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		<title>20 things to do in Metro Vancouver</title>
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		<pubDate>Sun, 08 Dec 2019 23:49:59 +0000</pubDate>
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		<category><![CDATA[Vancouver Holiday news]]></category>
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					<description><![CDATA[<p>The post <a href="https://allegra.ca/vancouver/20-things-to-do-in-metro-vancouver/">20 things to do in Metro Vancouver</a> appeared first on <a href="https://allegra.ca">ALLEGRA</a>.</p>
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<div  class='flex_column av-5qcfw8-cba9dba44a2393477a4c402c4310d56e av_one_full  avia-builder-el-0  el_before_av_hr  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k3xnk1tt-607cb6907eb127a024e411976caa174a '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><div id="attachment_1369" style="width: 810px" class="wp-caption alignleft"><img fetchpriority="high" decoding="async" aria-describedby="caption-attachment-1369" class="size-full wp-image-1369" src="https://allegra.ca/wp-content/uploads/2019/12/Christmas-Event-Guide-2019-1-800x627.jpg" alt="20 things to do over the holidays in Metro Vancouver" width="800" height="627" srcset="https://allegra.ca/wp-content/uploads/2019/12/Christmas-Event-Guide-2019-1-800x627.jpg 800w, https://allegra.ca/wp-content/uploads/2019/12/Christmas-Event-Guide-2019-1-800x627-300x235.jpg 300w, https://allegra.ca/wp-content/uploads/2019/12/Christmas-Event-Guide-2019-1-800x627-768x602.jpg 768w, https://allegra.ca/wp-content/uploads/2019/12/Christmas-Event-Guide-2019-1-800x627-705x553.jpg 705w, https://allegra.ca/wp-content/uploads/2019/12/Christmas-Event-Guide-2019-1-800x627-600x470.jpg 600w" sizes="(max-width: 800px) 100vw, 800px" /><p id="caption-attachment-1369" class="wp-caption-text">20 things to do over the holidays in Metro Vancouver</p></div>
<h1>20 things to do over the holidays in Metro Vancouver</h1>
<h2>Concerts, winter markets and Christmas light shows around the city</h2>
<p>From concerts to craft markets to light displays, there&#8217;s a lot happening around <a href="https://allegra.ca/category/vancouver/">Vancouver</a> Lower Mainland during the last few weeks of 2019.</p>
<p>All times are in Pacific Time.</p>
<section id="inread-wrapper-id-6"></section>
<h2>Holidays at Vancouver Aquarium</h2>
<p>Soak up the holiday season at the Vancouver Aquarium: visit to see Scuba Claus and a jelly snow globe display.</p>
<p>When: Nov. 21 &#8211; Jan. 5, 10 a.m. &#8211; 5 p.m.<br />
Where: 845 Avison Way, Vancouver, BC V6G 3E2<br />
More<a href="https://www.vanaqua.org/explore/holiday"> information.</a></p>
<h2>Aurora Winter Festival</h2>
<p>Canada&#8217;s largest winter festival. Hastings Park transformed into a winter wonderland with a skating rink, a tube park, massive light displays, a Christmas market and food gardens.</p>
<p>When: Nov. 22 &#8211; Jan. 5, 4 &#8211; 10 p.m.<br />
Where: 2901 E Hastings Street, Vancouver, BC V5K 5J1<br />
More<a href="https://www.aurorawinterfestival.com/vancouver/"> information.</a></p>
<h2>Heritage Christmas at Burnaby Village</h2>
<p>Enjoy the special atmosphere of festive lights and the traditional decorations. Wander the village and take in all the seasonal entertainment, demonstrations and activities.</p>
<p>When: Nov. 23 &#8211; Jan. 3<br />
Where: Burnaby Village Museum, 6501 Deer Lake Ave, Burnaby BC V5G 3T6<br />
More<a href="http://www.burnabyvillagemuseum.ca/EN/main/visit/events/events/heritage-christmas.html"> information</a>.</p>
<h2>The Peak of Christmas</h2>
<p>Annual holiday festivities with Santa, skating, a light walk and more.</p>
<p>When: Nov. 22 &#8211; Jan. 5, 9 a.m. &#8211; 8 p.m.<br />
Where: Grouse Mountain, 6400 Nancy Greene Way, North Vancouver, British Columbia V7R 4K9<br />
More <a href="https://www.grousemountain.com/peak-of-christmas">information</a>.</p>
<h2>Bright Nights Christmas Train</h2>
<p>During the holiday season, the Bright Nights Christmas Train and Stanley Park Train Plaza sparkle with three million twinkling lights.</p>
<p>When: Nov. 28 &#8211; Jan. 1<br />
Where: Pipeline Road, Stanley Park, Vancouver<br />
More<a href="https://vancouver.ca/parks-recreation-culture/bright-nights-train.aspx"> info</a><a href="http://vancouver.ca/parks-recreation-culture/bright-nights-train.aspx">rmation. </a></p>
<h2>Christmas Glow Vancouver</h2>
<p>Family-friendly indoor wonderland with &#8220;interactive light gardens, illuminated structures, delicious food, festive drinks and daily live entertainment all under the twinkle of a million lights.&#8221;</p>
<p>When: Nov. 21 &#8211; Jan. 5<br />
Where: 760 Pacific Boulevard, Vancouver, BC V6B 5E7<br />
More<a href="https://www.glowgardens.com/vancouver-christmas"> information.</a></p>
<h2>Timberline Country Christmas</h2>
<p>A 29-hectare horse ranch in Maple Ridge is transformed into a Christmas wonderland; lights, trees, interactive scenes, music, activities that remind us of times when Christmas was a lot simpler.</p>
<p>When: Nov. 30 &#8211; Dec. 22<br />
Where: 22351 144 Avenue, Maple Ridge, BC V4R 2P8<br />
More<a href="https://www.timberlinechristmas.ca/%20https://www.tourismvancouver.com/event/timberline-country-christmas/21060/"> information.</a></p>
<h2>Magic of Christmas</h2>
<p>An annual event featuring breakfast with Santa, live entertainment, crafts for kids, letters to Santa, a parade, tree lighting and caroling.</p>
<p>When: Dec. 7, 9 a.m. &#8211; 7.30 p.m.<br />
Where: Parade, Fraser Hwy from 204 to 207 Street, Langley City, BC V3A 4G4 and McBurney Plaza, 20518 Fraser Hwy, Langley City, BC V3A 4G2<br />
More <a href="https://www.facebook.com/events/564125021017211/%20https://city.langley.bc.ca/parks-recreation/community-events/magic-christmas">information</a>.</p>
<h2>Vancouver Christmas Market</h2>
<p>The market is celebrating its 10th anniversary this season.</p>
<p>When: Nov. 20 to Dec. 24, 11.30 a.m. &#8211; 9.30 p.m. (On Christmas Eve only till 6 p.m.)<br />
Where: 1055 Canada Place, <a href="https://www.realthcdelivery.com/">Vancouver</a> V6B 1B8<br />
More <a href="https://www.vancouverchristmasmarket.com/?gclid=CjwKCAiArJjvBRACEiwA-WiqqwKzVE2KtmLF9FQeuZ2Vrjz2-6gW_RwyFRHpT9wxzVVrr93QYaz3PBoCGNoQAvD_BwE">information.</a></p>
<h2>Steveston Festival of Trees</h2>
<p>Festive trees decorating Steveston&#8217;s historic cannery. Each tree is decorated by local merchants and community groups in a friendly competition. A token to vote is included with admission or by donation to Richmond Food Bank Society.</p>
<p>When: Dec. 3 &#8211; 31, 10 a.m. &#8211; 5 p.m.<br />
Where: 12138 Fourth Avenue, Richmond, BC V7E 3J1<br />
More <a href="https://www.facebook.com/events/1004281533245783/">information</a>.</p>
<h2>Ice Skating at Robson Square</h2>
<p>Don your skates and head downtown.</p>
<p>When: Nov. 30 &#8211; Feb. 29, 9 a.m. &#8211; 9 p.m. (11 p.m. on Fridays and Saturdays)<br />
Where: 800 Robson St, Vancouver, BC V6E 1A7<br />
More <a href="http://www.robsonsquare.com/ ">information</a>.</p>
<h2>Vancouver Holiday Bazaar</h2>
<p>Shop from more than 150 local vendors during the Vancouver Holiday Bazaar.</p>
<p>When: 4 &#8211; 9 p.m. (on Dec. 13), 9 a.m. &#8211; 6 p.m. (on Dec. 14), 10 a.m. &#8211; 4 p.m. (on Dec. 15)<br />
Where: 81 Roundhouse Mews, Vancouver V6Z 2W3<br />
More <a href="https://www.facebook.com/events/421214071752089/">information</a>.</p>
<h2>Santa Parade</h2>
<p>Part of the New West WinterFest.</p>
<p>When: Dec. 15, 11 a.m. &#8211; 12 p.m.<br />
Where: Columbia Street, New Westminster, B.C.<br />
More <a href="https://tourismnewwestminster.com/event/2019-santa-parade/">information.</a></p>
<h2>26th Annual Winter Solstice Lantern Festival</h2>
<p>&#8220;Honouring many cultural traditions, the annual Winter Solstice Lantern Festival illuminates the darkest night of the year with lanterns, fire, singing, drumming, music, storytelling and dancing.&#8221;</p>
<p>When: Dec. 21, 6 &#8211; 10.30 p.m.<br />
Where: Granville Island:1661 Duranleau Street, Vancouver V6H 3S3 and Yaletown: 181 Roundhouse Mews, Vancouver V6Z 2W3<br />
More <a href="https://www.secretlantern.org/#festival-overview">information</a>.</p>
<h2>Park &amp; Tilford Holiday Hi-Light Festival</h2>
<p>Annual event features a festival of lights with over 150,000 lights on display over 1.2 hectares. Entry is by donation with proceeds going to support the North <a href="https://www.eventbrite.ca/e/vancouver-printing-tickets-85158267671">Vancouver</a> firefighters.</p>
<p>When: Nov. 29 &#8211; Dec. 31, 5 &#8211; 9 p.m.<br />
Where:  333 Brooksbank Avenue, North Vancouver, BC V7J 3S8<br />
More <a href="http://https//www.facebook.com/events/657825798079521/%20https://www.cnv.org/parks-recreation-and-culture/signature-events/celebrate-the-season">information</a>.</p>
<h2>VanDusen Festival of Lights</h2>
<p>Stroll through the winter botanical gardens that showcase more than one million sparkling lights.</p>
<p>When: Nov. 30 &#8211; Jan. 5, 4:30 &#8211; 9:30 p.m.<br />
Where: 5251 Oak St, Vancouver, BC V6M 4H1<br />
More <a href="https://vancouver.ca/parks-recreation-culture/festival-of-lights.aspx">information</a></p>
<h2>Karaoke Christmas Lights Trolley Tour</h2>
<p>The trolleys will jingle through the city offering views of Stanley Park, English Bay, VanDusen Botanical Garden, St. Paul&#8217;s Hospital and Canuck Place holiday light displays.</p>
<p>When: Dec. 3 &#8211; 29, 6:30 &#8211; 9:30 p.m.<br />
Where: 200 &#8211; 110 Cambie Street, Vancouver V6B 1B8<br />
More <a href="https://www.facebook.com/events/934430126925598/">information</a>.</p>
<h2>Family First Night</h2>
<p>North Shore&#8217;s original and longest running family friendly New Year&#8217;s Eve event. Enjoy laser tobogganing, take in live entertainment on the main stage.</p>
<p>When: Dec. 31, 5.30 &#8211; 8.30 p.m.<br />
Where: Mount Seymour, North Vancouver, British Columbia V7G 1L3<br />
More <a href="https://mtseymour.ca/event/family-first-night-dec-31">information</a>.</p>
<h2>Family New Year&#8217;s Celebration</h2>
<p>Grouse Mountain celebrates New Year&#8217;s Eve with its annual Family New Year&#8217;s Celebration. Ice skating, live entertainment and a 9 p.m. countdown for kids.</p>
<p>When: Dec. 31, 7 p.m.<br />
Where: Grouse Mountain, North Vancouver<br />
More <a href="https://www.grousemountain.com/products/family-new-years-eve-celebration">information</a>.</p>
<h2>The Polar Bear Plunge</h2>
<p>If you are feeling brave, say hello to 2020 by taking a wintry dip.</p>
<p>When: Jan. 1<br />
Where: Locations across the city, including Kitsilano Beach and the Aldergrove community centre</p>
</div></section></div>
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<p>The post <a href="https://allegra.ca/vancouver/20-things-to-do-in-metro-vancouver/">20 things to do in Metro Vancouver</a> appeared first on <a href="https://allegra.ca">ALLEGRA</a>.</p>
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		<title>Intro to CMYK &#038; Printing &#8211; for Print</title>
		<link>https://allegra.ca/print/intro-to-cmyk-printing-for-print/</link>
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		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Thu, 05 Dec 2019 12:42:31 +0000</pubDate>
				<category><![CDATA[Print & Print related news/blog]]></category>
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		<category><![CDATA[print]]></category>
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<div  class='flex_column av-6agoch-f6d82e5b17b8a23fbba7d4f8e5dd76a4 av_one_full  avia-builder-el-1  el_after_av_video  el_before_av_hr  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k3spjr2r-adaddd7dcb72f611646a46d07116216d '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><h1>Intro to CMYK &amp; Printing &#8211; for Print</h1>
<p>Intro to <a href="https://allegra.ca/design/what-is-cymk/">CMYK &amp; Printing</a> &#8211; for Print- Karen Kavett describes CMYK and the basics of color theory for <a href="https://www.behance.net/gallery/89146821/Vancouver-Printing-Company-Introduction">print work</a> and how to prepare your files for production.</p>
<p>The CMYK color model, also known as process color, was first popularized at the turn of the 20th century. After extensive experimentation in the 1800’s, it was found that cyan, magenta, and yellow inks provided the largest possible set of unique colors in printed media. Black ink, (the k stands forkey) was added to the mix because it could not be accurately reproduced using the other three inks.<br />
<strong><br />
How does CMYK Color Work?</strong><br />
The CMYK color model is based off of the fact that surfaces appear to be certain colors because of the wavelengths of light they absorb and reflect. For example, things that appear to be red will only reflect red light. Objects that appear to be white will reflect all wavelengths of light, and objects that appear black absorb all wavelengths (which is why you should avoid wearing black in the summer to stay cool).</p>
<p>As a subtractive color system, CMYK color takes advantage of this phenomenon by depositing inks on a surface in order to selectively absorb certain colors of light. The light that isn’t absorbed by the inks is reflected into an observer’s eye, which results in them seeing the intended color.</p>
<p><strong>HALFTONES</strong><br />
As shown in this example from LCI Paper, different colors of inks are printed onto a surface in dots and then layered in order to produce the desired color. This is called ‘half-toning’, and conserves ink while creating the appearance of a solid color provided the dots are small enough.</p>
<p>The size and spacing of dots can be altered to produce the overall visible color. The dots are also printed at angles to each other in order to avoid creating unintentional patterns which could be visible to the user (called Moiré patterns).</p>
<p><strong>How Do You Use CMYK Color?</strong><br />
Unlike RGB color, which is used in screens and digital display technology, CMYK color was created for printed materials. Where RGB color has three channels for red, green, and blue, CMYK color has four channels for cyan, magenta, yellow, and key (black). Each of these channels is measured from 0% to 100%, and will tell the printer the relative density of each ink that is required.</p>
<p><strong>CMYK VS. RGB IN PHOTOSHOP</strong><br />
Some programs (like Adobe Photoshop) will automatically display in RGB color spaces, and so it may be necessary to change the color profile of the image if you are intending on using it in print.</p>
<p>It is also important to be aware that the RGB color space contains more colors than the CMYK color space. This means that some special care will need to be taken when converting files from RGB to CMYK, as some of the colors can appear dulled.</p>
<p><strong>K=100 BLACK VS. “TRUE” BLACK</strong><br />
Although it might seem counter-intuitive, using 100% black ink in process color (CMYK: 0 . 0 . 0 . 100) is not the darkest black possible in the color space. So-called “Rich Black” or “Photoshop Black” (CMYK: 75 . 68 . 67 . 90) is a much deeper black because it absorbs more light.</p>
<p>The reason that “Photoshop Black” isn’t often used in print is that the sheer amount of ink can rip lower quality paper like newsprint. In addition, for details like text, using too much ink can create a muddy appearance, which will affect readability.</p>
<p>For large areas that will be colored black, small amounts of other inks can be added to K = 100% to create a rich black without oversaturating the paper with ink. Some examples include:</p>
<p><strong>Brought to you by your favorite:</strong></p>
<h2><a href="https://allegra.ca/printing/">Vancouver Printing Company</a></h2>
<p>Cool Black: 60 . 0 . 0 . 100<br />
Warm Black: 0 . 60 . 30 . 100<br />
Designer Black: 70 . 50 . 30 . 100<br />
Rich Black: 75 . 68 . 67 . 90</p>
</div></section></div>
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<p>The post <a href="https://allegra.ca/print/intro-to-cmyk-printing-for-print/">Intro to CMYK &#038; Printing &#8211; for Print</a> appeared first on <a href="https://allegra.ca">ALLEGRA</a>.</p>
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		<title>Allegra &#8211; Our new and easy to pay online Invoice System</title>
		<link>https://allegra.ca/web/allegra-our-new-and-easy-to-pay-online-invoice-system/</link>
					<comments>https://allegra.ca/web/allegra-our-new-and-easy-to-pay-online-invoice-system/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Sat, 23 Nov 2019 18:34:27 +0000</pubDate>
				<category><![CDATA[Web Design - Web Development News & Blog]]></category>
		<category><![CDATA[Invoice System]]></category>
		<guid isPermaLink="false">https://allegra.ca/?p=977</guid>

					<description><![CDATA[<p>The post <a href="https://allegra.ca/web/allegra-our-new-and-easy-to-pay-online-invoice-system/">Allegra &#8211; Our new and easy to pay online Invoice System</a> appeared first on <a href="https://allegra.ca">ALLEGRA</a>.</p>
]]></description>
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<h1>Allegra &#8211; Our new and easy to pay online Invoice System</h1>
<blockquote>
<p>That Makes it much easier for our customers and clients to manage their invoice payments. Simple and easy to use we can add this same system to any website should you be interested.</p>
</blockquote>
<p>Have a look send us money ;) <a href="https://allegra.ca/product/pay-invoice-here/">allegra.ca/product/pay-invoice-here</a></p>
</div></section></div>
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<p>The post <a href="https://allegra.ca/web/allegra-our-new-and-easy-to-pay-online-invoice-system/">Allegra &#8211; Our new and easy to pay online Invoice System</a> appeared first on <a href="https://allegra.ca">ALLEGRA</a>.</p>
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		<title>2019 Consumer Choice Award Winner</title>
		<link>https://allegra.ca/vancouver/2019-consumer-choice-award-winner/</link>
					<comments>https://allegra.ca/vancouver/2019-consumer-choice-award-winner/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Wed, 09 Oct 2019 20:11:45 +0000</pubDate>
				<category><![CDATA[Print & Print related news/blog]]></category>
		<category><![CDATA[Vancouver]]></category>
		<category><![CDATA[2019 Consumer Choice Award Winner]]></category>
		<guid isPermaLink="false">https://allegra.ca/?p=1412</guid>

					<description><![CDATA[<p>The post <a href="https://allegra.ca/vancouver/2019-consumer-choice-award-winner/">2019 Consumer Choice Award Winner</a> appeared first on <a href="https://allegra.ca">ALLEGRA</a>.</p>
]]></description>
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<h1>2019 Consumer Choice Award Winner in the Category of Printing &amp; Digital Services</h1>
<h2>Allegra Marketing Print Web</h2>
<p><strong>A Business to believe in.</strong><br />
Through the gathering of unbiased consumer opinions, calculated and vetted by some of North America’s leading market research firms, Consumer Choice Award has Awarded Allegra Marketing Print Web as Vancouver&#8217;s BEST Printing &amp; <a href="https://allegra.ca/vancouver-printing/services/printing/">Digital Services</a> company. For over 30 years, <a href="https://www.ccaward.com/award-winners/vancouver/best-printing-digital-services/allegra-marketing-print-web/">Consumer Choice Award</a> has been recognizing and promoting business excellence in Canada. We help consumers buy better, and we&#8217;re proud to award Allegra <a href="https://allegra.ca/web/social-media-marketing/">Marketing</a> <a href="https://allegra.ca/vancouver-printing/services/printing/">Print</a><a href="https://allegrawebdesign.co/"> Web</a> the ONLY winner in their category in Vancouver.</p>
</div></section></div><div  class='avia-video av-k3yw1t9u-77e512fdfe494d1efcd360a5396a7865 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop="video" itemtype="https://schema.org/VideoObject"  data-original_url='https://www.youtube.com/watch?v=n3IKhz9Tz1g'><script type='text/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading="lazy" title="Allegra Printing" width="1500" height="844" src="https://www.youtube.com/embed/n3IKhz9Tz1g?feature=oembed&autoplay=0&loop=0&controls=1&mute=0" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></div></script><div class='av-click-to-play-overlay'><div class="avia_playpause_icon"></div></div></div></p>

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<p>The post <a href="https://allegra.ca/vancouver/2019-consumer-choice-award-winner/">2019 Consumer Choice Award Winner</a> appeared first on <a href="https://allegra.ca">ALLEGRA</a>.</p>
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		<title>GIMP vs. Photoshop</title>
		<link>https://allegra.ca/design/gimp-vs-photoshop/</link>
					<comments>https://allegra.ca/design/gimp-vs-photoshop/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Tue, 30 Jul 2019 17:19:32 +0000</pubDate>
				<category><![CDATA[Design & Graphic Design for Print]]></category>
		<category><![CDATA[Print & Print related news/blog]]></category>
		<category><![CDATA[GIMP vs. Photoshop]]></category>
		<guid isPermaLink="false">https://allegra.ca/?p=810</guid>

					<description><![CDATA[<p>The post <a href="https://allegra.ca/design/gimp-vs-photoshop/">GIMP vs. Photoshop</a> appeared first on <a href="https://allegra.ca">ALLEGRA</a>.</p>
]]></description>
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<h2>How a free photo editor compares to the industry standard</h2>
<p class="is-above-byline">Adobe Photoshop has long stood at the top of the list of professional image editing software — but it’s always been attached to a pro-level price. While Photoshop is much friendlier on your wallet than it was years ago thanks to a <a href="https://www.digitaltrends.com/photography/how-much-is-photoshop/">$10 subscription plan</a>, the industry standard editor will never be as affordable as GIMP, an open source photo editor that encompasses several of Photoshop’s heavy hitting tools.</p>
<p>GIMP, which stands for <a href="https://www.gimp.org/" target="_blank" rel="noopener noreferrer">GNU Image Manipulation Program</a>, is an open source, <a href="https://www.digitaltrends.com/computing/best-free-photo-editing-software/">free Photoshop alternative</a>. Besides the free price point, the open source design means that the program welcomes code adjustments, along with being available for Mac, Windows, and Linux. But how does it stack up to a program so popular that it’s been turned into a verb? Here’s what photo editors need to know when trying to decide between GIMP and Photoshop.</p>
<h4>GIMP Pros</h4>
<ul>
<li>Free</li>
<li>Small download</li>
<li>Includes many of the same tools</li>
<li>Editable code</li>
</ul>
<h4>GIMP Cons</h4>
<ul>
<li>Lacks the professional interface of Photoshop</li>
<li>Updates aren’t as frequent</li>
<li>Missing some advanced tools</li>
<li>Lacks graphic design features, like CMYK</li>
</ul>
<h2>COST</h2>
<p>While GIMP may be free, Photoshop is no longer the $700 program it once was. With the advent of the Creative Cloud, Adobe moved all of its major programs over to a subscription model, which means you’ll have to continue paying for it for as long as you want to use it, and those monthly fees will add up over time. Fortunately, if you’re just in the market for Photoshop, the $10 Photography Plan is pretty easy to stomach. What’s more, the subscription model ensures you’re always running the latest version of the app.</p>
<p>The Photography Plan also includes Lightroom, a non-destructive RAW photo editor and organizer that integrates well with Photoshop; Adobe Camera RAW for converting and opening RAW images in Photoshop; and 20 gigabytes of cloud storage, to which you can add more for an additional fee. All of this adds up to an undeniably good value at $10 per month — but that still comes out to a more than free.</p>
<p>GIMP doesn’t offer as complete a package as the Creative Cloud Photography Plan. It doesn’t include cloud storage nor its own RAW processor and organizer, though you can opt for an open source Lightroom competitor like <a href="https://rawtherapee.com/" target="_blank" rel="noopener noreferrer">RawTherapee</a>. GIMP also needs a plug-in to convert and open RAW files, which, fortunately, is also free.</p>
<h2>FEATURES</h2>
<p>Photoshop has long been an industry standard for photo editing as well as <a href="https://allegraprinting.co/">graphic design</a>. GIMP, like other open source programs,  tends to have fewer advanced features, since there’s no company motivated by a profit to continually improve it. But free doesn’t mean bad, and for some types of users, GIMP has all of the necessary essentials without needless bloat. It also takes up less space on your hard drive.</p>
<p>As an open source program, GIMP is easy to customize. Even if you don’t have the programming knowledge to adjust the open source code, GIMP has several plugins to expand features, while the user interface can also be easily customized. The program is lightweight, so besides taking up less room on the computer, it’s also compatible with older computers and budget devices that may not have the RAM that Photoshop requires.</p>
<p>Tool-wise, GIMP can handle the same basic and mid-level edits, and in some cases, even the more advance edits that Photoshop can. If you just need to crop and resize a photo, GIMP can easily do the job. While not quite as advanced as Photoshop, GIMP isn’t just bare bones photo editing, either. It still offers layers, curves, filters, and many more tools that go well beyond basic.</p>
<p>But as the industry standard with a dedicated company making frequent updates, Photoshop is certainly the more powerful program. For example, GIMP has just one healing brush tool while Photoshop has four. GIMP also doesn’t handle <a href="https://allegra.ca/design/what-is-cymk/">CMYK color</a>, doesn’t allow for non-destructive photo editing using adjustment layers, and requires plug-ins for some features that are built in to Photoshop. Adobe also innovates at a blazing pace, and started integrating artificial intelligence into Photoshop several years ago with tools like <a href="https://www.digitaltrends.com/photography/photoshop-face-aware-liquify/">Face-Aware Liquify</a>, which automatically detects features of a person’s face and lets you resize the eyes, mouth, and nose without having to make any manual selections.</p>
<p>That’s not to say GIMP never sees updates — in fact, the software usually sees some sort of minor or major update every few months, and plans for both non-destructive editing and CMYK support are in progress.</p>
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<p>The post <a href="https://allegra.ca/design/gimp-vs-photoshop/">GIMP vs. Photoshop</a> appeared first on <a href="https://allegra.ca">ALLEGRA</a>.</p>
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		<title>Web Design Advice</title>
		<link>https://allegra.ca/web/web-design-advice/</link>
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		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Thu, 30 Aug 2018 18:07:30 +0000</pubDate>
				<category><![CDATA[Web Design - Web Development News & Blog]]></category>
		<category><![CDATA[Web Design Advice]]></category>
		<guid isPermaLink="false">https://allegra.ca/?p=686</guid>

					<description><![CDATA[<p>The post <a href="https://allegra.ca/web/web-design-advice/">Web Design Advice</a> appeared first on <a href="https://allegra.ca">ALLEGRA</a>.</p>
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<div  class='flex_column av-k8o0e-3aa421b9acd95b5c46f85c9794afaa6b av_one_full  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_hr  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-jlgu3lje-fc6cbd4606d3c0cc7cfc732b46d006a4 '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><h2>Descriptive, keyphrase-focused headline high on the homepage</h2>
<p>The headline on the top of the homepage (and every page) is either descriptive or not. If not, the visitor may not be able to answer their first question: “Am I in the right place?”</p>
<p>It’s also an opportunity to use a target keyphrase and indicate relevance. But a lot of marketers write something clever or vague instead. But clear is better than clever.</p>
<p>Rather than write a fancy, but vague headline, write something descriptive. Make sure that you explain what the company does high up on the page, above the fold.</p>
<h3><em>Wait, the fold is still a thing?</em></h3>
<p>Yes, there is a fold. For every visit on every screen, there is a viewable area. At the bottom is the famous fold. To see anything below this line, that visitor must scroll.</p>
<p>Why and if this matters in <a href="https://allegrawebdesign.co/web-design-blog/vancouver-web-design/">web design</a> is a hotly debated topic. Here are two of the best arguments: “<a href="https://www.lukew.com/ff/entry.asp?1946">There is no fold!</a>“ vs “<a href="https://www.nngroup.com/articles/page-fold-manifesto/">The fold still matters</a>.”</p>
<p>Of course, there are thousands of screen sizes, ranging from tiny to huge. This website was viewed on 958 different sized screens in the last month. So some designers say the fold is no longer relevant.</p>
<p>But here’s the bottom line (get it?) There is still a fold for every visit and still an average fold for all visits. Tools like Hotjar show it clearly as a line in the scroll heatmap, for desktop/laptop, mobile and tablet. So put your value proposition, that 8-word version of what you do, high on the page, above the fold.</p>
<h3>Make it a tall page. Answer all your visitors’ questions.</h3>
<p>More pixels means more space to answer questions, address objections and add supportive evidence. If the visitor doesn’t find an answer to an important question, they can simply keep moving down the page. Once they are satisfied, they’ll simply stop reading.</p>
<p>You would never cut someone off during a sales meeting and stop answering their questions, would you? That’s all a short page does; it stops answering questions.</p>
<p>Here’s where <a href="http://www.conversion-rate-experts.com/crazy-egg-case-study/">the famous study from Crazy Egg</a> comes in. They surveyed their audience, discovered their top questions and concerns, and built a tall page that addresses everything.</p>
<p>The page was 20x longer. The conversion rate went up by 30%.</p>
<p>Allegra can help with <a href="https://allegra.ca/web-design/">Web Design Services</a> and <a href="https://allegra.ca/webmaster-services/">Webmaster Services</a></p>
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<p>The post <a href="https://allegra.ca/web/web-design-advice/">Web Design Advice</a> appeared first on <a href="https://allegra.ca">ALLEGRA</a>.</p>
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		<title>Evaluate Your Marketing</title>
		<link>https://allegra.ca/print/evaluate-your-marketing/</link>
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		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Wed, 29 Aug 2018 17:42:09 +0000</pubDate>
				<category><![CDATA[Print & Print related news/blog]]></category>
		<category><![CDATA[Web Design - Web Development News & Blog]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Vancouver]]></category>
		<guid isPermaLink="false">https://allegra.ca/?p=683</guid>

					<description><![CDATA[<p>The post <a href="https://allegra.ca/print/evaluate-your-marketing/">Evaluate Your Marketing</a> appeared first on <a href="https://allegra.ca">ALLEGRA</a>.</p>
]]></description>
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<p>If your business is currently struggling (or even if it’s doing well), review the definition of marketing and the basic <a href="https://allegra.ca/web/mobilizing-for-marketing/">marketing process</a> to determine where you might improve your efficiency and effectiveness.</p>
<p>Ask yourself questions such as…</p>
<ul>
<li>Have you developed products and services that meet a real need of your actual customers?</li>
<li>Have you <a href="https://allegra.ca/direct-mail/">surveyed your customers</a> (or just talked to them) to discover how they feel about your products and what you can improve?</li>
<li>Can you make further improvements to your products to get them to the point where your customers feel they cannot live without them?</li>
<li>Have you priced your products low enough to make them affordable to your target customers?</li>
<li>And have you priced them high enough that you’re making sufficient profit on each sale to make it worthwhile?</li>
<li>Do you have special pricing strategies (coupons, discounts, sales, etc.) in place to encourage people to buy your products consistently and repeatedly?</li>
<li>Have you made your products easily accessible to customers?</li>
<li>Are they available through multiple channels (e.g. in your store, on your website, through third-party distributors)?</li>
<li>Are they always in stock when your customers want to buy them?</li>
<li>Do you have a <a href="https://allegra.ca/email-marketing/">promotional plan</a> in place?</li>
<li>Are you promoting consistently and continually?</li>
<li>Are you testing your promotion to find what works best?</li>
<li>Are you reinforcing successful promotion and dropping/tweaking ineffective promotion?</li>
<li>Are you investing enough into promotion to get your sales to the level you need in order to be viable?</li>
</ul>
<p id="business-websites">These and other questions will help you evaluate your strengths as well as areas where you can improve. From there, you can build a strategic plan for taking your marketing to the next level.</p>
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<p>The post <a href="https://allegra.ca/print/evaluate-your-marketing/">Evaluate Your Marketing</a> appeared first on <a href="https://allegra.ca">ALLEGRA</a>.</p>
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		<title>WordPress 2018 Review</title>
		<link>https://allegra.ca/web/wordpress-2018-review/</link>
					<comments>https://allegra.ca/web/wordpress-2018-review/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Wed, 29 Aug 2018 01:14:39 +0000</pubDate>
				<category><![CDATA[Web Design - Web Development News & Blog]]></category>
		<category><![CDATA[WordPress]]></category>
		<guid isPermaLink="false">https://allegra.ca/?p=680</guid>

					<description><![CDATA[<p>The post <a href="https://allegra.ca/web/wordpress-2018-review/">WordPress 2018 Review</a> appeared first on <a href="https://allegra.ca">ALLEGRA</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div id='full_slider_4'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_one_full  avia-builder-el-first   container_wrap sidebar_right'  ><div  class='avia-slideshow av-jleg5ptu-431474ec673f9a5f420ed1dfe73a0d1f avia-slideshow-featured av_slideshow_full avia-slide-slider av-slideshow-ui av-control-hidden av-no-slider-navigation av-hide-nav-arrows av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-4' data-slideshow-options="{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:true,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}"  itemprop="image" itemscope="itemscope" itemtype="https://schema.org/ImageObject" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;'><li  class='avia-slideshow-slide av-jleg5ptu-431474ec673f9a5f420ed1dfe73a0d1f__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-4' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-jleg5ptu-431474ec673f9a5f420ed1dfe73a0d1f__0 caption_fullwidth caption_bottom caption_bottom_framed caption_framed'><div class="container caption_container"><div class="slideshow_caption"><div class="slideshow_inner_caption"><div class="slideshow_align_caption"><h2 class='avia-caption-title '  itemprop="name" >WordPress 2018 Review</h2></div></div></div></div></div><img decoding="async" fetchpriority="high" class="wp-image-681 avia-img-lazy-loading-not-681"  src="https://allegra.ca/wp-content/uploads/2018/08/WordPress-2018-Review-.jpg" width="1500" height="430" title='WordPress 2018 Review' alt='WordPress 2018 Review'  itemprop="thumbnailUrl" srcset="https://allegra.ca/wp-content/uploads/2018/08/WordPress-2018-Review-.jpg 1500w, https://allegra.ca/wp-content/uploads/2018/08/WordPress-2018-Review--300x86.jpg 300w, https://allegra.ca/wp-content/uploads/2018/08/WordPress-2018-Review--768x220.jpg 768w, https://allegra.ca/wp-content/uploads/2018/08/WordPress-2018-Review--1030x295.jpg 1030w, https://allegra.ca/wp-content/uploads/2018/08/WordPress-2018-Review--705x202.jpg 705w, https://allegra.ca/wp-content/uploads/2018/08/WordPress-2018-Review--450x129.jpg 450w" sizes="(max-width: 1500px) 100vw, 1500px" /></div></li></ul></div></div><div id='after_full_slider_4'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-810'><div class='entry-content-wrapper clearfix'>

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<blockquote>
<p>“Is WordPress <a href="https://allegra.ca/web-design/">the best way to build a website</a>? We get asked this a lot, so this review will address that question. I’ll discuss my personal experiences as both a WordPress newbie and a more experienced website builder!”</p>
</blockquote>
<p>I’ve been using WordPress along with other website builders since before 2012. This website is built on WordPress and we can’t see ourselves moving it to another website builder anytime soon.</p>
<p>Why? Well, WordPress is what we need at this stage of our website’s lifespan.</p>
<p>Simply put, the pros outweigh the cons.</p>
<p>This short phrase saved me a lot of headaches when I was choosing a website builder as a newbie.</p>
<p>See, I like technology. If there’s a newer version of my smartphone with more features, I will definitely pay a couple of hundred dollars for what I feel is a better version even though I have absolutely no use for these new features!</p>
<p>This is why the above phrase is so useful to me.</p>
<p>It keeps me from making silly mistakes like choosing a website builder that is more than I can handle and full of features I will never use.</p>
<h2>How Do We Rate WordPress Itself?</h2>
<p>It’s no secret that we are huge WordPress fans at HostingAdvice.com, but below we go into the nitty gritty details of what makes WordPress great and when there are alternatives to consider. We break down our overall review by categories, covering ease of use, support, cost, and more.</p>
<h3>1. Ease of Use: 4.6/5.0</h3>
<p>The WordPress platform is incredibly powerful and will allow you to manipulate any aspect of your site — however, <strong>its functionality comes with a learning curve</strong>. This is probably the leading complaint against the increasingly popular platform. If you’re not ready to put in the time to get familiar with the nuances and figure out your way around the backend, I would suggest opting for a WYWIWYG (What You See Is What You Get) web builder, like <a href="https://users.wix.com/signin?loginDialogContext=login" target="_blank" rel="nofollow noopener">Wix</a>, instead.</p>
<h3>2. Custom Design: 5.0/5.0</h3>
<p>Customization is an area where WordPress truly shines. Experienced developers love how flexible it is, and even less-seasoned website managers can easily build a custom site with the help of templates. There are literally millions of these <strong>premade websites for WordPress available</strong> to give you a head start on design.</p>
<p>Whether you’re building from scratch or using one of the <a href="https://www.hostingadvice.com/how-to/wordpress-reviews/#themes">popular themes</a>, designing and customizing a site with WordPress can yield some of the most beautiful and professional-looking results on the Internet.</p>
<h3>3. Support: 4.5/5.0</h3>
<p>WordPress support is exhaustive — and exhausting. There is a huge community behind the platform and its followers are eager to offer their advice and expertise, which means the hard part is sifting through the wealth of <em>offered information</em> for <em>useful information.</em></p>
<p>The other option is to hire a WordPress-savvy developer to build your site for you, or consult him/her when needed. Unfortunately, expertise can get expensive.</p>
<h3>4. eCommerce: 4.4/5.0</h3>
<p>While eCommerce functions are possible with WordPress, that’s not what it’s made for — though there are a multitude of merchant plugins and tools available for adding eCommerce features (e.g., <a class="jump" href="https://www.hostingadvice.com/visit/?offer=11291&amp;cat=overall" target="_blank" rel="noopener">Shopify</a>, <a href="https://wordpress.org/plugins/woocommerce/" target="_blank" rel="nofollow noopener">Woocommerce</a>, or <a href="https://wordpress.org/plugins/ecwid-shopping-cart/" target="_blank" rel="nofollow noopener">Ecwid</a>). Platforms like Magento or PrestaShop are specifically made for eCommerce — and you can check out the <a href="https://www.hostingadvice.com/reviews/magento/" target="_blank" rel="noopener">top Magento hosting services here</a>.</p>
<h3>5. Blogging: 5.0/5.0</h3>
<p>There’s a reason WordPress is typically the first platform that comes to mind when you think of blogging. It’s set up perfectly for bloggers — in my opinion, <strong>blogging is the easiest task</strong> to get started on with WordPress.</p>
<p>Within minutes of <a href="https://www.hostingadvice.com/how-to/wordpress-reviews/#hosts">signing up with a WordPress host</a>, you can blast your first blog post, create new categories and tags, and later share your most popular posts with a hand-dandy plugin.</p>
<h3>6. Cost: 5.0/5.0</h3>
<p>Ahh, the crème de la crème of reasons to choose WordPress: it’s open-source — AKA, FREE! Yes, the world’s most popular website building companion is available for download, install, and web-building usage for zero cost. You just have to pay for the hosting, which, fortunately, should only cost you a few bucks a month (if you use one of the best hosts, coming up next!).</p>
</div></section></div>
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<p>The post <a href="https://allegra.ca/web/wordpress-2018-review/">WordPress 2018 Review</a> appeared first on <a href="https://allegra.ca">ALLEGRA</a>.</p>
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		<title>Image Compression to Speed Up Your Website</title>
		<link>https://allegra.ca/web/image-compression-to-speed-up-your-website/</link>
					<comments>https://allegra.ca/web/image-compression-to-speed-up-your-website/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Thu, 23 Aug 2018 00:37:55 +0000</pubDate>
				<category><![CDATA[Web Design - Web Development News & Blog]]></category>
		<category><![CDATA[Image Compression]]></category>
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					<description><![CDATA[<p>The post <a href="https://allegra.ca/web/image-compression-to-speed-up-your-website/">Image Compression to Speed Up Your Website</a> appeared first on <a href="https://allegra.ca">ALLEGRA</a>.</p>
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<h2>3 Image optimization plugins for your WordPress website.</h2>
<p>First of all nothing beats image by image hands on compression with Photoshop, NOTHING!</p>
<p>With <a href="https://allegra.ca/?s=seo">page speed a ranking SEO</a> factor and consumers expecting exceedingly fast web experiences, it&#8217;s crucial to get aggressive and take control of your image sizes to deliver a <a href="https://allegra.ca/web-design/">faster loading website</a> to your users.</p>
<p>Image compression is either lossy or lossless: Lossy works by discarding information from the original file, and lossless retains all the original data (though, the file size tends to be bigger). There&#8217;s a variety of image compression algorithms that take different approaches to reducing file size, and the tools listed below utilize a number of those to minimize the size of your images.</p>
<p>1. <a href="https://wordpress.org/plugins/optimus/"><strong>WORDPRESS IMAGE OPTIMIZER</strong></a><br />
Optimus reduces the file size of uploaded media files automatically. Depending on the image and format, reductions in size of up to 70% are possible. Several kilobytes can be saved per image—these savings contribute positively to the performance of the blog website. What’s most impressive about the compression technology: the quality of the images is maintained.</p>
<p>2. <strong><a href="https://en-ca.wordpress.org/plugins/imsanity/">Imsanity</a></strong><br />
Imsanity automatically resizes huge image uploads down to a size that is more reasonable for display in browser, yet still more than large enough for typical website use. The plugin is configurable with a max width, height and quality. When a contributor uploads an image that is larger than the configured size, Imsanity will automatically scale it down to the configured size and replace the original image. <strong>Imsanity</strong> also provides a bulk-resize feature to selectively resize previously uploaded images to free up disk space. This plugin is ideal for blogs that do not require hi-resolution original images to be stored and/or the contributors don’t want (or understand how) to scale images before uploading.</p>
<p>3. <strong>Autoptimize</strong><br />
Autoptimize makes optimising your site really easy. It can aggregate, minify and cache scripts and styles, injects CSS in the page head by default (but can also defer), moves and defers scripts to the footer and minifies HTML. The “Extra” options allow you to async non-aggregated JavaScript, remove WordPress core emoji cruft, optimise Google Fonts and more. As such it can improve your site’s performance even when already on HTTP/2! There is extensive API available to enable you to tailor Autoptimize to each and every site’s specific needs.</p>
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<p>The post <a href="https://allegra.ca/web/image-compression-to-speed-up-your-website/">Image Compression to Speed Up Your Website</a> appeared first on <a href="https://allegra.ca">ALLEGRA</a>.</p>
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		<title>What is CYMK?</title>
		<link>https://allegra.ca/print/what-is-cymk/</link>
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		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Wed, 22 Aug 2018 20:41:27 +0000</pubDate>
				<category><![CDATA[Design & Graphic Design for Print]]></category>
		<category><![CDATA[Print & Print related news/blog]]></category>
		<category><![CDATA[CMYK]]></category>
		<category><![CDATA[print]]></category>
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					<description><![CDATA[<p>The post <a href="https://allegra.ca/print/what-is-cymk/">What is CYMK?</a> appeared first on <a href="https://allegra.ca">ALLEGRA</a>.</p>
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										<content:encoded><![CDATA[<div id='full_slider_6'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_one_full  avia-builder-el-first   container_wrap sidebar_right'  ><div  class='avia-slideshow av-jl5loqt3-d3ae31b4ccdf4f59c42654d7c85563d5 avia-slideshow-featured av_slideshow_full avia-slide-slider av-slideshow-ui av-control-hidden av-no-slider-navigation av-hide-nav-arrows av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-6' data-slideshow-options="{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:true,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}"  itemprop="image" itemscope="itemscope" itemtype="https://schema.org/ImageObject" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;'><li  class='avia-slideshow-slide av-jl5loqt3-d3ae31b4ccdf4f59c42654d7c85563d5__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-6' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-jl5loqt3-d3ae31b4ccdf4f59c42654d7c85563d5__0 caption_fullwidth caption_bottom caption_bottom_framed caption_framed'><div class="container caption_container"><div class="slideshow_caption"><div class="slideshow_inner_caption"><div class="slideshow_align_caption"><h2 class='avia-caption-title '  itemprop="name" >What is CMYK</h2></div></div></div></div></div><img decoding="async" fetchpriority="high" class="wp-image-674 avia-img-lazy-loading-not-674"  src="https://allegra.ca/wp-content/uploads/2018/08/What-is-CMYK.jpg" width="1500" height="430" title='What is CMYK' alt='What is CMYK'  itemprop="thumbnailUrl" srcset="https://allegra.ca/wp-content/uploads/2018/08/What-is-CMYK.jpg 1500w, https://allegra.ca/wp-content/uploads/2018/08/What-is-CMYK-300x86.jpg 300w, https://allegra.ca/wp-content/uploads/2018/08/What-is-CMYK-768x220.jpg 768w, https://allegra.ca/wp-content/uploads/2018/08/What-is-CMYK-1030x295.jpg 1030w, https://allegra.ca/wp-content/uploads/2018/08/What-is-CMYK-705x202.jpg 705w, https://allegra.ca/wp-content/uploads/2018/08/What-is-CMYK-450x129.jpg 450w" sizes="(max-width: 1500px) 100vw, 1500px" /></div></li></ul></div></div><div id='after_full_slider_6'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-810'><div class='entry-content-wrapper clearfix'>

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<h2>cyan, magenta, yellow, and key (black)</h2>
<p><strong>CMYK is a scheme for combining primary pigments</strong>. The C stands for cyan (aqua), M stands for magenta (pink), Y for yellow, and K for Key. The key color in today&#8217;s printing world is black but it has not always been. During the early days of printing, the colors used for Key have been brown, blue, or black &#8212; whichever was the cheapest ink to acquire at any given time.</p>
<p>The CMYK pigment model works like an &#8220;upside-down&#8221;version of the RGB (red, green, and blue) color model. Many paint and draw programs can make use of either the RGB or the CMYK model. The RGB scheme is used mainly for computer displays, while the <a href="https://allegra.ca/print/">CMYK model is used for printed color illustrations (hard copy)</a>.</p>
<p>There is a fundamental difference between color and pigment. Color represents energy radiated by a luminous object such as a cathode ray tube (CRT) or a light-emitting diode (LED). The primary colors are red (R), green (G), and blue(B). When you see a red area on a CRT, it looks red because it radiates a large amount of light in the red portion of the electromagnetic radiation spectrum (around 750 nanometers), and much less at other wavelength. Pigments, as opposed to colors, represent energy that is not absorbed by a substance such as ink or paint. The primary pigments are cyan (C), magenta (M), and yellow (Y). Sometimes black (K) is also considered a primary pigment, although black can be obtained by combining pure cyan, magenta, and yellow in equal and large amounts. When you see yellow ink on a page, it looks yellow because it absorbs most energy at all visible wavelengths except in the yellow portion of the spectrum (around 600 nanometers), where most of the energy is reflected.</p>
<p>The primary pigments and the primary colors are mathematically related. Any two pure radiant primary colors (R, G, or B), when combined,produce radiation having the appearance of one of the pure non-black primary pigments (C, M, or Y). Any two pure non-black primary pigments, when mixed, produce a substance having the appearance of one of the pure primary colors. These relationships are depicted in the illustration.</p>
<p>The primary colors RGB, combined at 100-percent brilliance,produce white. The primary pigments CMY, combined at maximum concentration,produce black. Shades of gray result from the equal (but not maximum) brilliance of R,G, and B, or from equal (but not maximum) concentrations of C, M, and Y. If you have a paint or draw program such as Corel DRAW! that employs both the RGB and the CMYK schemes, you can investigate these relationships by filling in regions with solid colors using one mode, and examining the equivalent in the other mode. After a while you will develop an intuitive sense of how these schemes work, how they resemble each other, and how they differ.</p>
<p>In general, the RGB mode should be used when preparing graphics intended mainly for viewing on computer displays. The CMYK mode should be used when <a href="https://allegra.ca/creative-services/">creating illustrations for print media</a>.</p>
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<p>The post <a href="https://allegra.ca/print/what-is-cymk/">What is CYMK?</a> appeared first on <a href="https://allegra.ca">ALLEGRA</a>.</p>
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