Alpine Internet

Will Google Apps Work For My Board?

bcash — Fri, 07 Dec 2012 17:56:11 +0000

Google Apps is well suited for most applications of teamwork, including occasional board scenarios. Once additional cloud-based concepts are understood and adopted by team members, the similarity to familiar MSOffice features make Google Apps a friendly, cloud-based alternative to office suite software that helps your team do it's job.

Cultivating Content From Your Outbox

bcash — Fri, 30 Nov 2012 17:20:59 +0000

Writing, blogging, and fresh content generation is one of the best things you can do for your business. Some tips for the dry wells of creativity and the commitment averse.

User Tests in Marketing

bcash — Fri, 12 Oct 2012 16:11:30 +0000

We all know the phrase, "throw the baby out with the bathwater". Unfortunately, marketers are often presented with enticing opportunities to do just that. One classic example is the monolithic "website redesign project". The purpose of a website redesign should only be to move the business ahead. A lateral, or even a regressive redesign can be a costly mistake.

Link Building: Choose Your Friends Carefully

bcash — Fri, 05 Oct 2012 15:19:30 +0000

Search engines are no longer simply counting links; they’re paying attention to the source of the link. Link building in the age of Search Engine Optimization puts the emphasis on link quality as opposed to quantity. Seeking links which will float your site with a higher ranking is as important to good SEO as the content of your site. Even more important? Know which links will sink your content.

Team and Tasks Management

bcash — Fri, 14 Sep 2012 17:20:43 +0000

Most scientists agree, the human brain can only juggle seven items at a time. You and I share this human limitation with Einstein, Da Vinci, Kasparov, and Curie. In order to handle the thousands of coordinated details of even a small, single project amongst a team of people, Alpine staff has always depended heavily on a "ticket" system. We have finally replaced our ticket system with a custom system that fits our needs better than any before.

Content Marketing – Writing Search Engine Friendly Pages

bcash — Fri, 24 Aug 2012 15:22:27 +0000

"Content Marketing" is a new name for our long time practice of writing great web content for humans. As SEO experts have discovered, search engines *want* to find the most appropriate content for searchers, all we have to do is help them.

Using Pinterest With Your Website

bcash — Fri, 27 Jul 2012 16:26:58 +0000

The virtual pin-boarding website, Pinterest, is one of the hottest social-sharing websites online today. In the last year alone, the site has witnessed substantial growth. Pinterest is now just after Twitter in 4th place, according to Hitwise. Learn why and how you might catch this wave.

What is difference between free and complimentary?

bcash — Fri, 06 Jul 2012 16:23:50 +0000

What is difference between free and complimentary? You know the definitions and you know how you would use the two words in a conversation or a presentation. But, do you know how your visitors respond to each word? Do you have more than one audience? Do you know how each audience responds to these two words? Find out by using your website to run a mini marketing study.

Technology. A meal, a dish, or a spice?

bcash — Fri, 29 Jun 2012 16:00:04 +0000

Budgets are necessary management tools, but is there another approach to funding technology?

Test Post

bcash — Fri, 15 Jun 2012 21:16:49 +0000

Excerpt of Testing Post and publishing to facebook...