Ads of the World™

Philips: Philips Garment Steamer Campaign

bob.nicholl — Sat, 07 May 2022 16:11:03 +0000

Wearing a creased shirt for an important meeting is as frustrating as traveling on a rough road. We cant fix the road but we can fix the creases.

Philips Garment Steamer is a revolutionary product for the people on the go. Being the most trusted brand in India, Handheld Steamer is still at a rising position in the Indian market. This campaign is an attempt to widen its reach and to introduce the product to the working class and travelling people.

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Sirona Hygiene: Menstrual cup

bob.nicholl — Sat, 07 May 2022 15:54:53 +0000

The given project is a Problem-solving Advertising Campaign that was designed as a college project.

Menstruation has been an inevitable part of a woman’s life and the discomfort caused by menstruation is the oldest problem they have to face for almost half of their life.
Women should upgrade with the progressing world and opt for comfortable menstrual experiences. So, here is an attempt to make their life easier by promoting a new age product- Menstrual Cups.

Menstrual cups are a convenient and safe option designed according to every women’s needs. Each and every woman needs to be educated about this rising product and should feel empowered to use one.

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Google: Safe Home

bob.nicholl — Sat, 07 May 2022 15:49:23 +0000

At least 77% of Canadian households have either Google Home or Amazon Alexa. What if smart speakers can rescue the victims of Domestic Abuse.

Google home Presents…The Safe Home

Video of SAFE HOME (GOOGLE+ BWSS)

Hershey’s: One-Word Dictionary

bob.nicholl — Fri, 06 May 2022 20:44:46 +0000

The main Portuguese dictionaries have thousands of lexical units and meanings that make us even assume that, in the compilation, there are all the unimaginable words of Portuguese. However, during the process of creating the 2022 Her for She campaign, part of Hershey’s HerShe empowerment platform, the client and BETC HAVAS were surprised to find that the word ‘sororidade’ (sisterhood in English) was not in almost any dictionary. It was then that the idea of creating the “One-Word Dictionary” was born: an entire book with definitions of the term and entirely written by those who understand the subject the most: women.

Video of HERSHEY'S - DICIONÁRIO DE UMA SÓ PALAVRA (THE ONE-WORD DICTIONARY)

Jose Cuervo: Tip It Forward

bob.nicholl — Fri, 06 May 2022 20:35:32 +0000

For two years in a row, Jose Cuervo has shown up to Cinco de Mayo as an industry leader with their #CincoToGo and #TipsyforCinco campaigns. This year marks the first Cinco de Mayo in three years where consumers will be celebrating on-premise with their friends, so Cuervo and independent creative agency Mekanism (creative AOR) wanted to reward them with an engagement idea that acknowledges the hard-working people in the service industry and helps consumers show bartenders and waitstaff extra gratitude.

Video of Jose Cuervo: Tip it Forward | Cinco de Mayo 2022

Shoppers Stop: #CoolMoms

bob.nicholl — Fri, 06 May 2022 20:23:49 +0000

On the occasion of Mother’s Day, Shoppers Stop, India’s leading premier fashion and beauty destination, has launched its digital campaign #CoolMoms. The campaign conceptualised by Contract Advertising, a Wunderman Thompson Group company and member of the WPP network, focuses on millennial mothers and highlights how mothers inspire and encourage their children to be their true self. It elaborates on the changing narrative of a mother, as she evolves from her traditional role to adopting liberal ways to connect better with today’s generation.

The series of 3 digital films are based on multiple real-life situations that pushes the envelope in a fun way without getting into statement-making. It encapsulates the beautiful side of a relationship between a child and a mother and pays tribute to a mother for also being a friend, mentor, and guide. Whether it is accepting her child’s tattoo or joining her son in playing late night video games, it leaves the child surprised with mother’s friendly, light-hearted, and cheerful side.

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Video of Celebrating Cool Moms This #MothersDay

Video of Gamer Mom vs Son | Celebrating Cool Moms This #MothersDay

Video of Mother's Reaction To Daughter's Tattoo | Celebrating Cool Moms This #MothersDay

Detran/RN: There's none so blind as those who will not see.

bob.nicholl — Fri, 06 May 2022 20:07:11 +0000

Thousands of traffic awareness campaigns have been made, but most drivers do not learn the basics and insist on making the same mistakes as always. In this campaign, we decided to draw attention obvious and exaggerated to these themes, so that way, make them see.

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McDonald's: Spotlight Dorado

bob.nicholl — Fri, 06 May 2022 20:01:19 +0000

Apache brought their post-production coloring techniques to McDonalds newest campaign, “Spotlight Dorado,” where they vow to make a change and help amplify the unheard voices of the Latinx community in the film industry. The spot follows the faces of several young Latinx creatives who have stories to tell with no platform accessible, followed by the introduction of their program, “An initiative to help aspiring Latino filmmakers tell their stories for the world to see.”

Video of Spotlight Dorado Less Than 1%

Saka: Eeny, meeny, miny, moe

bob.nicholl — Fri, 06 May 2022 19:01:31 +0000

Life is about choices. Some are smaller, others larger and more far-reaching. Either way, the moment of decision is always challenging.

The Finnish used car dealership Saka has made choices on behalf of its customers. It is a place where you can only choose from good options. Moreover, Saka's car dealers do their utmost to ensure that customers get the car that best suits their needs and do not have to feel insecure about their choice.

Medplus Pharmacy: World Malaria Day

bob.nicholl — Fri, 06 May 2022 18:45:56 +0000

Although a preventable disease, yearly, about 1 million deaths are caused by malaria, and 90% of those deaths occur in Sub-Saharan Africa.

Today being #WorldMalariaDay, we wish to reiterate the importance of protecting yourself and your families from malaria by using mosquito nets, applying insect repellents on exposed skin, spraying insecticide in infected areas, and seeking prompt medical attention immediately you suspect an infection.

Without a doubt, together, we can rid the world of malaria.

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DMTCAgency: Worker's Day

bob.nicholl — Fri, 06 May 2022 18:19:20 +0000

Happy worker's day to the real heroes at DMTCAgency who work tirelessly to keep our little advertising clock turning.

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SPAR Nigeria: Eid Mubarak

bob.nicholl — Fri, 06 May 2022 18:15:02 +0000

Eid al-Fitr marks the end of Ramadan, the Muslim holy month of fasting.

Muslims, typically, recognize Eid by praying, visiting family and friends, gift-giving, donating to charity, making traditional dishes and sweets, wearing new clothes and so much more.

This ad was created to commemorate the celebration of this holy day.

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Coors Light: Chillboards

bob.nicholl — Fri, 06 May 2022 17:37:41 +0000

To combat Miami’s frequent extreme heat waves, Coors Light debuted “Chillboards,” a new experiential eco-and social-conscious campaign directed by HELO’s Set Free Richardson via DDB. Helping communities keep cool and lower utility bills, Coors Light installed billboards with minimalist ad messaging on the roofs of 96 apartment buildings in Miami. The “chillboards” feature white roof coating, capable of reflecting up to 85% of sunlight and lowering surface temperature by 50-degrees to keep residents cooler during heat surges, raise awareness, and reduce electricity usage.

Video of Chillboards | Coors Light

Algoworks: A Proud Salesforce Summit

bob.nicholl — Fri, 06 May 2022 17:08:57 +0000

Salesforce Summit (Platinum) Partner – A title we carry with pride and excitement for the future.

Salesforce Crest (Gold) Consulting Partner to Salesforce Summit (Platinum) Consulting Partner- Our Recent Advancement! The organization is proud to announce our enormous efforts and accomplishment in achieving this ground-breaking milestone in such a short span of time.

Video of Salesforce Introduces New Version Of Service Cloud | Service Cloud | Salesforce | - Algoworks

GO Outdoors: The Greatest Day

bob.nicholl — Fri, 06 May 2022 16:49:26 +0000

Today this could be the Greatest Day of your life.... GO Outdoors, Unbeatable.

Spending time outdoors is great, some would say the greatest! The UK's leading outdoors retailer celebrates how the world comes alive for people outdoors and their truly unbeatable experiences.

Adrenaline by Scalpers: Workout or Whatever

bob.nicholl — Fri, 06 May 2022 16:39:37 +0000

Adrenaline by Scalpers brand strategy is far away from the traditional sportswear brands communication codes. With a disruptive strategy that connects with an audience that practice sports just to feel good and have fun, Adrenaline's "Workout or Whatever" is the antithesis of concepts like "No Pain.No gain", "Nothing is Impossible" or "No Limits".

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Hyundai: Hyundai SmartSense

bob.nicholl — Fri, 06 May 2022 16:26:36 +0000

What do you think about when you drive?

Our brain is a machine that never rests. We process thoughts all the time, we often carry out tasks in automatic mode and without reasoning them too much. One of the main causes of traffic accidents is the lack of attention on the road. Our mind wanders with various topics when we are behind the wheel and we stop paying attention to what is in front of us and what really matters.

According to data from the National Institute of Public Health (INSP), Mexico ranks seventh worldwide and third in the Latin American region in road accidents due to distraction.

This problem needs the support of technology and Hyundai has a system that could save lives.

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SAQ: The SAQ extends a lighthearted invitation to discovery

bob.nicholl — Fri, 06 May 2022 14:16:19 +0000

This unscripted communications campaign features real SAQ customers casually describing their preferences, revealing a vast range of personal tastes.

As we all know, the wide world of wines and spirits can be an intimidating one. This initiative evokes the SAQ Inspire program’s raison d’être, which is to help consumers better understand their tastes and use that information to personalize their purchases. By presenting real situations that customers may encounter, the TV spots illustrate the ways in which the program can guide people and allow them to receive better in-store recommendations.

By showing how easily folks can make new finds, Cossette reinforces the SAQ’s positioning as an open-minded and inclusive brand that’s attentive to their audience. This is actually the company’s first time collaborating with their staff and clientele for a TV campaign, which humanizes the program and makes its benefits feel more concrete by using real people and real SAQ advisors.

Aruba Tourism Authority (ATA): The Aruba Effect

bob.nicholl — Fri, 06 May 2022 13:55:41 +0000

“The Aruba Effect,” positions Aruba not as an exporter of goods, but as the number one exporter of happiness, and explores what happens when this lift in mood spreads person by person, like a ripple effect, across the world. By focusing on how the island improves wellbeing, drops defenses, and reveals a happier version of each person that stays with them even when they return home, the campaign is a testament to the people of Aruba and the impact of its culture on a personal and potentially global level.

Video of Discover The Aruba Effect

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Bon Bon Bum: Brand Builders Bon Bon Bum

bob.nicholl — Fri, 06 May 2022 13:50:31 +0000

We created new Fortnite missions where Bon Bon Bum was the center of each of these and we proposed to teenagers to complete them in a limited time. Every week we launched a new mission from the official networks of @BonBonBumOficial brand, getting teens from 8 countries of LATAM and USA, to create content for the brand within the game they love the most: Fortnite.

Video of BRAND BUILDERS BON BON BUM

Microsoft and The Invictus Games: The Invictus Games “Anthem for all” Powered by Microsoft

bob.nicholl — Fri, 06 May 2022 13:42:07 +0000

The Invictus Games represent the unwavering spirit of ill, injured, and wounded war veterans and servicemen/women as they show the world what can be achieved post-injury. Held in The Hague, the games took place in April 2022 and opened with the “Anthem For All”, created by a collaboration of service personnel and veterans alongside The Invictus Games Foundation.

Partnering with Microsoft, the foundation headed over to their Hands-Free Technology Lab in San Francisco. Adapting existing technology to the cause they utilised a combination of “Gaze Eye-Tracking” tech and Xbox “Adaptive Controllers” to orchestrate a beautiful anthem that required minimal participant mobility. The team designed personalised adaptive solutions to cater to the needs of everyone taking part, aspiring to give back the musical ability that was taken from them in the line of service.

McCann London/New York created a short film, produced by Irresistible Studios, going behind the scenes of how the anthem was created. Featuring the stories of Private Karl Hinett and Lance Corporal Emma Lum, the film showcases the journey they went through from life in service, post-injury, and to finally being able to play music again.

The film showcases the anthem being played throughout The Invictus Games, at every opening, every celebration, and every moment of empowerment. When everybody plays, we all win.

Video of "Anthem for All" | A hands-free music anthem for the Invictus Games

Too Good To Go: James Cochran x Too Good To Go

bob.nicholl — Thu, 05 May 2022 16:44:41 +0000

For their latest campaign, sustainable food app Too Good To Go have collaborated with Chef James Cochran (winner of the Great British Menu) for a fine-dining experiment like no other.

24 food influencers and experts were invited to try out Cochran's new six-course gourmet menu at his Restaurant 12:51 in Islington. Little did they know, every meal being served was made from produce originally destined for the bin!

With Deadbeat Films behind creative and production, the commercial was released in honour of #StopFoodWasteDay in line with Too Good To Go's commitment to combat worldwide food wastage. Even the biggest sceptic is challenged to do their part to help reduce local and global food waste.

Video of James Cochran x Too Good To Go

Pears: Worker's Day - Today, She's Boss

bob.nicholl — Thu, 05 May 2022 16:38:47 +0000

Parents don't take a break even on Worker's Day when every other person has time off work. They still have to tend to the needs of their toddler, and this was the insight for the creative. We emphasized that for the day, the child is the boss.

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Unilever: Shut up Sexism

bob.nicholl — Thu, 05 May 2022 16:24:34 +0000

LUX is standing up for virtual voice assistants to highlight the contagious nature of sexist attitudes in a new initiative launched today called ‘Shut up Sexism’ – created in collaboration with creative agency Wunderman Thompson Singapore.

Almost 3 billion people are currently using voice automated software. Research by Brookings[1], a leading non-profit organisation, states that 92.4% of smartphone assistants have traditionally featured female-sounding voices. Furthermore, according to Gartner,[2] people will have more conversations with voice assistants than with their spouses. This form of AI is increasingly a part of our daily life. However, there have been numerous reports of widespread sexist and sometimes abusive language from users.

‘Shut up Sexism’ was created to highlight sexist or gender bias behaviour found when engaging with virtual assistants with female voices and names. In a study by the UNESCO (2019) it outlined how virtual assistants responded to verbal abuse.[3] As an example. when a user says ‘‘You are hot”, the replies vary from “How can you tell? You say that to all the virtual assistants” to “Thank You.”

Video of LUX SHUT UP SEXISM

Metro Diner: Want What You Want

bob.nicholl — Thu, 05 May 2022 16:17:22 +0000

Independent, full-service advertising agency St. John has created a new advertising campaign for client Metro Diner, a growing chain of casual eateries based in the Southeast. “Want What You Want” was designed to connect with the brand’s current guests while also reaching a younger audience and let millennials know that the brand attributes align with their wants, needs, and desires.

Video of Metro Diner | Want What You Want

House of Denim Foundation: Cleopatra’s Jeans

bob.nicholl — Thu, 05 May 2022 15:47:14 +0000

A custom-made pair of jeans called Cleopatra’s Jeans has been revealed in Amsterdam. This visual statement sends a message to the denim and fashion industries: ‘Let’s work together to find innovative solutions to make textile waste history. Let’s make fashion’s future waste-free’.

Cleopatra’s Jeans is an attention-grabbing example of how tech can solve the sizing issues behind clothing wastage. They may look like a ‘normal’ pair of jeans, but these were tailored to the long-deceased Egyptian queen. Through cutting-edge 3D scanning, plus historical and genetic research to calculate the timeless style icon’s body shape, these jeans demonstrate the possibility of creating a perfect fit for anyone in the world. As a call to arms, these jeans pave the way for a future where every order can be tailored perfectly to the customer – meaning no returns, and no waste.

Video of cleopatra jeans

Doordash: Memory Blooms

bob.nicholl — Thu, 05 May 2022 15:26:09 +0000

“With our family it meant a lot to show your love with flowers.”

As a young Black woman who grew up in the Jim Crow south in the 1950s before attending Howard University, it’s clear how significant flowers are to Jayne Neal’s sense of self-worth. Now a 77 year old mother with Alzheimer’s Disease, Neal is taken back in time when she’s surrounded with beautiful flowers from her past in a new short film for Mother’s Day presented by DoorDash titled Memory Blooms.

In the film, Neal is gifted flowers inspired by her past by her daughter Kira. From her high school experience at cotillion where she carried an arm full of roses to her husband proposing to her with flowers telling her “she counts” – flowers were so much more than something beautiful to look at. They were a tangible symbol of the love she deserved and the self-respect she was entitled to, which she talks about in the film as she reminds her daughter why it’s important to literally give people their flowers.

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Video of Memory Blooms

Simply Be: Fashion that Fits

bob.nicholl — Thu, 05 May 2022 14:37:37 +0000

Online fashion retailer, Simply Be has launched a bold rallying cry, calling for an end to bad fitting fashion. From back gaps to straps that dig, the new Spring Summer 2022 campaign by integrated creative agency ODD says a bold farewell to all the enemies of fashion that don’t fit.

This is an exciting opportunity for Simply Be to expand beyond perceptions of being a plus size only retailer to becoming a credible destination where women of all shapes and sizes are welcomed to feel the liberation of fashion that fits.

The brand’s ambition is to offer fashion that truly fits, built on the belief that you shouldn’t have to compromise one for the other.

IndieFrame: Copyrighter

bob.nicholl — Thu, 05 May 2022 14:21:45 +0000

IndieFrame, the digital distribution platform enabling photographers and video producers to contact and sell content directly to media, is launching Copyrighter – a tool allowing content creators to take digital ownership of their images and videos and track their content internet-wide.

For the thousands of individual content creators now producing quality content and making a livelihood from it, protecting the rights to their content – rights that, all too often when content is reused without credit or payment, are not respected – has never been more important.

Video of Copyrighter Launch Film

TR Group: The Right Transport Options From Day 1

bob.nicholl — Thu, 05 May 2022 14:06:08 +0000

When you're New Zealand's largest wholesale food distributor, you need a partner who understands your unique transport requirements.