How are you all – and firstly before anything else, apologies for not updating recently – I have been rather pre-occupied with various parts of my business which needed restructuring and have been on a crash-course learning Russian, new Facebook methods and creating my next book.

More importantly, don’t worry I haven’t given up on my dream or you my dear loyal readers, fans and subscribers. However what it does bring me to is that, I want to discuss something that will be of benefit to you and that is – for some things in life,  there are certain things which if you give up, can be of major benefit to on.

For me, personally, I’ve actually given up quite a few things since I went to study at university, and upon graduating I’ve given up numerous other things as well, not for the bad of course, but for the good instead.

By doing so, I’ve saved at least hundreds of pounds every year. Probably more.

In fact, it’s a lot more, if you start involving my accountant…Don’t get me wrong, now and again I’ll relapse a little – it can’t be helped. But on the whole, giving up has done mega-wonders for both me, my family and my business.

The strange thing is that I’m not talking about cigarettes, or alcohol etc..or anything like that. Not that I ever smoke or drink in the first place. Instead I’m talking a whole different kettle of fish, something out of the contrary.

That is, a few years ago I gave up television, then I gave up buying books and DVD’s regularly, followed by giving up on renewing my car to keep up with the Jones (surprising I have a friend who is called Simon Jones and he regular changes his car every 3 years or so) and recently I gave up on buying new phones or gadgets.

Now, that might be a major shock to anyone who is reading thing. Usually when I talk to people about this, they look at me like I’m a mad man, someone who is a cheapskate and start backing away, ready to make a dash to the nearest exit.

Frankly, the truth is that if one has ever read the book “Rich dad, Poor Dad” by Robert T. Kiyosaki, then one will understand that the things I gave up are classified as “Liabilities” in that they originally might have been expensive but in fact, the initial purchase prices was actually a modest amount, and the least of one’s worry,  especially when compared to running the object, service in mention, day in, day out.

For example, a car is wonderful, initially you could spend anything for £6 – £1million, but the actual ownership is where it hits one the worse. Think insurance, maintenance, insurance, road tax, petrol or diesel or even LPG/hydrogen, even electric isn’t exactly free, then you have depreciation. The moment a car, touches the ground and leave the showroom, your losing money into a black hole, money that you won’t be able to ever recuperate. In fact you might as well throw your wad of money into the ocean instead.

So okay, a car will provide you satisfaction in terms of enjoyment, showing off to your friends and neighbours etc… but is there really a need to change your car every 3, 2 or 1 year? If the answer is yes, the showroom dealer and you wouldn’t probably on first name contacts, however would it better if you actually didn’t bother changing your car so often and instead use that money to invest in something that would return a better outcome instead?

Anyway, I’m not here to discuss about finances, how and how you shouldn’t spend or save your money and one thing’s for certain,  don’t worry: I’m not going to suggest you give up and live a crash diet like I am completely. I think that would be a bit unrealistic.

And to be honest, I don’t think you need to.

But by taking the small step that I will be recommending today, I think you could claim back something that reward your life and that imagine, if you have two weeks of your life every single year free to do something else? Something that your would enjoy, like a longer vacation, time to spend on a hobby etc…

So the question on

“How does one claim back over two weeks of your life?”

Well, surprisingly – it’s very simple and involves something call “Time”.

You see “Time” , is something that many value in abundance in that it’s also one of the biggest obstacles that hinders one to the path of success…

You wouldn’t believe the amount of friends (that’s if I have any left- since they are always busy), colleagues and email subscribers who come to me saying they’d be able to achieve a lot more if only they had more time.

But the key point is that, when you take a look at what you do with your time – and I’m talking a real, honest look here – you often realise that you’re actually wasting a lot of it, perhaps on useless things.

The main concern is that we’re all are of a victim of just blurting out quickly that we don’t have the time when really we do. Frankly, it’s just that we’re spending it doing the wrong things; television being one of the main offenders and checking emails and socially network sites such as Facebook constantly. Then there are those who are hooked on the apps. on their fancy touch screen phones, and twittering all day.

I mean, just think what you could achieve if you had an entire two weeks – I’m talking a whole 336 hours – to dedicate to generating a second income stream or to enjoy a hobby, or perhaps to even learn a new language and better your prospects.

For example, You could easily set up a website… you could very quickly create a saleable product… you could without doubt learn how to trade the financial markets or get your head around sports betting. Or you could become a whizz at copy-writing, ebook creation, email marketing etc…

So,

“how do you free up that kind of time?”

It’s easier than you might think…

Rule no.1 – Sacrificing a little to gain a whole lot more

I can’t stress enough, that the amount of time I’ve freed up by not watching television is huge.

Of course, I still spend time on news and culture but by picking it up from books, cinema and newspapers and yahoo news etc… it’s more direct and I don’t lose those hours you inevitably do slouching in front of programmes that you don’t really have any interest in.

The next step is try to cut back the amount of times you check your email and Facebook accounts – that alone would help save anything between 30mins to 1 hr – multiply this by a year and you would save anything between 182 to 365 hours a year.

And that’s the thing here – that’s all I’m suggesting you give up…

So okay, maybe you still need a bit more time and in that case – cut back on just one hour of television a day and over the year: bang! You’ve got another 365 hours you might have lost.

You still get to watch the good stuff. Even without a television, I’ll still sneak on various sites such as the BBC’s iPlayer, or 4OD to watch my favourite programs such as Top Gear, the history and dispatches documentary as well as the hilarious “IT Crowd”

The key is that if you do decide to make a conscious decision to cut down on the time you spend on checking your email and Facebook / Twitter accounts,  watching less television, you’ll become much more aware of the time you’re wasting on reading irrelevant and unimportant status uppates of your friends as well as watching nonsense on TV that are there to fill the time up between good programmes.

I personally think there are a small sacrifice to make, but the reward is huge.

Now, I hope you try this, but do remember…

It’s all very well, reclaiming an hour or perhaps even two of your life each day and what you do with the time saved is really none of my business, but my suggestion is that you spend it on things that really make it count, and that it’s important you use it wisely, otherwise what would be the point of saving time here and there only to spend it other no activities which have no benefit at all.

If you’ve been struggling to find the time to develop a second income, most definitely spend this hour to work towards that.

If you’re already up and running, then why not use your reclaimed time to brainstorm new ideas, try new approaches and further expand your potential.

And if you’re already in the lucky position of owing a second source of income, then perhaps it would be wise to spend it with your other half of the family, they would surely appreciate it, or perhaps you have a hobby or you’ve always had a dream of visiting somewhere else, but the language barrier is hindering you. In that case you could spend the time saved to learn a new language.

And finally….

Rule No.2 “It’s your time, so make it count.”

Best wishes,
Nigel

PS: Time is not a schedule, nor is it torture. The ideal optimum is that time chases you i.e. where you manipulate time to last longer to a point where you a comfortable with it and never have to say “If only I had more time”.  And whatever you do….never let time run or ruin your life.

As many may or may not have noticed. Recently, there has been quite a few online internet marketing courses that have been set up, marketed and currently running as we speak. In fact there has been so many of them, that my inbox, for it not have been the adequate size that Gmail has provide us individually, it would have probably exploded. So, okay, it may be not that dramatic, but you know what I mean.

Sure, most of them are quite parallel in what they cover or touch upon i.e. the same or similar content such as blogging, aWeber, email marketing, article marketing, use of social networking sites such as Facebook, Twitter, Digg, Squidoo etc….

At this point some of them will probably introduce ways to attract even more traffic to their website or blog via the forms or CPA, use of work payment incentives sites such as Microworkers, MyMicroJobs or Amazon Mechanical Turk. Additionally, they may also introduce the element of video marketing, YouTube, Viddler, forums marketing, and a basic form of Keyword Searching and S.E.O.

What I must also state at this point is that I’m not trying to make a massive fuss about this or about the numerous amounts of emails that have been burdened upon me to filter through one day, but the issue is that with all these various newbie internet marketing courses, newbies for one, are sure spoilt for choice, which leads me to the second interrelated issue which directly affects us Internet Marketers and that is: How do we divide the Apple Pie?

That’s right… how do marketers divide the Apple Pie?

Let just for one moment, we imagine that the apple pie is proportionally divided into 1000 segments, each segment represents 10 wannabe die-hard, ready for action internet newbies wanting to make it big in the I.M. scene – How do we divide it?

Sure the Gurus, and more established Internet Marketers would surely grab a bigger slice or at least, snatch a few extra segments and the tasty crispy pastry edge, compared to the rest of the others who have just started, who may be scrapping over the last crumb or caster sugar granule, or the horrible soggy bit in the middle which nobody really likes, that it unless your apple pie is made and bought from the famous fast food restaurant. (In which that case – it’s all crispy, battered and even worse, the segment pieces would be even smaller.)

And guess what, things don’t have to be like that at all. In fact, nowadays, the game rules have been reversed or at least there are leniencies here and there, where one may take advantage of. Sure the gurus will still have the upper hand in most scenarios but what we mustn’t neglect is that one of the major ways that can help you stand out amidst the competition and enhance sales is to show customers that you are highly knowledgeable in your niche segment, something that the gurus have amassed through… years of initial hard work.

And you know what – you can fast tracked this process by writing blogs, posting articles on ezine articles and answering questions on various forums are excellent methods and channels of demonstrating your knowledge, your expertise as well gaining your potential customers trust and faith in you and your business.

Just remember the following word though….

“Clarity”

Why I hear you asking?

The main fundamental reason as to what will sell or not sell, is not just about having a great personal character, the best product on the market, or the most advance features in the marketplace. The most important point is clarity. Sure I’ve been banging on about the word “Clarity” for the past 10 minutes, but you’ll be amazed by the amount of guides that I have come across, of which no doubt are very good products, some even beyond excellence with respect to the content contained within, but the way that the information was presented and delivered was beyond disbelief. Some verging on being unreadable and needing a dictionary.

And I’m not joking here either. Some of the guides and courses I have come across were written with such highly technical language, fancy acronyms, and jargon, that I even had to resort to using Google, dictionaries and asking fellow I.M. friends and family if they new what the word or acronym meant.

I mean do you know what “PPCSE” is, or what “INK” means? At first, I  though “PPCSE” was some kind of fancy certification or qualification (think PostGraduate Course i.e. th PGCE bit). Apparently, when I later discovered through a CPA (Cost per Action) Advertising website that “PPCSE” meant Pay Per Click Search Engine and “INK” isn’t the liquid thing that you have stored in pretty plastic cartridges which you replace when you inkjet printer flashed at you continuously with a red light, which at night time, if unknown, one would have thought it was a ticking time bomb.

Instead “INK” stands for “Inktomi” which apparently a key player and pioneer in the search engine market, but also one that was little known, as it operated ‘behind the scenes’ without having a search facility under its own brand. Now though, it is part of Yahoo! and central to the development of Yahoo!’s own search engine technology.

What I’m trying to demonstrate here is that users, buyers, potential wannabe internet marketers and pretty much anyone else ( that also includes scientist, lawyers, doctors or any other occupations which involve researching though journals and technical papers for a living sometimes), all love reading free flowing and clear content which is easy to understand too. If they are stuck trying to understand a technical jargon, term or anagram, you can be sure they will be on their way to the next site, or the next marketing course in a jiffy, abandoning yours in no time. Therefore, one of the best writing methods is to write in a simple and easy to understand language.

Finally, if you are going to write something that will probably sell something afterwards, don’t be too blatant about promoting your products, otherwise you will be perceived to be a long advertisement and will not attract readership. People do not want to be sold, but instead they would rather prefer to understand how to solve problems in their life. If they can identify this with you, and you have solved your similar problem with a product or service that you have confidence in, that is an endorsement that resonates.

The bottom line here is: ensure what ever you write is clear, concise, transparent, and that it contain enough knowledge on your product or service, and that it is extremely easy and simple to read and understand. And if you do promise something – make sure you deliver on it and when things go wrong; don’t squeeze you way out of the situation by hiding under words that even you don’t understand

Finally remember this, if you have been sold an apple pie, of which it looks like one with the pretty apple logo on the pastry top, and you put it in your mouth, the last thing you would want to find out is that you have been misled into buying a pork pie instead. That is unless you prefer pork pies instead or apple pies, of which in that case, I’m sorry to have wasted your time!

Until next time, best wishes and regards

Nigel

Hope you are well today. As stated last week, this week will be the continuation on the theme on how you can write your own money making report.

More specifically, we’ll be discussing about “How do you determine the subject that’s best for you to use for your first report?”

After all, you don’t want to wasting your time researching and writing reports that nobody would read or that very few would. That is unless, your niche is so specific that it commands a considerable amount of money, that it makes it worth the while.

However, before we even reach that stage, we need to first get your mind and brain into gear to channel your thinking, your thought processes and creative juices along these lines: For example, if you have a penchant for the love to fish, then it would be highly suggestible that you could probably put together a money-making report on “How To Catch The Big Ones.” If you enjoy sewing, you could probably write a report on “Tips For Beautiful Sewing”. If you have experience in advertising, you could write a report on “How To Write Ad that pulls;” or if you have experience in the printing industry, you could write a report on “How To Prepare Copy and Layout For Best Printing Results”. Should none of those tickles your fancy, or if you are like me, who has experience in running your own home business using eBay or Amazon, then you could create and write a report about them, or even better entitled along the lines “Better eBay / Amazon Business Operating Techniques”, or “Become a Powerseller / eBay Pro in less than 30 days!”

Basically, to cut to the chase, it’s worth repeating the following concept: Whatever you decide to write or research about, make it something you know about, and are especially interested in. There is absolutely no point researching and then writing a report on something that you have no knowledge, experience or passion about.

For example: my friend Gary Simpson is a Martial Art / Self- Help motivational author – expert and teacher. Cue: he has written and continues to write numerous articles, books and various other publications about motivation, self-help, and more recently, because he has entered the internet marketing niche and has made a success; he now also writes about hot topics with regards to the internet marketing world, of which include “Ad swapping, Twitter, Time management, Understanding the internet marketing mentality, etc….

Then there is Dr. Edward De Bono, an author who I highly respect, and is also a physician, inventor, and consultant. Of which, who is also regarded by many to be… the leading authority in the world in the field of creative thinking and the direct teaching of thinking as a skill.   Dr. Edward De Bono has during the past 30+ years has written 80+ books with translations into 40+ languages and has been invited to lecture in 50+ countries.

He also coined the term “Lateral Thinking,” and is regarded as the originator of lateral thinking which treats creativity as the behaviour of information in a self-organising information system – such as the neural networks in the brain. The key point is that he has sold millions of books worldwide, all on subjects he enjoys, is passionate about and has experience in.

I could go on and on – naming more regarded and respected experts and friends, and tell you how they have taken a subject they were interested in, found out everything about it they could, and parlayed it into a fortune by starting with the writing of a “How-To” / “Self-Help” report.

However… rather than go on with these stories upon stories of how others have done it, and are doing it, let’s get on with the task of showing you how you can write your own “How-To” report and parlay it into a personal wealth vehicle of your own!

As we have established previously prior to the above examples, is that once you have decided on the subject, you will or are going to write about. The next step is conducting thorough research, gathering information, not to bulk out your guide or report that you will write, but in fact to help support and provide it with information that is of relevancy and accuracy.   So why not visit your public library and “top up” on your subject.

Obviously, if you already have knowledge or experience in the subject then you may or may not need to visit your library, but in my own opinion, it pays to visit it at lease once, because you may be surprise to find out additional information that may be of great benefit to your report, guide or book that your will be writing.   For those on the other had who may not have as much experience or knowledge, but are passionate about the subject, then it might be useful to read as much about it as you can find – newspapers, magazines, books – online journals, information websites, to put bluntly… everything!

You may even want to start collecting clippings, talk to your neighbours, your friends and relatives, and take notes on all information you gather from reading and personal discussion.

When you’ve spent a good four to six weeks intensively researching your subject, gathering notes and discussing it as often as you can with as many different people as possible, you should be ready for the next step – the sorting, compiling and assembly of your notes. Simply read through all the notes and clippings you have accumulated, discarding those that are repetitious, and organizing those you’re going to use according to your “subject coverage” outline.

Whatever you do, don’t let the outline part of your project become an obstacle. Why? Because an outline is simply listing the order in which you want to write about or discuss each aspect of your subject. Everything that’s written should have a natural beginning, a body and an ending.

When you outline your subject, and your “subject coverage,” which can be likened to a table of contents, you’ll find it easier to say what you want to say. You’ll be able to say everything you want to say. You won’t have to worry about forgetting or leaving out an important point you want to make. The coverage of your subject will be more complete, and your writing will be much smoother.

Once you’ve completed your research, organized your notes, and have your “subject coverage” outline set, you are now ready to write the money-making report that just might make you rich!   Start writing or typing which ever your prefer and remember that you must write as though you were talking to someone, because writing, after everything has been analyzed, taken apart, studied, improved upon, decoded and reassembled together, is still nothing more or less than a written conversation between two people.

So…write your how-to report as though you were instructing a high school graduate in how to do something on his/her first day on the job.  It makes no difference whether you write it all out longhand or pound away at the computer. The main objective here is “Just get it all written!

Once you’ve got your material organized, start writing and don’t stop until you’re finished! Well obviously life doesn’t always happen like that, their will obiovusly be interruptions such as the phone will unexpectedly ring, the postman or postwomen would knock on your door that the packet was too large to fit through the letterbox, or that you may feel a bit peckish etc…

So the alternative is to try and get as much done as possible, if time is of priority or unavailable for such as long period, then it might be worth while, writing your report, guide or book in sections, allocate at least 10 minutes, 30 minutes, an hour etc… to it instead.

Try to maintain the momentum and don’t write a chapter and then leave it aside until a week or a month later. By that time, you would have forgotten most things. That is unless you have a superb memory which can remember details like a camera taking a picture and storing it on a memory card or on a roll of film. And even they have a limit of some sort.   Now when you have finished, be proud of yourself! Take a break, go out to dinner, enjoy a night on the town!

In other words, now is the time to put this first draft of your report aside for a few days and allow your brain, your body, and your creative juices to rejuvenate themselves.

After a couple of days off, take up your report, guide or book and go through it with a sharp pencil (if you have written it out or your mouse if your using the computer) just as you imagine an professional editor would do. Strike out, delete, rewrite, re-type and simply just polish each paragraph for clarity, accuracy and flow. It might be also worthwhile reading it out aloud to yourself.

Time spent during this re-editing process to make sure what you’ve written is easy to read, easy to understand, and each sentence follows the one previously, is just as surely as spring always follows winter. The smoother the conversation or the writing of your report, guide or book flows, the easier it will be to read, and of course, the easier it is to read, the more copies you will sell.

Yes I know the previous sentence may have sounded rather daft, but you’ll be surprised to know that despite lots of reports that get published each day, only a select few will really make it.

Why?

Many reports fail not at the first hurdle, which is to provide top quality, fresh new content but at the second one, which is the way they are presented, delivered, written and how the ideas were explained. To put bluntly, which would you prefer to read and would recommend to others?   A report, guide or book which contained great content but due to the way it was written, it meant that you had to grab your dictionary every fifth word, or that you had to decode the pages, sentence by sentence, word by word…

Or would you prefer to read a report, guide or book, which was easy to understand, the content and concepts were explained clearly and it didn’t involve you having to fetch your dictionary every fifth word because they used a scientific analogy or term.     I know which one I would prefer to read and would recommend. Do you?

Referring back to the main topic of this email, now that you have a money-making report that has the potential of making a great deal of money for you. If you have written it out via pen and paper, now is a good time to transfer your masterpiece creation onto a computer, for those who had already previously typed it up, it’s now time to turn it into an eBook format.   The most commonly used format is the Adobe PDF format.

There are many free online convertors which can turn your word document into  the so-called PDF format. The one that I use most often can be found at www.freepdfconvert.com You simply visit the website, select the browse button, locate your report, guide, or book, click on it, press open, and voila the file path should appear on screen. Next to it, there is a button to press upload. Click on it, sit back and wait.

Now, depending on your file size, the process can take between 30 seconds to a good 10 minutes. Hence you have the option of inserting your email address, so that the website can notify you when the transitional process has been completed.   Oh and don’t worry, the online convertor will not destroy or delete your original word file. It simply makes a copy of it, except rather than being in word format which anyone can edit it; it will now be also in the Adobe PDF format.

The next job is to get it out there and sell it.  To sell it, there are various way to approach this.   Of course you could sell it online website such as Amazon.com, Lulu.com etc… or if you want, you could also sell it on Ebay, however, you must make sure you clearly state in the auction listing that the item will be sent on a CD and that you do also send out a CD to your buyer. The last thing you want is the hassle of having your account suspended because you breached on of their policy rules.

Obviously, you could also post your eBook on various forums of which some have threads which allow forum members and user to list, sell and exchange goods etc… For this it’s advisable that you have your own website with at least: a sales page of some sort, a payment processor such as PayPal and a download page where the buyer will download their guide. If you want to get fancy, then you could have additional pages to offer your buyers additional products.

However for the purpose of this postl  – I shan’t go into detail about it. Maybe I will cover it in a subsequent ezine or in a future guide. But the clear advantage of having your own website is that it’s like your own store with your own product, except you don’t have to guard and lock it up at the end of each day like a brick and mortar store would have you doing.

Instead, you can simply set it up once, and forget about it. You won’t even have to touch and pack the product as everything is done online.   Obviously, it may be beneficial to have additional version available as there will be some who will still prefer the actual physical bound copy and the sense of occasion of something arriving through the post and physically tearing open the packaging.

Anyway, I shall not dabble any further, and thank you for your time in reading this post which I first wrote for my email ezine. I hope it has been of great use to you.

Now just before I dash off – I have a question to ask you – that is: what would you like to see more of? By that I mean what types of subjects, topics, areas that you would like to me cover or help you with? I can’t guarantee that I will be able to answer every possible question, but I will try my best and if I don’t know, I may know of an expert who can help.

Until next time – Best wishes!

Nigel

I hope you are all well and had a wonderful weekend.  I personally had a pretty calamity one being that I’ve just got a year older and Mother’s Day didn’t go according to plan or at least what I had planned didn’t exactly work out that well.

Anyway, the above isn’t the reason why your here. So let’s get back to focus.

The raison d’etre for this weeks post is that from my personal experience with mail order and various Internet Marketing businesses, I have to confess, and many will probably also agree to some certain extent is that:  writing and selling information in the format of “How to Reports” is definitely the “real” Money Maker in both types of home run businesses and it basically involves the selling or the exchange of information, of which one of them it can be presented includes the commonly used basic “How To” Report.

More importantly, it’s something anyone can produce, and with all the proper ingredients at the right time, you can become independently wealthy!  The hard part, of course, is getting all the proper ingredients at the right time.

Typically a basic “Money Making Report” is usually two pages in length in mail order or a quick 6+ page report that sells for the region of around $7, fetching to anything up and beyond $27+ in the internet marketing world.

For both offline and online , the content will typically contain instructions, details, or a “How-To Method” for solving a particular problem: be that making more money, saving money, attaining greater happiness, or fulfilling an ambition or desire, gaining more website traffic, Google ranking domination strategies, twitter, article marketing etc…

The most significant differences between offline and online is that one requires the usage of snail mail and the other, virtual hyperway i.e. email delivery, which also cost significantly less. If we review from previous years, and if I can recall correctly, the most successful and biggest money-makers reports ever written, had to do with the many different ways to prepare and serve hamburger. I know it sounds ridiculous, but this simple, basic kind of information is what we’re talking about.

In fact, any man, woman or child can write a saleable report on any subject – providing he or she has knowledge of that subject through personal experience, research, or even both. A lot of women write successful money-making reports based upon better ways of solving household problems. And a lot of men write successful money-making reports on how to get greater pleasure from leisure time activities such as fishing, wood working or other hobbies. The list of subjects that one can write about is endless, and reports on how to make more money easier and faster are no more limited to male authors than expertise in cooking is limited to female authors.

For some, the sound of writing a report sounds like a daunting experience; however, actually, writing your report is very easy and quite simple. It may just take a little longer, and requires more sweat, blood and anguish to produce a “finished” product than it does for others, even if they are equally intelligent and knowledgeable.

The best advice anyone can give you on how to write a money-making report is to advise you to write as though you were talking to someone – as though you were instructing your next door neighbour via the telephone on the subject at hand.

I use the word telephone here to point out… because sometimes in life, especially in some certain situations, you can… regardless of how much you wave your arms, point your finger, or even draw wonderful Picasso-art like, or Da Vinci Technical Drawings,  you may simply can not get your message across, and your neighbour won’t “see” what you’re talking about. That is until you communicate with him or her in the kind of language that he or she can understand.

Another tip is to write in a style similar to the book reports you used to give when you were in the High School/ College. Do you remember the “assignments/ projects/theme papers” that you used to have to research, outline and write in time for them to be handed in at the end of term/year?

Obviously, you would get a good grade if you presented your work in an attractive, straightforward style, with the required facts, and didn’t pad out your paper with wasteful information.

So taking tips from what I have just mentioned, be factual, and be clear. Make sure you also know who your readers are and ideally, if possible, use the kind of language that he or she expects you to use. This does not mean that you should drop to the level of military barracks talk or that you should elevate yourself to the level of a some PHD Scholar/Graduate.

It basically just means that when writing the basic “How-To” report, you should bear in mind that these reports serve as personal one-to- one consultations between you and your reader, and that your language should establish a rapport which he or she can feel.

Next, you should outline what you want to say before you write it. This helps greatly; in fact I would definitely recommend it. Many writers “think” as they’re typing or writing what they want to say, myself included. But believe me, everything flows a lot smoother, with a lot less rewrite involved, and the finished product is always much better when you’ve outlined and planned what you want to say before you start.

When doing business, these Money-Making “How-To” reports we’ve been talking can also be known by many other names especially in the online internet marketing world. These include:  ebook guides, e-folio, e-booklet, e-manual, electronic guide, self help content or even Personal Success Plan. In reality, these reports are written guidelines that give the reader more information on a subject he wants to know more about.

Money Making reports have been, and can still be written to show other people how to start, develop, enjoy or expand a hobby; how to learn and develop new or greater abilities; how to start, develop and operate a new business, or even expand a current one; i.e. How to develop and prepare for a new career; how to make more money; how to save money, better one’s standard of living and have more time for leisure; how to solve personal problems and enjoy life more; how to attain success in any endeavour .

You’ll find that the better selling reports are well researched, authoritative, factual and helpful to the reader in the achievement of his goals. Your report can be put together and sold as anything from a a printed spiral bound guide to a multi-page electronic eBook or audio/video presentations, all of which can be downloaded and read or watched on the computer screen.

An important point to remember here is that the people who are going to buy your report are going to be interested in the information it contains – not how long it took you to put it together, the reason you wrote it, or the number of pages you’ve written – all they are most concern about is that it contains the information he or she wants, that can or will solve his or her problem.

Picking a subject to write about – one that has sales appeal and that will sell well for you – is not as hard as it sounds. The best rule to follow is to write only about something you already know a great deal about. With this advice in mind, it will follow that your best writing will be about those subjects that particularly interest you.

And remember, the more you are involved or interested in the subject, the easier it will be for you to write about that subject in a manner that will hold your reader’s interest. Your knowledge and enthusiasm will show through – causing your reader to overlook any technical writing weaknesses.

Right… that’s all for now. Next week I’ll be discussing the issue of “How do you determine the subject that’s best for you to use for your first report?”

Until next time, take care and olive war (au revoir)!

Nigel

I hope you are well and it’s been quite a while since I last updated this blog. The reason partly because I’ve been busily working on the next ebook creation (Money From Where You – not from Where I am) whilst also trying to get my damn web-designer to get my site built for “Copywriting Bam!” Seriously, nowadays – you simply just can’t get the staff.

Anyway, the point of call is that as many of you may or may not know already – giveaways are a perfect way and solution to help us build more subscribers for our own mailing list.

So it absolutely no wonder that you always see plenty of contributors and members visiting, joining and subscribing to these events. The advantages are huge as not only are they the best way to get loads of free stuff, they can also help you build a huge mailing list fast. So over the next few months, you may occasionaly see me posting a few various posts about the latest current and ongoing JV Giveaway events – so be sure to bookmark us, ‘cos the sooner you know and get in, the sooner and more you can profit!

List of Current JV Events – more on the way by the end of the week!

Growing success giveaway – Runs from 03 March 2010 – 17 March 2010
Click here from more details

Peter Cottontail 2010 Easter Giveaway – Runs from 31 March 2010 – 30 April 2010

Permanent Giveaway 2010 – Runs from 14 February 2010 – 31 December 2010

Give Me My Money 2010 Giveaway –

I hope you are all having a wonderful day and that you are all well. Today I like to offer you all a sneaky peek at the next product that I have in store lined up for you guys and gals, my dear readers, fans and subscribers. It’s called “Copywriting Bam and surprise surprise….as the title suggests … it’s to do with copywriting and how you can learn to write top, high quality sales letters that will convert traffic into sales.

Now, I could have written an encyclopedia volume on copywriting, thanks partly to the huge amount of read, researched, collated tested from various copy writing gurus such as Michael Masterson, Andrew Reynolds etc….

However what I have done instead is condensed it into a 32 page report that will be available for download very shortly. It aims to help both you and everyone else who may read this demystify the challenges that lay with writing a good copy.

Also up for grabs is that there will be a free version and a MRR version which includes rights to resell the guide for profit. With the MRR version you will also get a web sales page and download page which you can upload to you own servers, or to ebay to resell and make some money.

Right that’s all for now everyone, I;m just going to proofread and once the website design guys have completed the site for the MRR version – I’ll let you all know where and when to download it.

Until then – have a wonderful day

Nigel

As we all know, a new year signifies a new start and although many of us have high hopes of fulfilling our new year’s resolutions, there will sure be many family members or friends who will make a joke, laugh or snigger that we may not be able to sticking our resolution throughout the year.

On the other hand, shoppers will be eagerly awaiting the New Year/January sales, which frankly I never quite grasped what the major fuss was other than you either take the presents you received back for a refund because your friend or family have bought an item too small or worse case scenario , something that you absolutely detested and was so hideous that you simply couldn’t wait to return or it back or in some cases, dispose of it in the bin and accidentally say to your friend that because the gift was so wonderful, you dare not wear or use it.

Anyway the point of call today for this post is I have something really special to tell you and that is: what better way to start a new year with something that will take away the gloom and may even help you in achieving your new year’s resolution and having the last laugh next year instead.

So what is it?

Well firstly, it’s a Self Improvement site and secondly, there 100’s of self help gifts to download with the best part being that…. it is absolutely FREE!

Let put it one way, If you’ve had enough of plodding along year after year and you want to improve yourself to make 2010 your BEST ever year, or to fulfill your new year’s resolution and have the last laugh next year, then you need to go here.

Now I do have to stress to you that Self Improvement 4 will be open only for a VERY LIMITED TIME from January 5th to January 19th 2010. When you go there you’ll find a multitude of products – all FREE – provided by Self Improvement and Internet Marketing experts from all over the world. Here is just a small sample of what you will find:

* Personal Development Tips – Paul Klein
* NLP – Love Your Physical Self – Elizabeth Benson
* Dynamic Personality – Alex Perez Pratt
* Transformational Fitness – Amy Lundberg
* Anger Management – Giovanni Farotto
* Managing Stress – Heather Step
* How to Stay Focused – Piet Venter
* Unlimited Abundance – Gary L Glasscock
* 110 Self Help Super Tips – Jack Brown
* Outrageous Health – Charly Leetham
* Secrets of the Subconscious – Alvin Huang
* Law of Attraction – Dechen Lau
* How to Reinvent Yourself at Midlife – Iyabo Asani
* Peak Performance – Frank Bauer
* Personal Transformation – Tony Dovale
* Easy Meditation – Esdee Penn

Get all of the above and 100’s more. Oh and did I also tell you that I.M.Mentality is there too – hehe!

Now the organizers of the event are Stephanie Mulac, Rodger Hyatt and my wonderful friend, self-help,motivation Guru and martial arts master – Gary Simpson.

I’m sure some of you at the moment are wondering who the other two organisers are. Well, spare me a few extra minutes and I’ll fill you in quickly.

Firstly, this is Stephanie’s 4th Self Improvement Giveaway of which she first started back in 2006. A “Giveaway” for those who are unsure what one is, well it’s sort of like a giant electronic/ food / book / wedding trade fair where 100’s of experts offer their products free to the public.

Because it has become so popular, this year Stephanie has enlisted the services of Rodger Hyatt, a very experienced internet marketer, and my wonderful friend Gary Simpson who has a copyrighting and self improvement background of some 20 years.

Good for them I hear you say! Guess what – it’s good for us, because, you an I both know how expensive book can be , especially since you only have to walk into any book store in any country to see how popular the subjects of self improvement, self awareness and personal development are.

It’s a multi-billion dollar industry churning out hundreds of new books, audios, CD’s and other paraphernalia every year, and you just have to walk in to a bookshop to see how much there is on offer. Problem as aforemntioned, buying these books is very expensive. Sure you could sell the book back on ebay or amazon, and it may fetch some dosh.

However, why bother paying for something when you can get it for FREE or at a lower cost and equally good if not even better content with in, with the added bonus that you’ll be doing your own bit ot help the enviroment.

So… if you want to grab the largest collection of self improvement and internet marketing products you’ll find ANYWHERE – all FREE – then click on the link here http://selfimprovementgifts4.com/go/710 RIGHT NOW and claim your bounty!

Hurry…Limited time apply!!!

It’s Nigel here with a Special eBook out today!!!

Today in fact is an extremely exciting for me, not because I went and got Mike Filsaime 7 figure Secret Code the other day, or that I had joined The League of Extraordinary Minds either about few ago.

In fact the reason I am excited is that I finally got I.M. Mentality finished and completed on Wednesday evening and now it’s ready for you all to download.

This ebook certainly had its fair share of ups and downs, and what I originally planned to write which was about developing an internet marketing mindset had to be totally re-planned.

Why? The book has now ended up being a success motivation self-help guide/fiction instead.

Additionally apart from being an ebook edition, there is also a published version too which I have slaved many hours (2 consecutives days slaving at the computer from 8am to 4am) just to ensure that the formatting of the book was correctly laid out albeit I’m still not completely satisfied.

Sure I could have paid a professional editor or formatting, but hey, even still, nothing can be absolute perfect like I have mentioned in this new book.

So… without further ado and I know you time is extremely precious. Please feel free to grab your free copy of I.M. Mentality today and I hope you enjoy it as much as I have had writing it.

I would also like to take this opportunity to thank everyone who have supported me over the past year and apologies in advance if the book has offended you in anyway, whilst reading it.

Like I have aforementioned, for those who may prefer or feel from after reading the eBook edition, which they would like a physical hard copy of – then it is available for purchase at Lulu.com now via the following link:

http://tinyurl.com/im-mentality-ny

I also hope to have it on Amazon very shortly after.

Until next time, take care and have a wonderful Christmas and New Year!!!!

See you all in 2010 and I look forward to any comments or feedbacks, whether they are good or bad, that you may have with regards to my latest creation.

Thanks again

Nigel!

Hey Everyone,

I hope you are all well and that you have all enjoyed a wonderful summer. Well guess what, it’s autumn and you and me both know that: it signifies the time when we have to get back to work, pay the bills, do the daily chores, put food on the table and before we know it Christmas.

Come New Year’s day and then we probably get asked by friends and families about what our last year’s: “New Years Resolution” was and whether we achieved it.

Some of us may have achieved that and some of us are probably part way there, and there’s the remaining rest who would reply: they never got round to starting it, or totally forgot about it.

Well did you know that most people have one common new years resolution and you may have even heard it, that is: they hope to become a millionaire in one way or another, be that winning the lottery, or betting on horse, trading FTSE, Forex etc.. or building a successful million pound business. However, how many of those who state that they want to become a millionaire actually do so? The Answer – Not very many.

Why? They tend to dream, perhaps participate in the weekly National Lottery draws, enter the football pools and then wait for that “It could be you” miracle to happen. For those of us who are more realistic, cynistic (if one could call one that,) or have been around the life block a few times in. We know the chances of the above occurrence happening can be compared to like seeing somebody pulling a cow up a tree whilst wearing a tight pair of lederhosen. To put bluntly, it’s closer to zero than one.

Guess what, becoming a millionaire or becoming wealthy doesn’t have to be like that.

In fact, in my latest book which I am currently creating, I will explain and reveal why and how anyone can stop working and still make a great wad of cash, a fistfuls of dollars without even having to break a single sweat. Now I’m not trying to hype anything up here, but the fact is, making money isn’t that hard at all, it’s all to do with mentality.

Plus, did you know that currently it is the best time in history for both man or woman to make a great deal of money. Everything is right at their fingertips, the only problem is that most people are held back by a combination of inertia, misconceptions, misleading information and the missing millionaire mindset.

So with my latest book, I aim to put this right and help the reader construct their own path to the journey of great success, happiness and wealth.

For some, money isn’t everything, and they are absolutely right. However, money, happiness , wealth and success are all intertwined with each other in one way or another and they are things which you have absolute control. In fact the destiny of each one is completely in your own hands and you owe it to yourself to learn and find out how.

Like they say, if you want to change your world for the better, then you first, must learn, adapt and change the way you think. So pre-register today so that I can tell you when you can grab your copy of IM Mentality when it comes out.

All the best
Nigel

How are you all today? I hope you are well.  Today I like to discuss with you all as well as the coming posts about E-mail Marketing.  As we may all know, that one of hte best methods to online marketing is with email communication. It’s the most direct way to contact your customer personally, it’s quicker than snail mail and it’s very clean. Clean by that I mean no, folding letters, stuffing them into envelopes and sticking postage stamps, not to mention a trip to your nearest letter/mail box. I personally know this because I’ve been in the home direct mail order business for over 4+ years and the time it’s takes to stuff envelopes usually tends to leave you with RSI like symptoms, numb fingers,  wrists which hurt when twisted, or grabbing an object, and neck ache too.

So, you can already see the benefits of email marketing. But then there’s another problem, like with any offline direct mail order mail shots and that is:

Anyone out there and that includes myself who can use a computer, have an email account and can use a mouse to point and click, chances are that you will only click on emails that interest you and those who keep bombarding you end up in the delete/trash bin, marked as spam or diverted to your bulk folder. I guess this is good that we implement such system to help keep our minds free from stress, and eyes not having to read these emails.

However, if we turn the tables around…. then we have a problem on our hands. Why? Well you got your internet website setup, you’ve got your sales page primed with a money push button, a OTO page behind, a download pages and possibly a name collecting Aweber form, now you need to get that all important notification/promotional email sent out to drive traffic and potential customers to your website and possibly buy.

BAM!!! What happens if your email get’s trapped between or labelled as one of those emails that get diverted, marked as spam, or deleted? What happens if the your reciepient doesn’t see your all important message contained within your email?

The answer is pretty straight forward – No view, no replies, no potential sales = no money. Or to put bluntly, your business will go down the pan faster than you can say your subject line!

Which brings me on to another point – “Subject Line”. Subject line is especially important, get it wrong, you’ll be losing customers without you knowing it and before long, you’ll have no list. Get it right, and your customers will keep an eye out for your emails.

There is no right or wrong way to email marketing, as no one customer is the same, and there are numerous techniques that will work of which you can apply to your email subject lines to make them more effective.

Oh and did mention that I personally don’t send out emails often. To date, I’ve only sent out 4 in total but my stats from my last two email broadcast were 54.9% success open rates and 37.2% success open rates respectively and that was just to a list of 71 and 78 people.

You can check out my stats by checking the following pic link and see for yourself.

So, my aim for the coming few posts is to discuss how you can tackle email marketing and get the best out of it as well as using it for your business.

Have a wonderful day

Nigel