Alex Becker

Twitter, we get it, you want more advertising revenue

Alex Becker — Wed, 23 Oct 2013 22:26:51 +0000

Unless you have been living under a rock for the past few weeks, you know that Twitter filed an S-1, and will be a publicly traded company late in Q4 of this year or early in Q1 of 2014. Twitter, which will trade on the NYSE under the ticker symbol of TWTR, is looking to dramatically scale it’s advertising revenue and become a serious advertising player in a Google/Bing/Yahoo/Facebook dominated arena. To grow it’s advertising base and revenues, Twitter has began feverishly sending out email solicitations invite users to grow their follower base and revenue. The first email I ever received from Twitter asking me to advertise was in November of 2012. The next time I heard from Twitter about […]

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It took 15 months, but Facebook is now killing it

Alex Becker — Sat, 19 Oct 2013 20:02:24 +0000

On the eve before Facebook’s IPO back in May of 2012, I commented on a blog post by Mark Cuban where he said, and I quote, “Facebook is the most important IPO to EVER hit the StockMarkets – But not for the reasons you think”. My general thesis was that Facebook was an amazing company, and could very well one day become a $100 billion dollar company, but that they were not at the time and would see a pretty massive dip if they have such a large IPO. Looking back, we know the following: Facebook’s stock dropped pretty significantly (below $18 per share), lot’s of people took big losses, including Mark Cuban Facebook went from one of the worst […]

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What my Blackberry has taught me about Mobile

Alex Becker — Thu, 03 Oct 2013 05:33:37 +0000

For the last 6 years I have been relying solely on the internet to earn an income. With that said, I recently got a Smartphone; a Blackberry Curve to be exact. Since that time I have learned a lot about the importance of Mobile media devices and the internet. Here are some small, but excellent examples I thought I would share with you. Make sure your site works on Mobile Devices I have been working with a client who spends about $30,000 / month in Google AdWords. I noticed that about $3,000 of his monthly spend was being spent on Mobile clicks, which I wasn’t concerned about. until I realized the lead form on their website didn’t work. In essence, […]

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What my Blackberry has taught me about Mobile

Alex Becker — Mon, 01 Nov 2010 23:54:34 +0000

For the last 6 years I have been relying solely on the internet to earn an income. With that said, I recently got a Smartphone; a Blackberry Curve to be exact. Since that time I have learned a lot about the importance of Mobile media devices and the internet. Here are some small, but excellent examples I thought I would share with you. Make sure your site works on Mobile Devices I have been working with a client who spends about $30,000 / month in Google AdWords. I noticed that about $3,000 of his monthly spend was being spent on Mobile clicks, which I wasn’t concerned about… until I realized the lead form on their website didn’t work. In essence, […]

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Why Highly Relevant is Perfect for VCs

Alex Becker — Tue, 12 Oct 2010 00:15:28 +0000

I write candidly about why Highly Relevant would be a dream investment for Angel Investors and why Venture Capital and Private Equity firms could benefit significantly from us servicing their portfolios. Here are the 3 main reasons: Existing Client Base, Industry Know How, Brand Identity Most of our business has come in the form of up-sells & referrals because we deliver an ROI to our clients. Highly Relevant is a sick name, in fact, Google uses the exact term inside of Google Analytics Ability to Service VC, PE or Angel Portfolio You help support us and we can allocate some of the additional resources on the clients in your investment portfolio. Since we specialize in conversion marketing, it’s our job […]

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Bradley Spencer Interview Pt. 1

Alex Becker — Tue, 21 Sep 2010 16:36:51 +0000

I’m doing a two-part interview series with Columbus, Ohio based WordPress SEO & Affiliate Marketing buff Bradley Spencer. I have “known” Bradley approaching two years now. I reached out to him as part of my personal branding social and SEO marketing strategy and we have been exchanging content and sharing trade secrets since then. Here is part one of the two part series, I hope you find this Q & A informative! Alex: What are the most common mistakes people make with their WP blog? Brad: I think you can break this up into 2 parts, the Technical side and the Content side. From a content perspective, I think Bloggers should focus on having at least one call-to-action that is […]

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Search is Social & ROI in Social Panels

Alex Becker — Wed, 15 Sep 2010 19:25:47 +0000

Next week, Social Media Week will commence and I’m proud to announce that both my business partner and I will be panelists at two very social events. The event I’m speaking at is called Search is Social. The panel is being moderated by Sean Percival, Director of Online Marketing at MySpace and Founder of lalawag which I’m really excited about. He used to work with my old boss, Ben Padnos, and my business partner Rex Freiberger at Tsavo. Additional panelists include Tony Adam of MySpace, Josh Ochs of Media Leaders and Erica Forette of Internships.com. We will be discussing the impact that search engines play on social media networks and vice-versa, most namely how social networking profiles now seem to […]

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Look no further than LinkedIn?

Alex Becker — Mon, 25 Jan 2010 03:45:23 +0000

That’s right, I said it. LinkedIn is a big deal and I’m going to give you three reasons why. Personal Branding and Reputation Management First of all, it (relatively) easily gives you the ability to rank for your name. Many people are looking for you and personal branding as well as reputation is easily achieved by creating a LinkedIn social networking profile. It’s easy, just visit LinkedIn and sign up today for free. If you have a personal website than you already know how important your name is, especially if you are in the professional services industry. In todays day and age it’s about owning as many of the top 10 search results as possible cause if you don’t someone […]

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SEO ROI & SEO Clients

Alex Becker — Fri, 22 Jan 2010 21:56:48 +0000

Over the past few weeks I have been approached by a number of unsatisfied SEO clients who are unhappy with their current organic search engine optimization company and are looking for a new company that can deliver SEO ROI packages. It was interesting to speak to these people because most of them had been given misleading or incorrect information about what SEO is and why it can have a positive impact on their businesses. For starters, most of them believed that search engine optimization campaigns are not trackable. This is absolutely untrue. I explained that not only is SEO trackable we can deliver tangible results based upon hard numbers. In a successful SEO ROI campaign, analytics and goal implementation is […]

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BLANKSPACES TV Commercial Debut

Alex Becker — Mon, 05 Oct 2009 22:46:41 +0000

I work out of BLANKSPACES and was asked to be in a short film on behalf of the co working environment located in Los Angeles. Anyways, here is the video, let me know what you think! Check out the Youtube page Blank Spaces Los Angeles for the video.

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