Stay ahead of your competition by being number 1 in your area with our cost effective, yet highly visible banners
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To find out what search terms are still available in your area call us on 0844 502 8683 or email us at members@propertyfinder.com
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Who are Yahoo! UK?
Yahoo! UK Ltd provides users with access to a rich collection of online resources including: communications tools, such as email and instant messenger, search engine and directory listings, online forum and news and entertainment.
Who uses Yahoo! UK?
Yahoo! reaches more UK adults than any radio station, newspaper or magazine. It attracts over 22 million unique users* generating 1.6 billion page views per month. Yahoo! UK delivers focused coverage of many key market sectors, attracting and retaining users through a well-developed range of editorial and information tailored to their interests and needs. Yahoo! UK users are profiled to be 64% ABC1 with 15% of them earning more than £30k per year. **
* Feb 09 comScore Data
**Yahoo! UK Internal Data
How do you benefit?
As propertyfinder.com exclusively powers the property search facility on the property section of the site, your properties and brand are exposed to active home movers using the site each month. The property section features only the propertyfinder.com search box so your properties and advertising are seen by over 22 million people every month.
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Who are Tiscali?
Ticali UK company was launched in July 2001 and is positioned within the UK market as the 3rd largest DSL broadband provider. Tiscali provides broadband, narrowband, TV and telephone services nationally in the UK, with 1.8 million broadband customers,
Who uses Tiscali?
Tiscali UK's media portal offers 26 channels and over 55,000 pages of content packed with the latest information and entertainment including top artists playing exclusively for Tiscali Showcase. Tiscali.co.uk attracts over 6.7 million unique visitors a month providing access to jobs and money advice, SMS services, email and much more. How do you benefit? As propertyfinder.com exclusively powers the property search facility on the property and money pages of the site, your properties and brand are exposed to the 6.7 million people using the site each month. The property section also features advice informative property videos from Real Estate TV, property news updates, mortgage calculators as well as a vast selection of propertyfinder.com featured properties all designed to attract the active home mover.
Visit http://www.tiscali.co.uk/property and search for your properties now!
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It was formed in 1981 as the professional and regulatory body for letting agents in the UK. It was recognised that the requirements of the lettings market were so specific that a separate organisation was required to promote standards in this growing sector.
ARLA has 2,500 member offices throughout the UK including large multi-branch national companies as well as the smaller single office practices. Membership is achieved only by agents who demonstrate that they have a thorough knowledge of their profession and that they conduct their business according to current best management practice.
]]> Why do I need to know this?The letting industry is a fast moving environment and the annual conference is the chance for Lettings agents to gather in one place to get up to speed on new legislation, new technology, new products and meet with other professionals in the private rented sector.
This year ARLA is held at Novotel London West Hotel in Hammersmith.
Come and visit propertyfinder.com at Stand number 3 and meet some of the team!!
Simply register online at www.arla.co.uk
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Nick Leeming, propertyfinder.com’s Major Client Director has been awarded with the 2008 EAE Award for Excellence and Achievement in Estate Agency.
Nick was one of the founding members of propertyfinder.com and his sustained involvement in online marketing has made a considerable contribution to the industry.
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The site is simplified to limit the number of click-through pages and make the search function easier to operate from a phone.
Web browsing phones make it simpler than ever before to surf the internet from your mobile and by making a site which is specifically compatible with this technology, we are ensuring our users have access to the best search experience possible.
"People's experience when using our portal is important and we are committed to innovation that makes it easier for people to search for property whenever it's convenient for them," says Gillian Kent CEO of propertyfinder.com. "And that increasingly that means on the move".
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Who are Virgin Media?
Virgin Media is the UK’s leading entertainment and communications company. Virgin Media is the UK’s largest residential broadband provider, the largest virtual mobile network operator and the second-largest provider of pay TV. Virgin Media launched the UK’s first high definition TV service, is the only TV platform to carry BBC iPlayer.
Who uses Virgin Media?
Virgin Media.com has seen great success since its launch and appeals to consumers as they can get everything they need from one company - TV, broadband, phone and mobile. Virgin Media attracts over 4.6 million* UK visitors to the site each month due to diverse content as well as offering email and customer accounts services. Virgin Media consists of 15 channels brimming with exclusive content, video and interactive tools. Each channel is content rich and designed to drive maximum usage catch users in 'the browsing, information gathering stage', Virgin Media.com thrives to be the consumer’s first choice for entertainment, news and communications
How do you benefit?
As propertyfinder.com exclusively powers Virgin’s property search facility, your properties and brand are available 24-7 to the 4.6 million people using the site each month. The property search is featured within the Home and Family section as well as a dedicated property section giving consumers multiple opportunities to look at your properties and essentially everything a consumer would need for their home under one roof!. These pages promote propertyfinder.com featured properties and recommended areas to buy property in as well as offering the latest market updates and practical legal advice!
Visit http://www.virginmedia.com/homefamily/property and search for your properties now!
]]>Often we hear the term “Super Agent�? and it is often used to describe the one stop shop or a large conglomerate that can handle every property need. We all know who these agencies are and we have all heard stories through 2008 of how difficult it has been for these large groups or offices to meet their massive overheads. The result has been downsizing in staff, marketing and quite often service. In many cases it has seen the end of them all together.
When I talk of the Super Agent, I talk about you the individual. The agent who is the one stop contact for both vendors and buyers throughout the buying and selling process, the agent who is the local voice of everything property related to their loyal followers, the agent who when spoken about by their customers is referred to as “my agent�?. For many years the UK estate agency industry has been working away from that model to provide efficiency, buying power, automated systems and the like. All of these systems are great by the way, but they should be there to support your team of “Super Agents�?.
Whether you are working for a large corporate, a national franchisor or you have your own smaller agency the goal should be the same; to provide an outstanding customer experience. Now I’m not talking about an outstanding estate agency customer experience, I’m talking about an outstanding customer experience; period.
Think of when you have experienced an outstanding service. To frame your thought process, think of a holiday you took where you received an outstanding service level. Because I fly so much I often think of the airline industry. When I think of a great experience I don’t think of the online booking, the check systems, the colour of the club lounge, the airplane fit out or the engine maintenance, (all of these things matter of course) but I think of the faces, the names, the people who worked for that airline and how they went out their way to make my journey as pleasant as possible. Although I may have flown with Virgin Atlantic, it was Dave, Isla and Victoria who made the journey pleasant and if they rang me today to tell me they were moving to British Airways I would follow them.
This is the mentality we need to adopt with estate agency. There are 2 things in running an estate agency; there is the business of running your business and there is the business of delighting your customers. The really great and successful businesses globally understand this and make the former, running the business, completely about serving the latter, delighting the customer. They do this by asking the following questions;
1.Is it the best thing for the customer?
2.Is it profitable?
3.Is it the absolute best we can do?
So whether you are an individual operator, a small local business or work within a large corporate, your goal should be the same; to provide an outstanding customer experience and do it as many times as you can each day. It’s time to stop measuring ourselves against each other and start looking at our role as exactly what it is; the biggest financial journey anyone will ever take in their lives. Make sure your service befits the magnitude of the occasion.
2009 will bring many advances, but most of all it will bring a stronger customer voice, so make sure you listen and adapt accordingly.
For more information on The Academy training or to activate your FREE 7 day trial, visit www.estateagencyacademy.co.uk
I am delighted to inform you that propertyfinder.com has been successful in winning an award for the Best UK Property Portal in the Daily Mail UK Property Awards.
This is a great achievement for the business and truly reflects out continued efforts to be an agent's online marketing partner and the consumers first portal of call!
For more information please visit www.propertyawards.net/uk/2008website.html
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Who are sky?
British Sky Broadcasting thrives to be the consumer’s first choice for online entertainment, news and communications. Sky.com is continually developing and expanding its portal offering by adding both new sites and re-launching old ones meaning that it can offers users one of the richest choices of online content on the web including Sky Sports, Sky News and Sky Showbiz.
Who uses sky?
Since the launch of the portal in October 2007, Sky.com has seen great success and it is now the 5th largest commercial portal in the UK*. It appeals to a vast audience due to diverse content as well as offering a range of tools including email. Sky’s network continues to extend its reach and attracts over 4.4 million visitors to the site each month who contribute to over 1 billion monthly page impressions.
*(Comscore Aug 2008).
How do you benefit?
As propertyfinder.com exclusively powers sky’s property search facility, your properties and brand are available to the 4.4 million people using the site each month. The property section also features informative area buying guides, a vast selection of propertyfinder.com featured properties, helpful renovation tips as well as providing latest advice and market updates for the active home mover.
Visit http://property.sky.com/ and search for your properties now!
]]>Without stepping outside my strict non-biased position with regard to commenting on the industry, the companies that operate within it and the suppliers to those companies, I have had the great fortune over the past month to be working with propertyfinder.com’s sister company casa.it in Italy.
We have been looking at a number of things in regard to positioning the business in this current downturn and how we can be best placed when the market starts to, pardon my use of the most overused term in property, “correct�?.
You see, casa.it is being smart, they are using this time in the market to get the basics right. They are investing in their team through intensive sales training, they are putting in structures to help control work flows when volume returns and most importantly they are focussing on what it is their customer really wants from their marketing partner.
Is this any different to what you should be doing? Of course not, it is exactly what you should be doing. We at The Academy have been preaching this sentiment for months now. Put it this way, how many of you predicted the intensity of this market downturn? How many of you had a plan of action for the current conditions mapped out before things went bad? How many of you monitored the signs that indicated a change was coming and most importantly how many of you did anything about it before the change came? Without counting the raised hands in the reader audience right now all I can ask is, if you could have planned for a change would you have done it?
Now is the time to put in the work to make sure you are best prepared for when things start to change. Make a checklist; are my team ready in both skill and number, is my brand the most prominent amongst my competitors, do I have the best marketing mix available, am I ready to act when my competitors are still finding their feet after staring at the ground for so long? The very best businesses use these market conditions to prepare for the onslaught.
So when is the change coming? In a phrase, I don’t know, but I do know one thing there is definitely something happening. For those who read this newsletter regularly you will have noted something has been bubbling over the past months. Let me explain by using another example. One of the great things about the Internet is that it is extremely measurable. So measurable in fact that Google has now released Google flu watch in which they can predict the outbreak in flu in a location more accurately than any other measure has before by tracking the volume of flu related searches in an area. When correlated with doctor appointments and sick days they have calculated that an increase in information requested indicates an increase in activity, in this case the outbreak of flu. So what has this got to do with the propertyfinder.com newsletter? Well over the past 3 months the amount of visitors to propertyfinder.com has increased substantially. In fact it has grown from 1.9 million unique visitors to over 2.2 million. Using the Google flu analogy, does this increase in information requested indicate an increase in activity? Let’s hope Google continues its ability to be right and the answer is yes!
With this information in hand what do we do about it? Do we do what we did before the last change; nothing? Well we all know the definition of insanity is doing the same thing over and over expecting a different result so take advantage of the information at hand, prepare your business and beat the competition by making sure you plan for the change and that you keep your eyes and ears on the clues. A down market is where great businesses are made. Make sure you are one of them.
For more information on The Academy training or to activate your FREE 7 day trial, visit www.estateagencyacademy.co.uk
Join John McGrath, one of the most influential estate agents in the world, Peter Knight, renowned UK industry speaker and writer, Owen Burns, international speaker and coach, Fiona Blayney, Peter Rollings, Julie Twist and many more as they take you through the steps, habits and mindset needed to achieve your very best in this and any market.
With 3 events in one; The Estate Agency of The Year Awards, The Future Estate Agency Seminar and The Leadership Summit, you can give your team a boost heading into 2009.
PLUS Register for you and your team to attend by the end of October and receive access to the renowned industry training and coaching website, The Academy, for the remainder of 2008 for FREE.
Tickets start from £49 pp. Visit www.estateagencyevents.comfor more details
Nick Leeming, Major Client Director presented a seminar on how to maximise the market opportunities and look forward to 2009. If you would like a copy of this presentation, please email us at members@propertyfinder.com and we will send it out to you.
]]>With over 100,000 more unique visitors than their next closest competitor, these figures cement propertyfinder.com’s current position as a firm number two to market leader Rightmove. And the site has taken market share: while propertyfinder.com visitors increased over 16% month on month, the number of active home movers visiting its two closest competitors actually fell, while Rightmove also under performed with its number of visitors barely increasing.
Despite a slowing housing market, a record number of leads were sent to member agents.
And for the first time ever, there were more than 100,000 unique visitors to the propertyfinder.com site in any one day. This happened not once, but three times in September. [1]
As a result of the company’s success and in recognition of the challenges agents are currently facing, propertyfinder.com is investing in growing its team of dedicated account managers and business development managers. This will enable the team to focus more on individual relationships managing accounts and helping agents to make the most of their online presence.
Chief executive, Gillian Kent, puts propertyfinder.com’s and the network’s success down to improved site partnerships and a focus on better online marketing techniques: ‘Since early summer we have invested heavily in marketing; bringing a new marketing director on board and driving initiatives to increase traffic to our member agents’ properties at what is a difficult time for them. We have focused on improving our search marketing and improving links with our partner sites and I’m glad to say that it is paying off.
By powering the property search facility for some of the UK’s biggest websites and home moving sites, we can drive high volumes of active home movers to our members’ properties. On the days that we had over 100,000 unique visitors, we saw significant spikes in traffic from MSN due to cross promotions and editorial content. Over the next few months the marketing team is going to be working closely with our other partners to improve performance and I am confident that this model will enable us to keep growing and providing our members with a better service.
We provide excellent value for money and have no intention of raising our fees while the market remains so tough. We are dedicated to doing everything within our means to help agents through this difficult market. Our position as number two in the market is now cemented and the gap between us and Rightmove is closing. If we continue to improve at this rate, and outperform our competitors, there is no reason that we can’t be number one in the portal market.’
For all the lastest stats click here
About propertyfinder.com: propertyfinder.com is the UK’s first property website, operating since 1995. It is the UK’s fastest growing property portal with over 1.3 million people visiting each month*, accessing over 350,000 properties from the 5,300 estate agents advertising. propertyfinder.com exclusively powers the property search facilities on some of the UK's most popular websites including, AOL, MSN, Sky, Virgin Media, Tiscali, Orange and Yahoo! UK & Ireland, with MSN alone reaching more than 20 million unique visitors in the UK each month^. propertyfinder.com also owns HotProperty.co.uk, a leading property website in the UK with over 270,000 unique visitors per month*, and UKPropertyshop, one of the UK’s most comprehensive online estate agent directories, listing the details of over 17,000 UK agent offices and attracting over 370,000 unique visitors per month. Owned by the REA Group, propertyfinder.com has become part of a global network of property related websites, with 23 websites in 10 countries.
* ComScore – Independent Internet Auditor (Sep 08)
^ ComScore – Independent Internet Auditor (Jun 08)
Who is msn?
msn.co.uk is the news and entertainment online network providing its users with a wealth of information all in the one spot. Whether people are looking for today’s breaking news headlines, film and music reviews, property market updates, home renovation tips, latest share prices or celebrity gossip, they can find it all on msn and share it with friends and family through their additional services such as Hotmail, Messenger and Spaces.
Who uses msn?
msn is one of the UK’s most popular websites, attracting over 20.3 million UK unique visitors a month. It appeals to a wide audience due to its vast amount of diverse content, from news to games. And with Hotmail being one of the most popular email services in the UK, it’s often the next port of call to start searching the web.
How do you benefit?
As propertyfinder.com exclusively powers msn’s property search facility, your properties and brand are available 24-7 to the 20.3 million people using the site each month. The property section also contains links to useful moving resources and services making it a content-rich section for the active home mover.
Visit http://msn.propertyfinder.com/ and search for your property now!
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