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<channel>
	<title>What's the Point?</title>
	
	<link>http://www.ailema.com</link>
	<description>If you don't know, I'm not telling.</description>
	<lastBuildDate>Wed, 18 Aug 2010 18:46:38 +0000</lastBuildDate>
	<language>en</language>
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		<title>5 Ways Running Fuels the Creative</title>
		<link>http://feedproxy.google.com/~r/ailema/kedrhodes/~3/6wYgC-J3CW8/</link>
		<comments>http://www.ailema.com/2010/08/18/5-ways-running-fuels-the-creative/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 18:46:38 +0000</pubDate>
		<dc:creator>Kedron</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Running]]></category>

		<guid isPermaLink="false">http://www.ailema.com/?p=311</guid>
		<description><![CDATA[<p><img src="http://www.ailema.com/wp-content/uploads/2010/08/running.jpg" alt="" title="running" width="520" height="200" class="alignnone size-full wp-image-312" /></p>
<p>I&#8217;ve been running for almost as long as I&#8217;ve been a creative professional and I can&#8217;t help but notice ways that running fuels the creative side of me. Here are a five ways I think running is good for&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.ailema.com/wp-content/uploads/2010/08/running.jpg" alt="" title="running" width="520" height="200" class="alignnone size-full wp-image-312" /></p>
<p>I&#8217;ve been running for almost as long as I&#8217;ve been a creative professional and I can&#8217;t help but notice ways that running fuels the creative side of me. Here are a five ways I think running is good for the creative spirit. </p>
<h2>Have a finish line.</h2>
<p>I don&#8217;t like running on the treadmill <em>or</em> running laps. It&#8217;s too easy to quit early. That&#8217;s why I like to run out and back or in a big loop. <strong>Once you&#8217;re miles from the finish line, there is only one way to get back, and there is no copping out.</strong></p>
<p>I find the creative process parallels that desire to bail before the finish line. I get tired of tweaking, changing, refining, etc. To avoid that &#8220;good enough&#8221; mindset, I set myself clear goals &#8211; as clear as I can make them. It gives me something to aim for. <strong>Goals keeps me accountable.</strong></p>
<h2>It&#8217;s not always pleasant, but push through.</h2>
<p>When you put that running gear on and head out the door you&#8217;re making an agreement with yourself. You&#8217;re acknowledging there is a good chance this could suck, and you&#8217;re OK with that possibility. When I set out to run I know I&#8217;m going to have a bit of knee pain, maybe some blisters, it might be bloody hot outside, and the list goes on.</p>
<p>In the same way, when I sit down to create something new, I&#8217;m making the same sort of agreement with myself; this process may be ugly, painful, and down right taxing. </p>
<p>Developing the discipline to PUSH THROUGH the unpleasantries is vital to both running and the creative process. </p>
<h2>Feel something different.</h2>
<p>I run in <a href="http://www.vibramfivefingers.com/" title="Vibram Five Fingers: Discover the Barefooting Alternative">Vibram Five Fingers</a> for several reasons, but one of them is because I love the feeling of earth beneath my feet. Feeling something different or out of the ordinary engages me as a runner. I often take notice of what is &#8220;different&#8221; from my everyday routine while I&#8217;m out running. I notice the slight pain in my knee, my elevated heart rate, the heat of the sun, or the bitter cold chill of winter. I notice the sights, sounds, and smells that are different than spending most of my days indoors &#8211; behind a computer. I try and take note of these differences, and I let them drawl out thoughts or emotions that might otherwise be trapped by they everyday routine of life.</p>
<p>Engaging the different or new has a direct impact on my creative process. <strong>The &#8220;different&#8221; brings new aspects or elements into the process that might not otherwise have been there.</strong></p>
<h2>Discipline the mind.</h2>
<p>I swear, running is 90% mind games. Sure, it takes a bit of effort to get your body to comply with what you&#8217;re asking of it, but that&#8217;s such a small part of the process. It&#8217;s a mind game convincing yourself that today is a good day to run, that it&#8217;s going to be worth the effort, that you really can do this. Shutting up all the little voices that tell you otherwise is <em><strong>THE</strong> name of the game</em>.</p>
<p>I&#8217;ve been a full-time creative for almost 15 years, and I still have to fight off those little voices that tell me I can&#8217;t bring something new and innovative to the table. The discipline of controlling those thoughts and looking for solutions is vital.</p>
<p><strong>Finding reasons to keep on task, pressing forward, and finishing is a powerful way to combat all the reasons not to.</strong></p>
<h2>Consistency matters</h2>
<p>While in Tampa I joined a running group that started their daily miles at 4:30am. During one of our morning jogs one of my fellow runners asked me what the difference is between taking 3 weeks off of running and 3 months. His answer: not a damn thing.</p>
<p>Consistency counts in running, just like it counts in the creative process. Sure, runners need time for recovery and creatives need time to decompress, but checking out of either disciplines for months at a time can really throw your rhythm off.</p>
<p>When I need time to recover after a race or injury I find other ways to keep my cardio up and my body active (swimming, cycling, weight training). When I need time to decompress from the design process I&#8217;ll often take on a project in the wood shop or throw my creative energy behind the lens of a camera. </p>
<p><strong>Diversifying ways of staying creative can help avoid burning out.</strong></p>
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		<item>
		<title>Innovation Bootcamp</title>
		<link>http://feedproxy.google.com/~r/ailema/kedrhodes/~3/3j-qKyTIFMQ/</link>
		<comments>http://www.ailema.com/2010/08/12/innovation-bootcamp/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 02:18:07 +0000</pubDate>
		<dc:creator>Kedron</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[innovation]]></category>

		<guid isPermaLink="false">http://www.ailema.com/?p=305</guid>
		<description><![CDATA[<p><img src="http://www.ailema.com/wp-content/uploads/2010/08/innovation.gif" alt="" title="innovation" width="520" height="150" class="alignnone size-full wp-image-308" /></p>
<p>One of the brightest individuals I&#8217;ve ever met approached me a few weeks ago about joining him for an innovation bootcamp of sorts. He&#8217;s hand picked 2 other co-workers as well, and we&#8217;re essentially going to be soaking up&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.ailema.com/wp-content/uploads/2010/08/innovation.gif" alt="" title="innovation" width="520" height="150" class="alignnone size-full wp-image-308" /></p>
<p>One of the brightest individuals I&#8217;ve ever met approached me a few weeks ago about joining him for an innovation bootcamp of sorts. He&#8217;s hand picked 2 other co-workers as well, and we&#8217;re essentially going to be soaking up as much knowledge from this individual as we possibly can over the next nine months. I&#8217;m honored and completely thrilled to be on the team.</p>
<p>We had our first session this week, and I thought I would post a few things I find particularly insightful as we go through the process. </p>
<p>The question came up, does innovation come from intuition or inspiration? He walked us through some ways that both intuition and inspiration both can spur innovation, and how to look for ways to cox it out of either.</p>
<p>One idea that surfaced in the corse of this discussion that I just loved was that <strong>inspiration requires you to be open to surprises</strong>. Let that one sink in &#8211; it&#8217;s a gem.</p>
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		<item>
		<title>Senator Stevens’ tubes</title>
		<link>http://feedproxy.google.com/~r/ailema/kedrhodes/~3/euESpDZJYnI/</link>
		<comments>http://www.ailema.com/2010/08/11/senator-stevens-tubes/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 02:24:18 +0000</pubDate>
		<dc:creator>Kedron</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[political]]></category>
		<category><![CDATA[politics]]></category>

		<guid isPermaLink="false">http://www.ailema.com/?p=300</guid>
		<description><![CDATA[<p><img src="http://www.ailema.com/wp-content/uploads/2010/08/stevens_title.jpg" alt="" title="stevens_title" width="520" height="165" class="alignnone size-full wp-image-301" /></p>
<p>Politics aside, I was saddened to hear that Senator Ted Stevens died this week.</p>
<p>He held the senate seat for the great state of Alaska long before I was born there and long after I left. While at GSL&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.ailema.com/wp-content/uploads/2010/08/stevens_title.jpg" alt="" title="stevens_title" width="520" height="165" class="alignnone size-full wp-image-301" /></p>
<p>Politics aside, I was saddened to hear that <a href="http://en.wikipedia.org/wiki/Ted_Stevens" title="Ted Stevens - Wikipedia, the free encyclopedia">Senator Ted Stevens</a> died this week.</p>
<p>He held the senate seat for the great state of Alaska long before I was born there and long after I left. While at <a href="http://www.gslsolutions.com/" title="GSL Solutions">GSL Solutions</a> I had the opportunity to design Senator Stevens&#8217; Web site. The contract came in, and because of my affinity for Alaska, I was eager to work with his staff.</p>
<p>The irony of Mr. Stevens&#8217; comments regarding the internet as a series of tubes was not lost on the small, but talented, group of Web developers. We had a lot of fun with the project, and the folks on Capitol Hill were all very good sports.</p>
<p>My boss, at the time, ended up buying me a t-shirt with a series of tubes on it. Classic.</p>
<p>Here is an old screen shot:<br />
<a href="http://www.ailema.com/wp-content/uploads/2010/08/stevens.jpg"><img src="http://www.ailema.com/wp-content/uploads/2010/08/stevens-310x300.jpg" alt="" title="stevens" width="310" height="300" class="alignnone size-medium wp-image-302" /></a></p>
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		<item>
		<title>Pizza Pain</title>
		<link>http://feedproxy.google.com/~r/ailema/kedrhodes/~3/f-8dRH82kDQ/</link>
		<comments>http://www.ailema.com/2010/08/10/pizza-pain/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 02:24:06 +0000</pubDate>
		<dc:creator>Kedron</dc:creator>
				<category><![CDATA[Random]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[pizza]]></category>

		<guid isPermaLink="false">http://www.ailema.com/?p=295</guid>
		<description><![CDATA[<p><img src="http://www.ailema.com/wp-content/uploads/2010/08/pizza-e1281493401230.jpg" alt="" title="pizza" width="520" height="184" class="alignnone size-full wp-image-296" /></p>
<p>My favorite lunchtime pizza place went out of business a couple of weeks ago. I knew it was too good to be true. They had the best pizza in town (New York style thin crust), and the prices were&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.ailema.com/wp-content/uploads/2010/08/pizza-e1281493401230.jpg" alt="" title="pizza" width="520" height="184" class="alignnone size-full wp-image-296" /></p>
<p>My favorite lunchtime pizza place went out of business a couple of weeks ago. I knew it was too good to be true. They had the best pizza in town (New York style thin crust), and the prices were a steal.</p>
<p>I had a hunch when I first stepped foot in the place a little over a hear ago that they would most likely end up like the majority of newly established restaurants, and go out of business within the first few years. Sad story.</p>
<p>One of my first real jobs during high school and college was working at a local pizza place, in the small town I grew up in. To this day, it was one of the most rewarding jobs I&#8217;ve ever had.</p>
<p>I started out dressing pizzas and graduated to running the ovens, and then on to pretty much every aspect of the place. I loved it, and I&#8217;ve always wanted to open a pizza joint ever since.</p>
<p>I know the odds of winning at the restaurant game are NOT good. So for now, I&#8217;ll put that distraction aside and just morn the loss of good local pie.</p>
<p>R.I.P. New York Pizza</p>
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		<item>
		<title>Microformats Book Specification</title>
		<link>http://feedproxy.google.com/~r/ailema/kedrhodes/~3/-kXZmmomGYQ/</link>
		<comments>http://www.ailema.com/2010/08/09/microformats-book-specification/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 19:50:44 +0000</pubDate>
		<dc:creator>Kedron</dc:creator>
				<category><![CDATA[UX]]></category>
		<category><![CDATA[Webmastering]]></category>
		<category><![CDATA[microformats]]></category>
		<category><![CDATA[rich snippets]]></category>
		<category><![CDATA[semantic]]></category>

		<guid isPermaLink="false">http://www.ailema.com/?p=279</guid>
		<description><![CDATA[<p>Rich Snippets are nothing new, but there still seems room for some semantic energy to be thrown towards books. I&#8217;ve been working on a schema that will accommodate books within Microformats hProduct. I&#8217;ve based the majority of this work directly&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.google.com/support/webmasters/bin/answer.py?hl=en&amp;answer=99170">Rich Snippets</a> are nothing new, but there still seems room for some semantic energy to be thrown towards books. I&#8217;ve been working on a schema that will accommodate books within Microformats <a href="http://microformats.org/wiki/hproduct" title="hProduct &middot; Microformats Wiki">hProduct</a>. I&#8217;ve based the majority of this work directly off of the <a href="http://www.bisg.org/" title="Book Industry Study Group">Book Industry Study Group&#8217;s</a> <a href="http://www.bisg.org/what-we-do-21-8-product-metadata-best-practices.php" title="Standards &#038; Best Practices | Product Metadata | Product Metadata Best Practices | Book Industry Study Group, Inc.">best practice document for sending metadata</a>.</p>
<p><strong>Microformats Book Specification</strong></p>
<p>The book specification is an extension of the hProduct draft schema for Microformats. It should should be subject to, and likewise inherit, the guiding specifications for hProduct schema as it continues to solidify.</p>
<p><strong>Table of Contents</strong></p>
<ul>
<li><a href="#isbn">ISBN-10/ISBN-13/EAN.UCC-13</a></li>
<li><a href="#title">Title</a></li>
<li><a href="#subtitle">Subtitle</a></li>
<li><a href="#contributor">Contributor name(s) and role(s)</a></li>
<li><a href="#publisher">Publisher/Imprint/Brand Name</a></li>
<li><a href="#price">Price</a></li>
<li><a href="#form">Product Form (Format/Binding/Packaging)</a></li>
<li><a href="#pubdate">Publication Date</a></li>
<li><a href="#subject">BISAC Subject</a></li>
<li><a href="#lang">Language</a></li>
<li><a href="#series">Series Name and Number Within Series</a></li>
<li><a href="#editionnumber">Edition Number</a></li>
<li><a href="#editiontype">Edition Type and Edition Description</a></li>
<li><a href="#audience">ONIX Audience Code</a></li>
<li><a href="#age">Age Range of Target</a></li>
<li><a href="#rights">Territorial rights</a></li>
<li><a href="#weight">Weight and Dimensions</a></li>
<li><a href="#page">Page Count, Running Time, Extent</a></li>
<li><a href="#description">Textual Description</a></li>
<li><a href="#summary">Summary or Synopsis</a></li>
<li><a href="#cover">Cover Thumbnail</a></li>
<li><a href="#example"><strong>Working Example</strong></a></li>
</ul>
<div class="spec">
<a name="isbn"></a></p>
<h2>ISBN-10/ISBN-13/EAN.UCC-13</h2>
<p>The International Standard Book Number (ISBN) is defined as:</p>
<blockquote><p>A unique international identification number for each format or edition of a monographic publication published or produced by a specific publisher or producer.</p></blockquote>
<p><strong>Example:</strong></p>

<div class="wp_syntax"><div class="code"><pre class="html" style="font-family:monospace;">&lt;p&gt;ISBN-13: &lt;span class=&quot;isbn isbn-10&quot;&gt;1585425885&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;ISBN-13: &lt;span class=&quot;isbn isbn-13&quot;&gt;978-1585425884&lt;/span&gt;&lt;/p&gt;</pre></div></div>

</div>
<div class="spec">
<a name="title"></a></p>
<h2>Title</h2>
<p>The title is defined as the following:</p>
<blockquote><p>The complete name of a published product, including the subtitle, as it appears on the title page.</p></blockquote>
<p><strong>Example:</strong></p>

<div class="wp_syntax"><div class="code"><pre class="html" style="font-family:monospace;">&lt;p&gt;Title: &lt;span class=&quot;title&quot;&gt;The Power of Kindness: The Unexpected Benefits of Leading a Compassionate Life&lt;/span&gt;&lt;/p&gt;</pre></div></div>

</div>
<div class="spec">
<a name="subtitle"></a></p>
<h2>Subtitle</h2>
<p>The subtitle is defined as:</p>
<blockquote><p>A secondary or explanatory title that follows the main title.</p></blockquote>
<p><strong>Example:</strong></p>

<div class="wp_syntax"><div class="code"><pre class="html" style="font-family:monospace;">&lt;p&gt;Title: &lt;span class=&quot;title&quot;&gt;The Power of Kindness: &lt;span class=&quot;subtitle&quot;&gt;The Unexpected Benefits of Leading a Compassionate Life&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;</pre></div></div>

</div>
<div class="spec">
<a name="contributor"></a></p>
<h2>Contributor name(s) and role(s)</h2>
<p>A contributor is defined as the following:</p>
<blockquote><p>A person or corporate body responsible for the creation of the intellectual or artistic content<br />
of a product.</p></blockquote>
<p><strong>Example:</strong></p>

<div class="wp_syntax"><div class="code"><pre class="html" style="font-family:monospace;">&lt;p&gt;Author: &lt;a class=&quot;vcard contributor author url&quot;&gt;&lt;span class=&quot;fn&quot;&gt;Piero&lt;/span&gt; &lt;span class=&quot;n&quot;&gt;Ferrucci&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;</pre></div></div>

</div>
<div class="spec">
<a name="publisher"></a></p>
<h2>Publisher/Imprint/Brand Name</h2>
<p>A publisher is defined as the following:</p>
<blockquote><p>The entity that owns the legal right to make the given product available in this form.</p></blockquote>
<p><strong>Example:</strong></p>

<div class="wp_syntax"><div class="code"><pre class="html" style="font-family:monospace;">&lt;p&gt;Publisher: &lt;span class=&quot;vcard publisher&quot;&gt;&lt;span class=&quot;fn org&quot;&gt;Tarcher&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;</pre></div></div>

</div>
<div class="spec">
<a name="price"></a></p>
<h2>Price</h2>
<p>Price is defined as:</p>
<blockquote><p>The amount of money set as consideration for sale of the product in question.</p></blockquote>
<p><strong>Example:</strong></p>

<div class="wp_syntax"><div class="code"><pre class="html" style="font-family:monospace;">&lt;p&gt;Price: &lt;span class=&quot;price msrp&quot;&gt;$13.95&lt;/span&gt;&lt;/p&gt;</pre></div></div>

</div>
<div class="spec">
<a name="form"></a></p>
<h2>Product Form (Format/Binding/Packaging)</h2>
<p>Product form is defined as:</p>
<blockquote><p>A code list value describing the physical or digital qualities that distinguish a given product manifestation from other product manifestations of the same intellectual work.</p></blockquote>
<p><strong>Example:</strong></p>

<div class="wp_syntax"><div class="code"><pre class="html" style="font-family:monospace;">&lt;p&gt;[&lt;span class=&quot;product-form&quot;&gt;Paperback&lt;/span&gt;]&lt;/p&gt;</pre></div></div>

</div>
<div class="spec">
<a name="pubdate"></a></p>
<h2>Publication Date</h2>
<p>Publication date is defined as:</p>
<blockquote><p>The date on which a retail consumer may purchase and take possession of a given product.</p></blockquote>
<p><strong>Example:</strong></p>

<div class="wp_syntax"><div class="code"><pre class="html" style="font-family:monospace;">&lt;p&gt;Publication Date: &lt;span class=&quot;pub-date&quot;&gt;October 4, 2007&lt;/span&gt;&lt;/p&gt;</pre></div></div>

</div>
<div class="spec">
<a name="subject"></a></p>
<h2>BISAC Subject</h2>
<p>The BISAC Subject Headings are defined as the following:</p>
<blockquote><p>The BISAC Subject Headings are a list of standard subjects designed for use in the North American book trade.</p></blockquote>
<p><strong>Example:</strong></p>

<div class="wp_syntax"><div class="code"><pre class="html" style="font-family:monospace;">&lt;p&gt;Subject: &lt;span class=&quot;subject PHI015000&quot;&gt;Philosophy / Mind &amp; Body&lt;/span&gt;&lt;/p&gt;</pre></div></div>

</div>
<div class="spec">
<a name="lang"></a></p>
<h2>Language</h2>
<p>Language(s) of product content are defined as:</p>
<blockquote><p>The language (written or spoken) of a significant portion of the content included in a product.</p></blockquote>
<p><strong>Example:</strong></p>

<div class="wp_syntax"><div class="code"><pre class="html" style="font-family:monospace;">&lt;p&gt;Language: &lt;span class=&quot;lang eng&quot;&gt;English&lt;/span&gt;&lt;/p&gt;</pre></div></div>

</div>
<div class="spec">
<a name="series"></a></p>
<h2>Series Name and Number Within Series</h2>
<p>Series is defined as:</p>
<blockquote><p>An indefinite number of products, published over an indefinite time period, and grouped together under a series title, primarily for marketing purposes.</p></blockquote>
<p>Series Number is defined as:</p>
<blockquote><p>The number of an individual product in a numbered series.</p></blockquote>
<p>Most series do not number their constituent products, however, for series where the individual products are sequentially numbered this data is important.</p>
<p>The series name should be supplied for every product that is published as a part of a series. The series number should be supplied for every product that is published as a part of a numbered<br />
series.</p>
<p><strong>Example:</strong></p>

<div class="wp_syntax"><div class="code"><pre class="html" style="font-family:monospace;">&lt;p&gt;Series: &lt;span class=&quot;series&quot;&gt;The Way of The Buddhist Series&lt;/span&gt; Book Number &lt;span class=&quot;series-number&quot;&gt;7&lt;/span&gt;&lt;/p&gt;</pre></div></div>

</div>
<div class="spec">
<a name="editionnumber"></a></p>
<h2>Edition Number</h2>
<p>Edition number is defined as:</p>
<blockquote><p>The Arabic number of an Arabic-numbered edition of a product.</p></blockquote>
<p><strong>Example:</strong></p>

<div class="wp_syntax"><div class="code"><pre class="html" style="font-family:monospace;">&lt;p&gt;Edition Number: &lt;span class=&quot;edition-number&quot;&gt;3&lt;/span&gt;&lt;/p&gt;</pre></div></div>

</div>
<div class="spec">
<a name="editiontype"></a></p>
<h2>Edition Type and Edition Description</h2>
<p>Edition type is defined as:</p>
<blockquote><p>A code that describes a standard type of edition.</p></blockquote>
<p><strong>Example:</strong></p>

<div class="wp_syntax"><div class="code"><pre class="html" style="font-family:monospace;">&lt;p&gt;Edition Type: &lt;span class=&quot;edition-type lte&quot;&gt;Large Print&lt;/span&gt;&lt;/p&gt;</pre></div></div>

<p>The standard edition types are:</p>
<ul>
<li><strong>ABR</strong> //Abridged//: Content has been shortened: use for abridged, shortened, concise, condensed.</li>
<li><strong>ADP</strong> //Adapted//: Content has been adapted to serve a different purpose or audience, or from one medium to another: use for dramatization, novelization etc.</li>
<li><strong>ANN</strong> //Annotated//: Content is augmented by the addition of notes</li>
<li><strong>BRL</strong> //Braille//: Braille editions should also carry the corresponding Product Form code.</li>
<li><strong>CRI</strong> //Critical//: Content includes critical commentary on the text</li>
<li><strong>CSP</strong> //Coursepack//: Content was compiled for a specified educational course.</li>
<li><strong>ENL</strong> //Enlarged//: Content has been enlarged or expanded from that of a previous edition.</li>
<li><strong>EXP</strong> //Expurgated//: ‘Offensive&#8217; content has been removed</li>
<li><strong>FAC</strong> //Facsimile//: Exact reproduction of the content and format of a previous edition.</li>
<li><strong>ILL</strong> //Illustrated//: Content includes extensive illustrations which are not part of other editions</li>
<li><strong>LTE</strong> //Large type / large print//: Large print editions must be printed in a minimum type size of 14 point in order to be considered large print for the purposes of this standard. Leading organizations that serve the visually-impaired agree that 14-point type is the minimum size that can be described as large print.</li>
<li><strong>MCP</strong> //Microprint//: A printed edition in a type size too small to be read without a magnifying glass.</li>
<li><strong>MDT</strong> //Media tie-in//: An edition published to coincide with the release of a film, TV program, or electronic game based on the same work. </li>
<li><strong>NED</strong> //New edition//: Where no other information is given, or no other coded type is applicable</li>
<li><strong>REV</strong> //Revised//: Content has been revised from that of a previous edition.</li>
<li><strong>SCH</strong> //School edition//: An edition intended specifically for use in schools.</li>
</ul>
</div>
<div class="spec">
<a name="audience"></a></p>
<h2>ONIX Audience Code</h2>
<p>Audience Code is defined as:</p>
<blockquote><p>An ONIX code, derived from BISAC and BIC lists, which identifies the broad audience or readership for whom a product is intended.</p></blockquote>
<p><strong>Example:</strong></p>

<div class="wp_syntax"><div class="code"><pre class="html" style="font-family:monospace;">&lt;p&gt;Primary Audience: &lt;span class=&quot;audience general&quot;&gt;General&lt;/span&gt;&lt;/p&gt;</pre></div></div>

<p><strong>Examples:</strong></p>
<ul>
<li><strong>General/trade</strong> For a non-specialist adult audience. Equivalent to the BISAC Audience Code TRA.</li>
<li><strong>Children/juvenile</strong> For a juvenile audience, not specifically for any educational purpose. Equivalent to the BISAC Audience Code JUV.</li>
<li><strong>Young adult</strong> For a teenage audience, not specifically for any educational purpose. Equivalent to the BISAC Audience Code YA.</li>
<li><strong>Primary &#038; secondary/elementary &#038; high school</strong> Kindergarten, pre-school, primary/elementary or secondary/high school education. Equivalent to the BISAC Audience Code SCH.</li>
<li><strong>College/higher education</strong> For universities and colleges of further and higher education. Equivalent to the BISAC Audience Code COL.</li>
<li><strong>Professional and scholarly</strong> For an expert adult audience, including academic research. Equivalent to the BISAC Audience Code PSP.</li>
<li><strong>ELT/ESL</strong> Intended for use in teaching English as a second language.</li>
<li><strong>Adult education</strong> For courses providing academic, vocational or recreational courses for adults.</li>
</ul>
</div>
<div class="spec">
<a name="age"></a></p>
<h2>Age Range of Target</h2>
<p>Age(s) of target audience are defined as:</p>
<blockquote><p>The precise age range in years or school grades of the intended audience of products aimed at children and young adults.</p></blockquote>
<p><strong>Example:</strong></p>

<div class="wp_syntax"><div class="code"><pre class="html" style="font-family:monospace;">&lt;p&gt;Age range: &lt;span class=&quot;age&quot;&gt;18+&lt;/span&gt;&lt;/p&gt;</pre></div></div>

</div>
<div class="spec">
<a name="rights"></a></p>
<h2>Territorial rights</h2>
<p>Territorial Rights are defined as:</p>
<blockquote><p>The publication rights that the publisher chooses to exercise for a given product in the specified geographical territories.</p></blockquote>
<p><strong>Example:</strong></p>

<div class="wp_syntax"><div class="code"><pre class="html" style="font-family:monospace;">&lt;p&gt;Territorial rights: &lt;span class=&quot;rights world&quot;&gt;Whole World&lt;/span&gt;&lt;/p&gt;</pre></div></div>

</div>
<div class="spec">
<a name="weight"></a></p>
<h2>Weight and Dimensions</h2>
<ul>
<li><strong>Length or height</strong>: measurement of the spine from top to bottom</li>
<li><strong>Width</strong>: measurement perpendicular to the spine</li>
<li><strong>Example:</strong>: measurement across the spine of the book from left to right</li>
</ul>
<p><strong>Example:</strong></p>

<div class="wp_syntax"><div class="code"><pre class="html" style="font-family:monospace;">&lt;p&gt;Size: &lt;span class=&quot;dimensions&quot;&gt;&lt;span class=&quot;width&quot;&gt;6&lt;/span&gt; x &lt;span class=&quot;length&quot;&gt;8&lt;/span&gt; x &lt;span class=&quot;depth&quot;&gt;0.9&lt;/span&gt; in.&lt;/span&gt; &lt;span class=&quot;dimensions&quot;&gt;152 x 203 x 22 mm.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Weight: &lt;span class=&quot;weight us&quot;&gt;1.09 lb&lt;/span&gt; | &lt;span class=&quot;weight metric&quot;&gt;494 gms&lt;/span&gt;&lt;/p&gt;</pre></div></div>

</div>
<div class="spec">
<a name="page"></a></p>
<h2>Page Count, Running Time, Extent</h2>
<p>Page count is defined as:</p>
<blockquote><p>The total sum of all numbered pages in a printed book.</p></blockquote>
<p>Running time is defined as:</p>
<blockquote><p>The total length, in standard units of time, of the recorded content of the product.</p></blockquote>
<p><strong>Example:</strong></p>

<div class="wp_syntax"><div class="code"><pre class="html" style="font-family:monospace;">&lt;p&gt;Page Count: &lt;span class=&quot;page-count&quot;&gt;368&lt;/span&gt;&lt;/div&gt;
&lt;p&gt;Run Time: &lt;span class=&quot;run-time&quot;&gt;01:05:05&lt;/span&gt;&lt;/p&gt;</pre></div></div>

</div>
<div class="spec">
<a name="description"></a></p>
<h2>Textual Description</h2>
<p>Textual description of the product is defined as:</p>
<blockquote><p>Detailed text describing the product appropriate for public display, such as what would be printed on the flap of a dust jacket or on the back cover of a book or DVD package.</p></blockquote>
<p><strong>Example:</strong></p>

<div class="wp_syntax"><div class="code"><pre class="html" style="font-family:monospace;">&lt;div class=&quot;description&quot;&gt;	
	&lt;p&gt;Piero Ferrucci warns against the dangers of &quot;global cooling.&quot; As the pace of living grows faster and the impact of new technologies more insistent, communications become hurried and impersonal. The drive for profit overrides the heart. Warmth and genuine presence fade.&lt;/p&gt;
&nbsp;
	&lt;p&gt;The Power of Kindness is a stirring examination of a simple but profound concept. Piero Ferrucci, one of the world's most respected transpersonal psychologists, explores the many surprising facets of kindness and argues that it is this trait that will not only lead to our own individual happiness and the happiness of those around us, but will guide us in a world that has become cold, anxious, difficult, and frightening.&lt;/p&gt;
&nbsp;
	&lt;p&gt;In eighteen interlocking chapters, Dr. Ferrucci reveals that the kindest people are the most likely to thrive, to enable others to thrive, and to slowly but steadily turn our world away from violence, self-centeredness, and narcissism-and toward love. Writing with a rare combination of sensitivity and intellectual depth, Dr. Ferrucci shows that, ultimately, kindness is not a luxury in our world but rather a necessity for us all.&lt;/p&gt;
&lt;/div&gt;</pre></div></div>

</div>
<div class="spec">
<a name="summary"></a></p>
<h2>Summary or synopsis</h2>
<p>Summary is defined as:</p>
<blockquote><p>An abbreviation of the textual description that covers the main points of the work.</p></blockquote>
<p><strong>Example:</strong></p>

<div class="wp_syntax"><div class="code"><pre class="html" style="font-family:monospace;">&lt;p class=&quot;summary&quot;&gt;Citing a global phenomenon of impersonal human relations and materialism, a respected transpersonal psychologist argues that individual happiness can occur only through acts of kindness, in a resource that explores eighteen expressions of kindness while demonstrating how kind people are the most likely to survive and thrive in a hostile world. By the author of What We May Be. Reprint. 50,000 first printing.&lt;/p&gt;</pre></div></div>

</div>
<div class="spec">
<a name="cover"></a></p>
<h2>Cover Thumbnail</h2>
<p>Cover thumbnail is defined as:</p>
<h2>A digital photograph, scan, or cover rendering that adequately represents the product.</h2>
<p><strong>Example:</strong></p>

<div class="wp_syntax"><div class="code"><pre class="html" style="font-family:monospace;">&lt;img src=&quot;../images/978-1585425884.jpg&quot; alt=&quot;The Power of Kindness: The Unexpected Benefits of Leading a Compassionate Life&quot; class=&quot;cover thumb&quot; /&gt;</pre></div></div>

</div>
<p><a name="example"></a></p>
<h2>Working Example</h2>

<div class="wp_syntax"><div class="code"><pre class="html" style="font-family:monospace;">&lt;div class=&quot;product hproduct book&quot;&gt;
  &lt;img src=&quot;../images/978-1585425884.jpg&quot; alt=&quot;The Power of Kindness: The Unexpected Benefits of Leading a Compassionate Life&quot; class=&quot;cover thumb&quot; /&gt;
  &lt;p&gt;Title: &lt;span class=&quot;title&quot;&gt;The Power of Kindness: &lt;span class=&quot;subtitle&quot;&gt;The Unexpected Benefits of Leading a Compassionate Life&lt;/span&gt;&lt;/span&gt; [&lt;span class=&quot;product-form&quot;&gt;Paperback&lt;/span&gt;]&lt;/p&gt;
  &lt;p&gt;Author: &lt;a class=&quot;vcard contributor author url&quot;&gt;&lt;span class=&quot;fn&quot;&gt;Piero&lt;/span&gt; &lt;span class=&quot;n&quot;&gt;Ferrucci&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;
  &lt;p&gt;List Price:&lt;span class=&quot;price msrp&quot;&gt;$16.99&lt;/span&gt;&lt;/p&gt;
  &lt;p class=&quot;summary&quot;&gt;Citing a global phenomenon of impersonal human relations and materialism, a respected transpersonal psychologist argues that individual happiness can occur only through acts of kindness, in a resource that explores eighteen expressions of kindness while demonstrating how kind people are the most likely to survive and thrive in a hostile world. By the author of What We May Be. Reprint. 50,000 first printing.&lt;/p&gt;
  &lt;div class=&quot;description&quot;&gt;	
    &lt;p&gt;Piero Ferrucci warns against the dangers of &quot;global cooling.&quot; As the pace of living grows faster and the impact of new technologies more insistent, communications become hurried and impersonal. The drive for profit overrides the heart. Warmth and genuine presence fade.&lt;/p&gt;
    &lt;p&gt;The Power of Kindness is a stirring examination of a simple but profound concept. Piero Ferrucci, one of the world's most respected transpersonal psychologists, explores the many surprising facets of kindness and argues that it is this trait that will not only lead to our own individual happiness and the happiness of those around us, but will guide us in a world that has become cold, anxious, difficult, and frightening.&lt;/p&gt;
    &lt;p&gt;In eighteen interlocking chapters, Dr. Ferrucci reveals that the kindest people are the most likely to thrive, to enable others to thrive, and to slowly but steadily turn our world away from violence, self-centeredness, and narcissism-and toward love. Writing with a rare combination of sensitivity and intellectual depth, Dr. Ferrucci shows that, ultimately, kindness is not a luxury in our world but rather a necessity for us all.&lt;/p&gt;
  &lt;/div&gt;
  &lt;p&gt;Publisher: &lt;span class=&quot;vcard publisher&quot;&gt;&lt;span class=&quot;fn org&quot;&gt;Tarcher&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
  &lt;p&gt;Price: &lt;span class=&quot;price msrp&quot;&gt;$13.95&lt;/span&gt;&lt;/p&gt;
  &lt;p&gt;Publication Date: &lt;span class=&quot;pub-date&quot;&gt;October 4, 2007&lt;/span&gt;&lt;/p&gt;
  &lt;p&gt;Subject: &lt;span class=&quot;subject PHI015000&quot;&gt;Philosophy: Mind and Body&lt;/span&gt;&lt;/p&gt;
  &lt;p&gt;Language: &lt;span class=&quot;lang eng&quot;&gt;English&lt;/span&gt;&lt;/p&gt;
  &lt;p&gt;ISBN-13: &lt;span class=&quot;isbn isbn-10&quot;&gt;1585425885&lt;/span&gt;&lt;/p&gt;
  &lt;p&gt;ISBN-13: &lt;span class=&quot;isbn isbn-13&quot;&gt;978-1585425884&lt;/span&gt;&lt;/p&gt;
  &lt;p&gt;Series: &lt;span class=&quot;series&quot;&gt;The Way of The Buddhist Series&lt;/span&gt; Book Number &lt;span class=&quot;series-number&quot;&gt;7&lt;/span&gt;&lt;/p&gt;
  &lt;p&gt;Edition Number: &lt;span class=&quot;edition-number&quot;&gt;3&lt;/span&gt;&lt;/p&gt;
  &lt;p&gt;Edition Type: &lt;span class=&quot;edition-type lte&quot;&gt;Large Print&lt;/span&gt;&lt;/p&gt;
  &lt;p&gt;Primary Audience: &lt;span class=&quot;audience general&quot;&gt;General&lt;/span&gt;&lt;/p&gt;
  &lt;p&gt;Age range: &lt;span class=&quot;age&quot;&gt;18+&lt;/span&gt;&lt;/p&gt;
  &lt;p&gt;Territorial rights: &lt;span class=&quot;rights world&quot;&gt;Whole World&lt;/span&gt;&lt;/p&gt;
  &lt;p&gt;Size: &lt;span class=&quot;dimensions&quot;&gt;&lt;span class=&quot;width&quot;&gt;6&lt;/span&gt; x &lt;span class=&quot;length&quot;&gt;8&lt;/span&gt; x &lt;span class=&quot;depth&quot;&gt;0.9&lt;/span&gt; in.&lt;/span&gt; &lt;span class=&quot;dimensions&quot;&gt;152 x 203 x 22 mm.&lt;/span&gt;&lt;/p&gt;
  &lt;p&gt;Weight: &lt;span class=&quot;weight us&quot;&gt;1.09 lb&lt;/span&gt; | &lt;span class=&quot;weight metric&quot;&gt;494 gms&lt;/span&gt;&lt;/p&gt;
  &lt;p&gt;Page Count: &lt;span class=&quot;page-count&quot;&gt;304&lt;/span&gt;&lt;/p&gt;
&lt;/div&gt;</pre></div></div>

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		<title>Backspace. Delete. Repeat.</title>
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		<comments>http://www.ailema.com/2010/08/03/backspace-delete-repeat/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 04:23:28 +0000</pubDate>
		<dc:creator>Kedron</dc:creator>
				<category><![CDATA[Random]]></category>

		<guid isPermaLink="false">http://www.ailema.com/?p=277</guid>
		<description><![CDATA[<p>I&#8217;ve written countless blog entries over the miles and miles I&#8217;ve ran over the past 2 years. None of which have ever made it to the Web. The act of actually writing them down seems to magnify their pointlessness.</p>
<p>I&#8217;m&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve written countless blog entries over the miles and miles I&#8217;ve ran over the past 2 years. None of which have ever made it to the Web. The act of actually writing them down seems to magnify their pointlessness.</p>
<p>I&#8217;m also haunted by the fact that once you put something online it has a way of sticking around and defining your future to a degree &#8211; even if the moment that you captured was purely a moment and nothing more.</p>
<p>So I find myself looking for something &#8220;professional&#8221; to write about, because writing about friends who bail on you, struggles at work, questions about religion, or some other random &#8220;conflict&#8221;, all seem to create a negative space around you that just gets glued to your &#8216;digital self&#8217;.</p>
<p>For me, the &#8216;social web&#8217; has turned into a mechanism used, for little more, than defining your online persona. It tires me out, after all, I&#8217;m an introvert by nature.</p>
<p>I think part of the success of the social web is that it feeds our inherent desire to be known. It lowers the threshold for most people to share just because they want their voice to be heard.</p>
<p>I think it&#8217;s a bit of fools gold though &#8211; at least it was for me.</p>
<p>The litmus test was to just stop talking and see if anyone notices. I had my hunch &#8211; which was confirmed when I stopped writing &#8220;meaningful&#8221; blogs and closed my Facebook and Twitter account.</p>
<p>Virtually no one noticed &#8211; which is probably more of an outliner than I would like to admit. Either way, it&#8217;s telling.</p>
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		<slash:comments>5</slash:comments>
		<feedburner:origLink>http://www.ailema.com/2010/08/03/backspace-delete-repeat/</feedburner:origLink></item>
		<item>
		<title>Senior Session with Paul</title>
		<link>http://feedproxy.google.com/~r/ailema/kedrhodes/~3/3oEh6-yj0yA/</link>
		<comments>http://www.ailema.com/2010/07/27/senior-session-with-paul/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 17:55:17 +0000</pubDate>
		<dc:creator>Kedron</dc:creator>
				<category><![CDATA[Photography]]></category>

		<guid isPermaLink="false">http://www.ailema.com/?p=271</guid>
		<description><![CDATA[<p>Where does the time go? My cousin Paul is going to be a senior this year and he was brave enough to let me snap a few photos for him. We had a great time! Here are a few of&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>Where does the time go? My cousin Paul is going to be a senior this year and he was brave enough to let me snap a few photos for him. We had a great time! Here are a few of my favorites.</p>
<p><img src="http://www.ailema.com/wp-content/uploads/2010/07/2010Jul23_2130.jpg" alt="" title="2010Jul23_2130" width="500" height="750" class="alignright size-full wp-image-272" /></p>
<p><img src="http://www.ailema.com/wp-content/uploads/2010/07/2010Jul23_2219c.jpg" alt="" title="2010Jul23_2219c" width="500" height="750" class="alignright size-full wp-image-273" /></p>
<p><img src="http://www.ailema.com/wp-content/uploads/2010/07/2010Jul23_2377b.jpg" alt="" title="2010Jul23_2377b" width="500" height="750" class="alignright size-full wp-image-274" /></p>
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</div><img src="http://feeds.feedburner.com/~r/ailema/kedrhodes/~4/3oEh6-yj0yA" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Visual Feedback</title>
		<link>http://feedproxy.google.com/~r/ailema/kedrhodes/~3/RsZ4AWIPQqA/</link>
		<comments>http://www.ailema.com/2010/07/08/visual-feedback/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 17:51:58 +0000</pubDate>
		<dc:creator>Kedron</dc:creator>
				<category><![CDATA[Random]]></category>

		<guid isPermaLink="false">http://www.ailema.com/?p=267</guid>
		<description><![CDATA[<p>For you viewing pleasure.</p>
<p><img src="http://www.ailema.com/wp-content/uploads/2010/07/look.gif" alt="" title="look" width="520" height="520" class="alignright size-full wp-image-268" /></p>
]]></description>
			<content:encoded><![CDATA[<p>For you viewing pleasure.</p>
<p><img src="http://www.ailema.com/wp-content/uploads/2010/07/look.gif" alt="" title="look" width="520" height="520" class="alignright size-full wp-image-268" /></p>
<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/ailema/kedrhodes/~4/RsZ4AWIPQqA" height="1" width="1"/>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Icelandic Volcano in Time-lapse</title>
		<link>http://feedproxy.google.com/~r/ailema/kedrhodes/~3/fsqVeZa23sc/</link>
		<comments>http://www.ailema.com/2010/05/14/icelandic-volcano-in-time-lapse/#comments</comments>
		<pubDate>Fri, 14 May 2010 20:49:07 +0000</pubDate>
		<dc:creator>Kedron</dc:creator>
				<category><![CDATA[Photography]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.ailema.com/?p=257</guid>
		<description><![CDATA[<p>
<p>Iceland, Eyjafjallajökull &#8211; May 1st and 2nd, 2010 from Sean Stiegemeier on Vimeo.</p>
]]></description>
			<content:encoded><![CDATA[<p><object width="500" height="250"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=11673745&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=11673745&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="500" height="250"></embed></object>
<p><a href="http://vimeo.com/11673745">Iceland, Eyjafjallajökull &#8211; May 1st and 2nd, 2010</a> from <a href="http://vimeo.com/sstieg">Sean Stiegemeier</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
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</div><img src="http://feeds.feedburner.com/~r/ailema/kedrhodes/~4/fsqVeZa23sc" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Last Minutes with ODEN</title>
		<link>http://feedproxy.google.com/~r/ailema/kedrhodes/~3/gbyMdwKpGwg/</link>
		<comments>http://www.ailema.com/2010/05/11/last-minutes-with-oden/#comments</comments>
		<pubDate>Tue, 11 May 2010 14:49:50 +0000</pubDate>
		<dc:creator>Kedron</dc:creator>
				<category><![CDATA[Photography]]></category>
		<category><![CDATA[Cannon]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.ailema.com/?p=253</guid>
		<description><![CDATA[<p></p>
<p>Last Minutes with ODEN from phos pictures on Vimeo.</p>
<p>Heart wrenching short film shot on a Canon EOS 7D.</p>
]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="281" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=8191217&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="500" height="281" src="http://vimeo.com/moogaloop.swf?clip_id=8191217&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://vimeo.com/8191217">Last Minutes with ODEN</a> from <a href="http://vimeo.com/user814889">phos pictures</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>Heart wrenching short film shot on a <a href="http://www.usa.canon.com/consumer/controller?act=ModelInfoAct&amp;fcategoryid=139&amp;modelid=19356">Canon EOS 7D</a>.</p>
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</div><img src="http://feeds.feedburner.com/~r/ailema/kedrhodes/~4/gbyMdwKpGwg" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>The Productivity Myth</title>
		<link>http://feedproxy.google.com/~r/ailema/kedrhodes/~3/owS-fQ8HfkQ/</link>
		<comments>http://www.ailema.com/2010/05/05/the-productivity-myth/#comments</comments>
		<pubDate>Wed, 05 May 2010 17:40:25 +0000</pubDate>
		<dc:creator>Kedron</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[reading]]></category>

		<guid isPermaLink="false">http://www.ailema.com/?p=251</guid>
		<description><![CDATA[<p>I found this article pretty interesting. The content has been talked about quite a bit here in the office, and I would imagine it&#8217;s the topic of many water-cooler conversations around the country. Enjoy the read.</p>
<p>The Productivity Myth</p>
<p>via HarvardBusiness.org&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>I found this article pretty interesting. The content has been talked about quite a bit here in the office, and I would imagine it&#8217;s the topic of many water-cooler conversations around the country. Enjoy the read.</p>
<p><a href="http://feeds.harvardbusiness.org/~r/harvardbusiness/~3/aeU7A2gBF2o/the_productivity_myth.html">The Productivity Myth</a></p>
<p>via <a href="http://HarvardBusiness.org">HarvardBusiness.org</a></p>
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		<item>
		<title>The Muppets: Bohemian Rhapsody</title>
		<link>http://feedproxy.google.com/~r/ailema/kedrhodes/~3/PuDsgoBUXF4/</link>
		<comments>http://www.ailema.com/2010/05/04/the-muppets-bohemian-rhapsody/#comments</comments>
		<pubDate>Tue, 04 May 2010 19:54:37 +0000</pubDate>
		<dc:creator>Kedron</dc:creator>
				<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://www.ailema.com/?p=249</guid>
		<description><![CDATA[<p></p>
<p><strong>Awesome never dies&#8230;</strong></p>
]]></description>
			<content:encoded><![CDATA[<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/tgbNymZ7vqY&#038;hl=en_US&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/tgbNymZ7vqY&#038;hl=en_US&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></p>
<p><strong>Awesome never dies&#8230;</strong></p>
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		<item>
		<title>This is why I love Merlin Mann</title>
		<link>http://feedproxy.google.com/~r/ailema/kedrhodes/~3/Kz-vVFn66aQ/</link>
		<comments>http://www.ailema.com/2010/05/03/this-is-why-i-love-merlin-mann/#comments</comments>
		<pubDate>Mon, 03 May 2010 13:35:28 +0000</pubDate>
		<dc:creator>Kedron</dc:creator>
				<category><![CDATA[Random]]></category>

		<guid isPermaLink="false">http://www.ailema.com/?p=246</guid>
		<description><![CDATA[<h3>Merlin&#8217;s Time &#038; Attention Talk (Improvised Rutgers Edition)</h3>
<p></p>
<p><strong>If you work in an office, watch (listen) to this!!</strong></p>
<p>Further inspiration:</p>
<ul>
<li>43folders</li>
<li>Personal URL</li>
</ul>
]]></description>
			<content:encoded><![CDATA[<h3>Merlin&#8217;s Time &#038; Attention Talk (Improvised Rutgers Edition)</h3>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/QwRrpCWTiOY&#038;hl=en_US&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/QwRrpCWTiOY&#038;hl=en_US&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p><strong>If you work in an office, watch (listen) to this!!</strong></p>
<p>Further inspiration:</p>
<ul>
<li><a href="http://www.43folders.com/">43folders</a></li>
<li><a href="http://www.merlinmann.com/">Personal URL</a></li>
</ul>
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		<item>
		<title>The Muppets: Stand By Me</title>
		<link>http://feedproxy.google.com/~r/ailema/kedrhodes/~3/QLW4LiuZifo/</link>
		<comments>http://www.ailema.com/2010/04/30/the-muppets-stand-by-me/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 17:56:42 +0000</pubDate>
		<dc:creator>Kedron</dc:creator>
				<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://www.ailema.com/?p=244</guid>
		<description><![CDATA[<p></p>
]]></description>
			<content:encoded><![CDATA[<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/zCRUPWDIgYM&#038;hl=en_US&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/zCRUPWDIgYM&#038;hl=en_US&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></p>
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</div><img src="http://feeds.feedburner.com/~r/ailema/kedrhodes/~4/QLW4LiuZifo" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Owl City</title>
		<link>http://feedproxy.google.com/~r/ailema/kedrhodes/~3/4YCkBM-TWnM/</link>
		<comments>http://www.ailema.com/2010/04/30/owl-city-vanilla-twilight/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 17:47:41 +0000</pubDate>
		<dc:creator>Kedron</dc:creator>
				<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://www.ailema.com/?p=240</guid>
		<description><![CDATA[<p></p>
<p></p>
<p>Owl City</p>
]]></description>
			<content:encoded><![CDATA[<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/pIz2K3ArrWk&#038;hl=en_US&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/pIz2K3ArrWk&#038;hl=en_US&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></p>
<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/psuRGfAaju4&#038;hl=en_US&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/psuRGfAaju4&#038;hl=en_US&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></p>
<p><a href="http://www.owlcitymusic.com/">Owl City</a></p>
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		<item>
		<title>Knowing your craft</title>
		<link>http://feedproxy.google.com/~r/ailema/kedrhodes/~3/sKOAlNz8tfk/</link>
		<comments>http://www.ailema.com/2010/03/17/knowing-your-craft/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 12:48:28 +0000</pubDate>
		<dc:creator>Kedron</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[UX]]></category>
		<category><![CDATA[Webmastering]]></category>

		<guid isPermaLink="false">http://www.ailema.com/?p=233</guid>
		<description><![CDATA[<p>I had the wonderful opportunity to attend An Event Apart this past year in San Francisco. I can count on one hand the times I&#8217;ve been to a tech/design conference in the last 13 years I&#8217;ve been sling webs. The&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>I had the wonderful opportunity to attend <a href="http://aneventapart.com/" title="An Event Apart: The Design Conference For People Who Make Web Sites">An Event Apart</a> this past year in <a href="http://aneventapart.com/2009/sanfrancisco/" title="An Event Apart San Francisco 2009 &#8211; Speaker Presentations">San Francisco</a>. I can count on one hand the times I&#8217;ve been to a tech/design conference in the last 13 years I&#8217;ve been sling webs. The speakers were great, no surprise there, but one speaker really stands out to me. <a href="http://www.andybudd.com/" title="Andy Budd::Blogography">Andy Budd</a>, who I&#8217;ve admired for years, did a fantastic talk on Seductive Design.</p>
<p>What struck me most about his presentation was his ability to talk about Web design and user experience in a narrative. The narrative involved the relationship a user has with a site, and how the site aught to seduce the user &#8211; which is not the point I&#8217;m trying to make though.</p>
<p>The real beauty, in my opinion, about his story was that he was able to tap into the wealth of knowledge, experience and insight that he&#8217;s gained over the years, and package it in such a non-technical presentation.</p>
<p>That kind of knowledge only comes with a deep understanding of your craft. It surfaces in the subtleties of conversation, in the details of your work, and in the quality you&#8217;re able to deliver.</p>
<p>His talk fueled the desire to continue to own my craft. To know it inside and out.</p>
<h3>Further Reading</h3>
<ul>
<li><a href="http://www.andybudd.com/" title="Andy Budd::Blogography">Andy Budd: Blogography</a></li>
<li><a href="http://clearleft.com/is/andybudd/" title="Andy Budd | Clearleft Ltd | Design Agency of the Year">Andy Budd: Founder at Clearleft</a></li>
<li><a href="http://aneventapart.com" title="An Event Apart: The Design Conference For People Who Make Web Sites">An Event Apart</a></li>
<li><a href="http://aneventapart.com/2009/sanfrancisco/" title="An Event Apart San Francisco 2009 &#8211; Speaker Presentations">An Event Apart: San Francisco 2009</a></li>
</ul>
<p><strong>Update</strong><br />
Andy&#8217;s talk on Seductive Design</p>
<p><object width="400" height="225"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=7730620&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=7730620&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="225"></embed></object>
<p><a href="http://vimeo.com/7730620">Andy Budd &#8211; Seductive Design</a> from <a href="http://vimeo.com/build">Build</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>Andy Budd speaking on Seductive Design at Build — http://buildconference.com.</p>
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		<title>To Run Is Fun</title>
		<link>http://feedproxy.google.com/~r/ailema/kedrhodes/~3/57mUk3J5Y14/</link>
		<comments>http://www.ailema.com/2010/03/11/to-run-is-fun/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 21:07:28 +0000</pubDate>
		<dc:creator>Kedron</dc:creator>
				<category><![CDATA[Running]]></category>

		<guid isPermaLink="false">http://www.ailema.com/?p=229</guid>
		<description><![CDATA[<p>I nearly gave up running last summer. I couldn&#8217;t get rid of this nagging knee pain. On top of that, I was still a bit cautious about my heart rate and blood pressure fluctuating. There was more anxiety and pain&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>I nearly gave up running last summer. I couldn&#8217;t get rid of this nagging knee pain. On top of that, I was still a bit cautious about my heart rate and blood pressure fluctuating. There was more anxiety and pain than there was pleasure.</p>
<p>Amelia picked up the running shoes where I had left them. She&#8217;s gone from anti running to hardcore runner within the last year. She&#8217;s been accompanied by a good friend and running partner, and together they banged out several races last summer &#8211; one of which was a half marathon. They are both training for a 25k this spring, and I would be surprised if they didn&#8217;t run a full marathon by the time summer is over.</p>
<p>Historically, I was the runner in our family, which isn&#8217;t saying much. The longest road race I&#8217;ve ever been in was a 5k, and that was last summer (which hurt far more than I care to admit). I ran a 10k as part of a triathlon, but that&#8217;s the extent of it.</p>
<p><a href="http://www.torunisfun.com" title="To Run Is Fun">Amelia and Jen</a> have been a bit of an inspiration over the past year. They ran through the cold winter months, and they are both in great shape for a rockin racing season. So, a few weeks ago I picked up the running shoes again in hopes to tag along for their 25k. So far, no real knee pain to speak of, and my heart is playing nicely again. Two thumbs up.</p>
<p>Amelia and Jen just started a running blog. Be sure to check it out: <a href="http://www.torunisfun.com" title="To Run Is Fun"><strong>www.torunisfun.com</strong><br />
</a></p>
<h3>Their first half marathon</h3>
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		<title>Detroit’s Eastern Market Photo Shoot</title>
		<link>http://feedproxy.google.com/~r/ailema/kedrhodes/~3/lpQUd-p_xOI/</link>
		<comments>http://www.ailema.com/2010/01/11/detroits-eastern-market-photo-shoot/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 20:36:30 +0000</pubDate>
		<dc:creator>Kedron</dc:creator>
				<category><![CDATA[Photography]]></category>

		<guid isPermaLink="false">http://www.ailema.com/?p=205</guid>
		<description><![CDATA[<p>This past weekend I was invited over to Detroit&#8217;s Eastern Market to challenge my photography skills and my ability to stay warm. Retha Fox (from Moments Captured by Retha) was gracious enough to let me tag along with her and&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>This past weekend I was invited over to <a href="http://www.detroiteasternmarket.com/" title="Detroit Eastern Market - Detroit Eastern Market">Detroit&#8217;s Eastern Market</a> to challenge my photography skills and my ability to stay warm. Retha Fox (from <a href="http://momentscapturedbyretha.com/" title="Moments Captured by Retha: Home">Moments Captured by Retha</a>) was gracious enough to let me tag along with her and <a href="http://www.mathewsonphotography.com/" title="Mathewson Photography">Jean Mathewson</a> for an afternoon of shooting. Retha coordinated two beautiful faces for the photo shoot, <a href="http://www.blog.momentscapturedbyretha.com/2009/12/joey-and-gina-macomb-county-portrait-photographer/" title="Joey and Gina | Macomb County Portrait Photographer &laquo;  Moments Captured by Retha">Joey and Gina</a>, who were such good sports to weather the bitter cold for us!</p>
<p>I&#8217;ll be honest, I felt like a fish out of water. Both Retha and Jean are pros, so I was the rookie on the team. Plus, <a href="http://www.flickr.com/photos/kedrhodes/" title="Flickr: kedrhodes' Photostream">most of the photography I&#8217;ve done</a> has been candid, due to the fact it usually involves children running around. So working with models was a stretch for me. Lucky for me though, Joey and Gina were easy going and a pleasure to work with. After watching Retha jump in and make a few shots happen I found enough courage to make a few of my own.</p>
<p>I had such a great time shooting this weekend that I&#8217;m going to organize something similar on the west side of the state for late February. If you&#8217;re interested, please let me know!</p>
<h3>Event Photos</h3>
<p><img src="http://www.ailema.com/wp-content/uploads/2010/01/2010Jan09_0432b.jpg" /></p>
<p><img src="http://www.ailema.com/wp-content/uploads/2010/01/2010Jan09_0452.jpg" /></p>
<p><img src="http://www.ailema.com/wp-content/uploads/2010/01/2010Jan09_0463.jpg" /></p>
<p><img src="http://www.ailema.com/wp-content/uploads/2010/01/2010Jan09_0486.jpg" /></p>
<p><img src="http://www.ailema.com/wp-content/uploads/2010/01/2010Jan09_0501.jpg" /></p>
<p><img src="http://www.ailema.com/wp-content/uploads/2010/01/2010Jan09_0532.jpg" /></p>
<p><img src="http://www.ailema.com/wp-content/uploads/2010/01/2010Jan09_0534.jpg" /></p>
<p><img src="http://www.ailema.com/wp-content/uploads/2010/01/2010Jan09_0542.jpg" /></p>
<p><img src="http://www.ailema.com/wp-content/uploads/2010/01/2010Jan09_0548.jpg" /></p>
<p><img src="http://www.ailema.com/wp-content/uploads/2010/01/2010Jan09_0558.jpg" /></p>
<p><img src="http://www.ailema.com/wp-content/uploads/2010/01/2010Jan09_0566.jpg" /></p>
<p><img src="http://www.ailema.com/wp-content/uploads/2010/01/2010Jan09_0575.jpg" /></p>
<p><img src="http://www.ailema.com/wp-content/uploads/2010/01/2010Jan09_0588.jpg" /></p>
<p><img src="http://www.ailema.com/wp-content/uploads/2010/01/2010Jan09_0588b.jpg" /></p>
<p><img src="http://www.ailema.com/wp-content/uploads/2010/01/2010Jan09_0611.jpg" /></p>
<h4>Horsing around in Photoshop</h4>
<p><img src="http://www.ailema.com/wp-content/uploads/2010/01/colorsplash.jpg" /></p>
<p><img src="http://www.ailema.com/wp-content/uploads/2010/01/2010Jan09_0534b.jpg" /></p>
<p>Major thanks to <a href="http://momentscapturedbyretha.com/" title="Moments Captured by Retha: Home">Retha</a> for putting this event together and to Joey and Gina for standing in for us!!</p>
<p><strong>Be sure to visit:</strong></p>
<blockquote><p>
<a href="http://momentscapturedbyretha.com/" title="Moments Captured by Retha: Home">Moments Captured by Retha</a></p>
<p><a href="http://www.mathewsonphotography.com/" title="Mathewson Photography">Mathewson Photography</a></p>
<p><a href="http://www.krowphotography.com/" title="Krow Photography">Krow Photography</a>
</p></blockquote>
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		<item>
		<title>iTunes and HTML5</title>
		<link>http://feedproxy.google.com/~r/ailema/kedrhodes/~3/gGb2p_IcCgU/</link>
		<comments>http://www.ailema.com/2009/12/14/itunes-and-html5/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 13:48:31 +0000</pubDate>
		<dc:creator>Kedron</dc:creator>
				<category><![CDATA[Music]]></category>
		<category><![CDATA[Webmastering]]></category>
		<category><![CDATA[css]]></category>
		<category><![CDATA[html]]></category>
		<category><![CDATA[iTunes]]></category>

		<guid isPermaLink="false">http://www.ailema.com/?p=203</guid>
		<description><![CDATA[<p>Apple has been hinting at some of the killer things we can do with HTML5 and CSS2/3. Here is a quick example they rolled out within iTunes.</p>
<p></p>
<p>Click here to view the iTunes source.</p>
<p>If you missed the holiday&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>Apple has been hinting at some of the killer things we can do with HTML5 and CSS2/3. Here is a quick example they rolled out within iTunes.</p>
<p><object width="500" height="405"><param name="movie" value="http://www.youtube.com/v/vqN9TBJgmyY&#038;hl=en_US&#038;fs=1&#038;color1=0x234900&#038;color2=0x4e9e00&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/vqN9TBJgmyY&#038;hl=en_US&#038;fs=1&#038;color1=0x234900&#038;color2=0x4e9e00&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="405"></embed></object></p>
<p><a href="http://grab.by/1886">Click here to view the iTunes source.</a></p>
<p>If you missed the holiday giveaway, <a href="http://itunes.apple.com/us/album/itunes-holiday-sampler/id344104720">then click here</a>.</p>
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		<item>
		<title>Hello Hurricane</title>
		<link>http://feedproxy.google.com/~r/ailema/kedrhodes/~3/LDuXK4E-MOQ/</link>
		<comments>http://www.ailema.com/2009/11/09/hello-hurricane/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 14:48:55 +0000</pubDate>
		<dc:creator>Kedron</dc:creator>
				<category><![CDATA[Music]]></category>
		<category><![CDATA[star]]></category>

		<guid isPermaLink="false">http://www.ailema.com/?p=198</guid>
		<description><![CDATA[<p>Hello Hurricane arrived in the mail this weekend, in all of its vinyl glory. I took it over to the recording studio at my folks office and put in on the turntable, sat back, and enjoyed an amazing new record.&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.switchfoot.com/switchfoot/product/?prodID=2419" title="Switchfoot :: Hello Hurricane Vinyl/CD-Pre-Sale">Hello Hurricane</a> arrived in the mail this weekend, in all of its vinyl glory. I took it over to the recording studio at my folks office and put in on the turntable, sat back, and enjoyed an amazing new record.</p>
<p><a href="http://www.switchfoot.com/" title="Switchfoot">Switchfoot</a> has been my favorite band since they&#8217;re debut album &#8220;<a href="http://en.wikipedia.org/wiki/The_Legend_of_Chin" title="The Legend of Chin - Wikipedia, the free encyclopedia">Legend of Chin</a>&#8220;.</p>
<p>There is a different vibe this time around. This album feels more personal. It tires me out when people try and inject meaning into art that may or may-not be there &#8211; but this album is incredibly deep.</p>
<p>Love seems to be a growing theme in Jon&#8217;s lyrics &#8211; the idea, theology, practicality, loss, hope&#8230; however you want to pin it. I first noticed it in his <a href="http://www.jonforeman.com/" title="http://www.jonforeman.com/">solo albums</a>, and was pleased to hear it echoed in this new record. It&#8217;s not for pop radio and way too deep for church radio to grasp.</p>
<p>There are some albums in life that are better left un-diluted by pop and church culture. This is one of them.</p>
<p>I hope you <a href="http://www.switchfoot.com/switchfoot/product/?prodID=2419" title="Switchfoot :: Hello Hurricane Vinyl/CD-Pre-Sale">buy this album</a>. It&#8217;s an investment into yourself you wont regret, and shouldn&#8217;t live without. </p>
<h3>Mess of Me</h3>
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