Ali BULUT

CPM Body&Beach – February 2013

alibulut — Tue, 25 Dec 2012 16:43:26 +0000

Although there are no angels with flowery wings floating yet across the catwalk of CPM Body & Beach (held in Moscow from 26 February to 1 March 2013), there is so much happening on the Russian market. According to a study conducted by the ESPER Group, the leading Russian agency for marketing & research in Moscow, the market volume for lingerie and bodywear was already up by 14.2% to EUR 4.36 billion in 2010. These impressive figures along with a rising interest from specialist retailers prompted the organisers of CPM – COLLECTION PREMIÈRE MOSCOW to launch Body&Beach as a separate segment of the trade fair last September. For the coming February a great number of Italian and Spanish exhibitors have already registered. “For our exhibitors it is, of course, a difficult decision to leave their familiar environment of national pavilions,” explains Christian Kasch, Project Director of CPM. “But the experiences gained and success of the other segments such as CPM Kids and Fashion&Denim are a clear indication that a staging of the collections in a themed segment attracts a greater number of trade visitors and addresses top decision-makers more directly.”

This view is also shared by many exhibitors now. Victoria Blinova, Head of Marketing of Triumph International confirms: “For us the Body&Beach segment is a very positive experience after having participated for five years at CPM. Now lingerie manufacturers are given the unique opportunity to gain exposure to a trade audience in a specific setting.”

This trade fair appearance in the themed segment is supported by cooperation with international professional associations and trade magazines. Once again a 1-day congress, the ‘Russian International Lingerie Market Forum’, will be organised in cooperation with the Italian publishing house Intima in a forum in Hall 2.5. Here visitors can find out about trends and market directions. Furthermore, newcomers from the industry benefit from a special promotion focus. This time NILS BOHNER and WEISS from Germany as well as BON BON LINGERIE from Estonia and GINTS BUDE from Latvia will be invited to showcase themselves. The compact presentation of this content offers a top platform for networking.

Exhibitors like ALWAYS LAND, BWET, ESCORA, MARLIES DEKKERS, MARIE CLAIRE, MASSANA, OCEAN VU, OAKESI, ORPOL, PALMETTA, PARAH, PROMISE, PUNTO BLANCO, RAFFAELA D’ANGELO, RITRATTI, SELMARK, TRIUMPH, ZIMMERLI will also be able to benefit from this networking at the Get-Together on 27 February. At 6.00 pm after the show the sector will meet at the Lingerie Hall in a relaxed atmosphere to enjoy music and finger food. Also classifying as infotainment are the individual lingerie companies’ fashion shows presented daily at the Showcase in Hall 8.3. And who knows – maybe one day angels will be floating above Russian catwalks.

The next anniversary edition, the 20th CPM – COLLECTION PREMIÈRE MOSCOW with its Body&Beach segment will be held from Tuesday, 26 February to Friday, 1 March 2013 at the Expocentre in Moscow.

For further information on CPM – COLLECTION PREMIÈRE MOSCOW as well as on all other activities related to the Igedo Company go to:
www.igedo.com
www.cpm-moscow.com
www.cpm-moscow.ru

Russian-CIS Fashion Retail Market

alibulut — Sun, 04 Nov 2012 13:41:17 +0000

According to an article published by Financial Times in a mid-term outlook on Russia’s economy the trade surplus gained by high oil prices is evaporating. Throughout the decade of Putin rule, domestic consumption and imports outpaced GDP growth as Russians made up for the deprivations of Soviet life by splurging on everything from cars to fur coats and holidays. These habits have been buoyed by anti-crisis spending since 2009, when GDP fell by 8 percent amid a drop in oil prices. Budget funds earmarked for infrastructure were derivated to the state’s social safety net in an effort to prevent political unrest. Assuming oil prices of about US $ 100 a barrel the International Monetary Fund predicts that rising imports will overtake exports and Russia will show a small current account deficit in 2016. If the country cannot attract the foreign capital to finance a deficit, it will have to allow the rouble to devalue until imports fall enough to stay in balance. Ksenia Yudaeva, chief economist at Sberbank, is a believer in this scenario, predicting that once the current account surplus shrinks to 2 percent of GDP, from its current level of about 5,5 percent, the rouble will begin an orderly devaluation. That would “bring the system back into equilibrium” and head off a deficit.

The Russian/CIS Fashion Retail Market from Ali Bulut

E-commerce in Russia

alibulut — Sun, 04 Nov 2012 13:03:07 +0000

Founded in 2003, faberNovel is an innovation agency specializing in Internet, mobile and other innovative projects. The company builds on emerging technologies, methodologies and practices to create advanced products and high value-added services. It has offices in Paris, San Francisco, Moscow and Ho Chi Minh City.

In Russia, faberNovel offers strategic and operational assistance to companies seeking to seize opportunities in Russia’s fast-growing Internet and mobile markets:
- Strategy consulting & market analysis,
- Digital services and product setup or localization, including cultural, marketing, payment and other e-commerce related issues
- Commercial and / or technological partnerships with Western and Russian players,
- Advice on M&A, JV and fund raising.

faberNovel’s international team combines the necessary talents and passion to turn their clients’ ideas into successful projects!

E-commerce in Russia: Situation and perspectives – A report by faberNovel, March 2011

Fashion Weeks Around the World – 2013

alibulut — Sun, 28 Oct 2012 20:53:36 +0000

Fashion Week schedule in 2013 for New York, Paris, Milan, Los Angeles, Tokyo, Berlin, Vienna and other cities around the world.

January 12-16, Milan, Italy
Milan Fashion Week
Men’s Fashion Fall/Winter Collections
www.cameramoda.it

January 16-20, Paris, France
Paris Fashion Week (Mode à Paris)
Men’s Fashion
www.modeaparis.com

January 21-24 , Paris, France
Paris Fashion Week (Mode à Paris)
Haute Couture Spring/Summer 2013 Collections
www.modeaparis.com

January 31-February 2, Copenhagen, Denmark
Copenhagen Fashion Week
www.gallery.dk

February 10-12, London, United Kingdom
Scoop International Fashion Show
Autumn/Winter Collections
www.scoop-international.com

February 15-19, London, United Kingdom
London Fashion Week
Autumn/Winter 2013 Collections
www.londonfashionweek.co.uk

February 18-24, Washington D.C.
D.C. Fashion Week
Fall/Winter Collections
dcfashionweek.org

February 20-26, Milan, Italy
Milan Fashion Week
Women’s Fashion
www.cameramoda.it

Date TBA, Stockholm, Sweden
Mercedes-Benz Fashion Week
Autumn/Winter 2013/2014 Collections
www.mercedesbenzfashionweek.se

Date TBA, Montreal, (Quebec) Canada
Montreal Fashion Week
Fall/Winter 2013 Collections
www.montrealfashionweek.ca

Date TBA, New York, NY
Mercedes-Benz Fashion Week
Fall Collections
mbfashionweek.com/newyork

March 10-14, Beirut, Lebanon
Beirut Fashion Week
Haute Couture Spring 2013
www.beirutfashionweek.com

March 10-17, Dunedin, New Zealand
iD Dunedin Fashion Week
www.idfashion.co.nz

March 20-24, Miami, FL
Miami Beach International Fashion Week
www.miamifashionweek.com

March 22-26, Mumbai, India
Lakmé Fashion Week
Summer/Resort 2013
www.lakmefashionweek.co.in

Date TBA, Sydney, Australia
Mercedes-Benz Fashion Week Australia
Spring/Summer Collections
australia.mbfashionweek.com

June 22-26, Milan, Italy
Milan Fashion Week
Men’s Fashion
www.cameramoda.it

Date TBA, Berlin, Germany
Mercedes-Benz Fashion Week
Spring/Summer Collections
berlin.mbfashionweek.com

Date TBA, Miami, FL
Mercedes-Benz Fashion Week
Swimwear Collections
miami.mbfashionweek.com

Date TBA, Vienna, Austria
MQ Vienna Fashion Week
Spring/Summer Collections
www.mqviennafashionweek.com

September 18-24, Milan, Italy
Milan Fashion Week
Women’s Fashion
www.cameramoda.it

Date TBA, Paris, France
Paris Fashion Week (Mode à Paris)
Ready-to-Wear Spring/Summer 2014 Collections
www.modeaparis.com

Date TBA, Los Angeles, CA
Fashion Week Los Angeles
Spring 2014 Collections
fashionweekla.com

Date TBA, Tokyo, Japan
Mercedes-Benz Fashion Week
Spring/Summer 2014 Collections
tokyo-mbfashionweek.com/en

Date TBA, Los Angeles, CA
Style Fashion Week LA
Spring/Summer 2014 Collections
www.stylefashionweek.com

Chinese Luxury Consumer Want Chinese Faces?

alibulut — Sun, 28 Oct 2012 20:13:33 +0000

Are Chinese Models Putting An End To Asia’s Colonial Mentality? (Forbes)
“If we were to take our cues from the fall 2011 advertising campaign of luxury retailer Lane Crawford, it would seem that we Asians have come to love our own. The campaign features a stunning all-Chinese cast wearing the latest threads from New York, Milan, London and Paris… Is the Chinese luxury consumer now aspiring to be like the Chinese faces modeling her favourite brands?”

The Muddy Roots of Fine Linen (WSJ)
“Linen has become a high-end staple on the designer-clothing racks… Yet these thousand-dollar linens have humble roots. Two-thirds of the world’s linen originates in a narrow belt of farmland that stretches from northern France to the Netherlands… Fashion brands are telling consumers more about the origins of their clothes. Linen, because it comes from such a limited region, is able to ride this movement.”

Frida Giannini by Dave Gahan (Interview)
“Giannini has acquitted herself ably on all fronts, crafting a new chapter in the Gucci story by embracing her own ultra-feminine take on fashion, one that doesn’t so much wrestle with what was, or the iconographic power of those interlocking Gs, as display an unbridled enthusiasm for what is and what might be if we could only find a way to chill out and live in the now.”

Adding a Splash of Luxury to Swimwear (IHT)
“The French company Eres isn’t interested in runway shows or fashion weeks, and it has always shunned the annual Miami event, deciding to keep its beachwear firmly under wraps… Instead, major global buyers and journalists make a by-invitation-only pilgrimage twice a year to the company’s headquarters in Paris to discover in which direction the swimwear fashion current is flowing.”

Kanye West steps into stilettos (Telegraph)
“Women’s Wear Daily have revealed that Mr West – who has footwear ‘previous’ as a sneaker designer for Louis Vuitton – is beavering away on a line of stilettos with help from cobbling maestro Guiseppe Zanotti… ‘Kanye is always here in my factory. In the last three years, he has come here maybe every month… [Kanye] loves learning about shoes, both the design and construction, and we’ve tried to design something together.’”

Business Integration of Social Media Marketing

alibulut — Sun, 28 Oct 2012 20:05:02 +0000

Using social media as an effective link building tactic is still possible but it is no longer as easy as creating profiles, submitting content to social news sites and dominating search engine results pages. It is both fortunate and unfortunate that Google has severely toughened up its standards for social sites. For marketers, it means a lot more work. For users, it means far less noise and spam in their search results.

Social media optimization is now a relatively delicate process. Traditional link building campaigns often involve blatantly asking for links, or simply buying them. In contrast, social media optimization is only effective if a marketer can convince others to link to material, not by asking, but by creating fantastic content. Most people’s accounts and profiles on social media websites are intrinsically attached to their offline self. Unlike people who run a website that includes a designated “Links” page, social media users are not likely to add a company’s profile as a “friend” or vote for a company’s content just because they’re asked to. The majority of people want their user history on sites like Reddit, and their friend lists on Facebook to reflect something about their personalities. The less socially appealing and more exploited your industry is offline, the harder it will be for you to take advantage of online communities.

The landscape of social media is constantly changing. There is no profile, site or community whose content does not change hourly or, at the most, daily. “Traditional” social media link building, in most respects, was solely spam. Marketers realized that they could get quick, easy non-nofollowed links out of domains whose authority had already been established. There was little need to build a community and, in actual fact, a company who created a spam profile for the sake of linking to their actual websites would not have wanted to attract a great deal of traffic to the profile itself. The primary goal was to have search engine spiders see the profile and the links, add the weight of the links to the authority of the company’s main website and improve the main website’s ranking.

Search engines no longer lend any value whatsoever to links from profiles. This is not to say, however, those are completely useless now; it just means that optimizing with these sites is no longer the simple process it was a few years ago. Search engines and social media website owners alike are aware that the point of social media is not to simply give marketers an easy collection of links. Marketers must now be prepared to contribute to the communities that can send them traffic.

StepGlider – Human Powered Vehicle

alibulut — Sun, 28 Oct 2012 19:53:48 +0000

Stepglider (by Thomas Van Halewyck) is a human-powered vehicle which allows traveling between short distances. It can be used for home-to-work traveling, shopping, tourism, sport, leisure, …

The added value is hidden within its innovative locomotion, which is based upon the natural walking movement. Due to the foundation on this walking, the Stepglider guarantees stability and is, because of this, able to approach a wide target group. Furthermore it causes a linear locomotion which leads to a sensation of safety, as a result of the minor place one takes up in traffic.

The momentum is caused by the correlation between walking and a force among the hands and a gearbox, through which an accelerated movement is obtained.