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		<title>Tech M&amp;A Activity Will Heat Up This Summer</title>
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		<pubDate>Sat, 19 May 2012 18:15:53 +0000</pubDate>
		<dc:creator>affaholic</dc:creator>
				<category><![CDATA[Website Magazine]]></category>
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		<category><![CDATA[Tech]]></category>
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		<guid isPermaLink="false">http://affaholic.com/website-magazine/tech-ma-activity-will-heat-up-this-summer</guid>
		<description><![CDATA[In the aftermath of Facebook&#8217;s historic IPO on Friday, an interesting new survey on the technology/Internet sector&#39;s mergers and acquisitions landscape has surfaced. Released by the law firm Morrison &#38; Foerster and tech market intelligence firm 451 Research, the M&#38;A Leaders Survey polled some 300 professionals within the Web industry. Respondents indicate that while mergers [...]]]></description>
			<content:encoded><![CDATA[<hr />
<p><img src="http://www.websitemagazine.com/images/blog/manda-mini.gif" style="float:left;margin:10px;" height="75" width="75" alt="" /><b>In the aftermath of Facebook&rsquo;s <a target="_blank" href="http://www.websitemagazine.com/content/blogs/posts/archive/2012/05/18/facebook-friday-wm-s-fantastic-15.aspx">historic IPO</a> on Friday, an interesting new survey on the technology/Internet sector&#39;s mergers and acquisitions landscape has surfaced.</b></p>
<p>Released by the law firm <a target="_blank" href="http://www.mofo.com/"><b>Morrison &amp; Foerster</b></a> and tech market intelligence firm <a target="_blank" href="http://www.websitemagazine.com/content/controlpanel/blogs/posteditor.aspx/451research.com"><b>451 Research</b></a>, the M&amp;A Leaders Survey polled some 300 professionals within the Web industry. Respondents indicate that while mergers and acquisitions were noticeably down in the first quarter of 2012, the majority of tech companies expect deal activity to accelerate the rest of the year &ndash; primarily as businesses expand product and service lines and execute on long-term growth plans.</p>
<p><i>The survey highlights the factors that are most likely to drive deals this year, but also deal hindrances starting with doubts about sustainability of economic recovery and growing concerns over European debt crisis. Below are the report&rsquo;s key findings:</i></p>
<p><b>Deal Activity on the Rise?</b> &ndash; Slightly more than half of the respondents (52 percent) said they&rsquo;ve seen more deal activity during the past six months than during the same period in 2011 or 2010. Looking ahead, a healthy 59 percent expect 2012 to end with a greater volume of done deals than 2011.</p>
<p>In contrast, only 8 percent project their deal total will be lower this year than last. The continued activity reflects both the potential for deal volume to rebound, as well as the increasing amount of work being put into individual deals as participants seek to increase certainty and returns from their investments.</p>
<p><b>Key Transaction Drivers</b> &ndash; Respondents had strong views as to the factors most likely to propel M&amp;A activity the rest of this year. Chief among them was delivering on long-term growth (87 percent) and filling in existing product and service portfolios (83 percent), followed by entering new geographic markets (43 percent) and diversifying lines of business (42 percent).</p>
<p>A smaller group (29 percent) said they&rsquo;re on the prowl opportunistically to take advantage of attractive prices of target companies.</p>
<p><b>Patents Take a Back Seat</b> &ndash; Despite a recent spate of patent transactions involving major players such as Google-Motorola Mobility and Microsoft-AOL, only 20 percent of respondents said that they regard protecting IP rights as a strong driver for M&amp;A transactions. Nearly half of respondents (47 percent) said that patents don&rsquo;t play a significant role in their acquisitions.</p>
<p>This somewhat surprising finding suggests that while some big companies are making aggressive plays for IP assets for both offensive and defensive purposes, such moves appear to be limited to certain industries like mobile devices and digital printing.</p>
<p><b>Deal Drags</b> &ndash; Asked to account for the decrease in spending on mergers and acquisitions thus far in 2012, respondents cited doubts about the sustainability of the U.S. economic recovery and concerns over the European debt crisis as the two most important factors. A smaller number noted the uncertainty surrounding this year&rsquo;s presidential election.</p>
<p><b>Prices: Which Way Is Up? </b>&ndash; While many would-be acquirers see current valuations as inflated, they&rsquo;re not holding their breath waiting for prices to come down, at least when it comes to private acquisitions. Fewer than 10 percent of survey respondents said they expect to see a decline in private company valuations in 2012, while nearly half (47 percent) predicted valuations would stay about the same as last year, and more than 40 percent said private company prices would actually increase.</p>
<p>The continued availability of the IPO market as an alternative to a sale is one factor giving private companies additional negotiating leverage and confidence.</p>
<p><b>Sticking Close to Home</b> &ndash; Despite a near-constant buzz about capturing China and other overseas markets, would-be acquirers appear to be focused on deals closer to home. Over 60 percent of respondents said that their potential acquisition targets are either wholly based in the U.S. or largely so. Only 12 percent of executives said that their M&amp;A targets are either mostly or entirely based outside the U.S.</p>
<p>A quarter said their deals are evenly split between domestic and foreign targets. Interestingly, 11 percent said they could adequately meet international needs by acquiring U.S. firms with global operations and growth prospects.</p>
<p><b>Cross-Border Challenges</b> &ndash; Companies that considered but ultimately didn&rsquo;t pursue cross-border acquisitions pointed to a number of challenges. The #1 stop sign was concern over integration risks, a concession to the practical hazards of combining companies in wholly different markets. Other major factors were concerns over diligence and transaction risk and lack of visibility into overseas markets.</p>
<p><b>Competition for U.S. Targets From Abroad</b> &ndash; Conversely, respondents believe that more acquirers from abroad are joining the hunt for U.S. domestic targets. More than a quarter of respondents reported that they already face significant competition from overseas buyers, and that they expect that competition to increase.</p>
<p>Just under half of the respondents (49 percent) said that while they currently don&rsquo;t have to fend off overseas acquirers, they believe the number of foreign buyers vying for U.S. companies is likely to rise.</p>
<p><b>The Inside View on Earnouts</b> &ndash; Respondents had a surprisingly favorable (or at least grudgingly practical) view of earnouts as an acquisition technique. More than 80 percent said their company (or their client company) included earnout clauses in M&amp;A agreements during the past two years. Among that group, over 30 percent reported that they&rsquo;ve used earnout clauses in over half of their transactions over that period.</p>
<p>&bull;&nbsp;&nbsp;&nbsp; <i>Earnout Metrics:</i> As for which yardsticks work best for measuring earnout-related performance, nearly half of respondents pointed to achievement of revenue targets, while roughly one-fourth cited achieving profitability goals.</p>
<p>&bull;&nbsp;&nbsp;&nbsp; <i>A Recipe for Conflict?:</i> Almost three-quarters of those who&rsquo;ve used earnouts said such clauses have led to subsequent disputes or litigation. Nearly one-fifth of respondents estimated there had been post-deal conflict over earnouts up to half of the time, and an unlucky 10 percent of participants said that the use of earnouts had led to disputes or lawsuits more than 75 percent of the time.</p>
<p>&bull;&nbsp;&nbsp;&nbsp; <i>Earnout Alternatives: </i>Asked which other mechanisms might work for closing valuation gaps, respondents cited joint ventures, licensing agreements and use of buyer or seller debt as viable alternatives.</p>
<p>&nbsp;</p>
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<p>View full post on <a href="http://www.websitemagazine.com/content/blogs/posts/archive/2012/05/19/working.aspx">&#8216;Net Features</a></p>

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		<title>Guggenheim Museum’s Phone Number Wrong On Google</title>
		<link>http://feedproxy.google.com/~r/Affaholic/~3/MY8R-BbYjEM/guggenheim-museums-phone-number-wrong-on-google</link>
		<comments>http://affaholic.com/search-engine-roundtable/guggenheim-museums-phone-number-wrong-on-google#comments</comments>
		<pubDate>Sat, 19 May 2012 17:20:31 +0000</pubDate>
		<dc:creator>affaholic</dc:creator>
				<category><![CDATA[Search Engine Roundtable]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Guggenheim]]></category>
		<category><![CDATA[Museum's]]></category>
		<category><![CDATA[Number]]></category>
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		<category><![CDATA[Wrong]]></category>

		<guid isPermaLink="false">http://affaholic.com/search-engine-roundtable/guggenheim-museums-phone-number-wrong-on-google</guid>
		<description><![CDATA[The famous and prestigious Guggenheim Museum in New York City is having problems with Google. Despite several weeks of trying to update their phone number in Google Maps&#8230; View full post on Search Engine Roundtable]]></description>
			<content:encoded><![CDATA[<p>The famous and prestigious Guggenheim Museum in New York City is having problems with Google.  Despite several weeks of trying to update their phone number in Google Maps&#8230;</p>
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</div>
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<p>View full post on <a href="http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/cRFWr7bCgAg/google-guggenheim-museum-problems-15168.html">Search Engine Roundtable</a></p>

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		<title>Video Starting Points: Make and Share Your First Video</title>
		<link>http://feedproxy.google.com/~r/Affaholic/~3/Iue-ffoK3cc/video-starting-points-make-and-share-your-first-video</link>
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		<pubDate>Sat, 19 May 2012 17:20:29 +0000</pubDate>
		<dc:creator>affaholic</dc:creator>
				<category><![CDATA[ProBlogger Blog Tips]]></category>
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		<guid isPermaLink="false">http://affaholic.com/problogger-blog-tips/video-starting-points-make-and-share-your-first-video</guid>
		<description><![CDATA[This guest post is by Neil Davidson of My Web Presenters. In November of 2011 David Hsieh, VP of Marketing at Cisco famously stuck his neck out by proclaiming that 90% of internet traffic will be viewing video in three years&#8217; time. &#60;iframe src=&#8221;http://blip.tv/play/goRrgtq7MQI.html?p=1&#8243; width=&#8221;480&#8243; height=&#8221;390&#8243; frameborder=&#8221;0&#8243; allowfullscreen&#62;&#60;/iframe&#62;&#60;embed type=&#8221;application/x-shockwave-flash&#8221; src=&#8221;http://a.blip.tv/api.swf#goRrgtq7MQI&#8221; style=&#8221;display:none&#8221;&#62;&#60;/embed&#62; The actual figure is [...]]]></description>
			<content:encoded><![CDATA[<p><em>This guest post is by Neil Davidson of <a href="http://www.mywebpresenters.com/">My Web Presenters</a>.</em></p>
<p>In November of 2011 David Hsieh, VP of Marketing at Cisco famously stuck his neck out by proclaiming that 90% of internet traffic will be viewing video in three years&#8217; time.</p>
<p><iframe src="http://blip.tv/play/goRrgtq7MQI.html?p=1" frameborder="0" width="420" height="315"></iframe></p>
<p>&lt;iframe src=&#8221;http://blip.tv/play/goRrgtq7MQI.html?p=1&#8243; width=&#8221;480&#8243; height=&#8221;390&#8243; frameborder=&#8221;0&#8243; allowfullscreen&gt;&lt;/iframe&gt;&lt;embed type=&#8221;application/x-shockwave-flash&#8221; src=&#8221;http://a.blip.tv/api.swf#goRrgtq7MQI&#8221; style=&#8221;display:none&#8221;&gt;&lt;/embed&gt;</p>
<p>The actual figure is already 51% of traffic, and it&#8217;s climbing fast. For bloggers like you and I, this has consequences. You can either bite the bullet and get started with video, or you can hide under the sheets and hope the storm passes.</p>
<p>For this post, I am going to assume that you are firmly in the “get on the train” camp.</p>
<p>At first sight it may seem that moving into video content production from textually based content is very difficult, as it requires a very different skillset. Also you may need to speak out loud or, worst of all, show your face on camera!</p>
<p>However, getting into video production and marketing is actually a natural progression for a blogger. Here are some ideas on how you can get started.</p>
<h2>1. Video production</h2>
<h3>Use smartphones for impromptu interviewing</h3>
<p>Hands up if you&#8217;ve got a smartphone. Many smartphones now have high-quality video cameras built in—some even have HD video. These can be highly effective for taking advantage of unusual situations&#8230;</p>
<p>Imagine that you&#8217;re at a blogging event and you find yourself standing next to Darren Rowse. You strike up a conversation that gets interesting. Suppose you were to pull out your smartphone, ask him a few questions on video, and post it to your blog. If the “interview” went well, chances are that Darren would be happy to tweet and share that content for you.</p>
<p>Suddenly you would be catapulted out of nowhere into the limelight—all through a chance five-minute meeting. A traditional interview would take a lot longer to capture, as well as to prepare and write up, and the chances are that busy people, like Darren, may well have to refuse an interview request. Compare these two approaches:</p>
<ul>
<li>“Oh, wait a moment, I am really enjoying this conversation and I know the readers of my blog would love it too, do you mind if I just video you answering that question again?”</li>
<li>“That’s really interesting, do you mind if I just go and grab a pen and paper and note down the conversation that we are having?”</li>
</ul>
<h3>Use screencasting videos to show how something is done</h3>
<p>Another very accessible form of video is screencasting. Essentially, this technique makes a video of your computer screen and films the actions you&#8217;re taking on it. This is very similar to the concept of a screen grab for obtaining a static image of your screen.</p>
<p>Screencasting videos are fantastic for making &#8220;how to&#8221; videos. They allow you to visually and verbally take your viewers through a process to show them how something is done. Here are some ideas from <a href="http://www.techsmith.com/camtasia-casestudy.html">Camtasia</a>, the makers of video software, on how their technology can be used. In this video, they explain how the tool can be used practically:</p>
<p><iframe src="http://www.youtube.com/embed/zWlYPLWfvyM" frameborder="0" width="420" height="315"></iframe></p>
<p>Camtasia costs $99 for lifetime usage so it certainly won&#8217;t break the bank! Perhaps the second most popular screen casting tool on the market is <a href="http://www.telestream.net/screen-flow/">ScreenFlow</a>, which this costs the same as Camtasia and has pretty much the same features. The best thing to do with these products is to download them (both offer free trials) and practice using them to make videos.</p>
<p>One tip that will help you get up to speed more quickly is to write down a list of the steps that you will follow in your video and have it on the desk in front of you whilst you are making the video. With a written blog post it is natural to pause and think, and to go off researching something mid article, but with video, the research must be done beforehand. You need to film to a plan.</p>
<p>Be strict. If you&#8217;re not happy with your video, delete it and start again. It gets easier and easier—you will be very surprised by how quickly you speed up and improve your abilities. Before you know it, you will actually be enjoying it, wahey!</p>
<h2>2. Video publishing</h2>
<p>There are two places on the net where your video <em>really</em> needs to be:</p>
<ol>
<li>on your blog (or website)</li>
<li>on <a href="http://youtube.com">YouTube</a>.</li>
</ol>
<p>Initially, you should publish the video to Youtube. If you use Screenflow to make a screencast video then you can publish straight from the platform to your YouTube channel. From Camtasia, you can go straight to <a href="http://vimeo.com">Vimeo</a>.</p>
<p>The reason that it is important to publish to Youtube is not just because it is so much larger than the other platforms and is so closely tied with both Google search and Google+, but also because it easily enables your video to be openly used by other bloggers through the video embed code shown here:</p>
<p style="text-align: center;"><a href="http://www.problogger.net/wp-content/uploads/2012/04/vids.png"><img class="aligncenter  wp-image-20807" title="YouTube video" src="http://www.problogger.net/wp-content/uploads/2012/04/vids.png" alt="YouTube video" width="524" height="345" /></a></p>
<p>Once your video&#8217;s on YouTube, anyone who has a website can grab your embed code and plonk your video on their website. This gives you additional exposure via their audience and also gives you a link back to your YouTube video. A side note here is that the number of embeds of a video is factored into the ranking algorithm of videos on Youtube and Google.</p>
<p>When you&#8217;re posting your new video to YouTube, there are a number of tweaks that you can make to enhance its visibility both on YouTube itself, and within search engines. Here is a <a href="http://www.mywebpresenters.com/articles/2012/02/the-basics-of-video-seo/">detailed overview of basic video SEO for YouTube</a>.</p>
<p>Once the video is up on YouTube, you can then grab the embed code and put it onto your blog simply by pasting the code into the HTML of a blog post. Don&#8217;t forget to write a short textual piece around the video to explain the content of the video and encourage visitors to actually watch it. This little blurb will also enable search engines to understand the context of the video file, since they can&#8217;t read video files themselves.</p>
<h2>3. Marketing your video</h2>
<p>This is where your experience in marketing textual blog posts really comes into play. Great content is essentially great content, and the people you want to reach, whether you&#8217;re creating video or textual content, will not change.</p>
<p>There are however, a couple of new tools that will help you market your video effectively.</p>
<h3><a href="http://www.oneload.com/">Oneload</a></h3>
<p>Oneload (a.k.a. Tubemogul) is an online video distribution tool. The tool allows you to upload a video once and publish it to over 20 video platforms in one go.</p>
<p>Prior to your first use of Oneload, you&#8217;ll need to identify all of the video platforms that you want to submit your video to, and go and create accounts with each of them. You can then link them all to your Oneload account for easy distribution.</p>
<p>Realistically, you&#8217;re looking at around a day’s work to set up 20 accounts on video platforms and to enter your profile information, but once it’s done, it’s done.</p>
<h3>Other distribution tools</h3>
<p>Finally I will just go over some tools that you&#8217;re probably more familiar with, and highlight how they can be used to market your video content.</p>
<ul>
<li><a href="http://hootsuite.com">Hootsuite</a>: This social media management tool allows you to manage your Twitter, Facebook, and LinkedIn communications all in one place. You can therefore submit your video to your Facebook page, plus your Twitter and LinkedIn accounts through this tool.</li>
<li><a href="http://www.shareaholic.com/">Shareaholic</a> and <a href="http://www.addthis.com/">Addthis</a>: These two tools allow you to bookmark content to multiple social networks and social bookmarking sites with ease. They are also perhaps two of the most popular social sharing button plug-ins for WordPress. Install either one as a browser plugin (they work on all major browsers), then select the social bookmarking sites that you are interested in, and you have a one-click way to share your video posts on these platforms.</li>
</ul>
<p>A word of caution here: don&#8217;t expect instant results. You need to build up a presence and some relationships with others in your niche who are active on these sites so that you content gets a kick-start once you submit it.</p>
<p>A wide variety of techniques are available to market your videos solely within YouTube, both to build up a following there and to push these people back to your site. That will have to be saved for another day though, as it&#8217;s a huge topic. If you&#8217;re interested, though, look into the topic of video annotations with links to other videos.</p>
<p>It would be fantastic to hear some tips from others who have experience with video blogging, as the starting points I&#8217;ve covered here really are just the tip of the iceberg. Let us hear your advice in the comments.</p>
<p><em>Neil Davidson is the Founder of My Web Presenters, who are a leading <a href="http://www.mywebpresenters.com/">Online Video Production</a> specialist. They create and market compelling and emotive video that helps businesses to grow. You can keep up with their <a href="http://www.mywebpresenters.com/articles/feed/">video marketing blog</a> here.</em></p>
<p>Originally at: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a></p>
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<p><a href="http://www.problogger.net/archives/2012/05/20/video-starting-points-make-and-share-your-first-video/">Video Starting Points: Make and Share Your First Video</a></p>
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		<title>Six Links Worthy Of Your Attention #100</title>
		<link>http://feedproxy.google.com/~r/Affaholic/~3/aTh9zLo-tQM/six-links-worthy-of-your-attention-100</link>
		<comments>http://affaholic.com/six-pixels-of-separation-marketing-and-communications-insights/six-links-worthy-of-your-attention-100#comments</comments>
		<pubDate>Sat, 19 May 2012 16:56:17 +0000</pubDate>
		<dc:creator>affaholic</dc:creator>
				<category><![CDATA[Six Pixels of Separation - Marketing and Communications Insights]]></category>
		<category><![CDATA[100%]]></category>
		<category><![CDATA[Attention]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Worthy]]></category>

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		<description><![CDATA[93Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwidth: Deploying QOS in Enterprise Networks), Hugh McGuire (The Book Oven, LibriVox, iambik, PressBooks, [...]]]></description>
			<content:encoded><![CDATA[<p><strong>93Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?</strong> </p>
<p>My friends: <a href="http://www.rednod.com/">Alistair Croll</a> (<a href="http://www.bitcurrent.com/" target="_blank">BitCurrent</a>, <a href="http://www.yearonelabs.com/">Year One Labs</a>, <a href="http://gigaom.com/" target="_blank">GigaOM</a>, <a href="http://www.human20.com/" target="_blank">Human 2.0</a>, the author of <a href="http://oreilly.com/catalog/9780596155148" target="_blank">Complete Web Monitoring</a> and Managing Bandwidth: Deploying QOS in Enterprise Networks), <a href="http://www.hughmcguire.net" target="_blank">Hugh McGuire</a> (<a href="http://blog.bookoven.com/" target="_blank">The Book Oven</a>, <a href="http://www.librivox.org" target="_blank">LibriVox</a>, <a href="http://www.iambik.com/" target="_blank">iambik</a>, <a href="http://pressbooks.com">PressBooks</a>, <a href="http://www.mediahacks.org" target="_blank">Media Hacks</a>) and I decided that every week or so the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person &quot;must see&quot;. </p>
<p><strong>Check out these six links that we&#8217;re recommending to one another:</strong></p>
<ul>
<li><strong><a href="http://www.wired.com/epicenter/2012/04/ff_spotfuture/">How to Spot the Future &#8211; Wired</a></strong>. <em>&quot;On their 20th anniversary, </em><a href="http://www.wired.com"><em>Wired</em></a><em> is spending a bunch of time with people who&#8217;ve shaped the face of technology. In this piece, they look at the seven lenses through which they try to guess the future. Several of them were set out by Wired&#8217;s first editor at large, the extraordinary </em><a href="http://www.kk.org"><em>Kevin Kelly</em></a><em> (whose </em><a href="http://www.ted.com/talks/kevin_kelly_on_the_next_5_000_days_of_the_web.html"><em>Next five thousand days of the Internet</em></a><em> is brilliant, and makes us realize how nascent this world in which we surf really is). They still hold true today, and author </em><a href="http://thedecisiontree.com/blog/"><em>Thomas Goetz</em></a><em> gives them a great update.&quot;</em> (Alistair for Hugh).</li>
<li><strong><a href="http://www.latimes.com/business/la-fi-0506-golden-ticket-20120506,0,3094073,full.story">The frequent fliers who flew too much &#8211; Los Angeles Times</a></strong>. <em>&quot;Oh, how times change. <a href="http://www.aa.com">American Airlines</a> once offered an unlimited, lifetime first class seat for a paltry half-million or so. Turns out that&#8217;s not a great bargain when a fervent few decide they prefer life in the air to life on the ground. Faced with bankruptcy&#8211;and realizing this deal costs the company a million or more a year&#8211;American decided to try and shut them down. A fascinating look at what happens when promotions have unintended consequences.&quot;</em> (Alistair for Mitch).</li>
<li><strong><a href="http://www.wired.com/wiredscience/2012/05/subway-convergence/">World&#8217;s Subways Converging on Ideal Form &#8211; Wired</a></strong>. <em>&quot;You would think that the subway systems in the world would end up with different geometries, since they exist in very different cities, with different geographies, different planning approaches, different cultures. But it turns out that subway systems tend organically towards certain characteristics: 50% of stations are outside of the core; the distance from a city&#8217;s center to its farthest subway terminus station is twice the diameter of the subway system&#8217;s core. These patterns and ratios appear again and again, suggesting that organization of urban systems follows set patterns, rather than set planning.&quot;</em> (Hugh for Alistair).</li>
<li><strong><a href="http://gizmodo.com/5910223/how-yahoo-killed-flickr-and-lost-the-internet">How Yahoo Killed Flickr and Lost the Internet &#8211; Gizmodo</a></strong>. <em>&quot;Perhaps a bit over the top in its anti-<a href="http://www.yahoo.com">Yahoo</a> slant, but this is a brilliant piece of anthropological history of the social web, and decline of one of the very first &#8216;social networks.&#8217; When I first rediscovered the Web in 2004, it was <a href="http://www.wordpress.org/" target="_blank">WordPress</a>, <a href="http://www.wikipedia.org">Wikipedia</a>, <a href="http://www.flickr.com">Flickr</a> and <a href="http://www.delicious.com/">Delicious</a> that revealed to me a new future&#8230; Both Flickr and Delicious were bought by Yahoo!, and both, it could be argued, became irrelevant soon after.&quot;</em> (Hugh for Mitch). </li>
<li><strong><a href="http://www.nytimes.com/2012/05/16/opinion/friedman-come-the-revolution.html?_r=2&amp;smid=tw-NYTimesFriedman&amp;seid=auto">Come the Revolution &#8211; The New York Times</a></strong>. <em>&quot;Several years ago, I read a feature in </em><a href="http://www.fastcompany.com"><em>Fast Company</em></a><em> magazine on the future of education. It made me stop and say to myself, &#8216;it&#8217;s true! Why can&#8217;t you buy your education like </em><a href="http://www.itunes.com"><em>iTunes</em></a><em>?&#8217; Why not be able to take a marketing class at </em><a href="http://www.stanford.edu/"><em>Stanford</em></a><em>, a strategy course from </em><a href="http://www.harvard.edu/"><em>Harvard</em></a><em> and then a physics class from </em><a href="http://web.mit.edu/"><em>MIT</em></a> all from the comforts of your computer<em>?&#8217; It seems to not only be logical, but a great new business model for education. Well, it turns out that others are starting to catch up. In this wonderful op-ed piece, </em><a href="http://www.thomaslfriedman.com/"><em>Thomas L. Friedman</em></a><em> is starting to feel it too. These new &#8216;revolutions&#8217; are still nascent, but they are profound and powerful. Welcome to the iTunes-ization of every business.&quot;</em> (Mitch for Alistair). </li>
<li><strong><a href="http://www.nybooks.com/articles/archives/2012/jun/07/defense-new-york-public-library/?pagination=false">In Defense of the New York Public Library &#8211; The New York Review Of Books</a></strong>. <em>&quot;When I moved homes several years ago, the bane of the entire process was the packing, moving and unpacking of my book collection. As someone who reads about a book a week and a passionate believer in paying for all of that content, you can imagine the haul. When I first discovered e-readers and reading apps (thank you </em><a href="http://www.amazon.com"><em>Amazon</em></a><em>&#160;</em><a href="https://kindle.amazon.com/"><em>Kindle</em></a><em>!), it &#8211; literally &#8211; changed my life. I carry a library worth of books with me in the palm of my hand at all times. I read more books than I ever have. Do I miss the feel and smell of books? Nope. I don&#8217;t. Do I love wandering through book stores and libraries? Absolutely. Is there a massive paradox and enigma in those statements. There sure is. What is the role of the library? Should it be just about books? Is that really a reason for people to go to them? Who knows?&quot;</em> (Mitch for Hugh). </li>
</ul>
<p><strong>Now it&#8217;s your turn: in the comment section below pick one thing that you saw this week that inspired you and share it.</strong></p>
<p>
			<strong>Tags:</strong></p>
<p>			<a href="http://www.technorati.com/tag/alistair croll" rel="tag">alistair croll</a></p>
<p>			<a href="http://www.technorati.com/tag/amazon" rel="tag">amazon</a></p>
<p>			<a href="http://www.technorati.com/tag/american airlines" rel="tag">american airlines</a></p>
<p>			<a href="http://www.technorati.com/tag/bitcurrent" rel="tag">bitcurrent</a></p>
<p>			<a href="http://www.technorati.com/tag/complete web monitoring" rel="tag">complete web monitoring</a></p>
<p>			<a href="http://www.technorati.com/tag/delicious" rel="tag">delicious</a></p>
<p>			<a href="http://www.technorati.com/tag/fast company" rel="tag">fast company</a></p>
<p>			<a href="http://www.technorati.com/tag/flickr" rel="tag">flickr</a></p>
<p>			<a href="http://www.technorati.com/tag/gigaom" rel="tag">gigaom</a></p>
<p>			<a href="http://www.technorati.com/tag/gizmodo" rel="tag">gizmodo</a></p>
<p>			<a href="http://www.technorati.com/tag/harvard university" rel="tag">harvard university</a></p>
<p>			<a href="http://www.technorati.com/tag/hugh mcguire" rel="tag">hugh mcguire</a></p>
<p>			<a href="http://www.technorati.com/tag/human 20" rel="tag">human 20</a></p>
<p>			<a href="http://www.technorati.com/tag/iambik" rel="tag">iambik</a></p>
<p>			<a href="http://www.technorati.com/tag/itunes" rel="tag">itunes</a></p>
<p>			<a href="http://www.technorati.com/tag/kevin kelly" rel="tag">kevin kelly</a></p>
<p>			<a href="http://www.technorati.com/tag/kindle" rel="tag">kindle</a></p>
<p>			<a href="http://www.technorati.com/tag/librivox" rel="tag">librivox</a></p>
<p>			<a href="http://www.technorati.com/tag/link exchange" rel="tag">link exchange</a></p>
<p>			<a href="http://www.technorati.com/tag/linkbait" rel="tag">linkbait</a></p>
<p>			<a href="http://www.technorati.com/tag/los angeles times" rel="tag">los angeles times</a></p>
<p>			<a href="http://www.technorati.com/tag/managing bandwidth" rel="tag">managing bandwidth</a></p>
<p>			<a href="http://www.technorati.com/tag/media hacks" rel="tag">media hacks</a></p>
<p>			<a href="http://www.technorati.com/tag/mit" rel="tag">mit</a></p>
<p>			<a href="http://www.technorati.com/tag/new york public library." rel="tag">new york public library.</a></p>
<p>			<a href="http://www.technorati.com/tag/pressbooks" rel="tag">pressbooks</a></p>
<p>			<a href="http://www.technorati.com/tag/stanford university" rel="tag">stanford university</a></p>
<p>			<a href="http://www.technorati.com/tag/story" rel="tag">story</a></p>
<p>			<a href="http://www.technorati.com/tag/the book oven" rel="tag">the book oven</a></p>
<p>			<a href="http://www.technorati.com/tag/the new york review of books" rel="tag">the new york review of books</a></p>
<p>			<a href="http://www.technorati.com/tag/the new york times" rel="tag">the new york times</a></p>
<p>			<a href="http://www.technorati.com/tag/thomas goetz" rel="tag">thomas goetz</a></p>
<p>			<a href="http://www.technorati.com/tag/thomas l friedman" rel="tag">thomas l friedman</a></p>
<p>			<a href="http://www.technorati.com/tag/wikipedia" rel="tag">wikipedia</a></p>
<p>			<a href="http://www.technorati.com/tag/wired" rel="tag">wired</a></p>
<p>			<a href="http://www.technorati.com/tag/wordpress" rel="tag">wordpress</a></p>
<p>			<a href="http://www.technorati.com/tag/yahoo" rel="tag">yahoo</a></p>
<p>			<a href="http://www.technorati.com/tag/year one labs" rel="tag">year one labs</a></p>
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		<pubDate>Sat, 19 May 2012 16:54:20 +0000</pubDate>
		<dc:creator>affaholic</dc:creator>
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		<description><![CDATA[Facebook is a different medium than paid search advertising, with entirely unique advantages. Learn ways to restructure your paid social advertising paradigm without over-committing to media spend and track results and ROI on Facebook. View full post on Search Engine Watch &#8211; Latest]]></description>
			<content:encoded><![CDATA[<p>Facebook is a different medium than paid search advertising, with entirely unique advantages. Learn ways to restructure your paid social advertising paradigm without over-committing to media spend and track results and ROI on Facebook.
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<p>View full post on <a href="http://feeds.searchenginewatch.com/~r/sewblog/~3/2rxNYSHVGu4/4-Ways-to-Rethink-a-Facebook-Advertising-Campaign">Search Engine Watch &#8211; Latest</a></p>

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		<item>
		<title>Bing Search API Now On Paid Platform</title>
		<link>http://feedproxy.google.com/~r/Affaholic/~3/__6KfCWg5nM/bing-search-api-now-on-paid-platform</link>
		<comments>http://affaholic.com/search-engine-land/bing-search-api-now-on-paid-platform#comments</comments>
		<pubDate>Sat, 19 May 2012 16:54:18 +0000</pubDate>
		<dc:creator>affaholic</dc:creator>
				<category><![CDATA[Search Engine Land]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Paid]]></category>
		<category><![CDATA[Platform]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://affaholic.com/search-engine-land/bing-search-api-now-on-paid-platform</guid>
		<description><![CDATA[About a month ago, Microsoft informed us the Bing API would no longer be free and today is the day they migrated the Bing Search API to the paid platform. Microsoft said for the time being, the Bing API will still be free &#8211; to try out. But those with over 5,000 queries per month [...]]]></description>
			<content:encoded><![CDATA[<p>About a month ago, Microsoft informed us the Bing API would no longer be free and today is the day they migrated the Bing Search API to the paid platform. Microsoft said for the time being, the Bing API will still be free &#8211; to try out. But those with over 5,000 queries per month [...]<br/><br />
<br/><br />
Please visit Search Engine Land for the full article.</p>
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</div>
<p><img src="http://feeds.feedburner.com/~r/searchengineland/~4/u3uIpDS3Uy0" height="1" width="1"/></p>
<p>View full post on <a href="http://feeds.searchengineland.com/~r/searchengineland/~3/u3uIpDS3Uy0/bing-search-api-now-on-paid-platform-121744">Search Engine Land: News &#038; Info About SEO, PPC, SEM, Search Engines &#038; Search Marketing</a></p>

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		<item>
		<title>7 Smart Marketing Links You Can Thank Me For Later …</title>
		<link>http://feedproxy.google.com/~r/Affaholic/~3/1uZrc5p3Y7M/7-smart-marketing-links-you-can-thank-me-for-later</link>
		<comments>http://affaholic.com/copyblogger-2/7-smart-marketing-links-you-can-thank-me-for-later#comments</comments>
		<pubDate>Sat, 19 May 2012 16:39:13 +0000</pubDate>
		<dc:creator>affaholic</dc:creator>
				<category><![CDATA[Copyblogger]]></category>
		<category><![CDATA[Later]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Smart]]></category>
		<category><![CDATA[Thank]]></category>

		<guid isPermaLink="false">http://affaholic.com/copyblogger-2/7-smart-marketing-links-you-can-thank-me-for-later</guid>
		<description><![CDATA[This week on The Lede &#8230; 6 Reasons Why You Should Quit Blogging The Secret Code for Cracking &#8216;Tough&#8217; Books and Reading Above Your Level The True Cost of Building and Managing a WordPress Website The Bootstrapper&#8217;s Bible Why the iPad Works for Writing The “5 A” Framework for Content Marketing Success A 5-Step Technique [...]]]></description>
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<p><img class="right frame" src="http://netdna.copyblogger.com/images/lede.png" alt="The Lede | copyblogger.com" title="The Lede | copyblogger.com" width="230"/></p>
<p>This week on <em>The Lede</em> &#8230;</p>
<ul>
<li>6 Reasons Why You Should Quit Blogging</li>
<li>The Secret Code for Cracking &#8216;Tough&#8217; Books and Reading Above Your Level</li>
<li>The True Cost of Building and Managing a WordPress Website</li>
<li>The Bootstrapper&#8217;s Bible</li>
<li>Why the iPad Works for Writing</li>
<li>The “5 A” Framework for Content Marketing Success</li>
<li>A 5-Step Technique for Producing Ideas</li>
</ul>
<p>If you want to grab even more useful links every week, <a href="http://feeds.feedblitz.com/~/t/0/0/copyblogger/~http://twitter.com/#!/copyblogger" target="_blank">follow @copyblogger on Twitter</a>.</p>
<p><span id="more-25862"></span>//</p>
<p><a href="http://feeds.feedblitz.com/~/t/0/0/copyblogger/~http://www.blueglass.com/blog/6-reasons-why-you-should-quit-blogging/" target="_blank">6 Reasons Why You Should Quit Blogging</a><br />
<br />
Mr. Tynski thinks you should quit. Everybody&#8217;s doing it. Problem is, they&#8217;re doing it for the wrong reasons. Horribly, sadly wrong. Where did you ever get the idea that content production was easy? That overnight success was the norm? That a billion dollar IPO was something you should shoot for? Aw, just go ahead and quit. I&#8217;m sure there&#8217;s something new and shiny for you just around the corner &#8230;</p>
<p>//</p>
<p><a href="http://feeds.feedblitz.com/~/t/0/0/copyblogger/~http://www.forbes.com/sites/ryanholiday/2012/05/14/read-to-lead-the-secret-code-for-cracking-tough-books-and-reading-above-your-level/" target="_blank">The Secret Code for Cracking &#8216;Tough&#8217; Books and Reading Above Your Level</a><br />
<br />
Read less. Read better. A dirty little secret of human wisdom (and western publishing) is that, for any given subject you&#8217;d like to master, there are only a handful of books that <em>need</em> to be read. Everything else is filler or pale imitation. The catch is, you&#8217;ve got to pick the <em>right</em> books. It&#8217;s not necessarily difficult to determine what they are, what&#8217;s difficult is getting down to business with them. Mr. Holiday lays out a useful plan for doing just that &#8212; extracting the valuable lessons from &#8220;tough&#8221; reads.</p>
<p>//</p>
<p><a href="http://feeds.feedblitz.com/~/t/0/0/copyblogger/~http://websynthesis.com/the-true-cost-of-building-and-managing-a-wordpress-website/" target="_blank">The True Cost of Building and Managing a WordPress Website</a><br />
<br />
Think you&#8217;re getting a deal from that cheap web host? Think again. The cost of hosting and maintaining a WordPress website is a bit more complex than &#8220;getting the cheapest price I can find&#8221;. From our newly unboxed Synthesis Managed WordPress Hosting blog, Mr. Morris analyzes these costs &#8212; the ones you know about, and the ones you might have missed &#8212; and explains what they mean for you, your site, and your business.</p>
<p>//</p>
<p><a href="http://feeds.feedblitz.com/~/t/0/0/copyblogger/~http://changethis.com/manifesto/show/8.BootstrappersBible" target="_blank">The Bootstrapper&#8217;s Bible</a><br />
<br />
Mr. Godin wrote this impressive little manifesto in 2004 stating, &#8220;There&#8217;s never been a better time to start a business with no money.&#8221; Seven years later, that statement may be even more true. Mr. Clark has said that, in many ways, building Copyblogger would be much easier today, with the rise of the sharing economy, etc. So take the tools in this free PDF and run them into 2012 and beyond.</p>
<p>//</p>
<p><a href="http://feeds.feedblitz.com/~/t/0/0/copyblogger/~http://www.readwriteweb.com/archives/why-the-ipad-works-for-writing.php" target="_blank">Why the iPad Works for Writing</a><br />
<br />
Call me crazy, but if I wasn&#8217;t producing <a href="http://feeds.feedblitz.com/~/t/0/0/copyblogger/~http://www.copyblogger.com/category/radio/"><em>Internet Marketing for Smart People Radio</em></a>, I&#8217;d run my entire working life from an iPad. No desktop, no laptop, just that gorgeous, single-tasking little solid-state tablet. Granted, not everyone can do this, but 90% of my work is done in a text editor and through email. Anyway, here&#8217;s a few good reasons why the iPad makes for a great writing environment. And, if you developers out there would make an all-in-one serious podcasting app for iOS, you got your first customer right here baby.</p>
<p>//</p>
<p><a href="http://feeds.feedblitz.com/~/t/0/0/copyblogger/~http://entreproducer.com/5a-content-marketing/" target="_blank">The “5 A” Framework for Content Marketing Success</a><br />
<br />
Frameworks are cool. They drop in place, and allow you to get to work on the things that matter, keeping you on course as you go along. Frameworks that build businesses are even cooler. The reason why should be obvious. Mr. Clark drops a content framework into place for you here, one that he&#8217;s been working out since the 1990s. No reason to spend a decade or more sweating to figure it out for yourself, he&#8217;s got you covered.</p>
<p>//</p>
<p><a href="http://feeds.feedblitz.com/~/t/0/0/copyblogger/~http://www.brainpickings.org/index.php/2012/05/04/a-technique-for-producing-ideas-young/" target="_blank">A 5-Step Technique for Producing Ideas</a><br />
<br />
Speaking of frameworks, how do you grab your ideas? Do you stare at a wall, or out the window, waiting, praying for a good one to come along? What if there were a systematic process for &#8220;producing&#8221; ideas? Turns out, there is. You can thank me later.</p>
<h3>Did you miss anything on Copyblogger this week?</h3>
<ul>
<li><a href="http://feeds.feedblitz.com/~/t/0/0/copyblogger/~http://www.copyblogger.com/content-autopilot/" target"_blank">The Truth About Making Money While You Sleep</a></li>
<li><a href="http://feeds.feedblitz.com/~/t/0/0/copyblogger/~http://www.copyblogger.com/wordpress-hosting/" target"_blank">WordPress Hosting That Means Business</a></li>
<li><a href="http://feeds.feedblitz.com/~/t/0/0/copyblogger/~http://www.copyblogger.com/world-changing-writer/" target"_blank">How to be a World-Changing Writer</a></li>
<li><a href="http://feeds.feedblitz.com/~/t/0/0/copyblogger/~http://www.copyblogger.com/marketing-story-that-sells/" target"_blank">What Does it Take to Write a Billion-Dollar Marketing Story?</a></li>
<li><a href="http://feeds.feedblitz.com/~/t/0/0/copyblogger/~http://www.copyblogger.com/blog-archive-ebooks/" target"_blank">3 Simple Ways to Turn Your Website Archive into Profitable Books and eBooks</a></li>
<li><a href="http://feeds.feedblitz.com/~/t/0/0/copyblogger/~http://www.copyblogger.com/seth-godin-marketing/" target"_blank">Seth Godin on When You Should Start Marketing Your Product, Service, or Idea</a></li>
</ul>
<p class="alert"><em><strong>About the Author:</strong> <a href="http://feeds.feedblitz.com/~/t/0/0/copyblogger/~http://robertbruce.com/">Robert Bruce</a> is Copyblogger Media&#8217;s Copywriter and Resident Recluse. Get more from Robert on <a href="http://feeds.feedblitz.com/~/t/0/0/copyblogger/~http://twitter.com/#!/robertbruce" rel="me">Twitter</a> and <a href="http://feeds.feedblitz.com/~/t/0/0/copyblogger/~https://plus.google.com/108178195432002084172/posts" rel="me">Google+</a>.</em></p>
</p>
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<h3 style="clear:left;padding-top:10px">Related Stories</h3>
<ul>
<li><a href="http://www.copyblogger.com/links-20120511/">7 Instructive Content Marketing Links</a></li>
<li><a href="http://www.copyblogger.com/links-20120504/">7 Content Marketing Articles Worth Reading</a></li>
<li><a href="http://www.copyblogger.com/links-20120427/">7 Hardboiled Content Marketing Links</a></li>
</ul>
<p>View full post on <a href="http://feeds.feedblitz.com/~/30487949/0/copyblogger~Smart-Marketing-Links-You-Can-Thank-Me-For-Later-%e2%80%a6/">Copyblogger</a></p>

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		<item>
		<title>Affiliate Ball Signs a Beastie Boy, Ice-T and Coco for Affiliate Summit East 2012</title>
		<link>http://feedproxy.google.com/~r/Affaholic/~3/v3KxFvzjyPk/affiliate-ball-signs-a-beastie-boy-ice-t-and-coco-for-affiliate-summit-east-2012</link>
		<comments>http://affaholic.com/affiliate-marketing-with-shawn-collins/affiliate-ball-signs-a-beastie-boy-ice-t-and-coco-for-affiliate-summit-east-2012#comments</comments>
		<pubDate>Sat, 19 May 2012 16:34:24 +0000</pubDate>
		<dc:creator>affaholic</dc:creator>
				<category><![CDATA[Affiliate Marketing with Shawn Collins]]></category>
		<category><![CDATA[2012]]></category>
		<category><![CDATA[Affiliate]]></category>
		<category><![CDATA[Ball]]></category>
		<category><![CDATA[Beastie]]></category>
		<category><![CDATA[Coco]]></category>
		<category><![CDATA[East]]></category>
		<category><![CDATA[IceT]]></category>
		<category><![CDATA[Signs]]></category>
		<category><![CDATA[Summit]]></category>

		<guid isPermaLink="false">http://affaholic.com/affiliate-marketing-with-shawn-collins/affiliate-ball-signs-a-beastie-boy-ice-t-and-coco-for-affiliate-summit-east-2012</guid>
		<description><![CDATA[The Affiliate Ball, taking place during Affiliate Summit East 2012 in New York City, has announced some details about the upcoming event. The networking event is being called Neverblue Presents The Affiliate Ball, as Neverblue has been secured as the title sponsor. The Affiliate Ball has booked legendary DJ of the Beastie Boys, Mix Master [...]]]></description>
			<content:encoded><![CDATA[</p>
<p>The Affiliate Ball, taking place during <a href="http://www.affiliatesummit.com/12e-conference/">Affiliate Summit East 2012</a> in New York City, has announced some details about the upcoming event. </p>
<p><a href="http://blog.affiliatetip.com/?attachment_id=13916" rel="attachment wp-att-13916"><img src="http://www.affiliatesummit.com/wordpress/wp-content/uploads/2012/05/Ice-T-Coco-225x300.jpg" alt="" title="Ice-T-Coco" width="225" height="300" class="alignright size-medium wp-image-13916" /></a>The networking event is being called Neverblue Presents The Affiliate Ball, as Neverblue has been secured as the title sponsor.</p>
<p>The Affiliate Ball has booked legendary DJ of the Beastie Boys, Mix Master Mike, to perform a set.  </p>
<p>Many more surprise guests will be announced as the event gets closer. The party last summer, during Affiliate Summit East 2011, was featured on TMZ with hip hop legends Kurtis Blow, Grandmaster Cas and Dougie Fresh performing.</p>
<p>This year they plan to have Ice-T and his wife, Coco, walking around the crowd to shake hands, take pictures with guests, and host the entire night on stage.</p>
<p>RSVP now at <a href="http://affiliateball.com/registration.html">http://affiliateball.com/registration.html</a>.</p>
<p><img src="http://feeds.feedburner.com/~r/AffiliatetipcomBlog/~4/WhSoXGz_GVQ" height="1" width="1"/></p>
<p>View full post on <a href="http://feeds.affiliatetip.com/~r/AffiliatetipcomBlog/~3/WhSoXGz_GVQ/">Affiliate Marketing Blog</a></p>

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		<item>
		<title>Achieve Mobile Success with Yottaa</title>
		<link>http://feedproxy.google.com/~r/Affaholic/~3/yC-l65gkvJg/achieve-mobile-success-with-yottaa</link>
		<comments>http://affaholic.com/website-magazine/achieve-mobile-success-with-yottaa#comments</comments>
		<pubDate>Sat, 19 May 2012 11:56:37 +0000</pubDate>
		<dc:creator>affaholic</dc:creator>
				<category><![CDATA[Website Magazine]]></category>
		<category><![CDATA[Achieve]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Yottaa]]></category>

		<guid isPermaLink="false">http://affaholic.com/website-magazine/achieve-mobile-success-with-yottaa</guid>
		<description><![CDATA[The mobile Internet user population is scheduled to overtake the general Internet population by 2014, which means that it is now more imperative than ever to create and maintain a mobile-optimized website. One option for Web workers looking to get into the mobile game is the Mobile Acceleration solution that was recently launched from website [...]]]></description>
			<content:encoded><![CDATA[<hr />
<p><strong><img height="75" width="75" src="http://www.websitemagazine.com/images/blog/yo-mini.png" style="float:left;margin:10px;" alt="" />The mobile Internet user population is scheduled to overtake the general Internet population by 2014, which means that it is now more imperative than ever to create and maintain a mobile-optimized website.</strong></p>
<p>One option for Web workers looking to get into the mobile game is the <a target="_blank" href="http://www.yottaa.com/solutions/mobile-acceleration">Mobile Acceleration</a> solution that was recently launched from website optimization provider <a target="_blank" href="http://www.yottaa.com/">Yottaa</a>. The solution enables companies to deliver a user experience that focuses on fast mobile access. It&rsquo;s designed to help companies prepare their sites for the growing segment of visitors that come from hand-held devices, which is especially important because of the increasing number of on-the-go consumers.&nbsp;</p>
<p>The Yottaa Solution for Mobile Acceleration combines front-end optimization with a global content delivery network in order to provide users with better mobile website performance. The solution helps reduce the number of website requests, reduces payload and optimizes client-side processing. Additionally, according to the company, Yotta-powered mobile sites on average are between 2 to 10 times faster, require between 30 to 80 percent fewer round trips and 40 to 90 percent less bandwidth.</p>
<p>Mobile social gaming platform <a target="_blank" href="http://www.mocospace.com/">MocoSpace</a> has already implemented the solution into their business plan so that they can provide a better user experience for the website&rsquo;s mobile apps and HTML5 games. And according to MocoSpace co-founder Jamie Hall, the solution has not only improved user experience, but also increased conversions on the website.</p>
<p><i>&quot;Experience matters. At MocoSpace, we are proud of the fast, reliable and seamless user experience we deliver to our user community,&quot; </i>says Hall. <i>&quot;Implementing the Yottaa Solution for Mobile Acceleration has allowed us to dramatically cut down the number of round trips, reduce payload and leverage client side processing, resulting in improved user experience and business metrics such as engagements and conversions.&quot;</i></p>
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<p>View full post on <a href="http://www.websitemagazine.com/content/blogs/posts/archive/2012/05/16/achieve-mobile-success-with-yottaa.aspx">&#8216;Net Features</a></p>

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		<title>GoogleBot Can Execute JavaScript? Really – Yes, Really!</title>
		<link>http://feedproxy.google.com/~r/Affaholic/~3/1MxQDe6mNsw/googlebot-can-execute-javascript-really-yes-really</link>
		<comments>http://affaholic.com/search-engine-roundtable/googlebot-can-execute-javascript-really-yes-really#comments</comments>
		<pubDate>Sat, 19 May 2012 11:00:37 +0000</pubDate>
		<dc:creator>affaholic</dc:creator>
				<category><![CDATA[Search Engine Roundtable]]></category>
		<category><![CDATA[Execute]]></category>
		<category><![CDATA[Googlebot]]></category>
		<category><![CDATA[JavaScript]]></category>
		<category><![CDATA[Really]]></category>

		<guid isPermaLink="false">http://affaholic.com/search-engine-roundtable/googlebot-can-execute-javascript-really-yes-really</guid>
		<description><![CDATA[I love it when old news makes it to larger publications as breaking topics that no one covered before. Ars Technica reports GoogleBot can now index and execute JavaScript and more content behind AJAX. This came from a post by the swapped.cc blog&#8230; View full post on Search Engine Roundtable]]></description>
			<content:encoded><![CDATA[<p>I love it when old news makes it to larger publications as breaking topics that no one covered before.</p>
<p>Ars Technica reports GoogleBot can now index and execute JavaScript and more content behind AJAX.  This came from a post by the swapped.cc blog&#8230;</p>
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<p>View full post on <a href="http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/fzvmKiqObyI/google-ajax-execute-15169.html">Search Engine Roundtable</a></p>

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		<title>Facebook: A Brilliant Business Model</title>
		<link>http://feedproxy.google.com/~r/Affaholic/~3/FLMqSE-rwYo/facebook-a-brilliant-business-model</link>
		<comments>http://affaholic.com/web-strategy-by-jeremiah/facebook-a-brilliant-business-model#comments</comments>
		<pubDate>Sat, 19 May 2012 10:39:09 +0000</pubDate>
		<dc:creator>affaholic</dc:creator>
				<category><![CDATA[Web Strategy by Jeremiah]]></category>
		<category><![CDATA[Brilliant]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Model]]></category>

		<guid isPermaLink="false">http://affaholic.com/web-strategy-by-jeremiah/facebook-a-brilliant-business-model</guid>
		<description><![CDATA[In business school, case studies of successful companies often involved companies who created physical products and services, mass media, or services at scale for a global audience.  Yet I&#8217;d assert that web based Facebook is one of the most brilliant business models we&#8217;ve ever seen.  In fact, in part, Facebook has you to thank. Despite [...]]]></description>
			<content:encoded><![CDATA[<p>In business school, case studies of successful companies often involved companies who created physical products and services, mass media, or services at scale for a global audience.  Yet I&#8217;d assert that web based Facebook is one of the most brilliant business models we&#8217;ve ever seen.  In fact, in part, Facebook has <em>you</em> to thank.</p>
<p>Despite yesterday&#8217;s IPO closed at nearly opening price it&#8217;s important why we need to pause and think about how this company&#8217;s valuation got to 100 billion, and why this is a milestone event. Secondly, aside from seeing local FB Millionaires &#8220;Fillionaires&#8221; <a href="https://twitter.com/#!/jowyang/status/203602802059124737">in brand new M3s at the local car wash</a> in the valley, and to all the investors that have made tremendous money we should pause and think at a broader level at why.</p>
<p>So what is so important to pause and think about? Why do I say the Business Model is &#8220;Brilliant&#8221;? In business schools, they teach you to build &#8216;products and services&#8217; but they rarely ever could see far enough to &#8216;platforms&#8217; to get everyone else to do the work for you. In fact, I assert the Facebook business model is &#8220;Brilliant&#8221; for the following reasons:</p>
<ol>
<li><strong>Brilliant because the users do the work.</strong>   In many companies, hiring paid or unpaid interns is a source of scale, or even off shoring work to developing regions.  In the case of Facebook, there are 900,000,000+ unpaid members that are generating meaningful content and value to each other.   In fact, <a href="http://newsroom.fb.com/content/default.aspx?NewsAreaId=22">official Facebook stats</a> indicate that 526million of them are active <em>each</em> day, many of which are using mobile devices and applications to connect to Facebook as they traverse the world.  While Facebook continues to grow, third parties are observing that <a href="http://www.simplyzesty.com/facebook/facebooks-us-user-growth-rate-continues-to-slow-twitter-experiences-modest-gains/">the rate of growth may retarding</a>, what&#8217;s important to remember  is that most of the commercial base that brands want to seek are likely within Facebook.</li>
<li><strong>Brilliant because the brands send the traffic and inject the revenue</strong>.   That&#8217;s right, this couldn&#8217;t have been done without brands.  In fact, as one of the largest monetary streams for Facebook, they are spending dollars to reach the commercial base inside of the Facebook experience (despite GM pulling ads).  In fact, Altimeter research indicates 90% of corporate websites link to their social media accounts, showing how 10+ years of hard earned traffic spent on SEO and SEM with Google has now been shifted to send that traffic right to Facebook.com.   I&#8217;ve often critiqued that brands should integrate this experience than link away (and a few do) but the overall impact is that brand send high traffic to Facebook, as well as pad the Facebook cash flow via advertising dollars and marketing spend.</li>
<li><strong>Brilliant because a small company built a platform</strong>.   Really, this is amazing, Facebook stats indicate there&#8217;s just 3500+ employees at their small company, a far cry from the size of Google, Apple, Microsoft, and other tech giants.  This brilliant lean and mean team was able to stay hungry, focused, and innovative to constantly roll out new features and products (both loved and hated) that captured the attention of the world.  Even large software enterprise companies like Salesforce have modeled their software to emulate the features inside of company.   The fact this small team was able to reach 900 million people on a near daily basis is an amazing story that will be told for centuries.  Lastly, it goes without saying, there were no shortage of investor suitors, yet the leader, Mark was able to maintain his mantle of leadership and vision.</li>
</ol>
<p><strong>Facebook Success is Here Because of Your Contribution</strong><br />
This business model is brilliant as it involved millions in creating a consumer company at tremendous scale (without traditional, manufacturing, distribution or a person-to-person sale), in fact, anyone who&#8217;s used Facebook as a consumer, or as a brand marketer should also be to thank.  Now that the IPO has happened, those who have purchased the stock may feel even more connected as they have some financial ownership to the company.</p>
<p>The Facebook business model is Brilliant, as it got everyone around them to do the work.</p>
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		<title>6 Tools to Manage Your Twitter Followers</title>
		<link>http://feedproxy.google.com/~r/Affaholic/~3/PqT9ql1ADFQ/6-tools-to-manage-your-twitter-followers</link>
		<comments>http://affaholic.com/search-engine-watch-blog/6-tools-to-manage-your-twitter-followers#comments</comments>
		<pubDate>Sat, 19 May 2012 10:36:35 +0000</pubDate>
		<dc:creator>affaholic</dc:creator>
				<category><![CDATA[Search Engine Watch Blog]]></category>
		<category><![CDATA[followers]]></category>
		<category><![CDATA[Manage]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://affaholic.com/search-engine-watch-blog/6-tools-to-manage-your-twitter-followers</guid>
		<description><![CDATA[Managing Twitter followers can become a time consuming task, taking time away from actually sending messages and growing your influence. Here are a few free and paid tools that will save you time and provide all the important data you need. View full post on Search Engine Watch &#8211; Latest]]></description>
			<content:encoded><![CDATA[<p>Managing Twitter followers can become a time consuming task, taking time away from actually sending messages and growing your influence. Here are a few free and paid tools that will save you time and provide all the important data you need.
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		<title>adCenter Updates Microsoft Advertiser Intelligence With Templates &amp; Mobile Data</title>
		<link>http://feedproxy.google.com/~r/Affaholic/~3/Y3y0UM0MX3k/adcenter-updates-microsoft-advertiser-intelligence-with-templates-mobile-data</link>
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		<pubDate>Sat, 19 May 2012 10:34:33 +0000</pubDate>
		<dc:creator>affaholic</dc:creator>
				<category><![CDATA[Search Engine Land]]></category>
		<category><![CDATA[adCenter]]></category>
		<category><![CDATA[Advertiser]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Intelligence]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Templates]]></category>
		<category><![CDATA[Updates]]></category>

		<guid isPermaLink="false">http://affaholic.com/search-engine-land/adcenter-updates-microsoft-advertiser-intelligence-with-templates-mobile-data</guid>
		<description><![CDATA[Microsoft adCenter recently launched an improved version of Microsoft Advertising Intelligence (MAI). MAI is a keyword research tool that helps Advertisers find related keywords and their historical and projected traffic and performance data from the available adCenter traffic. As an Excel add-in,&#8230; Please visit Search Engine Land for the full article. View full post on [...]]]></description>
			<content:encoded><![CDATA[<p>Microsoft adCenter recently launched an improved version of Microsoft Advertising Intelligence (MAI). MAI is a keyword research tool that helps Advertisers find related keywords and their historical and projected traffic and performance data from the available adCenter traffic. As an Excel add-in,&#8230;<br/><br />
<br/><br />
Please visit Search Engine Land for the full article.</p>
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</div>
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<p>View full post on <a href="http://feeds.searchengineland.com/~r/searchengineland/~3/5WRd_G8ez7s/adcenter-updates-microsoft-advertiser-intelligence-with-templates-mobile-data-119193">Search Engine Land: News &#038; Info About SEO, PPC, SEM, Search Engines &#038; Search Marketing</a></p>

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		<item>
		<title>Digital River Launches App Practice Suite</title>
		<link>http://feedproxy.google.com/~r/Affaholic/~3/xCKi1fvwmWU/digital-river-launches-app-practice-suite</link>
		<comments>http://affaholic.com/website-magazine/digital-river-launches-app-practice-suite#comments</comments>
		<pubDate>Sat, 19 May 2012 05:37:21 +0000</pubDate>
		<dc:creator>affaholic</dc:creator>
				<category><![CDATA[Website Magazine]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Launches]]></category>
		<category><![CDATA[Practice]]></category>
		<category><![CDATA[River]]></category>
		<category><![CDATA[Suite]]></category>

		<guid isPermaLink="false">http://affaholic.com/website-magazine/digital-river-launches-app-practice-suite</guid>
		<description><![CDATA[A new suite of tools from e-commerce outsourcing company Digital River&#160;are aiming to help online merchants find additional ways to drive revenue across multiple platforms. The App Practice suite offers online merchants ways to&#160;monetize and distribute digital and physical products and services&#160;over an abundance of devices, operating systems and commerce channels that buyers use for [...]]]></description>
			<content:encoded><![CDATA[<hr />
<p><b><img style="float:left;margin:10px;" src="http://www.websitemagazine.com/images/blog/digitalriver-mini.gif" height="75" width="75" alt="" />A new suite of tools from e-commerce outsourcing company <a href="http://corporate.digitalriver.com/store/digriv/html/pbPage.Homepage" target="_blank">Digital River</a>&nbsp;are aiming to help online merchants find additional ways to drive revenue across multiple platforms.</b></p>
<p>The App Practice suite offers online merchants ways to&nbsp;monetize and distribute digital and physical products and services&nbsp;over an abundance of devices, operating systems and commerce channels that buyers use for shopping and engaging with content.</p>
<p>The new suite is part of Digital River&rsquo;s <a href="http://corporate.digitalriver.com/store/digriv/Corp/sectionName.commerce/subSectionName.globalCommerce/page.globalCommerce" target="_blank">Global Commerce</a> enterprise solution, and features tools that can be used to increase revenue as well as the lifetime value of consumers &ndash; including a solution for cloud billing and subscriptions, a white-labeled enterprise app store, in-app purchasing and marketplaces technology, as well as app monetization and lifecycle optimization services.</p>
<p>&nbsp;&ldquo;The App Practice further enables online merchants to grow their revenue through alternative channels while maintaining direct relationships with their buyers,&rdquo; says Mary Suddendorf, group vice president, product at Digital River. &ldquo;As the retail landscape continues to consolidate and evolve, the direct-to-buyer relationship is more critical than ever before to building and growing a successful global online business.&rdquo;&nbsp;</p>
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<p>View full post on <a href="http://www.websitemagazine.com/content/blogs/posts/archive/2012/05/18/digital-river-launches-the-app-practice-suite.aspx">&#8216;Net Features</a></p>

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		<title>NASDAQ:FB (Facebook) Now On NASDAQ At $38</title>
		<link>http://feedproxy.google.com/~r/Affaholic/~3/AOEF_mrr1-8/nasdaqfb-facebook-now-on-nasdaq-at-38</link>
		<comments>http://affaholic.com/search-engine-roundtable/nasdaqfb-facebook-now-on-nasdaq-at-38#comments</comments>
		<pubDate>Sat, 19 May 2012 04:41:18 +0000</pubDate>
		<dc:creator>affaholic</dc:creator>
				<category><![CDATA[Search Engine Roundtable]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[NASDAQ]]></category>
		<category><![CDATA[NASDAQFB]]></category>

		<guid isPermaLink="false">http://affaholic.com/search-engine-roundtable/nasdaqfb-facebook-now-on-nasdaq-at-38</guid>
		<description><![CDATA[Facebook is now officially listed on the NASDAQ as FB and the shares are currently set at $38. Reminds me of the day GOOG was on NASDAQ and I did not invest. Google was set at $85 and now it is at $623. Where will Facebook&#8217;s stock go? Who knows&#8230; View full post on Search [...]]]></description>
			<content:encoded><![CDATA[<p>Facebook is now officially listed on the NASDAQ as FB and the shares are currently set at $38.</p>
<p>Reminds me of the day GOOG was on NASDAQ and I did not invest.  Google was set at $85 and now it is at $623.  Where will Facebook&#8217;s stock go? Who knows&#8230;</p>
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<p>View full post on <a href="http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/7ZtvyB5JEFM/facebook-fb-15170.html">Search Engine Roundtable</a></p>

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		<item>
		<title>Learning About Creativity By Watching Creative Types</title>
		<link>http://feedproxy.google.com/~r/Affaholic/~3/IK6T4xLf1XU/learning-about-creativity-by-watching-creative-types</link>
		<comments>http://affaholic.com/six-pixels-of-separation-marketing-and-communications-insights/learning-about-creativity-by-watching-creative-types#comments</comments>
		<pubDate>Sat, 19 May 2012 04:17:22 +0000</pubDate>
		<dc:creator>affaholic</dc:creator>
				<category><![CDATA[Six Pixels of Separation - Marketing and Communications Insights]]></category>
		<category><![CDATA[About]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Learning]]></category>
		<category><![CDATA[Types]]></category>
		<category><![CDATA[Watching]]></category>

		<guid isPermaLink="false">http://affaholic.com/six-pixels-of-separation-marketing-and-communications-insights/learning-about-creativity-by-watching-creative-types</guid>
		<description><![CDATA[Observing creative types is an amazing way to think more creatively. Next week, I&#8217;ll be spending the majority of my days attending a global conference called, C2 MTL (our agency, Twist Image, also handled some of the social media marketing). Along with hosting a very special lunch event with musician, David Usher, I&#8217;ll also be [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Observing creative types is an amazing way to think more creatively.</strong></p>
<p>Next week, I&#8217;ll be spending the majority of my days attending a global conference called, <a href="http://c2mtl.com/">C2 MTL</a> (our agency, <a href="http://www.twistimage.com">Twist Image</a>, also handled some of the social media marketing). Along with hosting a very special lunch event with musician, <a href="http://www.davidusher.com">David Usher</a>, I&#8217;ll also be sharing the stage with <a href="http://www.huffingtonpost.com/arianna-huffington">Arianna Huffington</a>. Beyond those more formal activities, I&#8217;ll be sitting in the crowd soaking in the content as the conference focuses on the collision between creativity and commerce. It should be quite the event (and it&#8217;s probably not too late if you want to attend). There must be something in the air, because there&#8217;s an amazing new presentation by <a href="http://www.shirky.com/">Clay Shirky</a> (<a href="http://www.shirky.com/">Here Comes Everybody</a> and <a href="http://www.amazon.com/Cognitive-Surplus-Creativity-Generosity-Connected/dp/1594202532">Cognitive Surplus</a>) from the <a href="http://www.psfk.com/events/psfk-conference-nyc-2012">PSFK Conference NYC</a>. Shirky (a professor from the <a href="http://itp.nyu.edu/itp/">Interactive Telecommunications Program</a> (ITP) at the <a href="http://www.tisch.nyu.edu/page/home.html">Tisch School of the Arts</a> at <a href="http://www.nyu.edu/">New York University</a>) walks through five fascinating student projects that will truly get you thinking about the level of creativity that you bring to work each and every day&#8230;</p>
<p><iframe height="281" src="http://player.vimeo.com/video/41492835?byline=0&amp;portrait=0" frameborder="0" width="500" allowfullscreen="allowfullscreen" mozallowfullscreen="mozallowfullscreen" webkitallowfullscreen="webkitallowfullscreen"></iframe></p>
<p>
			<strong>Tags:</strong></p>
<p>			<a href="http://www.technorati.com/tag/arianna huffington" rel="tag">arianna huffington</a></p>
<p>			<a href="http://www.technorati.com/tag/c2mtl" rel="tag">c2mtl</a></p>
<p>			<a href="http://www.technorati.com/tag/clay shirky" rel="tag">clay shirky</a></p>
<p>			<a href="http://www.technorati.com/tag/cognitive surplus" rel="tag">cognitive surplus</a></p>
<p>			<a href="http://www.technorati.com/tag/commerce" rel="tag">commerce</a></p>
<p>			<a href="http://www.technorati.com/tag/conference" rel="tag">conference</a></p>
<p>			<a href="http://www.technorati.com/tag/content" rel="tag">content</a></p>
<p>			<a href="http://www.technorati.com/tag/creative type" rel="tag">creative type</a></p>
<p>			<a href="http://www.technorati.com/tag/creativity" rel="tag">creativity</a></p>
<p>			<a href="http://www.technorati.com/tag/david usher" rel="tag">david usher</a></p>
<p>			<a href="http://www.technorati.com/tag/here comes everybody" rel="tag">here comes everybody</a></p>
<p>			<a href="http://www.technorati.com/tag/interactive telecommunications program" rel="tag">interactive telecommunications program</a></p>
<p>			<a href="http://www.technorati.com/tag/new york university" rel="tag">new york university</a></p>
<p>			<a href="http://www.technorati.com/tag/psfk conference" rel="tag">psfk conference</a></p>
<p>			<a href="http://www.technorati.com/tag/social media marketing" rel="tag">social media marketing</a></p>
<p>			<a href="http://www.technorati.com/tag/tisch school of arts" rel="tag">tisch school of arts</a></p>
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</div>
<p><img src="http://feeds.feedburner.com/~r/TwistImage/~4/6aV_9MF7R8A" height="1" width="1"/></p>
<p>View full post on <a href="http://feedproxy.google.com/~r/TwistImage/~3/6aV_9MF7R8A/">Six Pixels of Separation &#8211; Marketing and Communications Insights &#8211; By Mitch Joel at Twist Image</a></p>

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		<item>
		<title>Facebook’s Instagram Purchase Faces Government Review</title>
		<link>http://feedproxy.google.com/~r/Affaholic/~3/09_c1SIrmWA/facebooks-instagram-purchase-faces-government-review</link>
		<comments>http://affaholic.com/search-engine-watch-blog/facebooks-instagram-purchase-faces-government-review#comments</comments>
		<pubDate>Sat, 19 May 2012 04:17:07 +0000</pubDate>
		<dc:creator>affaholic</dc:creator>
				<category><![CDATA[Search Engine Watch Blog]]></category>
		<category><![CDATA[Facebook's]]></category>
		<category><![CDATA[Faces]]></category>
		<category><![CDATA[Government]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[Purchase]]></category>
		<category><![CDATA[Review]]></category>

		<guid isPermaLink="false">http://affaholic.com/search-engine-watch-blog/facebooks-instagram-purchase-faces-government-review</guid>
		<description><![CDATA[Facebook&#8217;s $1 billion acquisition of photo-sharing service Instagram is reportedly facing delays of several months, as U.S. regulators probe the deal. As part of the investigation, the Federal Trade Commission has contacted Google and Twitter. View full post on Search Engine Watch &#8211; Latest]]></description>
			<content:encoded><![CDATA[<p>Facebook&#8217;s $1 billion acquisition of photo-sharing service Instagram is reportedly facing delays of several months, as U.S. regulators probe the deal. As part of the investigation, the Federal Trade Commission has contacted Google and Twitter.
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<p>View full post on <a href="http://feeds.searchenginewatch.com/~r/sewblog/~3/vNyGECa-4gw/Facebooks-Instagram-Purchase-Faces-Government-Review">Search Engine Watch &#8211; Latest</a></p>

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		<item>
		<title>Search In Pics: LinkedIn Bike, Chrome Watch &amp; Facebook @ Google</title>
		<link>http://feedproxy.google.com/~r/Affaholic/~3/7UjcROnYS04/search-in-pics-linkedin-bike-chrome-watch-facebook-google</link>
		<comments>http://affaholic.com/search-engine-land/search-in-pics-linkedin-bike-chrome-watch-facebook-google#comments</comments>
		<pubDate>Sat, 19 May 2012 04:15:17 +0000</pubDate>
		<dc:creator>affaholic</dc:creator>
				<category><![CDATA[Search Engine Land]]></category>
		<category><![CDATA[Bike]]></category>
		<category><![CDATA[Chrome]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Pics]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Watch]]></category>

		<guid isPermaLink="false">http://affaholic.com/search-engine-land/search-in-pics-linkedin-bike-chrome-watch-facebook-google</guid>
		<description><![CDATA[In this week&#8217;s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. LinkedIn Bike Parked At Google: Source: Google+ Google Chrome Watch:&#8230; Please visit Search Engine Land for [...]]]></description>
			<content:encoded><![CDATA[<p>In this week&#8217;s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. LinkedIn Bike Parked At Google: Source: Google+ Google Chrome Watch:&#8230;<br/><br />
<br/><br />
Please visit Search Engine Land for the full article.</p>
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<p><img src="http://feeds.feedburner.com/~r/searchengineland/~4/Wofn_RDaPzY" height="1" width="1"/></p>
<p>View full post on <a href="http://feeds.searchengineland.com/~r/searchengineland/~3/Wofn_RDaPzY/search-in-pics-linkedin-bike-chrome-watch-facebook-google-121901">Search Engine Land: News &#038; Info About SEO, PPC, SEM, Search Engines &#038; Search Marketing</a></p>

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		<title>Strong Growth of Rakuten LinkShare Affiliate Networks in the US, UK, Canada and Japan</title>
		<link>http://feedproxy.google.com/~r/Affaholic/~3/ai5SDAiorpo/strong-growth-of-rakuten-linkshare-affiliate-networks-in-the-us-uk-canada-and-japan</link>
		<comments>http://affaholic.com/affiliate-marketing-with-shawn-collins/strong-growth-of-rakuten-linkshare-affiliate-networks-in-the-us-uk-canada-and-japan#comments</comments>
		<pubDate>Sat, 19 May 2012 03:56:44 +0000</pubDate>
		<dc:creator>affaholic</dc:creator>
				<category><![CDATA[Affiliate Marketing with Shawn Collins]]></category>
		<category><![CDATA[Affiliate]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[LinkShare]]></category>
		<category><![CDATA[Networks]]></category>
		<category><![CDATA[Rakuten]]></category>
		<category><![CDATA[Strong]]></category>

		<guid isPermaLink="false">http://affaholic.com/affiliate-marketing-with-shawn-collins/strong-growth-of-rakuten-linkshare-affiliate-networks-in-the-us-uk-canada-and-japan</guid>
		<description><![CDATA[Rakuten LinkShare has announced significant growth through their affiliate networks around the world for the first quarter of 2012. The Rakuten LinkShare network outperformed overall e-commerce by a wide margin in the U.S. According to Forrester Research Inc., overall e-commerce is expected to grow by 12 percent in 2012, while same store sales in the [...]]]></description>
			<content:encoded><![CDATA[</p>
<p>Rakuten LinkShare has announced significant growth through their affiliate networks around the world for the first quarter of 2012.</p>
<p><a href="http://blog.affiliatetip.com/archives/new-logo-for-rakuten-linkshare/rakuten-linkshare/" rel="attachment wp-att-9626"><img src="http://blog.affiliatetip.com/wp-content/uploads/2012/02/rakuten-linkshare-300x150.jpg" alt="Rakuten LinkShare" title="Rakuten LinkShare" width="300" height="150" class="alignright size-medium wp-image-9626" /></a>The Rakuten LinkShare network outperformed overall e-commerce by a wide margin in the U.S. </p>
<p>According to Forrester Research Inc., overall e-commerce is expected to grow by 12 percent in 2012, while same store sales in the Rakuten LinkShare Network increased 31 percent year-over-year in the first quarter. </p>
<p>Rakuten LinkShare in the U.K. also saw double-digit gains with overall same-store sales reaching 52 percent year-over-year.</p>
<p>Also, the company signed over 100 brands across their various networks in the first quarter of 2012.</p>
<p>More details on Rakuten LinkShare at <a href="http://www.linkshare.com/">linkshare.com</a>.</p>
<p><img src="http://feeds.feedburner.com/~r/AffiliatetipcomBlog/~4/TMX06_PrfQ0" height="1" width="1"/></p>
<p>View full post on <a href="http://feeds.affiliatetip.com/~r/AffiliatetipcomBlog/~3/TMX06_PrfQ0/">Affiliate Marketing Blog</a></p>

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		<item>
		<title>Facebook Friday: WM’s Fantastic 15</title>
		<link>http://feedproxy.google.com/~r/Affaholic/~3/s7tG3AD2xEs/facebook-friday-wms-fantastic-15</link>
		<comments>http://affaholic.com/website-magazine/facebook-friday-wms-fantastic-15#comments</comments>
		<pubDate>Fri, 18 May 2012 23:17:57 +0000</pubDate>
		<dc:creator>affaholic</dc:creator>
				<category><![CDATA[Website Magazine]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Fantastic]]></category>
		<category><![CDATA[Friday]]></category>
		<category><![CDATA[WM's]]></category>

		<guid isPermaLink="false">http://affaholic.com/website-magazine/facebook-friday-wms-fantastic-15</guid>
		<description><![CDATA[Everybody and their ousted Brazilian co-founders are talking about the Facebook IPO today. So, when the editors at Website Magazine held a closed-door brainstorming session about the day&#8217;s content, we were unanimously in favor of one thing and one thing only: Anything but Facebook. Then, in accordance with the house rules, we did the exact [...]]]></description>
			<content:encoded><![CDATA[<hr />
<p><img src="http://www.websitemagazine.com/images/blog/wmicon-mini.jpg" style="float:left;margin:10px;" height="73" width="73" alt="" /><b>Everybody and their ousted Brazilian co-founders are talking about the Facebook IPO today. So, when the editors at <i>Website Magazine</i> held a closed-door brainstorming session about the day&rsquo;s content, we were unanimously in favor of one thing and one thing only: <i>Anything</i> but Facebook.</b></p>
<p>Then, in accordance with the house rules, we did the exact opposite of what had just been agreed upon. Instead, we pored through close to 100 pages of search results on WebsiteMagazine.com, totaling nearly 1,000 posts related to the world&rsquo;s largest (and richest) social network. We selected 15 of our favorites, keeping in mind that it is our duty to inform our readers more than it is to entertain you.</p>
<p><i>Hopefully, the results are a fan-friendly combination of both information and entertainment:</i></p>
<p><b>10 Facebook Optimization Tips for Merchants</b><br />It&rsquo;s been a little more than a year since Facebook first introduced the now ubiquitous Like button, and a significant update three months ago has given users the ability to add comments and increased the button&rsquo;s visibility for the benefit of merchants, marketers and brands. <a target="_blank" href="http://www.websitemagazine.com/content/blogs/posts/archive/2011/05/23/10-facebook-optimization-tips-for-merchants.aspx"><b>Read more &hellip; </b></a></p>
<p><b>500 Million Ways to Make Money from Facebook</b><br />With Facebook recently exceeding half a billion users, businesses of all types are realizing they have a big opportunity to monetize their efforts on the world&rsquo;s largest social network. <a target="_blank" href="http://www.websitemagazine.com/content/blogs/posts/archive/2010/09/28/500-million-ways-to-make-money-from-facebook-feature.aspx"><b>Read more &hellip; </b></a></p>
<p><b>Be Like Mark: Facebook IPO Takeaways</b><br />Just in case you&rsquo;ve been living under a rock, Facebook announced its epic $100 billion IPO this week. <a target="_blank" href="http://www.websitemagazine.com/content/blogs/posts/archive/2012/02/03/facebook-ipo-takeaways.aspx"><b>Read more &hellip;</b></a></p>
<p><b>Master List of Facebook Commerce Platforms</b><br />Utilizing Facebook&rsquo;s massive audience to help grow an e-commerce business through social networking takes little more than common sense and hard work. However, to take full advantage of the world&rsquo;s largest social network as an actual selling platform requires a little more know-how than elbow grease. <a target="_blank" href="http://www.websitemagazine.com/content/blogs/posts/archive/2011/08/15/master-list-of-facebook-commerce-platforms.aspx"><b>Read more &hellip; </b></a></p>
<p><b>Facebook is the New Google</b><br />Much of the discussion throughout the Web industry this week has revolved around Thursday&rsquo;s announcement of Google Instant, the revolutionary new feature that has many business owners wondering about the future of search engine marketing in particular and Internet advertising as a whole. <a target="_blank" href="http://www.websitemagazine.com/content/blogs/posts/archive/2010/09/10/what-facebook-can-do-for-your-business.aspx"><b>Read more &hellip; </b></a></p>
<p><b>Best of 2011 &#8211; Facebook Brand Pages</b><br />As 2011 fades away, it is time to reflect on some of the year&rsquo;s biggest trends, one being social media. Although it was the birth year of Google+, Facebook still remains the king of social networks and social media marketing. <a target="_blank" href="http://www.websitemagazine.com/content/blogs/posts/archive/2011/12/27/best-of-2011-facebook-brand-pages.aspx"><b>Read more &hellip; </b></a></p>
<p><b>Facebook Timeline for Performance Marketing</b><br />A major announcement today from Facebook is going to have significant impact on how marketers utilize the Web&#39;s largest social network. <a target="_blank" href="http://www.websitemagazine.com/content/blogs/posts/archive/2012/02/29/Facebook-Timeline-for-Performance-Marketing.aspx"><b>Read more &hellip; </b></a></p>
<p><b>5 Reasons the New-Look Facebook Could Sink Twitter</b><br />Facebook is launching a new look, and the main focus is on real-time feeds and status updates on every user&rsquo;s home page &ndash; including businesses. Sound familiar? It should, because that&rsquo;s been the very model of success for Twitter. <a target="_blank" href="http://www.websitemagazine.com/content/blogs/website_magazine_consumer_corner/archive/2009/03/05/5-reasons-the-new-look-facebook-could-sink-twitter.aspx"><b>Read more &hellip; </b></a></p>
<p><b>Facebook Fails with Social Shopping</b><br />Facebook is missing the mark on social shopping, perhaps the biggest money-making venture in the social era of the Web. <a target="_blank" href="http://www.websitemagazine.com/content/blogs/posts/archive/2010/11/22/facebook-fails-with-social-shopping.aspx"><b>Read more &hellip; </b></a></p>
<p><b>Could Facebook be the Daily Deal Killer?</b><br />The Web&rsquo;s largest social network is taking a jab at the Daily Deals industry with its newest launch of Facebook Offers, which is a tool for engaging with and driving new customers to businesses. <a target="_blank" href="http://www.websitemagazine.com/content/blogs/posts/archive/2012/04/17/could-facebook-be-the-daily-deal-killer.aspx"><b>Read more &hellip; </b></a></p>
<p><b>Long Live the Facebook Post</b><br />According to Facebook exposure ranking tool EdgeRank Checker, the life of a Facebook post begins when it is posted live on the social network, and it ends when the growth in engagement is less than 10 percent between hourly snapshots. <a target="_blank" href="http://www.websitemagazine.com/content/blogs/posts/archive/2012/01/25/long-live-the-facebook-post.aspx"><b>Read more &hellip; </b></a></p>
<p><b>Social Media Tips from the Republican Party</b><br />There is finally something that the Democrats and Republicans can agree on &ndash; social media is an essential marketing strategy. <a target="_blank" href="http://www.websitemagazine.com/content/blogs/posts/archive/2012/01/24/social-media-tips-from-the-republican-party.aspx"><b>Read more &hellip; </b></a></p>
<p><b>Claiming Your Facebook Place</b><br />Facebook has become an important channel for marketers &ndash; on the Web and off. The social media destination&rsquo;s relatively new Facebook Places offering provides businesses an additional opportunity to track the people who visit their stores, offices or venues. <a target="_blank" href="http://www.websitemagazine.com/content/blogs/posts/archive/2010/10/18/claiming-your-facebook-place.aspx"><b>Read more &hellip; </b></a></p>
<p><b>Granny Gets a Facebook Page</b><br />Social media use has grown dramatically across all age groups, but older users have been adopting networking tools particularly fast. New research released today by Pew Internet indicates that social networking use among Internet users age 50 and older nearly doubled in the past year &ndash; from 22 percent in April 2009 to 42 percent in May 2010. <a target="_blank" href="http://www.websitemagazine.com/content/blogs/posts/archive/2010/08/27/granny-gets-a-facebook-page.aspx"><b>Read more &#8230;</b></a></p>
<p><b>Facebook Posting Strategies </b><br />When is the best day to post on Facebook? How about the best time of day? Social media management company Vitrue released a report that reveals some interesting Facebook publishing strategies and practices based on data evaluated from the fans managed through the company&rsquo;s SRM platform. <a target="_blank" href="http://www.websitemagazine.com/content/blogs/posts/archive/2010/09/21/facebook-posting-strategies.aspx"><b>Read more &hellip; </b></a></p>
<p>&nbsp;</p>
<div style="clear:both;"></div>
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<p>View full post on <a href="http://www.websitemagazine.com/content/blogs/posts/archive/2012/05/18/facebook-friday-wm-s-fantastic-15.aspx">&#8216;Net Features</a></p>

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		<title>Daily Search Forum Recap: May 18, 2012</title>
		<link>http://feedproxy.google.com/~r/Affaholic/~3/2TOFNSpQSgA/daily-search-forum-recap-may-18-2012</link>
		<comments>http://affaholic.com/search-engine-roundtable/daily-search-forum-recap-may-18-2012#comments</comments>
		<pubDate>Fri, 18 May 2012 22:22:47 +0000</pubDate>
		<dc:creator>affaholic</dc:creator>
				<category><![CDATA[Search Engine Roundtable]]></category>
		<category><![CDATA[2012]]></category>
		<category><![CDATA[Daily]]></category>
		<category><![CDATA[Forum]]></category>
		<category><![CDATA[Recap]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://affaholic.com/search-engine-roundtable/daily-search-forum-recap-may-18-2012</guid>
		<description><![CDATA[Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web&#8230; View full post on Search Engine Roundtable]]></description>
			<content:encoded><![CDATA[<p>Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web&#8230;</p>
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</div>
<p><img src="http://feeds.feedburner.com/~r/SearchEngineRoundtable1/~4/iAcf98HmSAU" height="1" width="1"/></p>
<p>View full post on <a href="http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/iAcf98HmSAU/recap-05-18-2012-15171.html">Search Engine Roundtable</a></p>

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		<title>Niche Site Duel – Investigating a Sudden Drop in Earnings</title>
		<link>http://feedproxy.google.com/~r/Affaholic/~3/wWHd8Qlkf-I/niche-site-duel-investigating-a-sudden-drop-in-earnings</link>
		<comments>http://affaholic.com/the-smart-passive-income-blog/niche-site-duel-investigating-a-sudden-drop-in-earnings#comments</comments>
		<pubDate>Fri, 18 May 2012 22:00:33 +0000</pubDate>
		<dc:creator>affaholic</dc:creator>
				<category><![CDATA[The Smart Passive Income Blog]]></category>
		<category><![CDATA[Drop]]></category>
		<category><![CDATA[Duel]]></category>
		<category><![CDATA[Earnings]]></category>
		<category><![CDATA[Investigating]]></category>
		<category><![CDATA[Niche]]></category>
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		<category><![CDATA[Sudden]]></category>

		<guid isPermaLink="false">http://affaholic.com/the-smart-passive-income-blog/niche-site-duel-investigating-a-sudden-drop-in-earnings</guid>
		<description><![CDATA[It&#8217;s been a while since I last published a dedicated update about my niche site, securityguardtraininghq.com. A lot has happened in the world of search engine optimization since the last update and there&#8217;s a lot of interesting data to report and thoughts in my head that will determine where I go with this site in the [...]]]></description>
			<content:encoded><![CDATA[</p>
<p>It&#8217;s been a while since I last published a dedicated update about my niche site, securityguardtraininghq.com. A lot has happened in the world of search engine optimization since <a href="http://www.smartpassiveincome.com/niche-site-duel-one-year-later-earnings-and-traffic-update/" target="_blank">the last update</a> and there&#8217;s a lot of interesting data to report and thoughts in my head that will determine where I go with this site in the future.</p>
<p>For those of you who are unfamiliar with this particular project, it&#8217;s a site that I created from scratch as part of a publicly documented challenge which later became known as the <a href="http://www.smartpassiveincome.com/niche-site-duel-one-year-later-earnings-and-traffic-update/" target="_blank">Niche Site Duel</a>.</p>
<p>From keyword research to niche selection, all the way through building the site and earning from it &#8211; it&#8217;s all documented on <a href="http://www.smartpassiveincome.com/nichesiteduel/" target="_blank">the hub</a>.</p>
<p>Today I&#8217;m going to share some interesting updates about the earnings and traffic on the site, and walk you through the process of trying to figure out my next steps.</p>
<h3>Earnings: Have I Hit My Peak?</h3>
<p>Since I started the site, it has earned a total of <strong>$23,543.79</strong>.</p>
<p>Earnings primarily come from Google Adsense (96%), with additional earnings coming from a <a href="https://ads.indeed.com/jobroll/?hl=en&amp;cc=US" target="_blank">job board</a>, <a href="http://www.smartpassiveincome.com/niche-site-private-advertisement-experiment-01/" target="_blank">private advertising</a> and <a href="http://www.media.net" target="_blank">Media.net</a>.</p>
<p>$23.5k from a niche website in under 2 years is excellent, but looking at the trend of earnings-over-time, I can&#8217;t help but be a little concerned:</p>
<p><a href="http://4.smartpassiveincome.com/wp-content/uploads/2012/05/earnings-time.jpg"><img class="aligncenter size-full wp-image-6758" title="Earnings over Time - SGTHQ" src="http://4.smartpassiveincome.com/wp-content/uploads/2012/05/earnings-time.jpg" alt="Earnings over Time - SGTHQ" width="498" height="322" /></a></p>
<p>As you can see, since the beginning of 2012 the earnings have been on the downward slope, which is never good.</p>
<p>Although I&#8217;m still earning over $1,500 per month (and on pace to do nearly the same here in May), I&#8217;d rather turn things around and continue to climb upwards like what was happening all of last year.</p>
<p>In order to turn things around, we have to first examine what may have caused  this particular downward trend.<span id="more-6756"></span></p>
<h3>Traffic, Maybe?</h3>
<p>The first and easiest thing to examine is the traffic that&#8217;s coming to the site.</p>
<p>If the traffic graph follows the same path, then we can determine that the earnings have decreased because the amount of traffic has decreased &#8211; in which case we would then have to dig deeper to see what&#8217;s causing the drop in traffic. For instance, it could be a drop in search engine rankings &#8211; possibly due to recent changes in Google&#8217;s search engine algorithm.</p>
<p>That would make sense, but let&#8217;s head to the graph:</p>
<p><a href="http://4.smartpassiveincome.com/wp-content/uploads/2012/05/visitors-time.jpg"><img class="aligncenter size-full wp-image-6759" title="Visitors over Time: SGTHQ" src="http://4.smartpassiveincome.com/wp-content/uploads/2012/05/visitors-time.jpg" alt="Visitors over Time: SGTHQ" width="498" height="322" /></a></p>
<p>Hmm..after January 1 2012 the traffic does decrease slightly, but the drop is not nearly as dramatic as it was with the earnings, and it starts to go back up again in April.</p>
<p>It&#8217;s good to know that Google is still liking this site.</p>
<p>Even after all of the algorithm changes, including the latest penguin update (which I talk about in my <a href="http://www.smartpassiveincome.com/my-monthly-report-april-2012" target="_blank">latest monthly income report</a>, including what happened to a couple of my other niche sites), it&#8217;s still ranking #1 for it&#8217;s primary keyword and continues to pull in traffic from over <strong>6,230 different keywords</strong> over the past month.</p>
<p>So if it&#8217;s not the traffic and rankings, what is it then?</p>
<p>The next logical thing to check would be the trends at the point at which money is earned &#8211; Google Adsense.</p>
<p>There are three main metrics of interest within Adsense:</p>
<ul>
<li>Click-Through Rates (CTR)</li>
<li>Cost-Per-Click (CPC); and</li>
<li>Revenue Per  1000 Impressions (RPM)</li>
</ul>
<div>
<h3>Click-Through Rates, Maybe?</h3>
</div>
<p>If click-through-rates follow the same path as the earnings graph, then we can determine that the earnings have decreased because the number of people clicking on ads has decreased &#8211; in which case we would then have to dig deeper to see what&#8217;s causing the drop in click-through-rates.</p>
<p>It&#8217;s hard to get an <strong>overall</strong> picture of the CTR with all of the different ads on the site, each with their own specific locations, and some not showing on each page. So instead, I&#8217;ve taken 3 specific kinds of top-performing ads on this site and put them each into one graph against each other. Those three ads include:</p>
<ol>
<li>The set of Link Ad units across the top of all posts and pages, including the homepage.</li>
<li>The large rectangle ad unit on the homepage, justified to the right hand side within the first paragraph of text.</li>
<li>The large rectangle ad unit on all inner posts, justified to the right hand side within the first paragraph of text.</li>
</ol>
<p><a href="http://5.smartpassiveincome.com/wp-content/uploads/2012/05/homepage-ads.jpg"><img class="aligncenter size-full wp-image-6764" title="Homepage Ads" src="http://5.smartpassiveincome.com/wp-content/uploads/2012/05/homepage-ads.jpg" alt="" width="600" height="498" /></a></p>
<p><a href="http://4.smartpassiveincome.com/wp-content/uploads/2012/05/inner-post-ads.jpg"><img class="aligncenter size-full wp-image-6763" title="Inner-Post Ads" src="http://4.smartpassiveincome.com/wp-content/uploads/2012/05/inner-post-ads.jpg" alt="" width="600" height="494" /></a></p>
<p>And here&#8217;s what we get over time:</p>
<p><em>*Note that before March 2011 I used a different set (sizes and placements) of Adsense ads, which is why the data here starts &#8220;late&#8221;. Also note that the actual Click-through Rates are hidden to comply with Google Adsense&#8217;s terms and conditions.</em><br />
<a href="http://5.smartpassiveincome.com/wp-content/uploads/2012/05/ctr-time.jpg"><img class="aligncenter size-full wp-image-6766" title="CTR Over Time: SGTHQ" src="http://5.smartpassiveincome.com/wp-content/uploads/2012/05/ctr-time.jpg" alt="CTR Over Time: SGTHQ" width="592" height="367" /></a></p>
<div>
<p>This is where it starts to get interesting&#8230;</p>
<p>Besides the fact that you can see which type of ads have a higher click-through rate than others (results may vary for your own site, however most other sites I&#8217;ve worked with follow a similar pattern), you can see that<strong> there&#8217;s a drastic drop in CTR during the past two months</strong> across the entire board.</p>
<p>If you look at the Link Ads, you can see the CTR was basically cut in half, and almost just as much for the other ad units.</p>
<p>This pattern reflects the earnings graph almost exactly. Although it looks like the <em>earnings</em> started to dip in January, January was actually the peak, and so a little fluctuation around a peak is normal (like in February), but a continuous and dramatic drop like in March and April is something to be worried about.</p>
<p>Click-through rates seem to be the issue &#8211; or at least part of it. To make sure, let&#8217;s look at how the cost-per-click has varied over time for each of these ad units.</p>
<p><a href="http://4.smartpassiveincome.com/wp-content/uploads/2012/05/cpc-over-time.jpg"><img class="aligncenter size-full wp-image-6769" title="CPC over time: SQTHQ" src="http://4.smartpassiveincome.com/wp-content/uploads/2012/05/cpc-over-time.jpg" alt="CPC over time: SQTHQ" width="553" height="344" /></a></p>
<p>CPC hasn&#8217;t varied much at all, even through the beginning of the year, so it&#8217;s definitely the click-through rates that are accounting for the drop in earnings.</p>
<p>Based on this, it&#8217;s easy to predict what the RPM (revenue per 1000 impressions) will look like:</p>
<p><a href="http://5.smartpassiveincome.com/wp-content/uploads/2012/05/rpm-over-time.jpg"><img class="aligncenter size-full wp-image-6770" title="RPM over time: SGTHQ" src="http://5.smartpassiveincome.com/wp-content/uploads/2012/05/rpm-over-time.jpg" alt="RPM over time: SGTHQ" width="540" height="335" /></a></p>
<p>It&#8217;s scary to see such a sudden drop (almost by half!) in CTR and RPM in such a short period of time. As it was happening (during the months of March and April), I could tell something was up when I was casually checking my Adsense account &#8211; but to see it in a time graph like this is crazy &#8211; especially with over a year of consistency behind it.</p>
<p>So back to the big question:</p>
<p>What caused the sudden drop in click-through rates?</p>
<p>In other words, <strong>why aren&#8217;t people clicking on the ads as much as they used to?</strong></p>
<h3>Reasons for a Lower CTR</h3>
<p>With Adsense, there are a number of things that are actually <em>out of our control</em> when it comes to the CTR.</p>
<p>Most obvious are the types of ads that show up on our site and within our content.</p>
<p>With advertisers bidding behind the scenes around the clock on the Adwords side of things, certain advertisers that garner a higher click-through rate go in and out of sight. Some may even end their campaigns completely which can dramatically effect Adsense earnings for us publishers.</p>
<p>Furthermore, the copy of the ads, which is again out of our control, have a lot to do with CTR. One little punctuation can be the difference between hundreds and thousands of dollars over a long period of time.</p>
<p>If nothing else was done on the site, and everything else remained the same, then it would be safe to say that the lower CTR was something external and out of my control.</p>
<p>Although this could have happened, I suspect something I did on the site had a direct impact on the CTR instead.</p>
<p>Here are the recent changes I&#8217;ve made on the site that may have contributed:</p>
<p><strong>I Added Private Advertising Banners</strong></p>
<p>In order to diversify my income streams, I decided to attempt selling banner ad space on the site to companies looking to get in front of some of my traffic.</p>
<p>This started at the end of January, 2012.</p>
<p>Hmm&#8230;</p>
<p>I landed a few advertisers right away, but as you can see the Adsense income started to go down right around the same time.</p>
<p>It&#8217;s hard to say if this is directly correlated &#8211; but it would make complete sense: more items to click on, including images that may be more eye catching than an Adsense advertisement, and therefore less clicks on the Adsense ads.</p>
<p>With the banner ads I don&#8217;t earn per click, I charge a fixed monthly fee instead.</p>
<p>If the additional private advertising income matched or exceeded the loss in Adsense earnings, then it would be wise to continue, however, it seems like the losses far outweigh the gain.</p>
<p>I&#8217;m still a huge proponent of diversifying the income streams &#8211; as most of us know, especially when working with Google, it&#8217;s not wise to put all of our eggs in one basket. There has to be some kind of balance between what&#8217;s making money and staying diverse &#8211; a balance that I have yet to find with this particular niche site.</p>
<p><strong>I Added Media.net</strong></p>
<p>To diversify even further (and apparently dilute the effectiveness of Adsense on my site) I added another ad platform, Media.net, on my site starting March 12.</p>
<p>Hmm&#8230;</p>
<p>Media.net is similar to Adsense in how it works, so it was great to see that immediately Media.net started to earn some money &#8211; so for diversification purposes it was doing it&#8217;s job &#8211; but probably for the same reasons as with the banner ads, my Adsense income dropped.</p>
<p>Adsense is still the top dog when it comes to pay-per-click ad networks.</p>
<p><strong>The Next Step</strong></p>
<p>What would happen if I went back to how it was before and took out the banner ads and media.net?</p>
<p>I&#8217;m curious, just as much as you are, and for the next few months (starting June 1st, after banner ad deals expire) I&#8217;m going to give it a shot and see what happens.</p>
<p>It should make for an interesting test, but it&#8217;s good to see that there are still other options out there for monetizing a site other than Google Adsense, although not quite as profitable.</p>
<p>Maybe it&#8217;s just not the right time to start exploring those avenues just yet &#8211; or at least in the way I was doing it.</p>
<p>Maybe I need something bigger.</p>
<p><strong>The Next Level</strong></p>
<p>I&#8217;m still urgently looking to increase the income coming from this site &#8211; I believe there&#8217;s a lot of potential here, something maybe bigger than advertising in general.</p>
<p>It&#8217;s time to start thinking about taking it to the next level.</p>
<p>The next level would include things like:</p>
<ul>
<li>Training courses (or becoming an affiliate for training courses)</li>
<li>Geographical listings of all security guard training facilities</li>
<li>Geographical listings of all security guard companies</li>
<li>More articles being posted</li>
<li>Updated news about the industry</li>
<li>In-depth information about different positions and respective salaries</li>
<li>And probably a whole lot more.</li>
</ul>
<p>Like I mentioned at the end of <a href="http://www.smartpassiveincome.com/my-monthly-report-april-2012/" target="_blank">my last income report</a>, the most successful websites are the ones that &#8220;dominate the niche and become the ultimate resource&#8221; for a particular industry.&#8221;</p>
<p>It&#8217;s great that I&#8217;ve been able to take this site to the top of Google and begin earning some decent income from it (especially working less than an hour a week on it), but it&#8217;s time to figure out how I can make an ultimate resource, because the more I can do that, the more people I will help and as a result, the more money the site will earn.</p>
<p>It&#8217;s time to start brainstorming and taking action!</p>
<p>As always, I&#8217;ll keep you posted on my progress.</p>
<p>And to finish up, it would have been very easy for me just to show you a graph of my CTR and RPM and say &#8220;this is what happened, why it happened and what I plan to do about it&#8221;, but I really wanted to go in-depth with you today so that you can see exactly what my thought process is like and how important it is to keep track of anything and everything that&#8217;s going on with your site.</p>
<p>Cheers, and have a great weekend!</p>
</div>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<br />
Thanks for reading!</p>
<p>
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		<title>The Public Speaker’s Master Toolkit</title>
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		<pubDate>Fri, 18 May 2012 21:58:04 +0000</pubDate>
		<dc:creator>affaholic</dc:creator>
				<category><![CDATA[Six Pixels of Separation - Marketing and Communications Insights]]></category>
		<category><![CDATA[Master]]></category>
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		<category><![CDATA[Speakers]]></category>
		<category><![CDATA[Toolkit]]></category>

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		<description><![CDATA[What are the tools that can help you give an unforgettable presentation? After several years of speaking in public, I&#8217;ve had to develop my own system to ensure that each and every presentation goes off without a hitch. And yes, there are some great tools and tips to ensure that this happens. This blog post [...]]]></description>
			<content:encoded><![CDATA[<p><strong>What are the tools that can help you give an unforgettable presentation?</strong></p>
<p>After several years of speaking in public, I&#8217;ve had to develop my own system to ensure that each and every presentation goes off without a hitch. And yes, there are some great tools and tips to ensure that this happens. This blog post is not about your content. I&#8217;m going to assume that the content rocks and that you know what you&#8217;re going to talk about.</p>
<p><strong>The Public Speaker&#8217;s Master Toolkit:</strong></p>
<ul>
<li><strong>The Rider.</strong> If you want to ensure that you have a great event, you have to ensure that all of your audio and visual requirements are met (long before you show up at the venue). I send along with all speaking contracts a rider of my audio and visual needs:</li>
<ul>
<li>Projector and screen for laptop.</li>
<li>3.5mm (1/8&quot;) plug for audio to run out of the laptop.</li>
<li>Lapel wireless microphone for voice.</li>
<li>Depending on venue &#8211; confidence monitor for Keynote slides.</li>
<li>Speaker does not require an Internet connection.</li>
<li>Laptop must be located on the stage and near the Speaker.</li>
<li>Speaker&#8217;s computer must be within 20 feet of the most distant point where the speaker will be presenting.</li>
<li>All podiums must be moved to either side of the stage. Speaker does not use a podium during presentation.</li>
<li>Podiums cannot remain in the middle of the stage during Speaker&#8217;s presentation.</li>
<li>Speaker will be using his own wireless remote presenter and will advance his own slides.</li>
<li>Speaker will be using his own, personal, laptop with the presentation pre-loaded on it.</li>
<li>Speaker&#8217;s computer is an Apple MacBook Air running Keynote software.</li>
<li>Speaker has both VGA and DVI dongle adapters for projector.</li>
<li>Speaker will not provide a digital version of the presentation in advance. </li>
<li>AC power must be within 6 feet of speaker&#8217;s computer.</li>
<li>If your event is using iMag, you must have two screens (one which always displays the speaker&#8217;s slides to the audience without interruption).</li>
<li>Computer stays in the speaker&#8217;s possession at all times. It will not be given the night prior for setup and it will not be surrendered on the day of the event. It stays in the speaker&#8217;s possession.</li>
<li>Speaker is more than willing to work with your team on a tech/sound check, preferably thirty minutes before the speaker presents.</li>
</ul>
</ul>
<p><strong>Why is this so complicated?</strong></p>
<p>It seems like a lot and very detail oriented, but here&#8217;s the thing: they&#8217;re paying me to give a great presentation and this is what it takes &#8211; from my experience &#8211; for me to deliver that. It also takes away a lot of the stress and anxiety that comes along with speaking when you know that things are set-up in a way that you&#8217;re comfortable with. I hate being in a venue where I can&#8217;t see the slides that audience is seeing (hence the confidence monitor), I like being in control of my laptop in case I have to skip a section or want to tinker with something at the last moment, and I hate showing up to an event and the entire stage is just a podium (I like to walk, engage and connect with the audience). In other instances, the AV team wants to control the cue remote (which is always slower than when I do it) or they have a video camera capturing the presenter on screen, and can&#8217;t move between the slides and the presenter fast enough, so you wind up not speaking to an important point, but everyone is just staring at you mug on a screen.</p>
<ul>
<li><strong>The computer</strong>.</li>
<ul>
<li>I run a <a href="http://www.apple.com/mac/"><a href="http://www.apple.com/macbookair/">MacBook Air</a></a> with both <a href="http://www.apple.com/iwork/keynote/">Keynote</a> and <a href="http://office.microsoft.com/en-us/powerpoint/">PowerPoint</a> on it. I always have versions of my presentation on both software platforms in case one crashes.</li>
<li><a href="http://lightheadsw.com/caffeine/">Caffeine</a> is a great little app that sits in the menu bar and when it&#8217;s clicked, your computer will never go to sleep, screen saver or anything (just make sure to turn it off once you&#8217;re done). Caffeine makes it &quot;always on.&quot;</li>
<li>I love the presenter&#8217;s view in both Keynote and PowerPoint, but you have to ensure that the output resolution to the projector can handle it, so test it by lowering (or raising) your screen resolution.</li>
<li><a href="http://www.apple.com">Apple</a> also allows you to have the display information from your screen as an icon in the menu bar. This makes it very easy to toggle through different resolutions. Look for it in your display preferences.</li>
<li><a href="http://e.ggtimer.com/">e.ggtimer</a> is a great little tool if you take breaks in your presentation. You can set the timer and show it on the screen, so that everyone in the audience knows when to be expected back in their seats.</li>
</ul>
<li><strong>The hardware</strong>.</li>
<ul>
<li><a href="http://www.logitech.com/en-ca/mice-pointers/presentation-remote/devices/professional-presenter-r800">Logitech Professional Presenter R800</a> is the best remote presenter out there. It not only has a hundred foot range, but it has a built-in timer that counts down and gives off a silent vibration when you have five minutes left and another one when you&#8217;re done with your presentation. In case you&#8217;re wondering, I&#8217;ve tried all of the remote presenters out there&#8230; this is the one.</li>
<li>Dongles. Make sure to have both VGA and DVI dongles on you. Don&#8217;t trust the venue and I&#8217;ve seen variances where new Macs don&#8217;t work with older dongles, etc&#8230; Have your own, so you never have to worry.</li>
<li>USB stick. Always have your presentations backed up on a USB stick and &#8211; when possible &#8211; ensure that the AV team has a copy too and can switch to their computer should you have a crash.</li>
<li>USB hub. If you&#8217;re plugging in multiple remotes and dongles, etc&#8230; it&#8217;s always good to have a thin and small USB hub (just in case).</li>
<li>Rocket stick. I don&#8217;t trust hotel and conference center Internet connections (wired or wireless), and when I do need to present something online, I much prefer to be doing so with my own access point. Mobile Internet is great to have in case you are relying on their connectivity and it goes down (which it does).</li>
<li>Extra power supply. Most laptops suck a lot of power and fast &#8211; especially when they&#8217;re plugged into a projector&gt; Always bring your own power supply and plug your computer in. Do not trust the battery.</li>
</ul>
<li><strong>Extra goodies</strong>.</li>
<ul>
<li><a href="http://itunes.apple.com/us/app/podium-timer/id362237070?mt=8">Podium Timer app</a>. This is a paid app, but it allows you to set-up your own timer (with messages too) that you can either use on your <a href="http://www.apple.com/iphone">iPhone</a> so you can tell where you&#8217;re at, or you can daisy chain it to the HD version which is a more robust <a href="http://www.apple.com/ipad">iPad</a> timer.</li>
<li><a href="http://itunes.apple.com/us/app/breathing-zone-relaxing-breathing/id369838631?mt=8">Breathing Zone app</a>. Whether you get nervous before speaking or not, this app is a great tool to get your breathing and heart rate into the right zone. If that doesn&#8217;t work for you, try this technique: <a href="http://www.twistimage.com/blog/archives/take-a-breather/">Take A Breather</a>.</li>
<li><a href="http://www.appliedvoices.com/HappyTalk_Product_Site/HT_Professional_Recorder.html">HT Professional Recorder</a>. This iPhone app is an amazing audio recorder. If you want to improve as a speaker, use this app to record all of your presentations, you can go back and listen to how you did.</li>
<li>Download videos. Don&#8217;t rely on a solid internet connection to show online videos. Here&#8217;s a simple way to download online videos (just be sure to embed them within your presentation and give credit where credit is due). If you add the word &quot;sing&quot; in front of &quot;youtube&quot; in the URL for a video that you like, you get redirected to a site where you can download the audio of that video.</li>
</ul>
</ul>
<p><strong>Did I miss anything? What would you add to this list of master tools?</strong></p>
<p>
			<strong>Tags:</strong></p>
<p>			<a href="http://www.technorati.com/tag/apple" rel="tag">apple</a></p>
<p>			<a href="http://www.technorati.com/tag/breathing zone app" rel="tag">breathing zone app</a></p>
<p>			<a href="http://www.technorati.com/tag/caffeine" rel="tag">caffeine</a></p>
<p>			<a href="http://www.technorati.com/tag/eggtimer" rel="tag">eggtimer</a></p>
<p>			<a href="http://www.technorati.com/tag/ht professional recorder" rel="tag">ht professional recorder</a></p>
<p>			<a href="http://www.technorati.com/tag/ipad" rel="tag">ipad</a></p>
<p>			<a href="http://www.technorati.com/tag/iphone" rel="tag">iphone</a></p>
<p>			<a href="http://www.technorati.com/tag/iphone app" rel="tag">iphone app</a></p>
<p>			<a href="http://www.technorati.com/tag/keynote" rel="tag">keynote</a></p>
<p>			<a href="http://www.technorati.com/tag/lapel wireless microphone" rel="tag">lapel wireless microphone</a></p>
<p>			<a href="http://www.technorati.com/tag/logitech" rel="tag">logitech</a></p>
<p>			<a href="http://www.technorati.com/tag/macbook air" rel="tag">macbook air</a></p>
<p>			<a href="http://www.technorati.com/tag/podium timer app" rel="tag">podium timer app</a></p>
<p>			<a href="http://www.technorati.com/tag/powerpoint" rel="tag">powerpoint</a></p>
<p>			<a href="http://www.technorati.com/tag/presentation" rel="tag">presentation</a></p>
<p>			<a href="http://www.technorati.com/tag/presentation skills" rel="tag">presentation skills</a></p>
<p>			<a href="http://www.technorati.com/tag/presenters view" rel="tag">presenters view</a></p>
<p>			<a href="http://www.technorati.com/tag/public speaker" rel="tag">public speaker</a></p>
<p>			<a href="http://www.technorati.com/tag/public speaking" rel="tag">public speaking</a></p>
<p>			<a href="http://www.technorati.com/tag/public speaking master toolkit" rel="tag">public speaking master toolkit</a></p>
<p>			<a href="http://www.technorati.com/tag/remote presenter" rel="tag">remote presenter</a></p>
<p>			<a href="http://www.technorati.com/tag/speaking" rel="tag">speaking</a></p>
<p>			<a href="http://www.technorati.com/tag/usb hub" rel="tag">usb hub</a></p>
<p>			<a href="http://www.technorati.com/tag/usb stick" rel="tag">usb stick</a></p>
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<p>View full post on <a href="http://feedproxy.google.com/~r/TwistImage/~3/o0aI67RAFTg/">Six Pixels of Separation &#8211; Marketing and Communications Insights &#8211; By Mitch Joel at Twist Image</a></p>

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		<title>Yahoo Genome Brings Big Data to Advertisers</title>
		<link>http://feedproxy.google.com/~r/Affaholic/~3/hQyKncwketk/yahoo-genome-brings-big-data-to-advertisers</link>
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		<pubDate>Fri, 18 May 2012 21:56:46 +0000</pubDate>
		<dc:creator>affaholic</dc:creator>
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		<description><![CDATA[The big data-driven audience targeting system will combine Yahoo&#8217;s registration, search, and behavioral data with information from 25 data sources, along with advertiser data, to perform predictive modeling for ad targeting and optimization. View full post on Search Engine Watch &#8211; Latest]]></description>
			<content:encoded><![CDATA[<p>The big data-driven audience targeting system will combine Yahoo&#8217;s registration, search, and behavioral data with information from 25 data sources, along with advertiser data, to perform predictive modeling for ad targeting and optimization.
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<p>View full post on <a href="http://feeds.searchenginewatch.com/~r/sewblog/~3/zguBPLqz6hw/Yahoo-Genome-Brings-Big-Data-to-Advertisers">Search Engine Watch &#8211; Latest</a></p>

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		<title>SearchCap: The Day In Search, May 18, 2012</title>
		<link>http://feedproxy.google.com/~r/Affaholic/~3/EeTyAwj0s48/searchcap-the-day-in-search-may-18-2012</link>
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		<pubDate>Fri, 18 May 2012 21:56:38 +0000</pubDate>
		<dc:creator>affaholic</dc:creator>
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		<guid isPermaLink="false">http://affaholic.com/search-engine-land/searchcap-the-day-in-search-may-18-2012</guid>
		<description><![CDATA[Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: LinkedIn Bike, Chrome Watch &#038; Facebook @ Google In this week&#8217;s Search In Pictures, here are the latest images culled from the web,&#8230; Please visit Search Engine Land [...]]]></description>
			<content:encoded><![CDATA[<p>Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: LinkedIn Bike, Chrome Watch &#038; Facebook @ Google In this week&#8217;s Search In Pictures, here are the latest images culled from the web,&#8230;<br/><br />
<br/><br />
Please visit Search Engine Land for the full article.</p>
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<p>View full post on <a href="http://feeds.searchengineland.com/~r/searchengineland/~3/0RNs35A1Wps/searchcap-the-day-in-search-may-18-2012-121913">Search Engine Land: News &#038; Info About SEO, PPC, SEM, Search Engines &#038; Search Marketing</a></p>

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		<item>
		<title>The Blueprint for Writing The Perfect Blog Post</title>
		<link>http://feedproxy.google.com/~r/Affaholic/~3/CkRT4kl1bE4/the-blueprint-for-writing-the-perfect-blog-post</link>
		<comments>http://affaholic.com/john-cow-dot-com/the-blueprint-for-writing-the-perfect-blog-post#comments</comments>
		<pubDate>Fri, 18 May 2012 21:53:18 +0000</pubDate>
		<dc:creator>affaholic</dc:creator>
				<category><![CDATA[John Cow dot Com]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Blueprint]]></category>
		<category><![CDATA[Perfect]]></category>
		<category><![CDATA[Post]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://affaholic.com/john-cow-dot-com/the-blueprint-for-writing-the-perfect-blog-post</guid>
		<description><![CDATA[Posts are the lifeline of a blog. This is what makes a blog different from others. This is what brings in the traffic and makes sure they return for more. But, what makes a perfect blog post? What are the factors you need to look after when planning for your next post? Let me share [...]]]></description>
			<content:encoded><![CDATA[</p>
<div style='min-height:270px; _height:270px;'>
<div class='oio-inline-right oio-center'><a rel="nofollow" href='http://earnfrombinaryoptions.com/188' target='_blank'><img src="http://www.johnchow.com/wp-content/plugins/oiopub-direct/uploads/LGG1YE_300x250-en.jpg" alt="How to make $593 in less than one hour" style="width:300px; height:250px; border:0px;" /></a></div>
<p>Posts are the lifeline of a blog. This is what makes a blog different from others. This is what brings in the traffic and makes sure they return for more. But, what makes a perfect blog post? What are the factors you need to look after when planning for your next post? Let me share some of the tips I learned from following blogging gurus and content marketers like John Chow, Darren Rowse and Jeremy Schoemaker.</p>
<p>The process begins when you start planning for a post and finishes when you hit the publish button. Your post is as good as you carry it out. We can split the process in three phases.</p>
<p><img src="http://cache.johnchow.com/wp-content/uploads/2012/05/Writing-Perfect-Blog-Posts.jpg" alt="" title="Writing-Perfect-Blog-Posts" width="300" height="577" class="alignright size-full wp-image-19691" /><strong>1. Planning and Researching</strong></p>
<p>As I told you, the process starts when you start planning for your next blog post. After you decide your topic, you should start researching on that. Gather as much data as possible before you start writing your post.</p>
<p><strong>2. Creating the content</strong></p>
<p>Here comes the most important part, creating your content. I am not talking about the quality as it varies author to author. I am talking about formatting the content so that it grabs the attention of both human visitors as well as the search engine spiders. A good post should have at least three paragraphs; introduction to the subject, description to clearly describe the subject and then conclude the subject.</p>
<p>Then it comes to enrich and styling the content with proper tags. Yes, tags like h1, h2 and h3 can do wonders. It not only makes your post looks great, but also helps search engines to find the important sections within the content. Therefore, it is a good practice to put subheadings for your paragraphs and wrap them in h2 or h3 tag depending on the nesting of subheading.</p>
<p>Do not over style your content with bolded, italic or colored words as that might hurt eyes of human visitors and will decrease the content to code ratio.</p>
<p>I use <a rel="nofollow" target="_blank" href="http://ialinks.me/SEOPressor"><strong>SEOPressor</strong></a> Plugin that helps me to improve the quality of my post by suggesting changes in real time while I am posting my content.</p>
<p><strong>3. Posting the Content</strong></p>
<p>The way you post your content also matters. I mean, if you are using WordPress you can choose a better permalink, a better keyword rich title and add meta descriptions. Well, some of those aren&#8217;t default WordPress functionality, but plugins like All in One SEO or Yoast SEO can do it for you.</p>
<p>Having quality and properly formatted content getting more and more important after Google introduced the <a href="http://www.itsabhik.com/seo/how-to-fight-google-over-optimization-penalty.html">Over Optimization Penalty</a>. You can afford having little onpage optimization (or no optimization at all) but the quality of your posts should be high. All you need is content that search engines love.</p>
<blockquote><p><em>Abhik shares SEO News and Affiliate Marketing Tips on his blog <a href="http://www.itsabhik.com/" target="_blank">ItsAbhik.com</a>. Subscribe to his Newsletter and get 3 Make Money Online eBooks.</em></p>
</blockquote>
</div>
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<p><img src="http://feeds.feedburner.com/~r/JohnChowDotCom/~4/RHTG6bkp9Fs" height="1" width="1"/></p>
<p>View full post on <a href="http://feedproxy.google.com/~r/JohnChowDotCom/~3/RHTG6bkp9Fs/">John Chow dot Com</a></p>

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		<title>Niche Site Income | A Real-Time Case Study Pt 1</title>
		<link>http://feedproxy.google.com/~r/Affaholic/~3/1xPhTI7QWTs/niche-site-income-a-real-time-case-study-pt-1</link>
		<comments>http://affaholic.com/affiliate-marketing-podcasts/niche-site-income-a-real-time-case-study-pt-1#comments</comments>
		<pubDate>Fri, 18 May 2012 19:54:38 +0000</pubDate>
		<dc:creator>affaholic</dc:creator>
				<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Case]]></category>
		<category><![CDATA[Income]]></category>
		<category><![CDATA[Niche]]></category>
		<category><![CDATA[RealTime]]></category>
		<category><![CDATA[Site]]></category>
		<category><![CDATA[Study]]></category>

		<guid isPermaLink="false">http://affaholic.com/affiliate-marketing-podcasts/niche-site-income-a-real-time-case-study-pt-1</guid>
		<description><![CDATA[Over the next several weeks, I&#8217;m going to share with you in exact detail my entire process for building an passive niche site income stream from one of my neglected web sites. I&#8217;ll share with you the: The web site address and niche Site statistics Income statements Details about growth over time Assessment of what [...]]]></description>
			<content:encoded><![CDATA[<p>Over the next several weeks, I&#8217;m going to share with you in exact detail my entire process for building an passive niche site income stream from one of my neglected web sites. I&#8217;ll share with you the: The web site address and niche Site statistics Income statements Details about growth over time Assessment of what [...]
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<p>View full post on <a href="http://feedproxy.google.com/~r/ibmblog/~3/NwqY3mvLzh8/niche-site-income-stream">Internet Business Mastery Blog: The Art of Internet Marketing &#038; Online Business for Entrepreneurs</a></p>

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		<title>YouTube Merch Store Partners with CafePress</title>
		<link>http://feedproxy.google.com/~r/Affaholic/~3/JaOpJpvPSug/youtube-merch-store-partners-with-cafepress</link>
		<comments>http://affaholic.com/website-magazine/youtube-merch-store-partners-with-cafepress#comments</comments>
		<pubDate>Fri, 18 May 2012 16:58:55 +0000</pubDate>
		<dc:creator>affaholic</dc:creator>
				<category><![CDATA[Website Magazine]]></category>
		<category><![CDATA[CaféPress]]></category>
		<category><![CDATA[Merch]]></category>
		<category><![CDATA[Partners]]></category>
		<category><![CDATA[store]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://affaholic.com/website-magazine/youtube-merch-store-partners-with-cafepress</guid>
		<description><![CDATA[CafePress merchants will now be able to bring customized online commerce to their YouTube Merch Store.&#160; This new feature will allow CafePress Shop owners to obtain more conversions by displaying merchandise on their YouTube channels. Inventory can be added with tools that enable retailers to search for and select products from their CafePress shops. Then, [...]]]></description>
			<content:encoded><![CDATA[<hr />
<p><b><img style="float:left;margin:10px;" src="http://www.websitemagazine.com/images/blog/youtubemini.jpg" height="75" width="75" alt="" />CafePress merchants will now be able to bring customized online commerce to their YouTube Merch Store.&nbsp;</b></p>
<p>This new feature will allow <a href="http://www.cafepress.com/cp/info/sell/" target="_blank">CafePress Shop owners</a> to obtain more conversions by displaying merchandise on their YouTube channels. Inventory can be added with tools that enable retailers to search for and select products from their CafePress shops.</p>
<p>Then, when a fan clicks on a featured product, YouTube will redirect the consumer to CafePress where the products are available for purchase, and a 10 percent sales commission is earned by the CafePress Shop owner.</p>
<p>&quot;CafePress and YouTube have a lot in common; YouTube has an hour of video uploaded every second about almost any topic imaginable, and CafePress has a catalog of over 300 million custom products on every subject imaginable,&quot; says Joe Schmidt, CafePress Chief Marketing Officer. &quot;Now, CafePress products are available on YouTube to create a relevant, contextual shopping platform.&quot;</p>
<p>Merchants must be a YouTube partner in good standing who has been enabled for the YouTube Merch Store program in order to create a store. However the store feature may not appear immediately because it is gradually being rolled out over the next few months.</p>
<p>When the feature is available, merchants with accounts for both companies will see a &ldquo;Store&rdquo; tab, which will enable them to choose the merchandise that they want to showcase to their YouTube fans. Checkout the example below of CafePress merchant and YouTube partner <a href="http://www.youtube.com/user/geekandsundry/store" target="_blank">Geek &amp; Sundry</a>, who has already utilized the new feature.</p>
<p><img style="vertical-align:middle;margin:10px;" src="http://www.websitemagazine.com/images/blog/youtubestore.png" height="450" width="700" alt="" /></p>
<p>&nbsp;</p>
<div style="clear:both;"></div>
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<p>View full post on <a href="http://www.websitemagazine.com/content/blogs/posts/archive/2012/05/18/youtube-merch-store-partners-with-cafepress.aspx">&#8216;Net Features</a></p>

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		<title>Video Recap of Weekly Search Buzz :: May 18, 2012</title>
		<link>http://feedproxy.google.com/~r/Affaholic/~3/295_4mn1K8w/video-recap-of-weekly-search-buzz-may-18-2012</link>
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		<pubDate>Fri, 18 May 2012 16:03:18 +0000</pubDate>
		<dc:creator>affaholic</dc:creator>
				<category><![CDATA[Search Engine Roundtable]]></category>
		<category><![CDATA[2012]]></category>
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		<description><![CDATA[Some savvy SEOs noticed a weird hack that lets you see search results in a state of before the Penguin update. It is pretty wild and no idea if it is legit but it is convincing&#8230; View full post on Search Engine Roundtable]]></description>
			<content:encoded><![CDATA[<p>Some savvy SEOs noticed a weird hack that lets you see search results in a state of before the Penguin update.  It is pretty wild and no idea if it is legit but it is convincing&#8230;</p>
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		<title>Blog Better by Slowing Down</title>
		<link>http://feedproxy.google.com/~r/Affaholic/~3/mkCE5y3RvpQ/blog-better-by-slowing-down</link>
		<comments>http://affaholic.com/problogger-blog-tips/blog-better-by-slowing-down#comments</comments>
		<pubDate>Fri, 18 May 2012 16:03:16 +0000</pubDate>
		<dc:creator>affaholic</dc:creator>
				<category><![CDATA[ProBlogger Blog Tips]]></category>
		<category><![CDATA[Better]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Down]]></category>
		<category><![CDATA[Slowing]]></category>

		<guid isPermaLink="false">http://affaholic.com/problogger-blog-tips/blog-better-by-slowing-down</guid>
		<description><![CDATA[This guest post is by Timo Kiander of Productivesuperdad.com. Are you afraid that you’ll never reach blogging success? Are you working your backside off on top of your day job to produce articles, ebooks, videos, and podcasts, and learn everything about Pinterest (or any other social network for that matter)? Do you feel you are [...]]]></description>
			<content:encoded><![CDATA[<p><em>This guest post is by Timo Kiander of <a href="http://www.productivesuperdad.com/">Productivesuperdad.com</a>.</em></p>
<p>Are you afraid that you’ll never reach blogging success? Are you working your backside off on top of your day job to produce articles, ebooks, videos, and podcasts, <em>and</em> learn everything about Pinterest (or any other social network for that matter)?</p>
<p>Do you feel you are running on a blogging treadmill like a hamster but never giving yourself time to rest and recover?</p>
<p>If this is you, then welcome to the club! I have been there, done that, and I can relate. It&#8217;s not a very pleasant feeling to experience. However, things don’t have to be that way: there is a solution for this situation.</p>
<h2>Burnouts, broken relationships, and abandoned blogs</h2>
<p>Let’s face it: working harder and longer hours on your blog doesn’t necessarily make you more productive.</p>
<p>In the short term it might do that, but in the long run you are going to burn out. You are going to lose the fun of blogging too—even on the topic you&#8217;re passionate about.</p>
<p>On top of all that, you also put your relationships with your closest ones to danger. When too much of your blogging time is prioritized over the family time, you are soon in a situation where you have to make a decision: you can choose either your blog or your family.</p>
<h2>They&#8217;re to blame (and you too!)</h2>
<p>It’s a lot easier to blame someone else than to take responsibility for your own actions, but in this scenario there are really two responsible parties: them and you.</p>
<p>No matter which blogging hero (or productivity hero) you listen to, they keep telling you that more is better. Create more. Engage more. Be everywhere!</p>
<p>They say, “You cannot build a successful blog without working like crazy, taking massive action, and producing solid, shareable content on a frequent basis. And if you can do it all on a <em>daily</em> basis, that’s even better!”</p>
<p>So, you look up to your blogging hero and think, “Well … s/he must be right. I’ve got to get my act together and work more, do more, engage more. Otherwise, I’ll never see the blogging success that I want or the six-figure income that I’m dreaming about.”</p>
<p>You believe the stories they tell you. It’s virtual peer pressure at its worst—and you take the bait.</p>
<h2>Time to slow down</h2>
<p>I have been blogging since 2010 and I have consistently produced material for my blog twice per week. That includes written content and videos, and at some points I was even doing podcasts.</p>
<p>In addition, I have guest posted on big blogs and produced couple of ebooks as well—all while having a day job, a family (my wife and a son), and some time-consuming hobbies (I’m a triathlete and a marathoner).</p>
<p>Lately, I have felt like that hamster on a treadmill—I keep running and running but I never have a chance to relax or recover. Nor have I had time to study, do more research, or truly connect with other bloggers.</p>
<p>That’s why I decided to slow down my blogging pace. I’m not leaving blogosphere. I’m just cutting down the speed a bit. By doing this I aim to grow my blog even bigger than it is now.</p>
<p>In practice, slowing down means posting every other week instead of on a weekly basis. This change gives me more room to breathe,  and allows me to do more reading and testing, and to create more new material.</p>
<p>For instance, for a couple of months I have wanted to build my own time management system, but I had to postpone the project because of lack of time. Or what about learning photo reading? That’s yet another project that I had to postpone. Interviews, tests, experiments, case studies … I guess you already know by now why I have never started with these projects, though they&#8217;re all on my list.</p>
<p>Some people are scared of this change and think that slowing down is like regressing—that if you slow down, you won&#8217;t be on everyone’s minds and lips anymore.</p>
<p>Well, maybe. But look around. There are many big bloggers who don&#8217;t follow a daily blog post pattern, and they&#8217;re still doing well! <a href="http://socialtriggers.com/">Derek Halpern</a> and <a href="http://www.viperchill.com/">Glenn Allsop</a> and <a href="http://boostblogtraffic.com/">Jon Morrow</a> come to mind (and by the way, <a href="http://thinktraffic.net/derek-halpern-17k-subscribers-in-11-months">check out this video</a> to learn why Derek is posting so infrequently).</p>
<p>In my opinion, slowing down is not regression. Actually, it is the best thing that has happened to me for a long time.</p>
<h2>How to slow down successfully</h2>
<p>Slowing down may sound easy, but in reality it’s not. One scary word keeps most of the bloggers working the same way they always have: fear.</p>
<p>They fear that if they change their routines and habits, they are not going to reach blogging success. They are also afraid of missing something crucial if they don’t follow to the letter what the gurus are teaching (advice that so many other bloggers are following).</p>
<p>But if they&#8217;re brave enough and decided to get through that glass wall known as fear, a new world would emerge for them. Are you one of these brave ones? If you are, here are five steps to follow that should make the transition much easier:</p>
<ol>
<li>Acknowledge your current situation. You are stressed or burned out by blogging, thus you want to spend more time with your loved ones. Things cannot continue this way any longer.</li>
<li>Listen to external signals very carefully: Are you working too much and taking the common time off from your family? Are you working like a madman, but without any remarkable results? These clues should give you indication that you should slow down your blogging.</li>
<li>Make a decision to test the blogging slowdown. Shift to blogging once per week instead of every day, for example, and see what advantages and disadvantages it has for you.</li>
<li>Hire some professional help if possible. In fact, my decision to slow down was greatly affected by my <a href="http://www.firepolemarketing.com/blog/danny-iny/">blogging coach</a>. Although at first his suggestion of slowing down sounded foreign, I have learned to appreciate it and I feel grateful for this advice! That’s really the power of having an external person looking at you: they have the ability to give powerful, objective advice for your benefit.</li>
<li>Connect with other bloggers and ask them to write guest posts for your blog. That way, you get content almost without any effort, and you can free up your time even more. And don’t forget interviews either. They are great a way to generate valuable content with less effort.</li>
</ol>
<p>Don’t get me wrong: it is fine to learn from gurus, but be sure to adjust their lessons to your unique situation! You are the only one to say if you are capable of producing <a href="http://thinktraffic.net/write-epic-shit">epic content</a> every day, or only once a week.</p>
<p>Over to you now: have you slowed down your blogging pace because of increased stress, weaker relationships with your close ones, or just plain burning out—even when blogging about something you are passionate about? Leave your comments and share your experiences below. Let’s support each other to slow down!</p>
<p><em>Timo Kiander, a.k.a. Productive Superdad, teaches <a href="http://www.productivesuperdad.com/about/">WAHD superdad productivity</a> for work at home dads. If you want to get more productive in your own life, grab <a href="http://www.productivesuperdad.com/lp/superdad/">222 of his best Tips for Becoming a Productivity Superstar.</a></em></p>
<p>Originally at: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a></p>
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<p><a href="http://www.problogger.net/archives/2012/05/19/blog-better-by-slowing-down/">Blog Better by Slowing Down</a></p>
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