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	<title>Blog &#8211; AKA</title>
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		<title>Experiential Marketing Heavyweights Join AKA</title>
		<link>https://akapartners.co/experiential-marketing-heavyweights-join-aka/</link>
		
		<dc:creator><![CDATA[core]]></dc:creator>
		<pubDate>Wed, 13 May 2020 16:26:19 +0000</pubDate>
				<category><![CDATA[AKA MEDIA INC]]></category>
		<guid isPermaLink="false">https://akapartners.co/?p=6508</guid>

					<description><![CDATA[Founder of Marketing Werks and Former Senior Vice President Combine Forces with Chicago-Based Strategic Communications Company CHICAGO &#8211; May 12, 2020 &#8211; Jason Vargas and Scott Moller have joined Chicago-based strategic communications company, AKA. As CMO, Vargas will continue to expand the company’s capabilities to solve marketing communications challenges for clients with brand awareness and...]]></description>
		
		
		
			</item>
		<item>
		<title>SMT 101: What To Do When Your Boss Asks You to Research Satellite Media Tours</title>
		<link>https://akapartners.co/smt101/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Wed, 24 Jul 2019 11:38:46 +0000</pubDate>
				<category><![CDATA[AKA MEDIA INC]]></category>
		<category><![CDATA[Notes From The Field]]></category>
		<category><![CDATA[digital media tour]]></category>
		<category><![CDATA[IMT]]></category>
		<category><![CDATA[integrated media tour]]></category>
		<category><![CDATA[internet media tour]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[media tour]]></category>
		<category><![CDATA[radio media tour]]></category>
		<category><![CDATA[RMT]]></category>
		<category><![CDATA[satellite]]></category>
		<category><![CDATA[satellite media tour]]></category>
		<category><![CDATA[SMT]]></category>
		<category><![CDATA[streaming media tour]]></category>
		<guid isPermaLink="false">https://akamediainc.com/?p=5352</guid>

					<description><![CDATA[This recording is a conversation between Andrew Krause and Pauli Cohen about the basic things you need to know about satellite media tours. You can read the transcript in its entirety below. I got a call last week from somebody looking for more information about a Satellite Media Tour. She didn&#8217;t exactly understand what an...]]></description>
		
		
		
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		<title>Sales: Putting Real Meaning Behind Marketing Objectives</title>
		<link>https://akapartners.co/sales-putting-real-meaning-behind-marketing-objectives/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Wed, 06 Mar 2019 17:49:42 +0000</pubDate>
				<category><![CDATA[AKA MEDIA INC]]></category>
		<category><![CDATA[company vision]]></category>
		<category><![CDATA[leader]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[team]]></category>
		<category><![CDATA[teamwork]]></category>
		<guid isPermaLink="false">https://akamediainc.com/?p=5136</guid>

					<description><![CDATA[Impressions. Key performance indicators. Metrics. Call them what you want, but we can all agree that quantified reporting is necessary in demonstrating success and establishing client trust. The list of metrics is lengthy. From impressions and CPMs to page views and reach frequency, how meaningful are they when they stand alone? Without context, not very....]]></description>
		
		
		
			</item>
		<item>
		<title>DTC Next Generation Marketplace</title>
		<link>https://akapartners.co/dtc-next-generation-marketplace/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Mon, 04 Feb 2019 10:48:49 +0000</pubDate>
				<category><![CDATA[AKA MEDIA INC]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[direct to consumer]]></category>
		<category><![CDATA[dtc]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketplace]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[retailer]]></category>
		<category><![CDATA[sales]]></category>
		<guid isPermaLink="false">https://akamediainc.com/?p=5028</guid>

					<description><![CDATA[The slow erosion of physical retailing is a systemic problem facing many product manufacturers. For reference, 9,000 stores closed in 2017, and nearly 3,800 stores closed in 2018 according to Business Insider. Mind you; consumption isn&#8217;t going away. What is changing is the way today&#8217;s consumers purchase their goods/services, i.e., directly from brands (DTC: direct-to-consumer...]]></description>
		
		
		
			</item>
		<item>
		<title>Avoiding Silos, Distrust and Dissension</title>
		<link>https://akapartners.co/avoiding-silos-distrust-and-dissension/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Fri, 25 Jan 2019 20:19:53 +0000</pubDate>
				<category><![CDATA[AKA MEDIA INC]]></category>
		<category><![CDATA[company vision]]></category>
		<category><![CDATA[leader]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[team]]></category>
		<category><![CDATA[teamwork]]></category>
		<guid isPermaLink="false">https://akamediainc.com/?p=4959</guid>

					<description><![CDATA[The ability to work as one cross-functional team is fundamental for any business to achieve success. Allowing silos to form and exist generates distrust, malcontent and unrest between colleagues and often leads to creating a culture of “us” versus “them”. To avoid it a management team must be completely aligned and in sync with how...]]></description>
		
		
		
			</item>
		<item>
		<title>Setting A Vision</title>
		<link>https://akapartners.co/setting-a-vision/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Thu, 17 Jan 2019 19:30:33 +0000</pubDate>
				<category><![CDATA[AKA MEDIA INC]]></category>
		<category><![CDATA[company vision]]></category>
		<category><![CDATA[hope]]></category>
		<category><![CDATA[inspire]]></category>
		<category><![CDATA[just do it]]></category>
		<category><![CDATA[leader]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[think different]]></category>
		<category><![CDATA[vision]]></category>
		<guid isPermaLink="false">https://akamediainc.com/?p=4910</guid>

					<description><![CDATA[Those who truly lead understand how to inspire people. We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong can motivate us to “JUST DO IT” or get us to “Think Different”. Rallying and motivating everyone across the agency is paramount...]]></description>
		
		
		
			</item>
		<item>
		<title>Brands Have Become The Vehicles We Use To Experience Life</title>
		<link>https://akapartners.co/brands-become-vehicles-use-experience-life/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Thu, 10 Jan 2019 17:39:55 +0000</pubDate>
				<category><![CDATA[AKA MEDIA INC]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand strategy]]></category>
		<guid isPermaLink="false">https://akamediainc.com/?p=4894</guid>

					<description><![CDATA[Similar to the honest behavior of my 7-year old twin daughters, people, i.e., consumers want to be in control of their lives. They want personalized service – this is how Google, Apple, Facebook and Amazon have redefined the manner in which businesses must now operate. Today, brands have become the vehicles we use to experience...]]></description>
		
		
		
			</item>
		<item>
		<title>Putting Video Content to Work</title>
		<link>https://akapartners.co/put-tv-worthy-video-content-work/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Fri, 02 Jun 2017 22:19:18 +0000</pubDate>
				<category><![CDATA[AKA MEDIA INC]]></category>
		<category><![CDATA[The Intern Experience]]></category>
		<guid isPermaLink="false">https://www.akamediainc.com/?p=4314</guid>

					<description><![CDATA[Anyone who watches TV has seen an SMT, but many don’t realize it. As a 22-year old intern, I had never heard of a Satellite Media Tour, or SMT. I quickly learned that entertaining video content can be shared quickly and efficiently through an integrated SMT, which can reach national and even international audiences while...]]></description>
		
		
		
			</item>
		<item>
		<title>Live Video Content. So Hot Right Now.</title>
		<link>https://akapartners.co/live-video-content-is-blowing-up/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Fri, 03 Mar 2017 15:58:40 +0000</pubDate>
				<category><![CDATA[AKA MEDIA INC]]></category>
		<category><![CDATA[Services]]></category>
		<guid isPermaLink="false">https://www.akamediainc.com/?p=4181</guid>

					<description><![CDATA[Your responses from our 2017 Survey of more than 1,500 Corporate, Non-Profit and Agency communicators suggest Live Streaming Events &#38; Platforms including Facebook Live are in demand for 2017, second only to Video Content Strategy, Creative &#38; Production. Source: AKA Customer Feedback Survey 2017 2016 will be remembered as the year brands discovered live video...]]></description>
		
		
		
			</item>
		<item>
		<title>Storytelling &#038; Technology @ Super Bowl LI</title>
		<link>https://akapartners.co/technical-technological-innovations-cut-super-bowl-clutter/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Thu, 09 Feb 2017 21:19:39 +0000</pubDate>
				<category><![CDATA[AKA MEDIA INC]]></category>
		<guid isPermaLink="false">https://www.akamediainc.com/?p=4145</guid>

					<description><![CDATA[Last week, we shared how we managed to break through the Super Bowl clutter with Marshawn Lynch and Skittles. During this year’s game, companies utilized various strategies to truly connect with the vast audience in a memorable way. Here are some of our out-of-the-box favorites. #Smunday: Heinz Takes Alternative Super Bowl Route Instead of spending...]]></description>
		
		
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