Advertising Agencies India|Airport Advertising Agency |Airport Display | Delhi Metro Advertising

Why Are Specialist OOH Agencies Important?

2015-10-23T04:08:00.001-07:00

The vast industry, of OOH or Outdoor Advertising, has many players trying to get the attention of the brands. Along with the presence of specialist OOH Agencies, unorganized networks of vendors and printers are also available who often provide OOH Advertising services at lower costs than the organized Outdoor Advertising Agencies. However, falling for the bait of lower prices has often the resulted in campaigns ending in disasters. Here, we discuss some of most important reasons for using specialist Outdoor Advertising Agencies for branding campaigns.

Outdoor Advertising

Experience & Reputation Matters

A specialist Outdoor Advertising Agency will have ample experience in the field and thus will know of the most practical solutions to the obstacles which may arise at any phase of the campaign. It will have a reputation attached with its name, which can be used to determine the most appropriate agency suited for the purpose.

Strong Network

Specialist Outdoor Advertising Agencies work with an aim of sustenance. Thus, they pay ample attention to building proper and strong network of associates at all the places where they offer OOH Advertising services. The strength of the network plays a key role in determining the smoothness and efficiency with which the campaign is executed.

Legal Sites

A major issue, with associating with random vendors, printers, etc., is that they often sell and utilize illegal sites, in order to maximize profit. These may then be taken down without any notice by the relevant authorities. Even if they do escape the inspections of the authorities, it is very unlikely that such entities will be able to provide proper maintenance. Specialist OOH Agencies ensure that the sites offered to your brand are 100% legal. The other procedures, which involve paperwork, are also completed in an appropriate manner.

The above are some of the reasons why it is important to ensure that your brand promotions are executed by specialized Outdoor Advertising Agencies only.

Airport Advertising – Being the First to Impress the Target Audience is Crucial

2015-10-20T23:50:00.001-07:00

Airport Advertising is your ticket to posting a high impact first impression on the audiences. “First impression is last impression”, as they often say, is nowhere truer than modern markets which witness cut-throat competition. Airports are platforms which can be used to connect with audiences, right at the gateway of the place. Placing your brand at the airport sites is placing it at places where it is the first thing which the audiences will see.

When we talk about Airport Advertising displays, we are not just talking of usual displays but larger than life hoardings and wall mounts which present magnified branding options. The airports also automatically filter in the audiences with buying and key decision making power. The airport audience is such that impressing it increases the probability of high returns on investment. Also, the high dwell time provides ample opportunity for the brands to conveniently convey the brand message. The positioning of the sites at the outdoors, security check-ins, waiting areas, baggage claim, etc. also is done in such a way that the displays have a direct line of contact with the audiences.

Investing in Airport Advertising is investing in the first impression of the brand before audiences. Choosing premier and busy airports like Kolkata, Ahmedabad, Chennai, etc., not only provides access to huge air traffic every day, but also puts your brand on the pedestal for targeting audiences of entire regions covered by the airport. This high impact first impression is the reason why the Airport Advertising is the preferred medium of promoting new product launches.

Benefits of Outdoor Media Services in pan India Brand Building

2014-06-25T22:54:00.000-07:00

Outdoor Media Services in India have always been an effective way of attracting target audiences. Due to the vastness and diversity of the medium, brands can explore various forms of innovations while flaunting their USPs. Among the various benefits of advertising using Outdoor Media Services in India, some of the topmost have been discussed below.

Larger than Life

The larger than life landscape of the Outdoor Media Services provides an ideal platform for filling the audiences with awe. The message that is delivered through the medium is often delivered loud and clear. This works wonders in increasing the Brand Recall Rate. Many top brands have added elements of surprise to increase the effects of the medium.

Freedom of Innovation

Larger spaces directly translate into greater freedom in implementing innovative campaigns. Lack of space in a medium has often been the rue of many a graphic designer and copywriter. The enormous amounts of spaces, which are offered by Outdoor Media Services, can be effectively used to conceptualize Innovative Campaigns for brands.

Coverage Over Large Areas

Though, due to its size, the Outdoor Platform seems to be restrictive in implementations across larger areas, experienced Outdoor Media Service Providers are well-adept in providing such facilities. In India, especially, an Advertising Agency would require tremendous networking skills among its various branches and associates to map the diverse landscapes within the assigned deadlines. Though such agencies are lesser in number, they have been doing a tremendous job in successfully navigating the diverse terrains in India. Such an exposure throughout the various parts in the country can do wonders in building a pan India Brand Image.

A capable Outdoor Media Service Provider in India can provide your brand with a coverage which is unmatchable in any other media format.

Airport Advertising in India Builds a Global Brand Image

2014-06-17T03:26:00.000-07:00

Airport Advertising in India is being successfully used by the local brands for building Global Brand Images. It contains some of the most popular Display Sites for Advertising before audiences from around the world. The emergence of India as an important hub, for international companies, has fueled a high traffic rate of foreign nationals and the airports are the best strategic locations to impress the foreign audiences.

The local brands in India have used the Airport Medium as a reliable way of Global Branding. The exposure and the opportunities that can be captured by this medium are huge and unfailingly bring rich returns of investment. India is the preferred destination for numerous global companies due to the large number of skilled professionals and English speakers. The presence of the companies from abroad has created a unique landscape in the Indian markets. As the professionals and key decision makers from these companies make their way to India through her airports, local brands position themselves to create brand impressions that the professionals carry back with them.

The image of Airport Advertising, as a premier medium, also helps in creating an impressive impact. The general view is that if a brand earns visibility in an airport, it must be worth its salt. A Global Brand Image, earned through the medium of Airport Advertising in India, works as a convenient bridge to expand the brand’s operations to overseas.

Brands Beat the Heat with Airport & DMRC Advertising in India

2014-05-06T03:58:00.003-07:00

Airport Advertising and DMRC Advertising offer the ideal sites to Advertise when the summers hit India. Most regular travelers in India shift to air travel during the summer seasons. For those that need to travel in Delhi on a daily basis, the DMRC has come as a happy respite. With the audience shifting to the airport and metro stations, the brands also shift their Advertising Displays.

Summers in India can be a difficult time to travel. The preference of airways, as a means of travelling, during the summers has increased due to the successful implementation of low cost airlines in India. A calculation of fairs reveal that the costs of the higher class berths in the premier trains are almost equal to the costs of flight tickets for the same distance. With additional benefits like saving time, which air travel offers, many travelers opt for the same. Thus, the summers bring a whole new influx of audiences to the medium. Since airports are air-conditioned, the audiences have a comfortable wait during the dwell time, and are in a better mood to be charmed by the Airport Advertising Displays. Although the Delhi Metro Stations have air-conditioning only at the underground levels, they still offer a much more convenient atmosphere of staying than most other transit stations.

The better infrastructure of the airports in India and the Delhi metro stations, not only provide better traveling experiences, but also create better opportunities for Advertising. The Airport Advertising Agencies in India and the DMRC Advertising Agencies anticipate a rise in the number of brands that will opt for these 2 mediums during the summers.

Why is it Important to Invest in More Than 1 Advertising Medium in India?

2014-04-27T23:57:00.002-07:00

Advertising in India translates as attempts to impress audiences that are hugely diverse in their demographic attributes. The diversity of the largest democracy in the world is something which has baffled the rest of the world since ages. Though it does offer a wide range of target groups to choose from, Advertising in the correct medium in India is a tricky affair. There is no single medium that can completely cover all the target groups that are available.

It is a well-established fact that India is a land full of potential. For every region which may be nearing saturation point, there are hundreds of other areas, some of which are even yet to be explored. However, these areas are being covered under the radar of the brands that are looking for expansions to their territory, in a very fast pace. For the fastest results, it is important to invest in more than just one medium. The medium which is most appropriate will depend on the nature of the brand and the target audience. Some of the Advertising Mediums from which you can take a pick include Airport Advertising, Metro Advertising, Mall Activations and Mobile and Internet Advertising.

Managing the different platforms may be a worrisome task. Thus, a better alternative is to approach an Advertising Agency that is capable of providing more than just one medium in India. Your brand can then ride on the strong networks and expertise of the agency to capture the attention of the various target groups in India.

Tips for Creating Engaging Advertising Campaigns

2014-04-24T03:50:00.000-07:00

The competition among brands of various sectors has spilled down to the competition in the Advertising sector. It is not uncommon to see brands and Advertising Agencies going for all sorts of tactics to grab that extra space and time in the spotlight. However, a dedicated approach to a few of the factors, that play heavy roles, will go a long way in ensuring that the primary task of any display is completed; that primary task being captivating the audience.

The first of the factors that need top attention is the location. In a broader marketing sense, the choice of location comprises of selecting an area where the target group can be easily found. When narrowed down to Advertising, the location will include the site where the Ad Display is to be put up. A strategically placed Ad can make the difference between an Ad that is comfortably read and an Ad that is overlooked. Next in order are the design and the copy. The nature of the ad should be in line with the nature of the audience. For example, an Airport Advertising Ad can take the liberty of extensive graphics and words while a roadside display cannot. Repetitions often have a good effect on increasing the brand recall rate as a higher number of displays will ensure that the brand is etched in the memory of the audience.

Thus, as we can see above, the primary questions, that need to be tackled well in an Advertising Campaign, include “Where to put up the brand?”, “How to put up the brand?”, and “How to ensure that the impact stays till the time of purchase?” Most successful Ads in the modern times have extended their traditional role of being announcements, to being agents that oversee actual conversions. Getting the above right will help ensure that your ad can do justice to its modern role.

3 Top Reasons to Associate with a Concessionaire with Exclusive Media Rights

2014-04-09T02:42:00.003-07:00

Advertising in India has taken the path of partnerships. In attempts of providing world class Advertising Services, partnerships between 2 or more agencies (one of them often from overseas) have become quite common. Though this seems to be the trend for the agencies with lesser experience in the field, concessionaires with exclusive media rights still exist. Among the many reasons why such an agency should be given preference while spending your Advertising budget, the top 3 have been discussed here.

Faster Implementations: Since there is only one agency in question, implementations are much faster. Any brand would realize the importance of completing a project within or before the set deadline. Delayed implementations are never an issue with agencies that enjoy exclusive rights as they are usually in very good terms with the concerned authorities.

They Are Exclusive Because They Can Be: Ever thought, “Why go into a partnership if you can do it alone?” The Advertising Agencies that go for exclusive rights often do so because they have the necessary experience and manpower in the relevant field. Most of the Media Houses going alone have been in the industry over long periods of time. Another attribute of such agencies is their strong network across the sites.

Easy Negotiations: It goes without saying that when you are dealing with just one agency, negotiations will be easier and faster. The convenience, with which the meetings are set and the deals finalized, is very easily noticeable.

Advertising Agencies with exclusive rights are also better placed to provide a wider range of Advertising Solutions. Especially in the case of the bigger projects and campaigns, they are the best suited to provide optimum benefits to your brand.

Centralized Zones Increase the Effects of Airport Advertising in India

2014-03-30T23:12:00.001-07:00

Airport Advertising in India packs a few extra punches due to a few zones being designated as centralized areas. For example, the city of Chennai serves as the central location for entire South India. That means that Chennai is not only the gateway to the southern parts of India but also contains audiences with all the demographic attributes of the southern states. Thus, advertising at the Chennai International Airport is in all regards, advertising before most of south India.

The centralized cities in India have traditionally witnessed huge populations of people, from the nearby areas, who come in search of jobs and opportunities. Thus, an easier way of reaching the entire population is to target the airports at the central zones. Now, some may argue that the airports are only for the brands looking for premium audiences. However, with low cost airlines lowering the range of air fares, the airports have opened to the upper middle class too. This reflects in the Airport Advertising Campaigns too as we are witnessing more and more brands with lower income range target groups taking active part.

Some of the most appropriate examples of the campaigns mentioned above can be seen when brands from various industries take part in attracting audiences at the Netaji Subhash Chandra International Airport in Kolkata. The airport is very popular for offering sites for brands that are looking for high impact visibility in East India. With AAI (Airport Authority of India) moving forward with its plan for increasing the capacity for such airports in India, the importance of advertising at the centralized zones is sure to increase. Airport Advertising Agencies like TDI International India (P) Limited, holding exclusive advertising rights on the Chennai and Kolkata airport have often reported that the airports in the centralized locations have always had extra benefits.

Brands Beginning to Patronize the Uniqueness of the DMRC Audience

2014-03-23T21:52:00.003-07:00

DMRC Advertising has finally attained enough popularity to be able to attract patronization. This means a significant increase in the number of brands that keep coming back for Advertising Campaigns at the Delhi Metro Stations. Though the patronization has not occurred with equal enthusiasm for all the stations, the ones along the red line (Dilshad Garden – Rithala) and a few in the yellow line, like Jahangirpuri, Adarsh Nagar, etc., have seen noteworthy brands opting for repeated campaigns.

Delhi Metro Advertising had seen days when the connoisseurs were struggling to get brands willing to go for campaigns at a medium that was completely new and unexplored at that time. Many could not cope up with the huge losses that were incurred during that phase when the prospects of the medium were shrouded with doubt. The latest scenario has changed the ways in which the brands look at the medium. It has taken dedicated efforts on the part of the DMRC Advertising Agencies to convince the brands to try out the medium. Now that the brands see the good returns of advertising at the metro stations and are coming back for more, it is a much deserved reward for the agencies that did not forfeit the medium. The beginning of the year 2014 has seen some hectic activity at the advertising sites of the Delhi Metro Stations and has finally streamlined the process.

The unique quotients offered by the medium are no longer seen by the brands with suspicion. They, that have delved in the medium, know of the rich benefits that arise out of displaying their strengths before an audiences as diverse as the ones offered by Delhi Metro Advertising. It is time for the DMRC Advertising Agencies to raise a toast and lay out red carpets for the brands that have drunk from the refreshingly new pools of the metro medium.

Airport Advertising in India is looking at Bright Days with AAI’s Focus on Tier II and Tier III Cities

2014-02-28T01:24:00.001-08:00

Airport Advertising Agencies in India are rubbing their hands with glee at AAI’s (Airport Authority of India) announcement about developing the airports at the country’s Tier II and Tier III cities. With the leading Airlines of the nation also preparing to serve at the new airports that are to come up, the OOH Sector in India looks set to obtain newer playing grounds.

AAI announced that by 2030, the existing Tier II and Tier III Airports in the country are set for increases in their carrying capacities and a slew of new airports are to come up. The total projected airports, that are targeted to be made operational by then, stands at a staggering 400, funded by an investment of Rs 67, 500 crore. This would provide further boost to the Airport Advertising Industry of the country, an industry that is already considered the king of OOH in India. The leading airports which are looking at better facilities, increased traffic, better connectivity and hence increased advertising opportunities include Ahmedabad, Pune, Calicut, Tirupati, and Cochin to name a few. The inclusion of smaller cities also means the inclusion of a larger target group apart from the affluent audiences that the medium boosts of.

The announcement would provide ample opportunities for established giants like TDI International India (P) Limited to increase the scope and range of their services

Why are Airports the Most Effective Places for Car Launches in India?

2014-01-25T00:37:00.000-08:00

It was a trend started by Airport Advertising giants TDI International India P Limited. Even as viewers were left awestruck at the country’s first Live Car Display in 2005, the trend caught on in the Indian Advertising space. Launching Cars at Airports became the most effective way of introducing a new model into the market. Let us have a look at reason why top automotive brands like Audi, Nissan, Ford, Honda, Hyundai, Maruti Suzuki, Bajaj, and Ashok Leyland prefer to launch their new models of cars at the TDI Airports of Chennai, Kolkata, Ahmedabad, Cochin, Goa, Pune, Trivandrum, Calicut, and Tirupati.

Affluent Audience

Though owning a car is an essential part of everybody’s big dream, not all have the requisite buying power. The airports are the most concentrated gathering places for audiences which have the necessary power to buy. This has stayed true even after there was massive lowering of fares by the airlines. The low fares have simply added the upper middle class to the category of regular air travelers. They and the high income group represent a target group highly valued by the Car Manufacturers and Sellers.

International Audience

Airports, being the entry points of a country, are always a hub for foreign nationals. They provide an opportunity of high impact international exposure and an opportunity for the brand to put their cars on the roads of foreign countries. TDI Airport Advertising puts the brand on the international pedestal and serves as a gateway to international market penetration. TDI Airport Car Launches are thus International Product Launches.

Airport Advertising, TDI International India P Limited

Awe-inspiring

We have already talked about audiences being awestruck when TDI had implemented the first Car Launch. That reaction stays unchanged even after the many successful Car Launches by TDI. Audiences still break into wide smiles and deep breaths when they see the latest car model right in front of them at the airports.

TDI started a highly successful trend with India’s first Car Launch at the Airports. In a display of Innovative Airport Advertising India, it made possible what never even occurred to its competitors - put an actual car inside the airport!

Airport Advertising India - Trends to Look Out for in 2014

2014-01-13T02:47:00.001-08:00

Airport Advertising is one of the few advertising media that has always remained in demand throughout the times. However, each year has seen additions of techniques that emerge as popular trends that are more effective in captivating the attention of the audience. At the close of 2013, let us have a look at a few trends that emerged and are likely to carry the torch of Airport Advertising India into 2014.

Brands from Newer Industries

2013 saw a number of brands that traditionally did not invest in the medium enthusiastically reaping the benefits of Airport Advertising. Though Airport Advertising Agencies in India were expecting this to happen as soon as airlines introduced low cost flights, brands from newer industries took their time to put their trust on Airport Advertising. However, the trend is predicted to continue into 2014 and the Airport Advertising Agencies India are rubbing their hands with glee, waiting to impress upon the new entries.

Interactive Airport Ads

The Interactive Airport Ads gained in prominence as a result of the newly popular interactions facilitated by the online social media. While Airport Advertising in the rest of the world became increasingly dependent on technology, Airport Advertising India fell back on innovation and creativity to counter the requirements of interaction. The intelligently placed ads found way straight into the discussions of the people thereby increasing awareness by the word of mouth. This trend is very likely to continue into 2014 with newer and better creatives.

Outskirts of the Airport

For many advertisers, Airport Advertising would conjure images of hoardings and displays inside the airport. However, Airport Advertising Agencies also utilize relevant sites outside the airport building in order to target the visitors who come to see off or receive the travelers. These sites are likely to play an important role as the airports in India grow at an encouraging trend.

Tier II Airports

Tier II Airports are set to become key airports for Airport Advertising India. They have been growing at competent rates and are soon to become much sought after sites. It would be a good idea to invest in such airports like Goa, Ahmedabad, Calicut, etc. at the beginning of 2014 to be at the prime spots.

Top Airport Advertising Agencies in India like TDI International India P Limited have already geared up to make utmost use of the above trends that will define the way that Airport Advertising Agencies operate in 2014.

TDI International India P Limited is the leader in Outdoor Advertising, providing Airport Advertising and Metro Advertising in India. TDI provides Outdoor Advertising in Indian cities like Kolkata, Ahmedabad, and Pune, etc.

Advertise at the Red Line for Visibility before Daily Commuters

2013-12-20T02:36:00.003-08:00

The Red Line of DMRC, between Rithala and Dilshad Garden, presents one of the largest audiences for Delhi Metro Advertising. From the point of view of advertising, it presents a host of high visibility metro stations. OOH Advertising giants TDI International India P Limited realized this potential and smartly bought exclusive advertising rights at 18 stations in the Red Line between Shahdara and Rithala.

OOH Advertising, Delhi Metro Advertising Agencies

Advertising at these stations provides exclusive visibility to brands. In addition to the titanic volume of the audience, an association with TDI provides continuous visibility at 18 metro stations at a stretch. Owning rights to these stations is a part of a well thought out plan of the management at TDI. Huge audiences viewing the ads at 18 consecutive metro stations can do wonders for any brand. This has been verified by the brands that have enthusiastically associated themselves with TDI. Brands, especially belonging to the entertainment industry are enthusiastically signing deals with TDI for Delhi Metro Advertising Campaigns at the Red Line. Recent campaigns by TDI for RED FM 93.5 and Dhoom 3 met with hugely successful responses. With campaigns like these, the dream of converting the metro stations into launch pads for movies and music is shaping up in good speed. After all what can be a better place to promote a product for mass media entertainment than before the masses themselves. Moreover, commuters listening to music or spending time with games and videos are already in the mood for entertainment. Thus they are in better position for the reception of the promotions of movies, radio, and TV channels.

Such newfound enthusiasm by the brands for DMRC Advertising has lifted up the spirits of the Delhi Metro Advertising Agencies. Associate with prominent agencies like TDI and let your brand announce itself from vantage points that command lakhs of viewers every day.

Product Launch at Delhi Metro Stations – An Ideal Way to Grab Attention

2013-12-17T01:54:00.002-08:00

Delhi Metro Rail Corporation (DMRC) has become an important part of New Delhi’s identity. Lovingly called the lifeline of Delhi, DMRC has won kudos from all quarters. DMRC’s extensive reach makes it an ideal place for advertising. Delhi Metro Advertising can follow the footsteps of Airport Advertising and become the launching pad for new products and services. The huge audience base numbering 25 lakh daily commuters make the Delhi Metro Stations high value ad sites. Some of the reasons that make Delhi Metro Advertising an ideal vehicle for Product Launches are mentioned below.

Huge Audience

There are a few Outdoor Advertising mediums that can boast of an audience as big as DMRC Advertising. The visibility that Ads at the metro stations offer is one of the highest in the OOH Advertising industry. A product launched at the metro stations would thus become popular among a large number of commuters within a very short time.

Diverse Audience

The audience at the metro stations is not only huge but also diverse. People from all walks of life take the metro for a fast, convenient, and reliable transport service. Thus, the audience contains potential consumers for various brands. Delhi Metro is very popular with the youngsters. A Product Launch at the stations would thus have an audience that has the time to interact with the brand.

DMRC Advertising

Satisfied Audience-

A recent “Customer Satisfaction Survey” done by DMRC revealed that the commuters were largely satisfied with the metro services. It received an average rating of 7.04 on a scale of 10. The travelers are thus generally in a happy mood at the metro stations. Product Launches through Delhi Metro Advertising would thus be equivalent to introducing the product to a happy audience.

A clutter free and organized environment at the Metro Stations facilitates product interaction resulting in an increase in the impact of the Product Launches. The present scenario of Advertising India has only a few other mediums that can offer interactions at this scale.

Delhi Metro Advertising Shows Encouraging Trends

2013-12-13T00:40:00.005-08:00

Delhi Metro Advertising has been going through an interesting phase. Amidst the concerns expressed by officials of the Top Delhi Metro Advertising Agencies, newer brands are showing interest in the medium. The recent deals signed by TDI International India P Limited, a leading DMRC Advertising Agency Delhi, show an encouraging trend where newer brands have joined its clientele. They also show a sharp insistence on targeting a definite group.

DMRC Advertising Agency Delhi

The campaign run by TDI for PP International School at the metro stations along the line of Pitampura focused on increasing visibility and awareness of the school among the audiences that were most likely to enroll their wards. On the other hand, the campaign run for Duke was an example of seasonal targeting. With the winters having firmly stepped foot in Delhi, Duke utilized TDI’s services to promote its winter wear before a large metro audience. The recent campaigns run by TDI may just be the opening that Delhi Metro Advertising is looking for to start its run towards doing justice to the aspirations and high hopes that were placed on it.

Metro Advertising

Another lesson that is to be learnt from these campaigns is the importance of smart choices of the metro stations. It has been longed established that a mere large crowd is not enough in Metro Advertising. Targeting the right audience is also a must. Delhi Metro Rail Corporation has mapped the entire length and breadth of the state with its metro train lines. A smart selection of the right metro stations would go a long way in ensuring excellent Return of Investment (RoI). TDI not only offers high impact Delhi Metro Ad Campaigns but also provides excellent guidance on which metro stations would have the best audience for your brand.

Delhi Metro Advertising Bringing the Stations Alive

2013-12-05T22:51:00.000-08:00

If you stay or have stayed in Delhi then you must have traveled by the metro. You must have spent time at the stations while you waited for the train to arrive. During that time, the ad displays at the station must have caught your eye. Now, imagine how drab would the stations become without those hoardings and ad panels. Delhi Metro Advertising Agencies in India have done a wonderful job of bringing alive the metro stations with a myriad colors in completing their primary tasks of promoting the business of their clients.

Delhi Metro Advertising Agencies, DMRC Advertising Agencies

Though the strictness, with which the spaces are allocated by the authorities, leaves little room for creativity, the DMRC Advertising Agencies have done well to use the opportunity in the best possible manner. The Delhi Metro Ads are placed in such a manner that they enhance the look of the station without standing apart from it. The Advertisers can also choose from different lines depending on the audience segment that they are targeting. Delhi Metro Advertising offers a well maintained environment and an audience that has already been segmented.

It is this pre-segmented audience that puts the metro medium in the position of a high potential advertising site. It is also relatively easier to advertise at the metro stations. You can approach agencies like TDI International India P Limited in order to bring your brand before a daily ridership of 25 lakhs.

An Interactive Airport Ad is a Productive Ad

2013-11-19T02:41:00.000-08:00

One of the elements that Airport Advertising is popularly exploring is the interactivity of the ads. Simple boards announcing the launch of a product no longer define Airport Advertising completely. Once the Billboard Displays at the Airport began to use modern technologies, the traditional ways to advertise have undergone a sea change in their approach and outlook.

The primary theory behind the Interactive Airports Advertisements is simple. An ad which engages the audience, emotionally or physically has a much higher impact than an ad which merely announces something. What was started with engaging ad copies have taken a full bloom as Airport Ads now provide opportunities for the audience to be a part of the advertisement. The Top Airport Advertising Agencies of India are now realizing the importance and high impact of Product Displays. What was started in the Indian Airports by TDI International India P Limited, a pioneer Airport Advertising Agency in India, has gained huge popularity in the world of Airport Advertising. TDI was the first to put a car on an Airport Billboard, thereby taking the concept of Product Display Ads to a whole new level. Such innovation, targeted at increasing interactivity, has increased the interest level of the audience by several bars. At a recent car display at the Ahmedabad Airport by TDI, curious and delighted audiences were seen peeking inside the car and posing for photographs.

Airport Advertising is known for the minimum 55 minutes of viewership which it allows. In today’s busy times, that is a luxury for any brand. Interactive Airport Ads smartly utilizes these 55 minutes with Product Display Spaces. For capable Airport Advertising Agencies like TDI, the size of the product is no hindrance.

Airport Advertising – Alive and Kicking

2013-11-16T03:11:00.001-08:00

“Everything is eventually replaced by the new”, is how the saying goes. Airport Advertising, to the delight of the Airport Advertising Agencies, seems to be immune to this statement. If the Indian Airports are taken as a case of study, what was started by TDI International India P Limited in 1986 still remains popular after 27 years. Major brands continue to reap the benefits of Airport Advertising in India.

Airport Advertising’s status as the king of OOH Advertising was recently reiterated one more time when Apple launched its iPhone 5s campaigns at the Indian Airports. The provided images are from Chennai International Airport where the Totems, Frontlits, and Backlits declared the arrival of the latest iPhone. Travelers waiting at the Airports are in a leisurely mood and thus the Airport Ads enjoy premium viewership time.

Airport Advertising

Airport Advertising Agencies in India tackled the competition from the new forms of advertising with innovation and high impact ads. For example, the larger than life Totems, placed right at the center of the waiting lounge, form an imposing the presence, making it impossible for the audience to escape its impact. Through such innovations and through happy clients like Apple, Airport Advertising India not only survives into the age of online advertising, but is alive and kicking.

Think OOH – Think Airport Advertising

2013-11-07T21:25:00.001-08:00

OOH, Out of Home Advertising,Outdoor Ads, Ads at Airports

If increase of revenue through increased awareness is on your agenda, OOH or Out of Home Advertising is the solution. One of the oldest forms of Advertising, OOH has not only successfully survived the digital age, but continues to thrive with a few innovations here and there. Roadside Ad Hoardings and Signages continue to capture the attention of the audience. Among the many forms of Outdoor Advertising, Airport Advertising rules the roost. Since the airports are places where high and middle wage earners are found at the same place, they provide highly sought after sites for advertisements. Airport Advertisements also have very high dwelling periods which increase the scope of the Ads.

The near extinction of monopoly from almost all the markets have resulted in a vast number of players in any given field. One of the most important things that are different about the successful companies is their brand value. Thus, presentation before the consumers is of utmost importance. Airport Ads not only provide excellent advertising sites but also but also an affluent audience that doesn’t mind paying big for the latest products. The Billboard Displays, Digital Displays and Pillar Wraps capture the attention of the viewers with a larger than life image of the brand. This attention is then transformed into interest by the attractively colored and interestingly written ad copies. One of biggest advantages which Airport Ads have over the other Outdoor Ads is that it does not suffer from the handicap of dealing with a moving audience. The ads are well placed in the areas which are used by the travelers during the long waiting periods. This leaves the ads with ample time to convince the audience of the benefits of the products or services. The average viewing time of Ads at Airports is much higher than any of the other forms.

Hence, if you are introducing a new business or planning to increase the impact of your brand, think OOH and opt for Airport Advertising. Leading Airport Advertising Agencies like TDI International India P Limited provide excellent Airport Advertising Services. Their prompt implementation and efficient understanding of client requirements ensure total value for your money. Visit them at http://tdiindia.com/airports.htm.

Metro Advertising India Growing in Popularity

2013-11-01T03:15:00.000-07:00

Ever since DMRC (Delhi Metro Rail Corporation) began operations on December 24, 2002, the way commuters in the NCR traveled has never been the same. The thirteenth largest metro station in the world (in terms of length) offers excellent opportunities for OOH Advertising (Out-of-Home Advertising). DMRC’s potential as an advertising goldmine was realized by Indian OOH giants like TDI International India P Limited as early as 2005. With a daily ridership exceeding 20 lakh, Delhi Metro Advertising has a high viewership. The rapid rate at which DMRC has grown and the popularity of the Metro Station Ads show a promising future for Advertising at the Metro Stations.

It has been found that using mobile phones and reading ads figure among the top ways how commuters passed their time at the stations. High concentration zones and superior visibility feature among the prominent reasons for the popularity and success of the Ads at the Metro Stations. Due to the structure of the metro stations, the ads can be conveniently placed in such ways that the commuters cannot miss them. And this viewership is not just any viewership that we are talking about. According to a recent survey taken by the Times of India, around 62.5% of the total metro ridership that took part were office-going professionals and students. For most of the brands, they form the most prized audience. The earning members with the power to buy and the young generation with the affinity to buy, added with a minimum of 6 minutes which they spend at the metro station, combine to make Metro Advertising one of the most sought after forms of advertising. Thus, advertisement contracts for sites outside the metro stations, on the platforms, at the staircases / elevators, and at the entrances and exits of the stations sell out faster than hot cakes.

Another factor which aids in the popularity of DMRC Advertising is that it is a long term investment. With the corporation expanding at phenomenal speeds, the ridership and thus the viewership is also set to increase. It is expected that the average ridership of Delhi Metro will cross 40 lakhs by 2016 with a CAGR (Combined Annual Growth Rate) of 20.1%. Associate with a top DMRC Advertising Agency like TDI to turn the gaze of this fast growing audience towards your brand.

Airport Advertising India Spreading Wings of Imagination

2013-10-21T03:55:00.000-07:00

Outdoor Advertising India attained a very important dimension when AAI opened the doors for Advertising at the Airports in India. Ever since TDI International India P Limited won the first Airport Advertising tender in 1987, the airports in India have undergone a complete change in appearance. What used to be tiresome waits at boring waiting rooms are now exciting opportunities to catch up with the latest offerings of various brands. It is an easy and fun-filled wait now, with the exciting displays and humorous ad copies bringing a smile on the passenger’s face.

What began as plain billboard displays, soon extended to other areas with pillar wraps, signages among others. Airport Advertising Agencies India have done exceedingly well to change according to the changing times and trends. Today, Out of Home Advertising faces stiff competition from online advertising. Faced with limited sites, Airport Ad Agencies India have spread their wings of imagination and come up with innovative ways to present the ads. Modern ad campaigns focus on interactivity to earn the trust of the consumers. Thus, Airport Advertisements came out of the billboards and pillar wraps into a 3D environment, thereby facilitating consumer interaction. The products or models are strategically placed at the center or corners. Creativity flowed through the veins of Airport Advertising as the audience was enthralled with the innovative techniques. TDI continued to lead the innovations, putting India’s first Live Car on the billboard. Since then, car displays have become a common feature of Airport Advertising. Some might reason that the onset of internet advertising has changed the balance of the advertising world. However, going by the facts, Advertisements at the Airport continue with their popularity. 73% of the travelers still pass their time at the airports by looking at the ads. Constant focus on the announcements and limited battery charging options are some of the reasons mobiles do not grab the attention of the passengers waiting at the airports. Looking around at the ads is a much better option.

This is affirmed by TDI, the leading Airport Advertising Agency in India, which finds that the sites at all the airports under them are pre-booked. Airport Advertisements always had the best audience for the brands. Creative touches and trend-setting innovations are what it required to stay a formidable advertising option. Going by the crazy speeds at which the traditional concepts of Airport Advertising are changing, Airport Advertising Agencies India are right in the game.

Airport Advertising Companies in India

2013-10-10T02:01:00.000-07:00

Are you looking for a good way to advertise your products or services? Are you worried that it will be a costly affair? Your solutions lie in approaching an Airport Advertising Company in India. A good Advertising Company, capable of Advertising in Airports in India, can bring your company in the limelight of a global customer base. Provisional statistics state that there was an 8.9% increase in the foreign tourist inflow in India between 2010 and 2011. The Airports of India have truly become a global place and Advertising in Airports is thus a smart way of ensuring an international viewership.

However, it would be beneficial to ensure a few things before hiring an Airport Advertising Company. Placing your advertising needs in the hands of an inefficient company may result in delays and cost increases. You may also end up seeing your ad displayed at some obscure corner of the airport. Fortunately, there are just a few steps which you can take to ensure that you reap the full benefits of Advertising on Airport sites.

Number of Sites offered: Among the many techniques utilized by Airport Advertising Companies, one is the increase in visibility through increase in the number of displays. Be sure to know the number of the sites and their areas that the Airport Ad Company is offering.

Position of the Sites: It may seem that any place in the airport would be a good place to position the ads. However, some areas, more specifically the areas where the travelers are bound to wait, make better ad sites than the others. Areas like check-in points, security check points, baggage collection areas, etc. are the prime and coveted sites in Airport Advertising. Make sure that the Ad Company you are hiring is offering these sites.

Cost: Research well and find a company which is offering you good prices. The best way to ensure that you do not end up paying more than required is to hire a well-known Ad Company.

TDI International (P) Limited is a reputed Airport Advertising Company in India providing Airport Advertising Solutions since 1986. TDI owns exclusive advertising rights in 9 airports all over India. Its clientele includes prominent names like Airtel, Tata Steel Ltd., Bank of India, MRF, and many more.

For more details, visit www.tdiindia.com.

Exploring advertising opportunities through OOH domain- A look!

2013-05-17T04:10:00.002-07:00

Outdoor Advertising is one of the oldest modes of promotion. The evolution of OOH advertising practices is traced back decades ago. Ever since, the impact of this advertising channel keeps increasing. An OOH Advertising practice encompasses a number of marketing approaches. The approaches are even meant to vary a great deal. Brand owners can adopt various approaches or methods as per their promotional requirements. There are various types of outdoor advertising. Advertisers choose and launch their promotion campaigns through different channels of OOH advertising as per their marketing strategies. Airport Ads and Mall Ads are two in-demand avenues of outdoor advertising widely opted by brand owners.

Airport Advertising

Any promotion campaign of a brand launched in and around an airport area comes under airport advertising. Airport ads are usually considered posh and interactive. Targeting rich customers, airport ads communicate through rich media. Over the years, the popularity of airport ads has tremendously increased. Thanks to the launch of new age media, that has made it possible for airport advertiser to launch elite promotion campaigns for their brands through innovative and interactive media. With the mushrooming growth in aviation sector, airport advertising is going to boom further in the near future.
For more information visit: http://www.tdiindia.com/services.htm

Give your brand some sunshine!

2013-05-09T03:05:00.001-07:00

If you personify your brand as a living object, would you confine your brand only within the four walls of a room? Not really right? Well, the allegory may sound a little bizarre but if considered from a brighter side, a brand can be personified as an object, for which you want only the best of it. By personifying your brand you can probably devise a better and effective advertising campaign for the same right?

Coming to the point, let us consider what all requirements your brand needs to gain popularity in the market place. First of all, it has to be exceptionally unique in terms of its logo and slogan. Secondly it must offer something different from what its competitors offer. Thirdly, it has to select the right tool of communication through which it can mingle up with the customers. If you have already tried all the home based advertising tools for your brand, its time you finally step ahead to give your brand some sunshine through an outdoor advertising campaign. Let your brand step out of the four walled room and breathe in some sunshine. Who knows an outdoor ad campaign can bring a big soar in your business? Outdoor ads are hardly reported to render negative impact or effect for brands. Outdoor ads though an old technique of brand promotion provide satisfactory results whilst creating a boost in the sale of products or brands.

An outdoor advertising campaign has the capability to bring remarkable results for your brand in the market place. Vast array of outdoor advertising options are available for your brand. You can try out any selected tool of outdoor advertising and deploy an out of home ad campaign for your brand. By and by, outdoor advertising embedded with home based advertising can provide a hefty boost for your brand in the market.

Trying out ample tools of brand promotion can prove to be a smart strategy. However, there should not be any disdain while giving your brand some sunshine via an outdoor ad campaign.

Happy Outdoor Advertising!