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<title>Adweek Feed</title>
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    <title><![CDATA[ADWEEK Commerce Advantage: Back-to-School Trends Point to What Marketers Can Really Expect for the Holidays]]></title>
    <description><![CDATA[Inflation and the labor market could result in soft consumer spending.]]></description>
    <dc:creator><![CDATA[Lauren Johnson]]></dc:creator>
    <link>https://www.adweek.com/commerce/adweek-commerce-advantage-back-to-school-trends-point-to-what-marketers-can-really-expect-for-the-holidays/</link>
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    <category><![CDATA[Holidays]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail Media Networks]]></category>
    <category><![CDATA[Retail News]]></category>
    <pubDate>Thu, 03 Sep 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[Jaylen Brown—And His Sneaker Brand, 741—Enter a New Era]]></title>
    <description><![CDATA[The NBA Finals MVP, newly a Philadelphia 76er, hopes to defy the odds in standing up a sustainable athletic apparel company.]]></description>
    <dc:creator><![CDATA[Mark Stenberg]]></dc:creator>
    <link>https://www.adweek.com/media/jaylen-brownand-741/</link>
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    <category><![CDATA[General]]></category>
    <category><![CDATA[Influencers &amp; Creators]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Wed, 02 Sep 2026 19:00:00 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Submissions Open for ADWEEK Agency of the Year: Breakthroughs]]></title>
    <description><![CDATA[The submission portal for ADWEEK Agency of the Year: Breakthroughs 2027 is now open.  New in 2027, ADWEEK Agency of the Year: Breakthroughs will honor the most creative and innovative [&hellip;]]]></description>
    <dc:creator><![CDATA[ADWEEK Staff]]></dc:creator>
    <link>https://www.adweek.com/agencies/submissions-open-for-adweek-agency-of-the-year-breakthroughs/</link>
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    <category><![CDATA[ADWEEK Awards]]></category>
    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[Independent Agencies]]></category>
    <category><![CDATA[Media Agencies]]></category>
    <pubDate>Wed, 02 Sep 2026 14:05:09 +0000</pubDate>
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    <title><![CDATA[Publicis Lands PepsiCo’s Global Media Business, Withdraws From Coke Pitch]]></title>
    <description><![CDATA[As the CPG unifies its media account under Publicis Groupe, a source told ADWEEK it will withdraw from Coca-Cola’s global media pitch]]></description>
    <dc:creator><![CDATA[Rebecca Stewart]]></dc:creator>
    <link>https://www.adweek.com/agencies/publicis-lands-pepsicos-global-media-business-withdraws-from-coke-pitch/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1958593</guid>
    <category><![CDATA[Accounts]]></category>
    <category><![CDATA[General]]></category>
    <pubDate>Wed, 02 Sep 2026 14:00:00 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Google Won’t Be Forced to Break Up Adtech Biz, Even After Monopoly Ruling]]></title>
    <description><![CDATA[Google will not be required to divest key parts of its advertising business, even after a federal court ruled that the tech company operated illegal monopolies in the publisher ad server and ad exchange markets. ]]></description>
    <dc:creator><![CDATA[Kendra Barnett]]></dc:creator>
    <link>https://www.adweek.com/media/google-wont-be-forced-to-break-up-adtech-biz-even-after-monopoly-ruling/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1958607</guid>
    <category><![CDATA[Ad Tech Industry News]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Media News]]></category>
    <category><![CDATA[Platforms]]></category>
    <category><![CDATA[Programmatic]]></category>
    <category><![CDATA[Technology]]></category>
    <pubDate>Wed, 02 Sep 2026 13:07:28 +0000</pubDate>
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    <title><![CDATA[Newman&#8217;s Own and the Necessary Balance of Product and Purpose]]></title>
    <description><![CDATA[New CMO Mark Anthony Edmonson is moving beyond charity-minded messaging.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/newmans-own-and-the-necessary-balance-of-product-and-purpose/</link>
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    <category><![CDATA[Brand Purpose]]></category>
    <category><![CDATA[CPG News]]></category>
    <category><![CDATA[Food Industry News]]></category>
    <category><![CDATA[Voice]]></category>
    <pubDate>Wed, 02 Sep 2026 09:12:57 +0000</pubDate>
</item>
<item>
    <title><![CDATA[NFL Expands TikTok Playbook With Renewed Deal]]></title>
    <description><![CDATA[The NFL and TikTok team up for expanded partnership.]]></description>
    <dc:creator><![CDATA[Bill Bradley]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/nfl-expands-tiktok-playbook-with-renewed-deal/</link>
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    <category><![CDATA[General]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Sports Marketing News]]></category>
    <pubDate>Wed, 02 Sep 2026 08:00:00 +0000</pubDate>
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    <title><![CDATA[ADWEEK Tech Advantage: AI&#8217;s Honeymoon With Advertisers Gets a Reality Check]]></title>
    <description><![CDATA[Brands, agencies and AI labs confront the less glamorous parts of the buildout—performance, control and who's actually accountable when it breaks.]]></description>
    <dc:creator><![CDATA[Trishla Ostwal]]></dc:creator>
    <link>https://www.adweek.com/media/adweek-tech-advantage-ais-honeymoon-with-advertisers-gets-a-reality-check/</link>
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    <category><![CDATA[Ad Tech Industry News]]></category>
    <category><![CDATA[ADWEEK Advantage]]></category>
    <category><![CDATA[AI News]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Wed, 02 Sep 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[Boathouse&#8217;s Tyler Adams Lives Life in the Fast Lane as a Supermoto Racer]]></title>
    <description><![CDATA[The senior creative director spends his weekends riding and racing across California.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/agencies/boathouse-tyler-adams-life-fast-lane-supermoto-racer/</link>
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    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[Off the Clock]]></category>
    <category><![CDATA[Sports]]></category>
    <pubDate>Wed, 02 Sep 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[Brand Genius? Colin Jost Is Just Happy He&#8217;s a &#8216;Non-Idiot&#8217;]]></title>
    <description><![CDATA[Colin Jost wouldn&#8217;t necessarily call himself a Brand Genius: &#8220;I would have been very happy with non-idiot,&#8221; Jost told ADWEEK. But at ADWEEK, we beg to differ, with Jost becoming [&hellip;]]]></description>
    <dc:creator><![CDATA[Bill Bradley]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/brand-genius-colin-jost-is-just-happy-hes-a-non-idiot/</link>
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    <category><![CDATA[Brand Genius]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Wed, 02 Sep 2026 06:00:00 +0000</pubDate>
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