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	<title>Web Site Design and Ecommerce Blog</title>
	
	<link>http://www.agenius-marketing.com/wp</link>
	<description>web site design - ebay stores design - small business websites</description>
	<lastBuildDate>Fri, 12 Mar 2010 23:17:29 +0000</lastBuildDate>
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		<title>How to Photograph Jewelry for eBay</title>
		<link>http://feedproxy.google.com/~r/agenius-marketing/TxvK/~3/jqO-h3Kw4Hs/</link>
		<comments>http://www.agenius-marketing.com/wp/how-to-photograph-jewelry-for-ebay/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 23:17:29 +0000</pubDate>
		<dc:creator>aGenius</dc:creator>
				<category><![CDATA[Misc]]></category>

		<guid isPermaLink="false">http://www.agenius-marketing.com/wp/?p=272</guid>
		<description><![CDATA[So many eBay sellers need to photograph small items and have them look good to compete with other sellers. So today&#8217;s hot topic is how to do it inexpensively.
Well first of all a milk carton will do fine. Basically you can remove the pour spout from an opaque gallon container and put your jewelry inside [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/Photo-Professional-Studio-Quality-PBL/dp/B001AZV0BW%3FSubscriptionId%3DAKIAIUHEDLSI4X5ZZQ5Q%26tag%3D1millioncom-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3DB001AZV0BW"><img class="alignleft" src="http://ecx.images-amazon.com/images/I/41JXqPYkWUL._SL500_.jpg" alt="" width="265" height="265" align="left" /></a>So many eBay sellers need to photograph small items and have them look good to compete with other sellers. So today&#8217;s hot topic is how to do it inexpensively.</p>
<p>Well first of all a milk carton will do fine. Basically you can remove the pour spout from an opaque gallon container and put your jewelry inside on a gift box. Then put two lights of about 100 watts diagonally on the back area, such as this example sitting on a table top.</p>
<p>In addition to making your own, you can purchase the dome tent type which can be pretty pricey. But we have a few listed here that are only about $30. dollars or so which we located on the internet.</p>
<p>Click any of the links to follow and find them for yourself.</p>
<p><strong>Below: About 35.00 dollars:</strong></p>
<p><a href="http://www.amazon.com/Professional-Photo-Studio-Backdrops-Backgrounds/dp/B001NKH2ZC%3FSubscriptionId%3DAKIAIUHEDLSI4X5ZZQ5Q%26tag%3D1millioncom-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3DB001NKH2ZC"><img class="alignnone" src="http://ecx.images-amazon.com/images/I/41LLjAbODsL._SL500_.jpg" alt="" width="258" height="253" /></a><a href="http://www.amazon.com/Portable-Photo-Continuous-Lighting-PBL/dp/B001BAJLD0%3FSubscriptionId%3DAKIAIUHEDLSI4X5ZZQ5Q%26tag%3D1millioncom-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3DB001BAJLD0"></a></p>
<p><a href="http://www.amazon.com/Portable-Photo-Continuous-Lighting-PBL/dp/B001BAJLD0%3FSubscriptionId%3DAKIAIUHEDLSI4X5ZZQ5Q%26tag%3D1millioncom-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3DB001BAJLD0"><img src="http://ecx.images-amazon.com/images/I/41bqDbsR6vL._SL500_.jpg" alt="" width="277" height="277" /></a></p>
<p><strong>Below: About 50 to 75. dollars:</strong></p>
<p><a href="http://www.amazon.com/Light-Lighttent-Studio-Photography-White/dp/B002T4TEZC%3FSubscriptionId%3DAKIAIUHEDLSI4X5ZZQ5Q%26tag%3D1millioncom-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3DB002T4TEZC">Hugh 60&#8243; Inch Light Tent Lighttent Studio Photography White Photo Light Tent &#8211; Digitent &#8211; Dome &#8211; Cube &#8211; Box + 4 Chroma Key Back Drop Black Whit</a><a href="http://www.amazon.com/Light-Lighttent-Studio-Photography-White/dp/B002T4TEZC%3FSubscriptionId%3DAKIAIUHEDLSI4X5ZZQ5Q%26tag%3D1millioncom-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3DB002T4TEZC">e Blue Red PB60 B</a></p>
<p><a href="http://www.amazon.com/Light-Lighttent-Studio-Photography-White/dp/B002T4TEZC%3FSubscriptionId%3DAKIAIUHEDLSI4X5ZZQ5Q%26tag%3D1millioncom-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3DB002T4TEZC"><img src="http://ecx.images-amazon.com/images/I/41F6eh6xq7L._SL500_.jpg" alt="" width="305" height="305" /></a></p>
<p><a href="http://www.amazon.com/Photo-Professional-Studio-Quality-PBL/dp/B001AZV0BW%3FSubscriptionId%3DAKIAIUHEDLSI4X5ZZQ5Q%26tag%3D1millioncom-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3DB001AZV0BW">Photo Light Tent 30&#8243; Professional Studio Quality by PBL</a></p>
<img src="http://feeds.feedburner.com/~r/agenius-marketing/TxvK/~4/jqO-h3Kw4Hs" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>eCommerce Customer of The Month CanvasesbeGone</title>
		<link>http://feedproxy.google.com/~r/agenius-marketing/TxvK/~3/Torg5VKTqHc/</link>
		<comments>http://www.agenius-marketing.com/wp/ecommerce-customer-of-the-month-canvasesbegone/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 23:52:41 +0000</pubDate>
		<dc:creator>aGenius</dc:creator>
				<category><![CDATA[ProStores]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[websites web site design]]></category>

		<guid isPermaLink="false">http://www.agenius-marketing.com/wp/?p=266</guid>
		<description><![CDATA[When I first met Dale Miller of CanvasesbeGone.com she needed a nice ecommerce website. It turns out that Dale is a terrific woman who is both  industrious and generous as she endeavored to make just the right website for her customers.  When I got the flu about halfway through the job, Dale sent yummy soup [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-267 alignleft" title="chocoberries" src="http://www.agenius-marketing.com/wp/wp-content/uploads/chocoberries.jpg" alt="chocoberries" width="274" height="274" />When I first met Dale Miller of <a href="http://www.canvasesbegone.com">CanvasesbeGone.com</a> she needed a nice ecommerce website. It turns out that Dale is a terrific woman who is both  industrious and generous as she endeavored to make just the right website for her customers.  When I got the flu about halfway through the job, Dale sent yummy soup from one of the online sellers of comfort food. What a thoughtful gift!</p>
<p>I thought that this gift of wonder couldn&#8217;t be topped, it was both delicious and beautiful, and oh so convenient for someone who didn&#8217;t have the energy to get up and make dinner, or lunch for that matter.</p>
<p>But Dale has done it again..This afternoon Dale so kindly sent a care package of my favorite things&#8230; Chocolate! specifically Chocolate Covered Strawberries and Cookies dipped in Chocolate.</p>
<p>It&#8217;s rare to find a client so easy to work with, not to mention one so generous and thoughtful as Dale Miller. Check out her <a href="http://www.canvasesbegone.com">needlepoint canvases</a> at her website. Thanks so much Dale for your kindness and generosity, you make the world a nicer place!  &#8230;. Suzanne</p>
<p style="text-align: center;"><a href="http://www.canvasesbegone.com"><img class="aligncenter size-full wp-image-269" title="canvas_03" src="http://www.agenius-marketing.com/wp/wp-content/uploads/canvas_03.jpg" alt="canvas_03" width="365" height="104" /></a></p>
<img src="http://feeds.feedburner.com/~r/agenius-marketing/TxvK/~4/Torg5VKTqHc" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Need Quick Html? Try this</title>
		<link>http://feedproxy.google.com/~r/agenius-marketing/TxvK/~3/q4dhgTW0VLU/</link>
		<comments>http://www.agenius-marketing.com/wp/need-quick-html-try-this/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 21:08:37 +0000</pubDate>
		<dc:creator>aGenius</dc:creator>
				<category><![CDATA[websites web site design]]></category>

		<guid isPermaLink="false">http://www.agenius-marketing.com/wp/?p=264</guid>
		<description><![CDATA[Most people can not make their own html, so what they need is an online What-You-See is What-You-Get type of editor. If you&#8217;re looking for one try this.  After you have entered in your paragraphs, and used bold or other things to make it look like it should you can click on the brackets &#60;&#62; [...]]]></description>
			<content:encoded><![CDATA[<p>Most people can not make their own html, so what they need is an online What-You-See is What-You-Get type of editor. If you&#8217;re looking for one try <a href="http://www.reallgraphics.com/Editor/index.asp">this</a>.  After you have entered in your paragraphs, and used bold or other things to make it look like it should you can click on the brackets &lt;&gt; at the top and get the code. Use that code to paste into your form where you need some basic html.</p>
<p>You won&#8217;t want to try to make a website doing this, but for fast and simple html, this is worth a shot.</p>
<img src="http://feeds.feedburner.com/~r/agenius-marketing/TxvK/~4/q4dhgTW0VLU" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Google Adwords for those on a Budget</title>
		<link>http://feedproxy.google.com/~r/agenius-marketing/TxvK/~3/Ox6xgdZYzWs/</link>
		<comments>http://www.agenius-marketing.com/wp/google-adwords-for-those-on-a-budget/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 17:37:58 +0000</pubDate>
		<dc:creator>aGenius</dc:creator>
				<category><![CDATA[Misc]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://www.agenius-marketing.com/wp/?p=261</guid>
		<description><![CDATA[When you start a campaign for Google Adwords, you might want to consider excluding certain types of networks. For example, if you are selling an ecommerce product, you&#8217;ll want to exclude places where people don&#8217;t normally travel to purchase goods. For example sites about crime and war. We used to tell our clients to simply [...]]]></description>
			<content:encoded><![CDATA[<p>When you start a campaign for Google Adwords, you might want to consider excluding certain types of networks. For example, if you are selling an ecommerce product, you&#8217;ll want to exclude places where people don&#8217;t normally travel to purchase goods. For example sites about crime and war. We used to tell our clients to simply use Search only, but in some cases you&#8217;ll want to get on networks. Some of the sponsored links on buying sites can be very important for some products.</p>
<p>Therefore, you may want to exclude things like Parked domains, error pages, crime sites, death and tragedy etc. To do this you should click on &#8220;Exclusions&#8221; and use the list under Campaign Level to exclude those places. This will get you into content areas and yet get you out of money wasters that can reak havoc on your advertising budget.</p>
<img src="http://feeds.feedburner.com/~r/agenius-marketing/TxvK/~4/Ox6xgdZYzWs" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Email Marketing with aSending – Ecommerce Must Have</title>
		<link>http://feedproxy.google.com/~r/agenius-marketing/TxvK/~3/7pgx54dBqnc/</link>
		<comments>http://www.agenius-marketing.com/wp/email-marketing-with-asending-ecommerce-must-have/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 16:46:50 +0000</pubDate>
		<dc:creator>aGenius</dc:creator>
				<category><![CDATA[Selling Online]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.agenius-marketing.com/wp/?p=252</guid>
		<description><![CDATA[Email marketing is one of the most important aspects of ecommerce sites that are profitable. Of our top 100 customers, 90% of them use email marketing on a monthly basis to generate new sales from existing clients and their friends. There is nothing sweeter than generating revenue instantly by sending out a company newsletter informing [...]]]></description>
			<content:encoded><![CDATA[<p>Email marketing is one of the most important aspects of ecommerce sites that are profitable. Of our top 100 customers, 90% of them use email marketing on a monthly basis to generate new sales from existing clients and their friends. There is nothing sweeter than generating revenue instantly by sending out a company newsletter informing of new products, sales and specials. Here are some must-do&#8217;s for email marketing:</p>
<ol>
<li><strong>Make your newsletter shine:</strong> Text emails may be fine, but a nicely done polished email marketing piece has no equal.</li>
<li><strong>Send Monthly:</strong> Sending out your email on a monthly basis is a must. Even if you don&#8217;t have much to say you can shout the allocades of a fine product offering, or give your customers information on your service record.</li>
<li><strong>Use a Call to Action:</strong> It&#8217;s not enough to say something about today, but make your efforts count by either offering a special that lasts a few days only, or by creating a sense of urgency in your email. Emails that ask readers to check out the offering online will more likely garner some real action than those that simply make a statement inside them. The &#8220;read more&#8221; or &#8220;click here to learn more&#8221; or &#8220;check it out on our website&#8221; is more likely going to give you some good clickthrough as well as a sale.</li>
<li><strong>Customize your Message:</strong> Do you ever get emails that just say Hello Customer? Boring. Use a first name at the very least. If you require it in the signup, you can utilize it in programs such as aSending.com&#8217;s email marketing package with little effort.</li>
</ol>
<p>Take a look at the offering at <a href="http://www.asending.com">aSending.com</a> for more information on how to put together a fabulous <a href="http://www.asending.com">email marketing</a> program. aSending has programs that start at just $9.95 per month and is a well developed program to generate great looking emails.</p>
<p style="text-align: center;"><a href="http://www.asending.com"><img class="alignleft size-medium wp-image-255" title="screenshot1" src="http://www.agenius-marketing.com/wp/wp-content/uploads/screenshot1-300x197.png" alt="screenshot1" width="300" height="197" /></a></p>
<img src="http://feeds.feedburner.com/~r/agenius-marketing/TxvK/~4/7pgx54dBqnc" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>SEO Positioning – Moving up overnight, Yes We Can</title>
		<link>http://feedproxy.google.com/~r/agenius-marketing/TxvK/~3/7BQYxEaXwWg/</link>
		<comments>http://www.agenius-marketing.com/wp/seo-positioning-moving-up-overnight-yes-we-can/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 23:49:06 +0000</pubDate>
		<dc:creator>aGenius</dc:creator>
				<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://www.agenius-marketing.com/wp/?p=250</guid>
		<description><![CDATA[Yesterday we had a client call us to complain that he does not rank under a particular keyword. We had done SEO on his site as a kind of afterthought. So we went over and took a look. Under the keyword there are some decent sized competitors and of course, no backlinks to his site [...]]]></description>
			<content:encoded><![CDATA[<p>Yesterday we had a client call us to complain that he does not rank under a particular keyword. We had done SEO on his site as a kind of afterthought. So we went over and took a look. Under the keyword there are some decent sized competitors and of course, no backlinks to his site for this keyword. The good news is that his site is already a somewhat decently ranked site under other terms, like for example &#8220;Diesel Tools&#8221;. So we decided to give SEO a little bump and embellish the page for him for his specified keyword.</p>
<p>Someone else mentioned that he needed backlinks and plenty of them. But we didn&#8217;t have time for that.</p>
<p>And who said SEO couldn&#8217;t be done in a day. Here we are today, and wallah! He is ranking number 4 already under the chosen keyword, up from #11. This was done with on page search optimization simply by</p>
<p>1. adding the keyword term full name as an h1 header tag</p>
<p>2. adding a back link to it from his home page</p>
<p>3. adding another link to it from the #11 page that ranked under the term.</p>
<p>Now his site, and specificially the #11 page moved up 7 spots overnight.</p>
<p>It can be done if you do a little focused work.</p>
<img src="http://feeds.feedburner.com/~r/agenius-marketing/TxvK/~4/7BQYxEaXwWg" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>eBay Template Kudos</title>
		<link>http://feedproxy.google.com/~r/agenius-marketing/TxvK/~3/vEwwzWNjAU0/</link>
		<comments>http://www.agenius-marketing.com/wp/ebay-template-kudos/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 01:46:58 +0000</pubDate>
		<dc:creator>aGenius</dc:creator>
				<category><![CDATA[eBay Store Design and selling on eBay]]></category>

		<guid isPermaLink="false">http://www.agenius-marketing.com/wp/?p=242</guid>
		<description><![CDATA[Heard from one of our customers that President of eBay Marketplace, Laurie Norrington, commented on the  fine eBay Template work we did for eBay&#8217;s Daily Deals configuration. Not entirely sure what she said, but heard that it was a nice review.
The eBay template in question (below) is our latest creation for Allure-Jewelers who has over [...]]]></description>
			<content:encoded><![CDATA[<p>Heard from one of our customers that President of eBay Marketplace, Laurie Norrington, commented on the  fine eBay Template work we did for eBay&#8217;s Daily Deals configuration. Not entirely sure what she said, but heard that it was a nice review.</p>
<p>The eBay template in question (below) is our latest creation for Allure-Jewelers who has over 29,000 listings on eBay right now and is also featured as a seller in the Daily Deal section of eBay.</p>
<p>This template is part of a set of eBay templates that are in our Premium Design package which has been <span style="text-decoration: underline;">modified to fit the criteria for eBay Daily Deals</span> Guidelines. In other words: It&#8217;s the simple version.</p>
<p style="text-align: center;"><a href="http://www.agenius-marketing.com/wp/wp-content/uploads/dailydealthumb.jpg"><img class="aligncenter size-full wp-image-243" title="dailydealthumb" src="http://www.agenius-marketing.com/wp/wp-content/uploads/dailydealthumb.jpg" alt="dailydealthumb" width="423" height="533" /></a></p>
<p style="text-align: center;"><em><strong><a href="http://www.agenius-marketing.com/ebay-store-design/ebay-templates.html">See more of our eBay Templates here</a></strong><br />
</em></p>
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		<item>
		<title>Anatomy of a Web Page</title>
		<link>http://feedproxy.google.com/~r/agenius-marketing/TxvK/~3/ko6cvpSP8BU/</link>
		<comments>http://www.agenius-marketing.com/wp/anatomy-of-a-web-page/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 19:23:35 +0000</pubDate>
		<dc:creator>aGenius</dc:creator>
				<category><![CDATA[Misc]]></category>

		<guid isPermaLink="false">http://www.agenius-marketing.com/wp/?p=232</guid>
		<description><![CDATA[There are many different types of pages for websites, some more complex than others. Here are two examples of web pages that vary from the simple to the extensive.
Basic Web Design: This one is a simple site without a styled logo and with a basic left navigation. No mouseovers, no slides, no flash banners just [...]]]></description>
			<content:encoded><![CDATA[<p>There are many different types of pages for websites, some more complex than others. Here are two examples of web pages that vary from the simple to the extensive.</p>
<p><strong>Basic Web Design:</strong> This one is a simple site without a styled logo and with a basic left navigation. No mouseovers, no slides, no flash banners just simple text and some graphic elements. This type of design is a great start and can be modified later to enhance and improve it.</p>
<p><a href="http://www.agenius-marketing.com/wp/wp-content/uploads/anatomyofawebpage-simple1.jpg"><img class="aligncenter size-medium wp-image-236" title="anatomyofawebpage-simple" src="http://www.agenius-marketing.com/wp/wp-content/uploads/anatomyofawebpage-simple1-300x266.jpg" alt="anatomyofawebpage-simple" width="300" height="266" /></a></p>
<p><strong>Premium Web Design:</strong> This one has a styled logo, top header, flash images, styled left navigation, mutliple banners, etc. This is an example of premium design.</p>
<p><a href="http://www.agenius-marketing.com/wp/wp-content/uploads/anatomyofawebpage1.jpg"><img class="aligncenter size-medium wp-image-237" title="anatomyofawebpage" src="http://www.agenius-marketing.com/wp/wp-content/uploads/anatomyofawebpage1-300x266.jpg" alt="anatomyofawebpage" width="300" height="266" /></a></p>
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		<title>Website Goals for 2010 -Ring in the New Year</title>
		<link>http://feedproxy.google.com/~r/agenius-marketing/TxvK/~3/FufmztwiH1c/</link>
		<comments>http://www.agenius-marketing.com/wp/website-goals-for-2010-ring-in-the-new-year/#comments</comments>
		<pubDate>Thu, 31 Dec 2009 18:48:45 +0000</pubDate>
		<dc:creator>aGenius</dc:creator>
				<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[websites web site design]]></category>

		<guid isPermaLink="false">http://www.agenius-marketing.com/wp/?p=227</guid>
		<description><![CDATA[One of the most important aspect of successful e-commerce selling is a goal list. Believe it or not, retailers need to make a list and stick with it. Some of our most successful sellers abide by it. Sit down and plan, make a list and go about methodically taking the time to put it into [...]]]></description>
			<content:encoded><![CDATA[<p>One of the most important aspect of successful e-commerce selling is a goal list. Believe it or not, retailers need to make a list and stick with it. Some of our most successful sellers abide by it. Sit down and plan, make a list and go about methodically taking the time to put it into practice in 2010.</p>
<p>Here is a basic ecommerce plan for new sellers and small shops with limited budgets, that will set you going on your Goal list.</p>
<p><strong>Increase e-commerce sales by 50% this year:</strong></p>
<p><strong><em>Go through design and evaluate user-friendliness, make adjustments</em></strong></p>
<ul>
<li>Focus on one or two products and make them shine, pick your most popular products</li>
<li>As a customer, navigate your site in dumbed down mode, what do you see? Does your customer find the information they need to purchase your products?</li>
<li>What are the benefits of those who shop with you? Put them right in front of the customer. ie: Fast Shipping, Easy Return Policy, etc.</li>
</ul>
<p><strong><em>Learn about SEO and make changes to Product Names, pages and improve content on pages.</em></strong></p>
<ul>
<li>Don&#8217;t try to bite off more than you can chew. Start with products and label them with proper keywords, then proper content. Subtle changes like this can really make a site noticeable to search engines.</li>
<li>Get the word out. You should at the very least have your items in Googlebase, which is free. Do one feed at a time and do another one next month.</li>
</ul>
<p><strong><em>Set up at least one Pay-Per-Click Channel, give it a budget of at least 1% of expected revenues.</em></strong></p>
<ul>
<li>If you don&#8217;t have a few dollars to advertise, you should completely re-evaluate your plan here. This is a business. It requires getting the word out or going viral. If you are not a guru marketeer, then pay for some basic advertising in targeted places.</li>
</ul>
<p><strong><em>Set up and maintain an email list, and send out those emails once a month!</em></strong></p>
<ul>
<li>Probably the biggest mistake the new site owners make is to fail to collect emails of interested parties. Our most successful clients use an email list religiously.</li>
<li><a href="http://www.asending.com">aSending</a> has a great, and inexpensive tool for gathering emails and shooting out marketing materials to your prospective customers about offerings, sales and new products. Use it!</li>
</ul>
<p>Good Luck on a Great and Prosperous New Year!</p>
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		<title>High Maintenance Clients: Should We Break Up?</title>
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		<comments>http://www.agenius-marketing.com/wp/high-maintenance-clients-should-we-break-up/#comments</comments>
		<pubDate>Sat, 14 Nov 2009 21:05:59 +0000</pubDate>
		<dc:creator>aGenius</dc:creator>
				<category><![CDATA[Misc]]></category>

		<guid isPermaLink="false">http://www.agenius-marketing.com/wp/?p=209</guid>
		<description><![CDATA[An interesting article appears from 2007 demonstrating that Sprint had more kahunas than most frustrated customer service reps when it &#8220;broke up&#8221; with a group of high maintenance customers. The note went like this:
&#8220;Our records indicate that over the past year, we have received frequent calls from you regarding your billing or other general account [...]]]></description>
			<content:encoded><![CDATA[<p>An interesting article appears from 2007 demonstrating that Sprint had more kahunas than most frustrated customer service reps when it &#8220;broke up&#8221; with a group of high maintenance customers. The note went like this:</p>
<p style="padding-left: 30px;"><em>&#8220;Our records indicate that over the past year, we have received frequent calls from you regarding your billing or other general account information. While we have worked to resolve your issues and questions to the best of our ability, the number of inquiries you have made to us during this time has led us to determine that we are unable to meet your current wireless needs. Therefore after careful consideration, the decision has been made to terminate your wireless service agreement effective July 30, 2007.</em><em>&#8220;</em></p>
<p>Sprint explains that these customers impact the service given to other customers causing long delays in service.<em></em></p>
<p>This leads to the question of the day. Especially during this recession. Should you break up with high maintenance clients?<em><br />
</em></p>
<p>You know the old addage that 20% of your customers provide 99% of your income and I&#8217;ll add to this that at least 10% of your customers demand 100% of your attention at one time or another and don&#8217;t care how many other customers suffer because of this. It&#8217;s difficult to offer good customer service with these types of clients. <em></em></p>
<p>But more importantly the provider has to set the tone for the expectations of the relationship. Nobody likes fine print but when it comes to customer service and support, it seems to be a necessary evil. There is always at least one of your clients that is going to abuse the privilege and skew the system.</p>
<p>During this recession, some of our clients have reported that a good percentage of people  are willing to abuse the system most likely out of lack of funds and desperation to get things without having to pay for them. Certainly on their side they can claim that something is wrong with your service or product, but the fact of the matter is that for some people it&#8217;s time to lay down the law or cut your losses.</p>
<p>Life is too short to let a few bad apples to ruin the bunch. If you find that more than 1% of your customers are taking advantage of you, it&#8217;s time to write a bit of fine print and put that out in the view of your customers so they understand what you will and will not do to please them. This is especially true of first time customers.</p>
<p>Even Zappos.com has tiered their services for loyal customers vs. new customers.</p>
<p style="padding-left: 30px;"><em>The retailer had typically upgraded both first-time and repeat customers to overnight shipping even though it wasn&#8217;t advertising that perk. But starting in 2009, Zappos will no longer offer overnight upgrades to first-time visitors. Instead, CEO Tony Hsieh is moving those dollars into a new VIP service for Zappos&#8217; most loyal shoppers</em>. <a href="http://www.msnbc.msn.com/id/29306192/page/2/">[1]</a></p>
<p>Sprint may have raised eyebrows when they &#8220;fired&#8221; their high maintenance customers, but in these hard times it &#8217;s becoming more and more important to cut costs and cut your losses early with problem customers.  This provides you an opportunity to provide the type of customer service to the <strong><em>rest of your loyal customers</em></strong> that is needed to survive in the current business climate.</p>
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