Performance Marketing
Coverage of the world’s top advertising media and creative agencies, holding companies, independents, and boutiques, shaping brand strategy and the business of marketing.
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NBCU to Gain New AI-Powered Measurement With HyphaMetrics Partnership
NBCU becomes the first licensor of HyphaMetrics’ measurement tool, looking at cross-device experiences in real time.
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Plurio Raises $3.5 Million to Bring Agentic AI to Performance Marketing
The startup predicts outcomes from early signals and executes budget and creative changes across channels.
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Submissions Open for ADWEEK Tech Stack Awards 2026
Entries for the 2026 ADWEEK Tech Stack Awards are now open.From products that enable advertisers to reach and capture audiences to martech platforms that transform how businesses operate, this annual […]
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Advertisers, Does Gaming Have Your Attention Yet?
This post was created in partnership with XboxWill Pac-Man one day chomp on branded fruit? That may be a stretch, but gaming is providing advertisers with new opportunities to reach […]
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How Performance Marketing Enhances Value and Growth for the CPG Industry
This post was created in partnership with IbottaReal-time data and AI are transforming the grocery aisle. How? Brands must deliver the right offer to the right shopper at exactly the […]
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Fetch Launches FAST, Turning Consumer Data into Marketing Research
This post was created in partnership with FetchFetch, a rewards-driven app where consumers earn points for shopping, has teamed up with OpenAI to launch FAST (Fetch AI Semantic Technology), a […]
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The Female Quotient’s Second Annual AI Summit Set for November
This year’s summit is anticipated to draw over 450 attendees and feature more than 35 speakers.
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Adobe, Amazon Team Up With First-Party Data Partnership
Adobe and Amazon have launched a new data partnership to help advertisers pinpoint ideal audiences, improve their campaigns, and tap into valuable data about how customers shop. Announced Monday, Amazon Marketing […]
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Kantar Centers Leadership in the U.S. to Supercharge its Bet on AI
Kantar, a data firm with a long-standing foothold in the U.K., has shifted its center of power to the U.S. as it races to develop an AI-driven platform.
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Panic! at the GEO: How Do You Show Up in an AI Search Answer?
Exact prescriptions for success with GEO, or Generative Engine Optimization, remain elusive, but understanding how LLMs determine what content should be prioritized is a good place to start.
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