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        <title><![CDATA[Retail Online Integration Andrea Syverson]]></title>
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        <copyright>Copyright 2011 North American Publishing Company</copyright>
        <description><![CDATA[Latest Andrea Syverson from Retail Online Integration (Dec 14, 2011)]]></description>
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            <title><![CDATA[Can You Up the Ante on Your Products’ Amusement Factor?]]></title>
            <link><![CDATA[http://www.retailonlineintegration.com/blog/can-you-up-ante-your-products-amusement-factor-andrea-syverson]]></link>
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                <![CDATA[
                                                                    By Andrea Syverson<br />
                                                            
                     Ahhh summer. So much about it brings a smile to our faces: popsicles, suntan lotion, flip-flops, hammocks, beach balls, cookouts, sprinklers, watermelon, fireworks, sandcastles. Remember when it used to feel like summer lasted forever? Those 100...
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            <pubDate>Mon, 17 Oct 2011 09:13:22 EDT</pubDate>            
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            <title><![CDATA[Something to ThinkAbout: Amusement]]></title>
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                <![CDATA[
                                                                    By Andrea Syverson<br />
                                                            
                     
 I recently returned from an enlightening branding walkabout in Australia for one of my clients. In this deep cultural immersion, I visited eight cities all across the country in eight weeks and met with over 60 of their brand stakeholders. We...
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            <pubDate>Thu, 13 Oct 2011 09:19:40 EDT</pubDate>            
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            <title><![CDATA[Who's the Keeper of Your Brand Zest?]]></title>
            <link><![CDATA[http://www.retailonlineintegration.com/blog/whos-keeps-your-brand-zest-andrea-syverson]]></link>
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                <![CDATA[
                                                                    By Andrea Syverson<br />
                                                            
                    Perhaps you read earlier this month that  Procter &amp; Gamble  sold most of its  Zest soap  business to a private equity company. After 60 years it was determined that this product line was no longer a strategic fit. Despite its various product...
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            <pubDate>Wed, 09 Feb 2011 17:13:35 EST</pubDate>            
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        <item>
            <title><![CDATA[What Do You Yearn For?]]></title>
            <link><![CDATA[http://www.retailonlineintegration.com/blog/what-do-you-yearn-for-andea-syverson]]></link>
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                <![CDATA[
                                                                    By Andrea Syverson<br />
                                                            
                     Was one of your new year&#39;s resolutions to be more organized? To finally clear out the clutter in your office, closets, garage ... life? To have your home look like one of those  Pottery Barn  catalog spreads? You&#39;re not alone! Many people...
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            <pubDate>Mon, 24 Jan 2011 14:52:13 EST</pubDate>            
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        <item>
            <title><![CDATA[How Exclusive Merchandise Wins Sales]]></title>
            <link><![CDATA[http://www.retailonlineintegration.com/blog/exclusively-yours-to-do]]></link>
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                <![CDATA[
                                                                    By Andrea Syverson<br />
                                                            
                     Lots of retail experts weighed in on what worked and what didn&rsquo;t this past holiday season. I appreciated a reminder from David L. Bassuk, managing director and head of global retail practice at  AlixPartners , that most brands can extend...
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            <pubDate>Mon, 17 Jan 2011 16:27:44 EST</pubDate>            
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            <title><![CDATA[How Do Your Products Wow?]]></title>
            <link><![CDATA[http://www.retailonlineintegration.com/blog/how-do-your-products-wow-andrea-syverson]]></link>
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                <![CDATA[
                                                                    By Andrea Syverson<br />
                                                            
                    Have you noticed how frequently the word "wow" is being used in advertisements these days? It&#39;s on billboards, in print ads, in 15-second TV spots and more. For years,  business consultant Tom Peters  has encouraged companies to deliver wow...
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            <pubDate>Mon, 03 Jan 2011 15:02:14 EST</pubDate>            
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            <title><![CDATA[The Proof is in the Products]]></title>
            <link><![CDATA[http://www.retailonlineintegration.com/blog/the-proof-products]]></link>
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                <![CDATA[
                                                                    By Andrea Syverson<br />
                                                            
                     Merchants, do you know that you&#39;re in the verification business? A business that entails creating and delivering products that truly add authenticity to your brand experience and provide the truth to your positioning. In today&#39;s selling...
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            <pubDate>Tue, 21 Dec 2010 14:43:49 EST</pubDate>            
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            <title><![CDATA[Calling All Merchketeers]]></title>
            <link><![CDATA[http://www.retailonlineintegration.com/blog/calling-all-merchketeers]]></link>
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                <![CDATA[
                                                                    By Andrea Syverson<br />
                                                            
                     Merchants and marketers need each other. I like to think that on the most brilliant days of brand building, they share a brain and become united as one to create and deliver the very best offer to consumers. When this happens, they take on a new...
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            <pubDate>Tue, 14 Dec 2010 10:33:13 EST</pubDate>            
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            <title><![CDATA[A Merchant’s Job: Teasing and Pleasing]]></title>
            <link><![CDATA[http://www.retailonlineintegration.com/blog/a-merchant-s-job-teasing-pleasing]]></link>
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                <![CDATA[
                                                                    By Andrea Syverson<br />
                                                            
                     Like many women, I&#39;m in lust with  J.Crew . I just don&rsquo;t know how it does it, season after season, catalog after catalog, offer after offer, email after email. It continually tantalizes me with merchandise that inspires me to stop...
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            <pubDate>Tue, 30 Nov 2010 06:06:38 EST</pubDate>            
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            <title><![CDATA[Surprise Your Customers With Sheer Novelty]]></title>
            <link><![CDATA[http://www.retailonlineintegration.com/blog/surprise-your-customers-with-sheer-novelty]]></link>
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                <![CDATA[
                                                                    By Andrea Syverson<br />
                                                            
                     Did you know that your pet needed a Christmas pageant dress this holiday season? I&#39;m not talking about the  holiday bandanas, bowties, or traditional red and green pet sweaters complete with snowmen, snowflakes and argyle designs that are...
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            <pubDate>Wed, 17 Nov 2010 08:55:57 EST</pubDate>            
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        <item>
            <title><![CDATA[How to Reveal Your Inner Genius With Your Merchandise]]></title>
            <link><![CDATA[http://www.retailonlineintegration.com/blog/reveal-your-inner-genius]]></link>
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                <![CDATA[
                                                                    By Andrea Syverson<br />
                                                            
                     I love products that make me stop and think; products that halt me in my tracks and cause me to say things like, &ldquo;What&#39;s that?&rdquo; and &ldquo;Just how did they do that?&rdquo; Then, upon studying it further, &ldquo;Well, now that...
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            <pubDate>Tue, 02 Nov 2010 08:41:35 EDT</pubDate>            
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