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<p>As caras e bocas que você vê nestas imagens foram criadas pelo fotógrafo lituano <a href="http://www.tadaocern.com/" target="_blank">Tadao Cern</a> e um <strong>ventilador superpotente</strong>. </p>
<p>O fotográfo batizou o trabalho de é <strong>Blow Job</strong>.</p>
<p><img src="http://aletp.com/wp-content/uploads/2012/05/careta-vento-04.jpg" alt="" title="careta-vento-04" width="650" height="498" class="aligncenter size-full wp-image-8972" /><br />
<img src="http://aletp.com/wp-content/uploads/2012/05/careta-vento-02.jpg" alt="" title="careta-vento-02" width="650" height="499" class="aligncenter size-full wp-image-8983" /><br />
<img src="http://aletp.com/wp-content/uploads/2012/05/careta-vento-05.jpg" alt="" title="careta-vento-05" width="650" height="499" class="aligncenter size-full wp-image-8971" /><br />
<img src="http://aletp.com/wp-content/uploads/2012/05/careta-vento-06.jpg" alt="" title="careta-vento-06" width="650" height="493" class="aligncenter size-full wp-image-8973" /><br />
<img src="http://aletp.com/wp-content/uploads/2012/05/careta-vento-07.jpg" alt="" title="careta-vento-07" width="650" height="497" class="aligncenter size-full wp-image-8974" /><br />
<img src="http://aletp.com/wp-content/uploads/2012/05/careta-vento-08.jpg" alt="" title="careta-vento-08" width="650" height="500" class="aligncenter size-full wp-image-8975" /><br />
<img src="http://aletp.com/wp-content/uploads/2012/05/careta-vento-09.jpg" alt="" title="careta-vento-09" width="650" height="499" class="aligncenter size-full wp-image-8976" /><br />
<img src="http://aletp.com/wp-content/uploads/2012/05/careta-vento-10.jpg" alt="" title="careta-vento-10" width="650" height="498" class="aligncenter size-full wp-image-8977" /><br />
<img src="http://aletp.com/wp-content/uploads/2012/05/careta-vento-11.jpg" alt="" title="careta-vento-11" width="650" height="500" class="aligncenter size-full wp-image-8978" /><br />
<img src="http://aletp.com/wp-content/uploads/2012/05/careta-vento-12.jpg" alt="" title="careta-vento-12" width="650" height="499" class="aligncenter size-full wp-image-8980" /></p>

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</div>]]></content:encoded><description>As caras e bocas que você vê nestas imagens foram criadas pelo fotógrafo lituano Tadao Cern e um ventilador superpotente. O fotográfo batizou o trabalho de é Blow Job.</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://aletp.com/2012/05/25/fotografo-usa-superventilador-para-criar-supercaretas/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">0</slash:comments><feedburner:origLink>http://aletp.com/2012/05/25/fotografo-usa-superventilador-para-criar-supercaretas/</feedburner:origLink></item><item><title>Karim Habib, o novo diretor de design da BMW</title><link>http://feedproxy.google.com/~r/aletp/~3/RRg_dwm987E/</link><category>Notícias do Mercado</category><category>Adrian van Hooydonk</category><category>BMW</category><category>Chris Bangle</category><category>Degign</category><category>Karim Habib</category><category>MINI</category><category>Rolls-Royce</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Alessandro Temperini</dc:creator><pubDate>Fri, 25 May 2012 08:20:38 PDT</pubDate><guid isPermaLink="false">http://aletp.com/?p=8959</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><img src="http://aletp.com/wp-content/uploads/2012/05/bmw-Karim-Habib.jpg" alt="" title="bmw-Karim-Habib" width="300" height="203" class="alignleft size-full wp-image-8960" />Ele não é novo na empresa, faz parte do quadro de funcionários desde <strong>1998</strong>, mas só agora ganha a oportunidade de assumir o time de design da <strong>BMW</strong>. <strong>Karim Habib</strong>, que já foi diretor de design de exterior, com responsabilidade pela geração atual do <strong>Série 7</strong>, assume a vaga no início de junho.</p>
<p>Ele substitui <strong>Chris Bangle</strong> no cargo de <strong>Diretor de Design</strong> e vai desenvolver o <strong>novo visual</strong> dos carros da companhia.</p>
<p>Ele cuidará <strong>apenas do desenho dos automóveis</strong> da marca BMW, sem participação na criação dos modelos Mini e Rolls-Royce. O executivo se reportará a <strong>Adrian van Hooydonk</strong>, que continua como vice-presidente de design de todo o grupo.</p>

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</div>]]></content:encoded><description>Ele não é novo na empresa, faz parte do quadro de funcionários desde 1998, mas só agora ganha a oportunidade de assumir o time de design da BMW. Karim Habib, que já foi diretor de design de exterior, com responsabilidade pela geração atual do Série 7, assume a vaga no início de junho. Ele substitui&lt;a href="http://aletp.com/2012/05/25/karim-habib-diretor-design-bmw/"&gt;&amp;#160;&amp;#160;[ Leia mais ]&lt;/a&gt;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://aletp.com/2012/05/25/karim-habib-diretor-design-bmw/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">0</slash:comments><feedburner:origLink>http://aletp.com/2012/05/25/karim-habib-diretor-design-bmw/</feedburner:origLink></item><item><title>O que é, e para que serve, o Foursquare?</title><link>http://feedproxy.google.com/~r/aletp/~3/qC9mYlrEkkA/</link><category>Dicas</category><category>Marketing digital</category><category>Mídias Sociais</category><category>Notícias da Web</category><category>Redes Sociais</category><category>Foursquare</category><category>Foursquare Brasil</category><category>Tutorial</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Alessandro Temperini</dc:creator><pubDate>Tue, 22 May 2012 11:23:43 PDT</pubDate><guid isPermaLink="false">http://aletp.com/?p=8953</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><img src="http://aletp.com/wp-content/uploads/2012/05/4square.png" alt="" title="4square" width="300" height="300" class="aligncenter size-full wp-image-8954" /></p>
<p>Encontre esse vídeo bem <strong>didático</strong> para explicar o que é, e para que serve a rede social <a href="http://foursquare.com/" target="_blank">Foursquare</a>.</p>
<p>Ele foi criado pelo pessoal do site <a href="http://www.foursquarebrasil.com.br/" target="_blank">Foursquare Brasil</a>, e usa uma animação interessante com locuções em off para explicar como funciona a ferramenta.</p>
<p><em>[se estiver lendo esse pelo feed/rss, ou pela news enviada por e-mail, <a href="http://aletp.com/?p=8953">clique aqui</a> para assistir]</em><br />
<iframe width="650" height="360" src="http://www.youtube.com/embed/pFWza8CUrSs?rel=0" frameborder="0" allowfullscreen></iframe></p>

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</div>]]></content:encoded><description>Encontre esse vídeo bem didático para explicar o que é, e para que serve a rede social Foursquare. Ele foi criado pelo pessoal do site Foursquare Brasil, e usa uma animação interessante com locuções em off para explicar como funciona a ferramenta. [se estiver lendo esse pelo feed/rss, ou pela news enviada por e-mail, clique&lt;a href="http://aletp.com/2012/05/22/foursquare/"&gt;&amp;#160;&amp;#160;[ Leia mais ]&lt;/a&gt;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://aletp.com/2012/05/22/foursquare/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">0</slash:comments><feedburner:origLink>http://aletp.com/2012/05/22/foursquare/</feedburner:origLink></item><item><title>Pantone Color Dessert Tarts</title><link>http://feedproxy.google.com/~r/aletp/~3/B5HWSz5xQts/</link><category>Arte</category><category>Emilie Guelpa</category><category>França</category><category>pantone</category><category>Revista Fricote</category><category>Tortas</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Alessandro Temperini</dc:creator><pubDate>Thu, 17 May 2012 14:47:19 PDT</pubDate><guid isPermaLink="false">http://aletp.com/?p=8945</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><img src="http://aletp.com/wp-content/uploads/2012/05/Guelpa-pantone-01.jpg" alt="" title="Guelpa-pantone-01" width="650" height="965" class="aligncenter size-full wp-image-8946" /></p>
<p>A artista francesa <a href="http://www.griottes.fr/" target="_blank">Emilie Guelpa</a>, se inspirou em <strong>sobremesas</strong>, mais especificamente <strong>tortas</strong>, para criar essas cores <strong>Pantone</strong> para a revista <a href="http://www.fricote.fr/" target="_blank">Fricote</a>.</p>
<p><img src="http://aletp.com/wp-content/uploads/2012/05/Guelpa-pantone-7507C.jpg" alt="" title="Guelpa-pantone-7507C" width="650" height="975" class="aligncenter size-full wp-image-8948" /></p>
<p>Guelpa uniu duas de suas paixões para realizar o trabalho, <strong>comida</strong> e <strong>cores</strong>. Segundo a artista: <em>&#8220;Eu sou apaixonada por comida! Acho que as formas, materiais ou cores dos alimentos são uma fonte de inspiração. É fascinante para combinar os gostos e texturas que podem ir do estado sólido ao líquido em segundos!&#8221;</em></p>
<p><img src="http://aletp.com/wp-content/uploads/2012/05/Guelpa-pantone-1797_C.jpg" alt="" title="Guelpa-pantone-1797_C" width="650" height="975" class="aligncenter size-full wp-image-8947" /><br />
<img src="http://aletp.com/wp-content/uploads/2012/05/Guelpa-pantone-715C.jpg" alt="" title="Guelpa-pantone-715C" width="650" height="975" class="aligncenter size-full wp-image-8949" /></p>
<p><em>Via <a href="http://www.mymodernmet.com/profiles/blogs/emilie-guelpa-pantone-color-dessert-tarts" target="_blank">My Modern Met</a></em></p>

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</div>]]></content:encoded><description>A artista francesa Emilie Guelpa, se inspirou em sobremesas, mais especificamente tortas, para criar essas cores Pantone para a revista Fricote. Guelpa uniu duas de suas paixões para realizar o trabalho, comida e cores. Segundo a artista: &amp;#8220;Eu sou apaixonada por comida! Acho que as formas, materiais ou cores dos alimentos são uma fonte de&lt;a href="http://aletp.com/2012/05/17/pantone-color-dessert-tarts/"&gt;&amp;#160;&amp;#160;[ Leia mais ]&lt;/a&gt;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://aletp.com/2012/05/17/pantone-color-dessert-tarts/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">0</slash:comments><feedburner:origLink>http://aletp.com/2012/05/17/pantone-color-dessert-tarts/</feedburner:origLink></item><item><title>Infográfico | A história das redes sociais em ordem cronológica</title><link>http://feedproxy.google.com/~r/aletp/~3/CO6Z39K-8yY/</link><category>Infográficos</category><category>Mídias Sociais</category><category>Redes Sociais</category><category>história</category><category>Infográfico</category><category>Ordem Cronológica</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Alessandro Temperini</dc:creator><pubDate>Wed, 16 May 2012 11:03:21 PDT</pubDate><guid isPermaLink="false">http://aletp.com/?p=8940</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><img src="http://aletp.com/wp-content/uploads/2012/05/historia-redes-sociais.jpg" alt="" title="historia-redes-sociais" width="630" height="2400" class="aligncenter size-full wp-image-8942" /></p>
<p><em>Via <a href="http://www.ticbeat.com/socialmedia/historia-redes-sociales-infografia/" target="_blank">TICbeat</a></em></p>

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</div>]]></content:encoded><description>Via TICbeat</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://aletp.com/2012/05/16/infografico-a-historia-das-redes-sociais-em-ordem-cronologica/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">0</slash:comments><feedburner:origLink>http://aletp.com/2012/05/16/infografico-a-historia-das-redes-sociais-em-ordem-cronologica/</feedburner:origLink></item><item><title>Total anuncia patrocínio ao Vasco da Gama</title><link>http://feedproxy.google.com/~r/aletp/~3/H1-Eh9Pn4WU/</link><category>Patrocínio/Parceria</category><category>Copa Libertadores da América</category><category>Corinthians</category><category>Futebol</category><category>Total Lubrificantes</category><category>Vasco da Gama</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Alessandro Temperini</dc:creator><pubDate>Wed, 16 May 2012 10:48:07 PDT</pubDate><guid isPermaLink="false">http://aletp.com/?p=8935</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><img src="http://aletp.com/wp-content/uploads/2012/05/total-vasco-corinthians.jpeg" alt="" title="total-vasco-corinthians" width="599" height="772" class="aligncenter size-full wp-image-8937" /></p>
<p>A <a href="http://www.totalbras.com.br/" target="_blank">Total lubrificantes do Brasil</a> estampará sua logomarca na camisa do <strong>Vasco da Gama</strong> nas duas partidas da equipe carioca contra o <strong>Corinthians</strong>, pelas quartas-de-final da <strong>Copa Libertadores da América</strong>. Esta ação de marketing integra a estratégia da empresa de ampliar sua visibilidade junto ao público brasileiro, aliando sua marca a diversas modalidades esportivas. </p>
<p>A Total sempre incentivou e patrocinou eventos automobilísticos mundiais de primeira linha como <strong>Fórmula 1</strong>, <strong>WRC</strong>, <strong>Dakar</strong>, <strong>Moto GP</strong>; agora no Brasil está a frente como patrocinadores oficiais dos Campeonatos <strong>GT Brasil</strong>, <strong>Elf Superbike</strong>, <strong>Audi-DTCC</strong> e <strong>Copa Peugeot</strong>. A parceria com o Vasco da Gama inaugura a entrada da empresa no futebol.</p>
<p>O emblema da TOTAL ficará em local de <strong>destaque</strong>, no lado direito frontal da camisa, ao lado ao distintivo do clube. A Total Lubrificantes do Brasil é uma empresa do Grupo Total, uma das maiores companhia de petróleo e óleo do mundo, com atividades em mais de 140 países. </p>

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</div>]]></content:encoded><description>A Total lubrificantes do Brasil estampará sua logomarca na camisa do Vasco da Gama nas duas partidas da equipe carioca contra o Corinthians, pelas quartas-de-final da Copa Libertadores da América. Esta ação de marketing integra a estratégia da empresa de ampliar sua visibilidade junto ao público brasileiro, aliando sua marca a diversas modalidades esportivas. A&lt;a href="http://aletp.com/2012/05/16/total-anuncia-patrocinio-ao-vasco-da-gama/"&gt;&amp;#160;&amp;#160;[ Leia mais ]&lt;/a&gt;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://aletp.com/2012/05/16/total-anuncia-patrocinio-ao-vasco-da-gama/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">0</slash:comments><feedburner:origLink>http://aletp.com/2012/05/16/total-anuncia-patrocinio-ao-vasco-da-gama/</feedburner:origLink></item><item><title>Retratos tipográficos incríveis</title><link>http://feedproxy.google.com/~r/aletp/~3/h1QVaUojkdc/</link><category>Arte</category><category>Tipografia</category><category>Retratos tipográficos</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Alessandro Temperini</dc:creator><pubDate>Tue, 15 May 2012 14:55:40 PDT</pubDate><guid isPermaLink="false">http://aletp.com/?p=8873</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>O trabalho em <strong>tipografia</strong> já é um grande <strong>exercício de criatividade</strong>; porém, alguns desses 53 retratos que exponho abaixo são verdadeiras <strong>obras de arte</strong>.</p>
<p>Clique em alguma imagem para abrir o álbum.</p>

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</div>]]></content:encoded><description>O trabalho em tipografia já é um grande exercício de criatividade; porém, alguns desses 53 retratos que exponho abaixo são verdadeiras obras de arte. Clique em alguma imagem para abrir o álbum.</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://aletp.com/2012/05/15/retratos-tipograficos-incriveis/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">0</slash:comments><feedburner:origLink>http://aletp.com/2012/05/15/retratos-tipograficos-incriveis/</feedburner:origLink></item><item><title>Pinturas corporais com um impressionante efeito de ilusão</title><link>http://feedproxy.google.com/~r/aletp/~3/OBtd16nal0s/</link><category>Arte</category><category>Efeito de Ilusão</category><category>Pintura Corporal</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Alessandro Temperini</dc:creator><pubDate>Tue, 15 May 2012 12:38:35 PDT</pubDate><guid isPermaLink="false">http://aletp.com/?p=8869</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><img src="http://aletp.com/wp-content/uploads/2012/05/awesome-body-painting-illusions.jpg" alt="" title="awesome-body-painting illusions" width="502" height="3138" class="aligncenter size-full wp-image-8870" /></p>
<p><em>Via <a href="http://9gag.com/gag/4163477" target="_blank">9GAG</a></em></p>

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</div>]]></content:encoded><description>Via 9GAG</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://aletp.com/2012/05/15/pinturas-corporais-efeito-ilusao/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">0</slash:comments><feedburner:origLink>http://aletp.com/2012/05/15/pinturas-corporais-efeito-ilusao/</feedburner:origLink></item><item><title>Pesquisa | Os brasileiros preferem navegar na internet em vez de ver TV</title><link>http://feedproxy.google.com/~r/aletp/~3/frU1schMeeg/</link><category>Marketing digital</category><category>Mobile Marketing</category><category>Notícias da Web</category><category>Pesquisa</category><category>Audiência Brasileira</category><category>Brasil</category><category>ComScore</category><category>Estudo</category><category>IAB</category><category>Internet</category><category>TV</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Alessandro Temperini</dc:creator><pubDate>Mon, 14 May 2012 11:50:51 PDT</pubDate><guid isPermaLink="false">http://aletp.com/?p=8861</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><img src="http://aletp.com/wp-content/uploads/2012/05/Internet-no-brasil.jpg" alt="" title="Internet-no-brasil" width="347" height="346" class="aligncenter size-full wp-image-8862" /></p>
<p>Mais de <strong>2.000 brasileiros</strong> foram entrevistados em fevereiro deste ano e formaram a base de uma pesquisa que apontou um dado <strong>interessente</strong>, mas que não nos causa nenhuma <strong>surpresa</strong>. Os brasileiros preferem <strong>consumir web à televisão</strong> em seu tempo livre e consideram campanhas digitais <strong>mais criativas</strong> do que as exibidas na TV.</p>
<p>O estudo, que tinha como objetivo entender como a população se relaciona com a web, foi feito pela <a href="http://www.comscore.com/por/" target="_blank">ComScore</a> a pedido do <a href="http://iabbrasil.ning.com/" target="_blank">IAB</a> e <a href="http://iabbrasil.ning.com/profiles/blogs/a-internet-ja-faz-parte-do-dia-a-dia-do-brasileiro" target="_blank">apresentado hoje no evento ProXXIma 2012</a>. Nele, se reafirma o que outras pesquisas já vinham mostrando, a <strong>relação de amor</strong> que o brasileiro tem com a internet é muito grande.</p>
<p>Perguntas do tipo: <em>“se você tivesse 15 minutos livres para usar no dia, qual seria a atividade preferida”</em>, tiveram como resposta de <strong>33%</strong> das pessoas, <strong>navegar na internet</strong>. Logo depois, <strong>“utilizar redes sociais”</strong> foi a resposta de <strong>13%</strong> e, <strong>ver TV</strong>, foi escolhido por apenas <strong>11%</strong> dos entrevistados. Somadas as respostas que envolviam algum tipo de mídia online, <strong>62%</strong> das pessoas dedicariam <strong>15 minutos livres</strong> com esse tipo de atividade.</p>
<p>Além disso, <strong>42%</strong> das pessoas passam pelo menos <strong>duas horas por dia conectada</strong> (seja por meio do computador ou do celular). No caso da TV, esse percentual, para a mesma quantidade de horas, é de <strong>25%</strong>.</p>
<p>O estudo também revela que a internet é a <strong>mídia mais utilizada</strong> em todos os lugares, como escola e trabalho, e situações de um dia típico. E na casa, esse consumo, analisada por período de um dia, supera o do jornal pela manhã e o da TV à noite. A pesquisa indica que, de manhã, <strong>14% </strong>das pessoas consomem <strong>jornal</strong>. O percentual para a <strong>web</strong>, nesse momento do dia, é de <strong>69%</strong>. À noite, <strong>78%</strong> dos entrevistados disseram que navegam pela internet. E <strong>46%</strong> ficam ligados na TV.</p>
<p>Foi identificado também que os brasileiros são mais <strong>receptivos</strong> a anúncios online, além de considerarem as companhas na internet mais <strong>criativas</strong>, <strong>inovadoras</strong> e <strong>ricas em conteúdo</strong>.</p>
<p><a href="http://iabbrasil.ning.com/profiles/blogs/a-internet-ja-faz-parte-do-dia-a-dia-do-brasileiro" target="_blank">Nest link</a>, dados mais completos apresentados pela pesquisa.</p>

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</div>]]></content:encoded><description>Mais de 2.000 brasileiros foram entrevistados em fevereiro deste ano e formaram a base de uma pesquisa que apontou um dado interessente, mas que não nos causa nenhuma surpresa. Os brasileiros preferem consumir web à televisão em seu tempo livre e consideram campanhas digitais mais criativas do que as exibidas na TV. O estudo, que&lt;a href="http://aletp.com/2012/05/14/pesquisa-os-brasileiros-preferem-navegar-na-internet-em-vez-de-ver-tv/"&gt;&amp;#160;&amp;#160;[ Leia mais ]&lt;/a&gt;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://aletp.com/2012/05/14/pesquisa-os-brasileiros-preferem-navegar-na-internet-em-vez-de-ver-tv/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">0</slash:comments><feedburner:origLink>http://aletp.com/2012/05/14/pesquisa-os-brasileiros-preferem-navegar-na-internet-em-vez-de-ver-tv/</feedburner:origLink></item><item><title>Outdoor interativo faz barba crescer a cada curtida no Facebook</title><link>http://feedproxy.google.com/~r/aletp/~3/8RrGcQ8XrFQ/</link><category>Mídias alternativas</category><category>Mídias externas</category><category>Mídias Sociais</category><category>Redes Sociais</category><category>África do Sul</category><category>Campanha Interativa</category><category>Cidade do Cabo</category><category>Curtir</category><category>Facebook</category><category>Josh Strauss</category><category>Outdoor interativo</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Alessandro Temperini</dc:creator><pubDate>Mon, 07 May 2012 15:17:23 PDT</pubDate><guid isPermaLink="false">http://aletp.com/?p=8846</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><img src="http://aletp.com/wp-content/uploads/2012/05/outdoor-interativo-01.jpg" alt="" title="outdoor-interativo-01" width="620" height="208" class="aligncenter size-full wp-image-8847" /></p>
<p>Esse é um outdoor <strong>curioso</strong> e que eu gostaria de ver ao vivo. Nele, a barba do modelo vai crescendo a cada <strong>curtir</strong> que a <a href="http://www.bronxshoes.co.za/" target="_blank">Bronx Men’s Shoes</a> (marca de calçados masculinos) ganha no <strong>Facebook</strong>.</p>
<p>O outdoor, que está exposto no centro da <strong>Cidade do Cabo</strong> (África do Sul), tem uma estrutura montada com <strong>cordas controladas por um servomotor</strong>, que funciona a partir de comandos específicos, no caso, a <strong>integração com a rede social</strong>. Não foram divulgadas informações técnicas detalhadas sobre como acontecia a interação entre as “curtidas” e o outdoor.</p>
<p><img src="http://aletp.com/wp-content/uploads/2012/05/outddor-interativo-barba.jpg" alt="" title="outddor-interativo-barba" width="598" height="398" class="aligncenter size-full wp-image-8848" /></p>
<p>Criada pela agência <a href="http://www.bletchleypark.co.za/" target="_blank">Bletchley Park</a>, a peça era uma disputa do jogador de rugby<strong> Josh Strauss</strong>, famoso por sua barba chamativa, contra o outdoor. A competição tinha como objetivo ver quem estaria com a maior barba no dia <strong>30 de abril</strong>, data de término da campanha.</p>
<p>Na página foi disponibilizado um <strong>app</strong> que transmitiu toda a ação em tempo real. Em <strong>48 horas</strong>, foram mais de <strong>550 novos seguidores</strong>.</p>
<p><img src="http://aletp.com/wp-content/uploads/2012/05/outdoor-interativo-02.jpg" alt="" title="outdoor-interativo-02" width="500" height="270" class="aligncenter size-full wp-image-8849" /></p>
<p><em><a href="http://www.boainformacao.com.br/2012/05/barba-cresce-em-outdoor-interativo-conforme-curtidas-no-facebook/" target="_blank">Via</a></em></p>

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</div>]]></content:encoded><description>Esse é um outdoor curioso e que eu gostaria de ver ao vivo. Nele, a barba do modelo vai crescendo a cada curtir que a Bronx Men’s Shoes (marca de calçados masculinos) ganha no Facebook. O outdoor, que está exposto no centro da Cidade do Cabo (África do Sul), tem uma estrutura montada com cordas&lt;a href="http://aletp.com/2012/05/07/outdoor-interativo-faz-barba-crescer-a-cada-curtida-no-facebook/"&gt;&amp;#160;&amp;#160;[ Leia mais ]&lt;/a&gt;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://aletp.com/2012/05/07/outdoor-interativo-faz-barba-crescer-a-cada-curtida-no-facebook/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">1</slash:comments><feedburner:origLink>http://aletp.com/2012/05/07/outdoor-interativo-faz-barba-crescer-a-cada-curtida-no-facebook/</feedburner:origLink></item></channel></rss>

