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CBS Halfway to a Super Bowl Sellout - Adweek

Wed, 30 May 2012 22:04:42 GMT

CBS Halfway to a Super Bowl Sellout
Adweek
General Motors may have motored away from its traditional Super Bowl advertising commitments, but the loss of the auto giant hasn't had a material impact on CBS. According to CBS Corp. chief financial officer Joseph Ianniello, the network has already ...

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Google Places Gets Plussed - Adweek

Wed, 30 May 2012 21:46:37 GMT

Google Places Gets Plussed
Adweek
Google's is looking to capitalize on this supposed phenomenon by bringing its Places product under the Google+ umbrella via a new Google+ Local tab added to the social network today. Now when users click on select locations within a Google map or ...

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Hertz Learns Value of Sharing in Purchase Cycle - Adweek

Wed, 30 May 2012 21:31:35 GMT

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Hertz Learns Value of Sharing in Purchase Cycle
Adweek
A new study for the car rental company shows consumers who engaged in social conversations around Hertz were 30 percent more likely to make a purchase than those who didn't engage in social conversations. The research, conducted by social media ...

Get a one-year subscription to Adweek Magazine and save $100 - Adweek

Wed, 30 May 2012 20:08:25 GMT

Adweek

Get a one-year subscription to Adweek Magazine and save $100
Adweek
As instruments of self-promotion, ad-agency music videos are almost always a terrible idea. SapientNitro learned this the hard way last year in the scathing response to its Rebecca Black-esque "Idea Engineers" video. (Our favorite agency music video ...

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Get a one-year subscription to Adweek Magazine and save $100 - Adweek

Wed, 30 May 2012 17:31:18 GMT

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Get a one-year subscription to Adweek Magazine and save $100
Adweek
He's a cute bundle of weird. Them's the breaks when you roll the genetic dice. Them's also a new ad for DirecTV from Y&R Buenos Aires, because that baby's features are diverse—just like the satellite service's range of channels.

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Make Your Own 'Amercia' Mittstagram - Adweek

Wed, 30 May 2012 16:10:23 GMT

Make Your Own 'Amercia' Mittstagram
Adweek
In an effort to connect with voters and drum up some digital grassroots support, the Romney campaign released its own clever little camera app to “customize photos with a variety of Mitt-inspired frames” to share with friends.

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The Best 'Amercia' Mittstagrams - Adweek

Wed, 30 May 2012 16:05:56 GMT

The Best 'Amercia' Mittstagrams
Adweek
In an effort to connect with voters and drum up some digital grassroots support, the Romney campaign released its own clever little camera app to “customize photos with a variety of Mitt-inspired frames” to share with friends.

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Ad of the Day: NHL - Adweek

Wed, 30 May 2012 15:57:12 GMT

Adweek

Ad of the Day: NHL
Adweek
When the Edmonton Oilers won the Stanley Cup in 1988, Wayne Gretzky insisted on having a team photo taken on the ice—with not just the players but management, coaches, trainers, scouts and various assistants as well. It was one of the great moments in ...

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Get a one-year subscription to Adweek Magazine and save $100 - Adweek

Wed, 30 May 2012 14:10:26 GMT

Adweek

Get a one-year subscription to Adweek Magazine and save $100
Adweek
DDB London's latest iteration of Volkswagen's "See Film Differently" series posits that "some of the most famous moments in cinema were never scripted." I can believe it. Lazy Hollywood screenwriters, cashing huge paychecks and pecking away on ...

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Pringles Ad Accused of Ripping Off 'One Tiny Hand' Tumblr - Adweek

Wed, 30 May 2012 13:39:20 GMT

Adweek

Pringles Ad Accused of Ripping Off 'One Tiny Hand' Tumblr
Adweek
I'm sure advertisers have ripped off individual Tumblrs before, but it's never been quite as obvious as Grey Mexico's "One Tiny Hand" spot for Pringles, which bears some rather convenient similarities to a blog created by Zach Vitale, Bob O'Connor and ...