text-gray-700 transition ease-in-out duration-150 dark:bg-gray-800 dark:border-gray-600 dark:text-gray-300 dark:hover:text-gray-300 dark:active:bg-gray-700 dark:focus:border-blue-800 hover:bg-gray-100 dark:hover:bg-gray-900" aria-label="Go to page 5">
                                        5
                                    </a>
                                                                                                                                <a href="https://www.adroll.com/blog?page=6" class="inline-flex items-center px-4 py-2 -ml-px text-sm font-medium text-gray-700 bg-white border border-gray-300 leading-5 hover:text-gray-700 focus:outline-none focus:ring ring-gray-300 focus:border-blue-300 active:bg-gray-100 active:text-gray-700 transition ease-in-out duration-150 dark:bg-gray-800 dark:border-gray-600 dark:text-gray-300 dark:hover:text-gray-300 dark:active:bg-gray-700 dark:focus:border-blue-800 hover:bg-gray-100 dark:hover:bg-gray-900" aria-label="Go to page 6">
                                        6
                                    </a>
                                                                                                                                <a href="https://www.adroll.com/blog?page=7" class="inline-flex items-center px-4 py-2 -ml-px text-sm font-medium text-gray-700 bg-white border border-gray-300 leading-5 hover:text-gray-700 focus:outline-none focus:ring ring-gray-300 focus:border-blue-300 active:bg-gray-100 active:text-gray-700 transition ease-in-out duration-150 dark:bg-gray-800 dark:border-gray-600 dark:text-gray-300 dark:hover:text-gray-300 dark:active:bg-gray-700 dark:focus:border-blue-800 hover:bg-gray-100 dark:hover:bg-gray-900" aria-label="Go to page 7">
                                        7
                                    </a>
                                                                                                                                <a href="https://www.adroll.com/blog?page=8" class="inline-flex items-center px-4 py-2 -ml-px text-sm font-medium text-gray-700 bg-white border border-gray-300 leading-5 hover:text-gray-700 focus:outline-none focus:ring ring-gray-300 focus:border-blue-300 active:bg-gray-100 active:text-gray-700 transition ease-in-out duration-150 dark:bg-gray-800 dark:border-gray-600 dark:text-gray-300 dark:hover:text-gray-300 dark:active:bg-gray-700 dark:focus:border-blue-800 hover:bg-gray-100 dark:hover:bg-gray-900" aria-label="Go to page 8">
                                        8
                                    </a>
                                                                                                                                <a href="https://www.adroll.com/blog?page=9" class="inline-flex items-center px-4 py-2 -ml-px text-sm font-medium text-gray-700 bg-white border border-gray-300 leading-5 hover:text-gray-700 focus:outline-none focus:ring ring-gray-300 focus:border-blue-300 active:bg-gray-100 active:text-gray-700 transition ease-in-out duration-150 dark:bg-gray-800 dark:border-gray-600 dark:text-gray-300 dark:hover:text-gray-300 dark:active:bg-gray-700 dark:focus:border-blue-800 hover:bg-gray-100 dark:hover:bg-gray-900" aria-label="Go to page 9">
                                        9
                                    </a>
                                                                                                                                <a href="https://www.adroll.com/blog?page=10" class="inline-flex items-center px-4 py-2 -ml-px text-sm font-medium text-gray-700 bg-white border border-gray-300 leading-5 hover:text-gray-700 focus:outline-none focus:ring ring-gray-300 focus:border-blue-300 active:bg-gray-100 active:text-gray-700 transition ease-in-out duration-150 dark:bg-gray-800 dark:border-gray-600 dark:text-gray-300 dark:hover:text-gray-300 dark:active:bg-gray-700 dark:focus:border-blue-800 hover:bg-gray-100 dark:hover:bg-gray-900" aria-label="Go to page 10">
                                        10
                                    </a>
                                                                                                                                
                                                    <span aria-disabled="true">
                                <span class="inline-flex items-center px-4 py-2 -ml-px text-sm font-medium text-gray-700 bg-white border border-gray-300 cursor-default leading-5 dark:bg-gray-800 dark:border-gray-600 dark:text-gray-300">...</span>
                            </span>
                        
                        
                                                                    
                        
                        
                                                                                                                        <a href="https://www.adroll.com/blog?page=117" class="inline-flex items-center px-4 py-2 -ml-px text-sm font-medium text-gray-700 bg-white border border-gray-300 leading-5 hover:text-gray-700 focus:outline-none focus:ring ring-gray-300 focus:border-blue-300 active:bg-gray-100 active:text-gray-700 transition ease-in-out duration-150 dark:bg-gray-800 dark:border-gray-600 dark:text-gray-300 dark:hover:text-gray-300 dark:active:bg-gray-700 dark:focus:border-blue-800 hover:bg-gray-100 dark:hover:bg-gray-900" aria-label="Go to page 117">
                                        117
                                    </a>
                                                                                                                                <a href="https://www.adroll.com/blog?page=118" class="inline-flex items-center px-4 py-2 -ml-px text-sm font-medium text-gray-700 bg-white border border-gray-300 leading-5 hover:text-gray-700 focus:outline-none focus:ring ring-gray-300 focus:border-blue-300 active:bg-gray-100 active:text-gray-700 transition ease-in-out duration-150 dark:bg-gray-800 dark:border-gray-600 dark:text-gray-300 dark:hover:text-gray-300 dark:active:bg-gray-700 dark:focus:border-blue-800 hover:bg-gray-100 dark:hover:bg-gray-900" aria-label="Go to page 118">
                                        118
                                    </a>
                                                                                                        
                    
                                            <a href="https://www.adroll.com/blog?page=2" rel="next" class="inline-flex items-center px-2 py-2 -ml-px text-sm font-medium text-gray-500 bg-white border border-gray-300 rounded-r-md leading-5 hover:text-gray-400 focus:outline-none focus:ring ring-gray-300 focus:border-blue-300 active:bg-gray-100 active:text-gray-500 transition ease-in-out duration-150 dark:bg-gray-800 dark:border-gray-600 dark:active:bg-gray-700 dark:focus:border-blue-800 dark:text-gray-300 dark:hover:bg-gray-900 dark:hover:text-gray-300" aria-label="Next &amp;raquo;">
                            <svg class="w-5 h-5" fill="currentColor" viewBox="0 0 20 20">
                                <path fill-rule="evenodd" d="M7.293 14.707a1 1 0 010-1.414L10.586 10 7.293 6.707a1 1 0 011.414-1.414l4 4a1 1 0 010 1.414l-4 4a1 1 0 01-1.414 0z" clip-rule="evenodd" />
                            </svg>
                        </a>
                                    </span>
            </div>
        </div>
    </nav>

                    

                

            

    </section>

    <section class="call-to-action">

    

    <h2 class="cta__heading">Get the latest from our blog delivered straight to your inbox</h2>
    
    <p class="cta__buttons buttons">

        <a class="button is-primary" href="/digital-marketing-minute">Subscribe Today</a>

    </p>

</section>

<svg class="cta__horizon" width="1704" height="35" viewBox="0 0 1704 35" fill="133C51" xmlns="http://www.w3.org/2000/svg">
<path d="M0 0V25.71C90.08 23.35 180.13 20.49 270.09 16.11C426.3 8.49 584.81 1.68 740.82 15.5C775.84 18.6 1212.42 24.17 1269.04 30.19C1351.1 38.91 1435.36 32.13 1518.3 30.17C1579.94 28.71 1641.59 27.32 1703.24 25.71V0H0Z" fill="#EFE6DE"/>
</svg>

</div>

    </div>

    
      
        <footer id="footer">

  <section id="footer-sitemap">

    <div class="container">

      <ul class="columns is-6">
        <li class="column">

            <a class="logo adroll mb-3" href="/" aria-label="AdRoll homepage"><img src="/assets/svg/logo-adroll-alt.svg" alt="AdRoll logo" width="120" height="22" loading="lazy"></a>
      
            <ul class="socials mb-6">
              <li>
                <a aria-label="View AdRoll on Facebook" href="https://www.facebook.com/adroll" target="_blank" rel="noopener"> 
                  <img width="24" height="24" src="/assets/svg/logo-facebook.svg" alt="Facebook logo" loading="lazy">
                </a> 
              </li>
              <li>
                <a aria-label="View AdRoll on LinkedIn" href="https://www.linkedin.com/showcase/adroll" target="_blank" rel="noopener">
                  <img width="24" height="24" src="/assets/svg/logo-linkedin.svg" alt="LinkedIn logo" loading="lazy">
                </a> 
              </li>
              <li>
                <a aria-label="View AdRoll on Instagram" href="https://www.instagram.com/adroll" target="_blank" rel="noopener"> 
                  <img width="24" height="24" src="/assets/svg/logo-instagram.svg" alt="Instagram logo" loading="lazy">
                </a>
              </li>
              <li>
                <a aria-label="View AdRoll on YouTube" href="https://www.youtube.com/user/AdRollDotCom" target="_blank" rel="noopener"> 
                  <img width="24" height="24" src="/assets/svg/logo-youtube.svg" alt="YouTube logo" loading="lazy">
                </a>
              </li>
            </ul>

            <ul class="memberships">
              <li class="iab">
                <a href="https://www.iab.net/?source=AdRoll" target="_blank" rel="noopener" aria-label="Interactive Advertising Bureau member">
                  <img width="44" height="22" src="/assets/svg/logo-iab.svg" alt="IAB member" loading="lazy"></a>
                </a>
              </li>
              <li class="nai">
                <a href="https://www.networkadvertising.org/" target="_blank" rel="noopener" aria-label="Network Advertising Initiative member">
                  <img height="22" width="65" alt="Network Advertising Initiative" src="/assets/img/logo-nai.png?format=png&auto=webp&width=100" loading="lazy">
                </a>
              </li>
              <li class="tr">
                <a href="https://www.tagtoday.net/" target="_blank" rel="noopener" aria-label="Trustworthy Accountability Group member">
                  <img height="32" width="32" alt="Trustworthy Accountability Group" src="/assets/img/logo-tag.png?format=png&auto=webp&width=100" loading="lazy">
                </a>
              </li>
            </ul>

        </li>
        <li class="column">

          <h3>Why AdRoll?</h3>
          <ul class="pb-4">
            <li><a href="/why-adroll">About AdRoll</a></li>
            <li><a href="/connected-advertising-ecosystem">Connected Ecosystem</a></li>
            <li><a href="/artificial-intelligence">Artificial Intelligence</a></li>
            <li><a href="/features/consent-management">Privacy & Consent</a></li>
          </ul>

          <h3>Company</h3>
          <ul>
            <li><a href="/about/news">News</a></li>
            <li><a href="https://www.nextroll.com/careers" target="_blank" rel="noopener">Careers</a></li>
            <li><a href="https://partners.adroll.com" target="_blank" rel="noopener">Partnerships</a></li>
            <li><a href="https://solutions.adroll.com" target="_blank" rel="noopener">Agency Partnerships</a></li>
            <li><a href="https://tech.nextroll.com" target="_blank" rel="noopener">NextRoll Engineering</a></li>
          </ul>

        </li>
        <li class="column">

          <h3>Products</h3>
          <ul class="pb-4">
            <li><a href="/digital-advertising-platform">AdRoll Overview</a></li>
            <li><a href="/account-based-marketing-platform">AdRoll ABM</a></li>
          </ul>

          <h4>Solutions</h4>
          <ul class="pb-4">
            <li><a href="/solutions/cross-channel-advertising">Advertising</a></li>
            <li><a href="/solutions/account-based-marketing">ABM</a></li>
            <li><a href="/solutions/social-web-orchestration">Social Media</a></li>
            <li><a href="/solutions/ecommerce">Ecommerce</a></li>
            <li><a href="/features/cross-channel-attribution">Cross-Channel Attribution</a></li>
          </ul>

          <h4>Channels</h4>
          <ul class="pb-4">
            <li><a href="/features/connected-tv-ads">Connected TV</a></li>
            <li><a href="/features/display-advertising-platform">Display</a></li>
            <li><a href="/features/mobile-advertising">Mobile</a></li>
            <li><a href="/features/native-advertising-platform">Native</a></li>
            <li><a href="/features/social-media-advertising-platform">Social</a></li>
            <li><a href="/features/video-advertising-platform">Video</a></li>
            <li><a href="/features/digital-out-of-home-advertising">Digital Out-of-Home</a></li>
          </ul>

          <h4>Capabilities</h4>
          <ul>
            <li><a href="/features/brand-awareness">Brand Awareness Campaigns</a></li>
            <li><a href="/features/retargeting">Retargeting Campaigns</a></li>
            <li><a href="/features/go-to-market-orchestration">GTM Orchestration</a></li>
            <li><a href="/features/buyer-intent-insights">Buyer Insights</a></li>
            <li><a href="/features/quality-advertising-inventory">Media</a></li>
            <li><a href="/features/analytics">Analytics & Reporting</a></li>
            <li><a href="/features/audience-and-segmentation">Audiences</a></li>
            <li><a href="/features/ai-assistant">AI Assistant</a></li>
          </ul>

        </li>

        <li class="column">

          <h3>Industries</h3>
          <ul class="pb-4">
              <li><a href="/solutions/retail">Retail</a></li>
              <li><a href="/solutions/b2b">B2B</a></li>
              <li><a href="/solutions/hospitality">Hospitality</a></li>
              <li><a href="/solutions/finance">Finance</a></li>
              <li><a href="/solutions/d2c">D2C</a></li>
              <li><a href="/solutions/non-profit">Nonprofit</a></li>
              <li><a href="/agency">Agencies</a></li>
          </ul>

        </li>
        <li class="column">

          <h3>Pricing</h3>

          <ul class="pb-4">
                <li><a href="/pricing">Pricing & Packaging</a></li>
                <li><a href="/managed-services">Managed Services</a></li>
                <li><a href="/self-service">Self-Service</a></li>
          </ul>

        </li>
        <li class="column">

          <h3>Resources</h3>
          <ul class="pb-4">
            <li><a href="/resources">Resource Library</a></li>
            <li><a href="/digital-advertising">Digital Advertising Knowledge Center</a></li>
            <li><a href="/state-of-digital-advertising-report">State of Digital Advertising Report</a></li>
            <li><a href="/blog">Blog</a></li>
            <li><a href="/events">Events</a></li>
            <li><a href="/about/news">News</a></li>
            <li><a href="/digital-advertising-minute">Digital Advertising Newsletter</a></li>
          </ul>

          <h4>Free Tools</h4>
          <ul class="pb-4">
            <li><a href="/return-on-ad-spend-calculator/">ROAS Calculator</a></li>
            <li><a href="/campaign-utm-url-builder">UTM Link Builder</a></li>
            <li><a href="/discount-calculator">Discount Profit Margin Calculator</a></li>
          </ul>

          <h4>Customer Support</h4>
            <ul>
              <li><a href="https://help.adroll.com/hc/en-us/articles/360037601172-Getting-Started-Guide" target="_blank">Getting Started</a></li>
              <li><a href="https://help.adroll.com/hc/en-us" target="_blank">Help Center</a></li>
            </ul>

        </li>
      </ul>

    </div>

  </section>

  <section id="footer-nextroll">

      <div class="container">

        <p>
            <a href="https://www.nextroll.com" target="_blank" aria-label="NextRoll parent company"><img width="150" height="15" src="/assets/svg/logo-nextroll-alt.svg" alt="NextRoll logo" loading="lazy"></a><br>
            NextRoll is an equal opportunity employer.
        </p>

        <p class="has-text-centered mt-3">&copy; 2006-2026, NextRoll, Inc. All rights reserved. AdRoll is a NextRoll brand. To learn more please visit <a href="https://www.nextroll.com" target="_blank" rel="noopener">nextroll.com</a>.</p>

        <ul class="level mt-4 mb-6">
          <li class="level-item"><a href="https://www.nextroll.com/careers" target="_blank" rel="noopener">Careers</a></li>
          <li class="level-item"><a href="https://www.nextroll.com/trust-center" target="_blank" rel="noopener">Trust Center</a></li>
          <li class="level-item"><a href="https://www.nextroll.com/terms" target="_blank" rel="noopener">Terms of Service</a></li>
          <li class="level-item"><a href="https://www.nextroll.com/website-terms" target="_blank" rel="noopener">Website Terms of Use</a></li>
          <li class="level-item"><a href="https://www.nextroll.com/privacy" target="_blank" rel="noopener">Privacy Notice</a></li>
          <li class="level-item"><a href="https://www.nextroll.com/infringement-policy" target="_blank" rel="noopener">Infringement Policy</a></li>
          <li class="level-item"><a href="https://app.adroll.com/optout" target="_blank" rel="noopener">Opt Out</a></li>
          <li class="level-item"><a href="https://www.nextroll.com/privacy#website-13" target="_blank" rel="noopener">CCPA Notice at Collection</a></li>
          <li class="level-item"><a href="https://www.nextroll.com/your-privacy-choices" target="_blank" rel="noopener"><span>Your Privacy Choices</span> <img src="/assets/img/your-privacy-choices.png" alt="Your Privacy Choices" loading="lazy" width="25" height="15"></a></li>
        </ul>

      </div>

    </section>
</footer>



      
    

    <!-- Site Javascript -->
    <script src="/js/site.js?id=763d2ee8fe147438a73e17b2c0160a6c" type="module"></script>

  </body>
</html>
