tag:blogger.com,1999:blog-84164218282722696692026-10-15T19:33:57.604+01:00An advertising and marketing blog that considers industry issues, as well as how the field relates to computer science and psychology.Unknownnoreply@blogger.comBlogger85125tag:blogger.com,1999:blog-8416421828272269669.post-82481950270490068282014-01-27T11:30:00.000+00:002014-03-06T00:39:50.323+00:00

      In the last several years, smart TV market share in the UK can be argued to be disproportionately small relative to the amount of communications promoting such products. While smart TV usage has increased by 2% annually to 7% of all TV owning households in the UK during 2013 (Ofcom), the amount of challenges to its success are growing quickly.    &

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8416421828272269669.post-45785834729663038172013-09-23T10:30:00.000+01:002014-03-06T00:39:45.503+00:00

Until the announcement of the iPhone 5s' finger print scanner or 'Touch ID', you were more likely think of Biometric technologies at an airport or with your passport than on your phone. That's because historically, the technology has only really consistently made mainstream news when added or adopted to immigration procedures and passports, normally holding facial data and/or fingerprints.

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8416421828272269669.post-74611446605129334852013-09-10T13:01:00.003+01:002014-03-06T00:39:38.310+00:00

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Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-8416421828272269669.post-14650241303840334672013-08-28T17:24:00.001+01:002013-08-28T17:35:49.492+01:00

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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8416421828272269669.post-54698796418137957852013-08-19T15:27:00.001+01:002014-01-27T01:09:56.397+00:00

Growing up, I saw the movie 'Dick Tracy' and as most kids who saw his wrist watch phone, I really wanted one of my own. This was a case of&nbsp; expectation and reality not quite meeting up, as the watch I ended up getting from the 90's Toys-R-Us was less the size of a time piece and more a full sized 'walkie-talkie' with a velcro bracelet attached to it. Incidentally, this was one of the last

Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-8416421828272269669.post-77182279186699395672013-08-13T12:33:00.002+01:002014-01-27T01:10:17.501+00:00

The news of the publishing of Elon Musk's proposal for his Hyperloop transport proposal has spurred a bit of discussion on its feasibility, impact on mass transport and how it would fit within the wider market. While many different pieces have begun to discuss this in depth, reading Musk's 54 page published 'alpha' plan PDF, what has struck me is the way in which he has gone about releasing the

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8416421828272269669.post-14363978632539757792013-08-01T10:35:00.002+01:002014-01-27T01:10:05.863+00:00

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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8416421828272269669.post-36222883870287594772013-07-09T10:00:00.000+01:002013-07-09T10:09:50.634+01:00

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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8416421828272269669.post-79031970152188043682013-05-21T22:53:00.002+01:002013-05-21T22:56:44.643+01:00

The Xbox one launch was interesting, but not that surprising in tone, especially when compared back with the PS4 launch. The difference in tones boils down to the way both companies approach ‘gaming’ and ‘entertainment’. Sony’s presentation was much more focused on the pure ‘gaming’ elements a console can offer and supporting features that would enhance that experience. Microsoft, as they both

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8416421828272269669.post-37663052756645507162013-05-09T12:35:00.002+01:002013-05-09T12:35:57.929+01:00

The roles of connected devices are growing within our lives. From smart appliances to the refinement of in car computer connectivity, more and more of the objects we encounter daily allow for connectivity and control. However, what lies beyond this generation of smart devices may truly change the way we buy certain products as consumers and how marketers and advertisers drive purchase. The next

Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-8416421828272269669.post-82553958427263480192013-05-08T12:36:00.002+01:002013-05-08T12:36:57.295+01:00

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8416421828272269669.post-72129295707311892922013-04-28T23:37:00.000+01:002013-04-28T23:37:05.835+01:00

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8416421828272269669.post-44372280769479718282012-06-25T16:52:00.000+01:002012-06-25T16:52:04.009+01:00

So Cannes 2012 has come and gone, leaving behind a wealth of video case studies I've spent the better part of a few hours looking through. Though the advertising/creative lions always seem to get the glory, I was quite interested in some of the themes that were apparent in the media lions highlighted this year. While the consistent presence of the (always quite lovely)

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8416421828272269669.post-56540808371159684582012-03-19T16:16:00.003+00:002012-03-19T16:17:06.699+00:00

So, its been a few weeks since the reveal of the new Facebook Timelines for brand pages and as the forced migration date looms closer (March 30th), how brands can use this format and what it means has started to become more clear. From the New York Times, to Coca-Cola, Red Bull, Volvo (client) and the US Army, the possibilities to highlight the heritage of companies within social has shown

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8416421828272269669.post-17017555939317850392012-01-20T14:55:00.002+00:002012-01-20T15:00:42.357+00:00

Back in December, I was lucky enough to be able to speak at an event called "War of the Words" sponsored by Campaign Magazine. The event asked various speakers under 30 from four disciplines (media, planning, creative and brands) to address how their area was the best positioned to fix declining trust in advertising and generally be the future of the industry. While I didn't win, I did get to

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8416421828272269669.post-44186670342304035412011-06-15T11:39:00.001+01:002011-06-15T11:39:51.874+01:00

Watching the Nintendo's E3 announcement this week, I was impressed, as I'm sure many others were, by their upcoming 'Wii U' system. Technically, the rumors swirling around the device are quite impressive, from its processing power (reported to be 30-100% more powerful than the PS3 or Xbox 360 depending on whom you ask) and the use of existing peripherals from the Wii, to the most impressive

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8416421828272269669.post-14913889229695454302011-05-18T11:46:00.000+01:002011-05-18T11:46:42.743+01:00

The relationship between social networks and 3rd party developers is an interesting one. A good working relationship allows networks to expand development capabilities beyond in house resource, allowing their users to, in effect, do "R&amp;D" for them. Looking at this end of the developer/network relationship, everything seems to be pretty advantageous for the company. This sentiment was most

Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-8416421828272269669.post-74436101754895464532011-04-05T16:02:00.002+01:002011-04-06T10:13:54.671+01:00

The push for Facebook Commerce (known sometimes as the more exciting F-Commerce) has seemingly increased throughout the later parts of 2011 and the early bits of 2012. As more brands embrace the 'F-Commerce' trend, its not only worth stepping back and analyzing exactly when the concept can work for a product, but also what Facebook Commerce actually entails. Stepping away from the most clear

Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-8416421828272269669.post-43484817773097749622011-03-03T13:24:00.002+00:002011-03-03T13:31:02.124+00:00

When social network users consider robots networking, anything from fake Twitter pages spamming links to Chat/AIM bots could come to mind.While 'social bots' may so far be, at the best, still brushing up on their social skills and, at the worst, outright malware, it may not always be like this. A recent Gartner study predicted that by 2015, 10% of users within an individual's social network will

Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-8416421828272269669.post-55477158908921184982011-02-20T14:32:00.003+00:002011-02-20T14:44:55.321+00:00

There isn't much doubt about the impact of Facebook on social gaming. With the social gaming market estimated to grow to $4 billion annually by 2015, up from $1.5 billion currently, and games such as Zynga's 'Cityville' garnering 20.7 million daily active users (96.7 million monthly active users), growth for casual &amp; social gaming isn't in question. New Facebook features such as an

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8416421828272269669.post-66159510828538501112011-01-03T13:00:00.004+00:002011-01-03T13:00:14.515+00:00

Now, before you think this post is an analysis of Google's management and knowledge sharing structure, consider that I mean looking at Google in the more literal sense. I really mean that if you and those around you working in the advertising &amp; media field want to 'get' digital concepts (for lack of a better catch all), I believe it begins with actually just going to Google. &nbsp;99% of

Unknownnoreply@blogger.com3tag:blogger.com,1999:blog-8416421828272269669.post-43303684090108311882010-12-19T12:33:00.003+00:002010-12-19T12:45:35.603+00:00

Before you read the title of this and make any early decisions, realize that the similarities between Facebook, now, and AOL, in the 90's, aren't necessarily bad. Given Facebook's current prominence, with 550 million+ users and a penchant for rolling out new product offerings rather regularly, similarities exist between both user bases relative to competitors and rate of development. While AOL's

Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-8416421828272269669.post-55946602888086885752010-11-15T12:20:00.000+00:002010-11-15T12:20:02.399+00:00

Social media marketing commonly uses the medium to leverage the power of our friend networks to drive purchase, get users to engage with a brand/campaign or spread recommendations. While examples of the power to drive behaviour through community engagement are readily available for brands, NGOs, political parties &amp; charities, does the power of social media extend to positive health behaviour

Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-8416421828272269669.post-44490730195859775182010-10-25T16:18:00.000+01:002010-10-25T16:18:51.286+01:00

London Foursquare Ad Agency Rankings (21.10.2010) Well the only thing scarier than the psudo Halloween motif we've gone with for the pre-Halloween version of the infographic might be the clustering in the bottom left of the graph. This might be forgiven though, as McCann's immense check-in growth is a problem to scale no matter how you cut it. It really seems to illustrate the

Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-8416421828272269669.post-30578753452883525552010-10-19T15:07:00.002+01:002010-10-19T15:14:44.769+01:00

Facebook's 'like' feature has already become a ubiquitous part of almost any social network user's consciousness. The button, which replaced 'become a fan' functionality on Facebook pages and extends externally to websites outside of Facebook, has become one of the de facto ways to express approval for content, as well as sharing it with friends. As the prominence of the 'like' feature extends

Unknownnoreply@blogger.com0