Blog - AIMS Digital Marketing https://aims.co.il/blog/ Global Digital Marketing from Israel | Since 1998 Wed, 14 Jan 2026 10:52:22 +0000 en-US hourly 1 https://aims.co.il/wp-content/uploads/2018/05/favion.png Blog - AIMS Digital Marketing https://aims.co.il/blog/ 32 32 The Hidden Cost of Asking for 5-Star Reviews—and What to Do Instead https://aims.co.il/the-hidden-cost-of-asking-for-5-star-reviews-and-what-to-do-instead/ Sun, 07 Dec 2025 13:12:42 +0000 https://aims.co.il/?p=18880 The Wall Street Journal recently highlighted a problem many businesses don’t realize they have: asking customers directly for five-star reviews can backfire. In its article, “The Hidden Risk When Retailers Ask for a Five-Star Review,” the WSJ cites research showing that even satisfied customers feel manipulated when a company pushes for a positive rating. The […]

The post The Hidden Cost of Asking for 5-Star Reviews—and What to Do Instead appeared first on AIMS Digital Marketing.

]]> The Surprising Truth About Ad A/B Testing: Why Small CTR Differences Might Be Misleading https://aims.co.il/the-surprising-truth-about-ad-a-b-testing-why-small-ctr-differences-might-be-misleading/ Sun, 10 Aug 2025 08:40:13 +0000 https://aims.co.il/?p=18513 Identical ads can show wildly different click-through rates (CTR) because of factors outside the ad itself Hey there, fellow marketers and data enthusiasts! If you’ve ever run an A/B test on your ads, you know the thrill of seeing one variant outperform the other. But what if I told you that even identical ads can […]

The post The Surprising Truth About Ad A/B Testing: Why Small CTR Differences Might Be Misleading appeared first on AIMS Digital Marketing.

]]> When Does Google’s AI Take the Top Spot in Search Results? https://aims.co.il/when-does-googles-ai-take-the-top-spot-in-search-results/ Tue, 22 Jul 2025 08:16:00 +0000 https://aims.co.il/?p=18495 Google’s search engine has evolved significantly, integrating AI to enhance user experience. But when does AI-generated content, like Google’s AI Overviews, appear as the top result in search queries? Here’s a quick look at the key factors. 1. Query Type and Intent Google’s AI Overviews are more likely to appear for informational queries where users […]

The post When Does Google’s AI Take the Top Spot in Search Results? appeared first on AIMS Digital Marketing.

]]> Importing Google Ads Campaigns to Bing Ads: The Geographic Targeting Issue https://aims.co.il/import-google-to-bing-geographic-targeting-challenge/ Mon, 30 Jun 2025 09:20:03 +0000 https://aims.co.il/?p=18455 When transitioning advertising campaigns from Google Ads to Bing Ads, marketers often expect a seamless process, especially since both platforms offer robust tools for importing campaigns. However, one specific problem can significantly impact campaign performance: the mismatch in geographic targeting granularity, particularly when targeting specific neighborhoods like Harlem. This issue can lead to reduced click-through […]

The post Importing Google Ads Campaigns to Bing Ads: The Geographic Targeting Issue appeared first on AIMS Digital Marketing.

]]> Jewish Search Engines and Jewish Information Finders https://aims.co.il/jewish-search-engines-and-jewish-information-finders/ Wed, 17 Jul 2024 08:55:05 +0000 https://aims.co.il/?p=17802 Embark on a journey through Jewish knowledge and tradition. Our information finder includes the following topics: • Jewish General Search Engines: •  Jewish Libraries, Books & Encyclopedia Search Engines • Jewish Genealogy Search Engines General Jewish Search Engines The following table lists key general Jewish search engines. These websites provide a wide range of resources, […]

The post Jewish Search Engines and Jewish Information Finders appeared first on AIMS Digital Marketing.

]]> Google Search for “Current Famines” Fails to Show Relevant Results https://aims.co.il/google-search-for-current-famines-fails-to-show-relevant-results/ Sun, 14 Jul 2024 12:53:41 +0000 https://aims.co.il/?p=17807 There is no doubt that the biggest famine today (July 14, 2024) is in Sudan.  But you wouldn’t know that from a search in Google for current famines. The 1st organic result is from the World Food Programme (WFP) which mentions South Sudan among many other countries. Palestine is also mentioned even though there is […]

The post Google Search for “Current Famines” Fails to Show Relevant Results appeared first on AIMS Digital Marketing.

]]> Are Google and Bing Hiding the UN Report Showing No Starvation in Gaza? https://aims.co.il/are-google-and-bing-hiding-the-un-report-showing-no-starvation-in-gaza/ Sun, 23 Jun 2024 09:11:33 +0000 https://aims.co.il/?p=17519 The UN published a report on June 8, 2024 concluding that there is no proof of any starvation in Gaza. Google fails when searching for “Gaza starvation”, but Bing is worse.  Google’s first entry is from Wikipedia which is 100% wrong on the Gaza starvation issue. And the right column also shows false information from […]

The post Are Google and Bing Hiding the UN Report Showing No Starvation in Gaza? appeared first on AIMS Digital Marketing.

]]> AI, Google Translate & Digital Marketing https://aims.co.il/ai-google-translate-amp-digital-marketing/ Wed, 29 May 2024 11:35:14 +0000 https://aims.co.il/?p=17440 How Does Google Translate Work? Ever wondered how Google Translate works? Google Translate uses math and artificial intelligence (AI) to translate languages. Google can translate between two languages that are not English. But really it first translates from one language to English and then translates from English to the other language. This is because Google […]

The post AI, Google Translate & Digital Marketing appeared first on AIMS Digital Marketing.

]]> Passover Jokes and Digital Marketing https://aims.co.il/passover-jokes-and-digital-marketing/ Mon, 15 Apr 2024 14:21:10 +0000 https://aims.co.il/?p=16616 The Passover holiday will soon arrive.  And it is important to prepare jokes ahead of time to get your children interested in the Seder. And also possibly in digital marketing. FYI: Typing the word Chometz on the Google search bar does not qualify as searching for Chometz. The rest of the jokes I know are […]

The post Passover Jokes and Digital Marketing appeared first on AIMS Digital Marketing.

]]> Even Microsoft Bing Can Make Simple Internet Usability Mistakes. https://aims.co.il/even-microsoft-bing-can-make-simple-internet-usability-mistakes/ Wed, 27 Mar 2024 10:13:14 +0000 https://aims.co.il/?p=16175 If you want to change your settings on Microsoft Bing it is pretty straightforward. I wanted to change my default search results to the United States. I clicked on the top right hamburger menu and then clicked on Settings and then on Country/region.   At the top was a list of important countries but I […]

The post Even Microsoft Bing Can Make Simple Internet Usability Mistakes. appeared first on AIMS Digital Marketing.

]]>