Allan Todd's Blog on Internet Marketing Strategy & SEO Tips for Business Owners in Colorado and Nationwide - 2011

Guest Blogging: Powerful SEO Tactic for Link Building

al@pagecafe.com (Allan Todd) — Tue, 04 Oct 2011 14:21:50 +0000

Guest Blogging is a powerful Search Engine Optimization (SEO) tactic that is effective for both buildings links and increasing traffic to your website. I have used Guest Blogging since 2009 and now in 2011 I still spend a substantial amount of my search engine consulting time implementing and managing on-going Guest Blogging for my business and ecommerce clients.

So what does a web business owner need to know about Guest Blogging? This article defines Guest Blogging and it's benefits for SEO and then explores the implementation strategy for a business website Guest Blogging program.

SEO & Google +1: What Should Website Owners Do?

al@pagecafe.com (Allan Todd) — Mon, 18 Jul 2011 17:12:48 +0000

Since its official launch in July 2011, the Google +1 button has created significant buzz in the Internet marketing and search engine/social media marketing circles. But should business website owners care about Google +1? The short answer is "yes" if you depend on business and traffic to your website from Google search. You will need to incorporate the Google +1 button on your website.

What is Google +1?

Google +1 is a way for people to put their stamp of approval on a website. But is it a social network? Is it an enhancement to Google search? Why is it important for your business? How will it help your website increase traffic and improve results? What do you need to do to add Google +1 to your arsenal of existing Internet and SEO marketing tactics? This article explores and offers my response to all these questions.

Ten SEO Tips for Optimizing Google Places with Organic Listings

al@pagecafe.com (Allan Todd) — Tue, 05 Jul 2011 19:49:38 +0000

In October 2010 Google started blending the organic website listings and the Google Places listing. Google called this “Place Search” and the results began appearing automatically when Google predicts a searcher is looking for local information.

Place Search is a major change to local search. Local oriented businesses owners must now focus attention on both quality organic placement while simultaneously increasing local Place Search ranking in order to achieve a high blended listing.

Luckily, the traditional organic search engine optimization (SEO) tactic’s we’ve used for websites also influences the ranking of Google Place Search listings. However, there are new SEO tactics we use specifically targeted to obtaining high blended listings in Place Search.

Below are ten Google Place Search SEO tips and tactics for improving blended rankings.

Why Customer/Product Reviews are Important to Your Web Business

al@pagecafe.com (Allan Todd) — Sat, 14 May 2011 13:13:40 +0000

It’s no secret that online customer reviews are a hot item on the web, and that quality online customer or product reviews are a major considerations for conveying the trustworthiness of your website or company.

People have always asked friends, coworkers, neighbors for recommendations on reliable services or products. Online reviews are basically word of mouth marketing expanded to include anyone with a computer, smart phone or tablet computer.

Online customer reviews are very important to your online marketing program, and their importance and impact to your online business is growing. Online reviews are extremely important SEO link building tactic. This article explores some key components of customer reviews you should be ware of.

What does a SEO consultant do in 2011?

al@pagecafe.com (Allan Todd) — Mon, 02 May 2011 03:03:25 +0000

Many web business owners think of Search Engine Optimization consultants (aka SEOs) as geeky, technical specialist. They envision SEOs hunched over a computer all day, floundering around in a secret world of nerdy activities like keyword research, meta tags, link building, directory submission or (ugh) keyword density.

Just a few years back the SEO nerd label was justified. However, in 2011 the skills and functions of a SEO consultant are much more diverse, complex and generalized.

What is the job description of the SEO consultant in 2011?

What is Web 2.0? (Simple definition, please!)

al@pagecafe.net (Super User) — Sun, 01 May 2011 00:50:18 +0000

You see and hear it everywhere, "Web 2.0 This" and "Web 2.0 That" but what is Web 2.0? How do you define Web 2.0? Well, simply put, Web 2.0 is an Internet jargon term used to describe the newer generation of websites that are about "User-generated" content. By this I mean Web 2.0 websites allow users to collaborate and share information, opinions, comments, ideas, links, ratings, bookmarks, reviews, pictures, videos, and more.

Understanding Google Sponsored Listings

al@pagecafe.com (Allan Todd) — Sun, 01 May 2011 00:49:25 +0000

Confused over how Google Adwords determines your sponsored listing ad placement? You're not alone! The key is to understand Googles thinking for how your budget, cost-per-click, keyword, and targeting settings can influence your ad performance.