<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" version="2.0">

<channel>
	<title>Aleyda Solis Blog | Web Enthusiast and Internet Marketer</title>
	
	<link>http://www.aleydasolis.com/blog</link>
	<description>Read Aleyda Blog: Notes about Search Engine Optimization (SEO), Social Media Marketing (SMM), Web Development and Web 2.0</description>
	<pubDate>Mon, 02 Nov 2009 13:59:15 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.7</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/aleydasolisblog" type="application/rss+xml" /><feedburner:emailServiceId xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0">aleydasolisblog</feedburner:emailServiceId><feedburner:feedburnerHostname xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0">http://feedburner.google.com</feedburner:feedburnerHostname><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><item>
		<title>The Challenge of Social Media ROI Measurement</title>
		<link>http://www.aleydasolis.com/blog/analytics-systems/the-challenge-of-social-media-roi-measurement/</link>
		<comments>http://www.aleydasolis.com/blog/analytics-systems/the-challenge-of-social-media-roi-measurement/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 13:59:15 +0000</pubDate>
		<dc:creator>Aleyda Solis</dc:creator>
		
		<category><![CDATA[Social Media Marketing]]></category>

		<category><![CDATA[analytics systems]]></category>

		<category><![CDATA[roi]]></category>

		<guid isPermaLink="false">http://www.aleydasolis.com/blog/?p=91</guid>
		<description><![CDATA[	It is difficult to define realistic goals for a Social Media Marketing campaign, mostly because is a (still) relatively new type of online marketing that focus on qualitative metrics such as brand reputation, &#8220;community building&#8221;, influence, engagement, etc. that are harder to track.
	This &#8220;measurement&#8221; challenge makes social media marketing campaigns difficult to justify from a [...]]]></description>
		<wfw:commentRss>http://www.aleydasolis.com/blog/analytics-systems/the-challenge-of-social-media-roi-measurement/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How to Optimize your Landing Pages and increase their conversion rate?</title>
		<link>http://www.aleydasolis.com/blog/search-engine-optimization/how-to-optimize-your-landing-pages-and-increase-their-conversion-rate/</link>
		<comments>http://www.aleydasolis.com/blog/search-engine-optimization/how-to-optimize-your-landing-pages-and-increase-their-conversion-rate/#comments</comments>
		<pubDate>Sun, 28 Jun 2009 22:11:36 +0000</pubDate>
		<dc:creator>Aleyda Solis</dc:creator>
		
		<category><![CDATA[Conversion]]></category>

		<category><![CDATA[search engine optimization]]></category>

		<category><![CDATA[landing page]]></category>

		<category><![CDATA[SEO on page]]></category>

		<guid isPermaLink="false">http://www.aleydasolis.com/blog/?p=84</guid>
		<description><![CDATA[	Whether you are managing a PPC campaign or optimizing your site to increase its conversion rate it is essential to develop effective landing pages.
	To help you on this non-trivial process I have compiled a useful set of articles and guides:
	
	11 Ways to Improve Landing Pages
	Landing Page Tutorials and Case Studies
	Let&#8217;s Talk Landing Pages
	Landing Pages for [...]]]></description>
		<wfw:commentRss>http://www.aleydasolis.com/blog/search-engine-optimization/how-to-optimize-your-landing-pages-and-increase-their-conversion-rate/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Got Local Search Optimization? Start here!</title>
		<link>http://www.aleydasolis.com/blog/search-engine-optimization/local-search-seo-maps/</link>
		<comments>http://www.aleydasolis.com/blog/search-engine-optimization/local-search-seo-maps/#comments</comments>
		<pubDate>Sun, 15 Mar 2009 22:07:15 +0000</pubDate>
		<dc:creator>Aleyda Solis</dc:creator>
		
		<category><![CDATA[Local SEO]]></category>

		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://www.aleydasolis.com/blog/?p=79</guid>
		<description><![CDATA[	I have been doing some research about Local SEO since it is getting more and more important in the SERPS and according to different studies, such as the one published last February by the Kelsey Group, that forecasted U.S. mobile local search advertising revenues will reach $1.3B in 2013.
	So, what to do if you want [...]]]></description>
		<wfw:commentRss>http://www.aleydasolis.com/blog/search-engine-optimization/local-search-seo-maps/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Which Star Wars SEO character are you?</title>
		<link>http://www.aleydasolis.com/blog/search-engine-optimization/seo-star-wars-character/</link>
		<comments>http://www.aleydasolis.com/blog/search-engine-optimization/seo-star-wars-character/#comments</comments>
		<pubDate>Sun, 01 Mar 2009 01:15:16 +0000</pubDate>
		<dc:creator>Aleyda Solis</dc:creator>
		
		<category><![CDATA[search engine optimization]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[SEO character]]></category>

		<category><![CDATA[star wars seo character]]></category>

		<guid isPermaLink="false">http://www.aleydasolis.com/blog/?p=70</guid>
		<description><![CDATA[	Not a long time ago, in a galaxy not so far, far away there were Star Wars characters that could look a lot like Internet Marketers&#8230;
	Black Hat Vader
	You started as a good Jedi Padawan but the &#8220;Black Hat&#8221; force got you: you were confused, you needed to position sites for highly competitive terms&#8230; and didn&#8217;t [...]]]></description>
		<wfw:commentRss>http://www.aleydasolis.com/blog/search-engine-optimization/seo-star-wars-character/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Bye bye to canonicalization problems?</title>
		<link>http://www.aleydasolis.com/blog/search-engine-optimization/canonicalization-link-tag-problems/</link>
		<comments>http://www.aleydasolis.com/blog/search-engine-optimization/canonicalization-link-tag-problems/#comments</comments>
		<pubDate>Sat, 14 Feb 2009 00:26:56 +0000</pubDate>
		<dc:creator>Aleyda Solis</dc:creator>
		
		<category><![CDATA[search engine optimization]]></category>

		<category><![CDATA[canonicalization]]></category>

		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.aleydasolis.com/blog/?p=67</guid>
		<description><![CDATA[	This is the intention of major search engines Google, Yahoo and Live that have joined forces to accept the following new tag in a header&#8217;s page:
	&#60;link rel=&#8221;canonical&#8221; href=&#8221;http://www.example.com/product.php?item=swedish-fish&#8221; /&#62;
	That will indicate the search engines which is the canonical URL, and avoid content duplication issues.
	Nonetheless, at the moment this is not a &#8220;directive&#8221; but a &#8220;hint&#8221; [...]]]></description>
		<wfw:commentRss>http://www.aleydasolis.com/blog/search-engine-optimization/canonicalization-link-tag-problems/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Niche Social Networks in Top Positions</title>
		<link>http://www.aleydasolis.com/blog/social-media-marketing/niche-social-networks-in-top-positions/</link>
		<comments>http://www.aleydasolis.com/blog/social-media-marketing/niche-social-networks-in-top-positions/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 23:54:22 +0000</pubDate>
		<dc:creator>Aleyda Solis</dc:creator>
		
		<category><![CDATA[Social Media Marketing]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://www.aleydasolis.com/blog/?p=65</guid>
		<description><![CDATA[	A couple of days ago Compete published the top social networks in January 2009 ranked by monthly visits where we can see how Facebook has taken the first position over MySpace and Twitter success is shown with his amazing third position (after being in number 22 a year ago). 
	But what took my attention was to [...]]]></description>
		<wfw:commentRss>http://www.aleydasolis.com/blog/social-media-marketing/niche-social-networks-in-top-positions/feed/</wfw:commentRss>
		</item>
	</channel>
</rss>
