altex marketing - innovative internet marketing TM

Enamik Eesti ettevõtetest raiskab sotsiaalmeedias aega ja raha

2012-05-15T07:36:53Z

„Enamik Eesti ettevõtetest raiskab sotsiaalmeedias aega ja raha“
Tallinnas kuuleb peagi intrigeerivaid väiteid nii kodu- kui välismaistelt sotsiaalmeedia turunduse ekspertidelt.

„Minu arvates raiskavad enamik Eesti ettevõtetest praegu sotsiaalmeedias oma aega ja raha,“ arvab Robin Gurney, kes modereerib rahvusvahelist konverentsi Tallinn Socialfest 2012, mis toimub 1. juunil.

Üks konverentsi paljudest välismaistest ekspertidest, Magdalena Pawlowicz, on töötanud 13 eri riigis, sh 10 ettevõttega, mis kuuluvad Fortune Top 50-sse. Magdalena on veendunud, et sotsiaalmeedia kaudu on võimalik väga edukalt müüa, isegi kui „sotsiaalne“ justkui ei tohiks olla müügile suunatud.

„Pole mingi uudis, et suur fännide arv üksi ei taga edu, aga Facebookis on siiski võimalik kasumit teenida,“ ütleb Marko Saue, kes kõneleb Socialfestil uutest Facebooki turundusstrateegiatest.

Kuid kuidas mõõta investeeringu tasuvust sotsiaalmeedias? „Olgem ausad, suur osa sellest on lihtlabane pettus,“ arvab Petri Mertanen, juhtiv analüütikaspetsialist Soomest. „Rääkida sotsiaalmeedia puhul ROI-st on ju tegelikult naeruväärne. Ka Albert Einstein ütles: „Kõik see, mida on võimalik mõõta, ei ole veel väärtuslik; kõike seda, mis on väärtuslik, ei ole aga paraku võimalik mõõta.“ See lause peab igati paika ka turunduses. Sotsiaalmeedias on väga palju sellist, mida ei saa rahasse ümber arvutada. Kõige olulisem on eristada tõeliselt olulist lihtsalt toredast ja keskenduda numbrite asemel sügavamale analüüsimisele.“

David Phillips, veebipõhise kommunikatsiooni ja avalike suhete professor, hoiatab sotsiaalmeediaga kaasnevate ohtude eest: “Tõsi, internet pakub suurepärast võimalust jõudmaks klientidele lähedale, aga sellega kaasneb ka oht, et igaüks pääseb ligi korporatsioonisisestele saladustele.”

„Pole mõtet intrigeerivaid väiteid lihtsalt suusoojaks ja tähelepanu äratamiseks pilduda. Tallinn Socialfestil kuulete esinejaid, kellel on kokku ligi 100 aastat kogemusi interneti- ja kommunikatsiooni valdkonnas.” ütleb üritust korraldava Altex Marketingi tegevjuht Andri Viiand, kes ise kõneleb konverentsil Google+’ist. „Konverentsilt saavad kasulikku kõik, kel on sotsiaalmeediaga seoses ärilised huvid.”
Tallinn Socialfest 2012 toimub 1. juunil. Lisainfo siit

Most Estonian companies are wasting their time and money in social media

2012-05-15T07:34:27Z

“Most Estonian companies are wasting their time and money in social media”

Controversial international social media marketing experts visiting Tallinn soon.
“From what I see, most Estonia companies are wasting their time and money in social media,” says Robin Gurney, moderator of Tallinn Socialfest 2012 a Baltic-Nordic social media marketing conference that is likely to cause controversy.

Tallinn Socialfest 2012 happens on June 1st.

One of the many international speakers, Magdalena Pawlowicz, who has a working experience in 13 countries and with 10 companies listed on Fortune’s Top 50 list, says that it is possible to sell with social media even though “social” is not supposed to be sales-oriented.
“It’s true that you don’t need a huge fanbase, but it is still possible to help your business benefit from investing time and money into Facebook,” says Marko Saue who will be speaking about advanced use of Facebook in marketing.

But how do you measure the return on investment in social media? “Let’s face it: return on investment is a big fraud,” says Petri Mertanen, a leading marketing analytics specialists in Finland. “ROI from social media is even bigger joke.” Albert Einstein said: “Not everything that can be counted counts, and not everything that counts can be counted.” This is so true, especially when it comes to marketing. There are numerous purposes in social media marketing that cannot be counted money-wise. Probably the most important thing is to know what matters and what is just “nice to know”. Measuring is not an option, but instead of reporting numbers, you have to do analyzing.”

David Phillips, Professor of Online Public Relations, addresses an even bigger issue: “The internet is accumulating a lot of information. This is a big opportunity to move organisations closer to consumers and is also a threat allowing anyone to look into even the closest of corporate secrets.”

“There’s no point in making controversial claims if there’s nothing to back it up. At Tallinn Socialfest you will hear speakers with more nearly 100 years internet communications combined experience.” says Andri Viiand, MD of Altex Marketing and Google+ evangelist.

“If you have any commercial interest in social media, attending this event is a must.”
Tallinn Socialfest 2012 will take place 1st of June. More info available here

e-marketing knowledge and creativity competition: win 500€ plus….

2012-05-10T06:10:41Z

e-marketing knowledge and creativity competition: win 500€ plus….

The Challenge

Come up with your idea how you would use 15,000€ to promote a well known Estonian brand online. You can choose the brand.
If you don’t want to name a brand you can instead suggest a campaign for “an online shop that sells computer”, “a new fizzy drink”, “a bank”, “a telecom company”, “a furniture manufacturer”, ” a shopping centre”…. you get the idea.

The Prizes

The winner will receive 500€ personally and the idea will be presented to the brand owner. If the company “buys” the campaign and if the results are good “client stating they are happy” then a bonus 500€ will be paid. NOTE: we may adjust your idea before presenting it but it will still count as “yours”
5 runners up will receive 50€ each

A secondary benefit is that if we like your ideas and attitude then you will probably be offered a permanent position at altex or freelance projects, as you prefer.

Who can enter?

Any individual can enter, whoever they are employed by. If you work in a marketing agency currently then check your contract to make sure sending ideas to altex does not get you in trouble. We don’t want that.

How can I enter?

Step 1: Just send your broad creative concept idea, in English or Estonian, and your contact details to robin@altex.ee by May 20
From these entries we will choose 6 people to go forward to the finals

Step 2: 6 finalists are asked to complete the brief (see steps 1-5 below).
Deadline May 30

Winners are chosen and announced* on June 10
*It may be that you wish to make your entry confidential. No problem. If you do not want your name published, we won’t do it.

What do I need to do if I am chosen as a finalist?
From the six finalists we want to see a one page A4 “proposal” that outlines:
1. a broad creative concept (that does not include discounting the prices) . Visuals would be nice but are not essential.
2. a list of online channels you would use
3. comment how you would use the channels. e.g. examples/drafts of content for banner/facebook/text ads, email messages etc.
4. an estimation of results in terms of numbers of new visitors to the site and revenue generated - (your proposed campaign should have a positive ROI).
5. any other related comments or suggestions regarding the smooth operation and success of the campaign

How is the winner chosen?

A panel of Robin Gurney, Tõnis Hinnosaar and Andri Viiand will discuss the entries and judge them based on the following criteria:

1. originality of the creative concept
2. demonstration of knowledge of e-marketing channels in Estonia
3. feasibility of the campaign’s success based on altex’s experience
4. quality of additional comments if supplied.
5. the panel’s decision is final.

TALLINN SOCIALFEST 2012

2012-04-25T10:24:28Z

TALLINN SOCIALFEST 2012

Rahvusvaheline sotsiaalmeedia ja internetiturunduse konverents 1. juunil kl 11.00.
REGISTREERI KOHE!

TALLINN SOCIALFEST 2012 (endise nimega Tallinn BlogFest) on suunatud eelkõige kogenud sotsiaalmeedia turundajatele, kes tahavad astuda järgmist sammu “edasijõudnute” tasemel.

Pakume Sulle võimalust tulla kuulama suurepärast valikut väga kogenud sotsiaalmeedia ekspertidest nii Eestist kui ka välismaalt. Kõneletakse järgmistel teemadel:

Kuidas luua edukas sotsiaalmeedia strateegia?
David Phillips (UK), online-PR professor
WTF on sotsiaalne lugemine ja miks see ka sind huvitama peaks?
Yrjö Ojasaar (US/UK/EST), Publification.com tegevjuht
Facebooki turundus edasijõudnutele
Marko Saue (EST), Goal Marketingi tegevjuht
Vaid 40% turundajatest kasutab google+’i, aga paljud plaanivad seda muuta… miks?
Andri Viiand (EST), Altex Marketingi tegevjuht
Kuidas läbi sotsiaalmeedia müüa? Esineja kinnitamisel
Kuidas mõõta sotsiaalmeedia turunduse mõju ja kasu ettevõttele? Esineja kinnitamisel

Modereerib Robin Gurney (UK/EST).

TALLINN SOCIALFEST 2012-l osalemine aitab:

Tõsta kiirelt Sinu sotsiaalmeedia ja kommunikatsiooni alast pädevust;
Saada konkurentsieelis konkurentide ees, kes kasutavad jätkuvalt pigem elementaarseid ja üldlevinud tehnikaid;
Mõista, kuidas on võimalik sotsiaalmeedia alaseid tegevusi edukalt mõõta;
Avastada uusi võimalusi, kuidas sotsiaalmeedia abil saab müüa;
Saada teada, millised on uusimad sotsiaalmeedia trendid ja taktikad;
Leida uusi tutvusi valdkonna professionaalide seas, suurendada oma sotsiaalset võrgustikku;
Nautida kerget buffet lõunat ja mõnusat äraolemist…

Lühidalt öeldes aitab TALLINN SOCIALFEST 2012 muuta Sinu sotsiaalmeediaga seonduvat äritegevust kasumlikumaks.

Kes ees, see… soodsamalt sees!

Tähistame Altexi 7. sünnipäeva!
Esimesed 77 registreerijat saavad osaleda soodushinnaga 77€+km ehk rohkem kui 50€ tavahinnast odavamalt!
REGISTREERI KOHE!

Tähelepanu: konverents toimub inglise keeles.

Tallinn Socialfest 2012 - International social media conference

2012-04-25T10:09:19Z

TALLINN SOCIALFEST 2012
The Nordic-Baltic social media and internet marketing conference takes place on the 1st of June 2012 in Tallinn, Estonia

TALLINN SOCIALFEST (formerly known as Tallinn BlogFest) is for experienced social media marketers who have already learnt and tested the basics and want to move on to a more advanced level.

A combination of leading Estonian and International social media experts will share their advanced knowledge and experience to give your business the edge it needs in this increasingly competitive mediasphere:

• How do we create a winning social media strategy?
David Phillips (UK), online-PR professor & author
• WTF is social reading and why should I care?
Yrjö Ojasaar (US/UK/EST), CEO of Publification.com
• Advanced use of Facebook in marketing
Marko Saue (EST), CEO of Goal Marketing
• Only 40% of marketers are using Google+, but many plan to change that… why?
Andri Viiand (EST), MD of Altex Marketing
• How do you sell with social media? Speaker to be announced
• How do you measure the effect of social media marketing on your business? Speaker to be announced

Moderator: Robin Gurney (UK/EST).

TALLINN SOCIALFEST covers social media topics at intermediate and expert levels and if you take advantage of the expert advice on offer you will:

• Be able to quickly advance your social media marketing and communication abilities;
• Gain a unique competitive advantage over competitors who still use “basic” techniques and knowledge;
• Discover how to best measure the effectiveness of your social media activities;
• Learn new ways to sell with social media;
• Gather insights on the newest social media trends and tactics;
• Hear expert opinions from, and voice your questions to leading social media marketers;
• Enjoy networking and share with experienced local and international social media marketers;
• Have a light buffet lunch and entertainment…

Quite simply, TALLINN SOCIALFEST 2012 will help you to optimise your commercial return from social media.

Attending this event is an absolute must if you already have got social but want to go deeper!

To celebrate Altex Marketing’s 7th birthday we offer the first 77 seats at the amazingly low price of 77€ (+vat) – A saving of over 50€!
REGISTER NOW! DON’T DELAY

NOTE: The conference language is English and all presentations will be in English.

Pay4results.eu Job Vacancy - Sales Executive and Account Manager

2012-04-25T08:18:26Z

About the opportunity

Your role will be to convert leads supplied to you and also cold call to create other sales opportunities.
You will be selling long and short term CPC, CPA and CPS campaigns to European online advertisers who prefer to communicate in English or Russian.
Working from our comfortable Tallinn office, you will be expected to close sales by using email, skype and phone although you should be prepared for occasional international travel if necessary.
When you win a client you will be expected to continue to liaise with them after the sale, keep them happy, retain their account, improve the profitability of the account and encourage them to spend more and also, where appropriate, introduce them to related services.

If you believe you have what it takes and this opportunity excites you then please send your CV and a cover letter why you would like to work as Pay4results.eu Sales Executive and Account Manager to tonis at pay4results.eu
Salary is negotiable.

About You

The only thing that is missing from our hard-working and friendly team… is You.
You recognise, as we do, that performance advertising is a growth market and you want to be part of it.

You are a proactive and “can do” person and you enjoy selling and can get results.
You speak and write excellent English and Russian (Estonian and other European languages are bonus but not essential).
You have demonstrable successful experience in internet advertising sales and account management.
You can provide references to confirm your good character and previous successful sales experience.

About Pay4results.eu

Pay4results.eu is a pioneering European internet advertising network focused on delivering excellent CPC, CPA and CPS campaigns that are profitable for both advertisers and publishers.
In the Baltic region we believe Pay4results.eu is the biggest and fastest growing performance advertising channel.
Although still a young network, we launched in Estonia in 2010, we now have clients in 15 European countries - yes, we are growing fast.

Pay4results.eu is owned and operated by Altex Marketing OÜ, a leading multilingual, specialist internet marketing agency based in Tallinn, Estonia.

Eesti esimene ja juhtiv internetiturunduse agentuur Altex Marketing saab uued omanikud

2012-04-19T16:45:42Z

Altex Marketing juhatuse liikmed Andri Viiand ja Tõnis Hinnosaar said täna Altex Marketing OÜ enamusosanikeks ostes kaasasutajatelt Robin Gurney’lt ja Birgit Naur ‘ilt 99,9% nende osalusest ettevõttes.

„Viimased seitse aastat on olnud suurepärased. Olen eriti uhke selle üle, et Altex on olnud internetiturunduses innovaator ning ettevõte on igal aastal kasvades olnud kasumlik. Ma olen alati imetlenud Andri ja Tõnise kirge interneti kõikide võimalustega kursis olla ja pühendumust klientidele parimaid lahendusi pakkuda. Olen kindel, et ettevõtte areng jätkub tõusvas joones,” ütles ettevõtte senine omanik Robin Gurney.

„Täname Robinit ja Birgitit tehtud töö eest – ettevõte on nende käe all olnud edukas ja see annab meile jätkamiseks hea platvormi,” ütles Andri Viiand. „Mulle ja Andrile on see fantastiline võimalus ettevõtte arengule uus hoog sisse anda. Meil on ühine nägemus ettevõtte tulevikust ja arenguperspektiividest, mida soovime oma klientide, koostööpartnerite ja töötajate huvides ellu viia” lisas Tõnis Hinnosaar.

Andri Viiand on olnud Altexis 2009. aastast ja ettevõtte tegevjuht alates 2011. aasta algusest, tema mitmekülgsetest kogemused e-kanalite ja projektijuhtimise valdkonnast tulenevad 4 aastasest töötamisest veebijuhina Eesti suurimas ettevõttes Eesti Energias, kus ta oli vastutav veebitiimi igapäevase juhtimise ja arendamise eest.

Tõnis Hinnosaar on olnud üheks Altexi võtmeisikuks aastast 2006 ja ta juhib Euroopa partnerturunduse võrgustikku Pay4results.eu .

Juunikuuks annavad Birgit Naur ja Robin Gurney oma senised tööd uutele omanikele üle ja keskenduvad edaspidi lasteraamatu kirjutamisele, reisimisele ning pühendavad rohkem aega oma lastele Miabelile ja Josepile. Robin Gurney ja Birgit Naur jätkavad ettevõtte juures vajadusel eriprojektide konsultantidena.

Altex Marketing OÜ on Balti regiooni juhtivaid internetiturunduse ettevõtteid, kes teeb organisatsioonidega pikaajalist koostööd, et aidata neil oma eesmärkide saavutamiseks kasutada õigeid interneti võimalusi. 2011. aastal oli ettevõtte käive 527 tuhat eurot ja seal töötas 12 eksperti (altexori).

Pay4results.eu on uudne internetireklaami võrgustik Euroopas, mis keskendub klikipõhistele ja tulemuspõhistele kampaaniatele, mis toovad tulu nii reklaamijatele kui ka partneritele. Pay4results võrgustikul on kliente 15 riigist.

Lisainformatsioon:
Andri Viiand
Tegevjuht ja partner
andri@altex.ee
+372 553 1434
www.altex.ee

Tõnis Hinnosaar
Pay4results.eu direktor ja partner
tonis@altex.ee
+372 512 3086
www.pay4result.eu

Estonia’s First and Leading Internet Marketing Company Altex Marketing OÜ Has New Owners

2012-04-19T15:19:50Z

Altex Marketing OÜ board members, Andri Viiand and Tõnis Hinnosaar, today became the majority owners of Altex Marketing OÜ following the successful purchase of 99.9% of the shares owned by co-founders Birgit Naur and Robin Gurney.

Robin Gurney said, “It’s been a wonderful ride the past seven years and I am enormously proud of the fact that Altex has been an innovator in the internet marketing space, grown every year and been profitable every year too. I have no doubt that Andri and Tõnis will continue to develop the company and I am excited by their passion, innovation and commitment to delivering excellent results for Altex clients.”

“The future is bright and we thank Robin and Birgit for all their efforts over the years and providing a solid platform on which we can continue to build,” commented Andri Viiand, MD.Tõnis Hinnosaar, Director and Partner at Pay4results.eu added “This is a fantastic opportunity for me and Andri to accelerate the growth of the company and its a very positive move for altex people, our clients and partners. Andri and I share a vision for the future and consolidating the ownership of the company makes realisation of that vision come even closer.”

Andri Viiand is Managing Director at Altex as of 2011 and he’s responsible for managing Altex and key client projects. Andri’s wide ranging experiences in E-channels and project management come from 4 years as Web Manager for Estonia’s biggest company Eesti Energia where he was responsible for the everyday management and development of Eesti Energia’s web team – which handles more than twenty different websites and intranets in 4 countries.

Tõnis is leading the European CPC, CPA & Affiliate Marketing Network Pay4results.eu and has played a key role at Altex Marketing since 2006.

Robin and Birgit will complete the handover their responsibilities by the beginning of June and will focus their time on writing a children’s book, travelling the world and spending more time with their lovely kids Miabel and Josep. They will also be retained by Altex Marketing to work on special projects from time to time.

Altex Marketing has established itself as a/the leading internet marketing agency in the Baltic region and its Performance Advertising & Affiliate Network www.pay4results.eu goes from strength to strength and now has coverage and clients in 15 countries.

Altex Marketing’s turnover in 2011 was eur 527 000 and the company employed 12 highly qualified experts (altexors).

Additional information
Andri Viiand
Managing Director, Partner
email: andri@altex.ee
mobile: +372 553 1434
www.altex.ee

Tõnis Hinnosaar
Director and Partner at Pay4results.eu
email: tonis@altex.ee
mobile: +372 512 3086
www.pay4results.eu

FITS:ME is looking for a DATA ANALYST / DATAMINER

2012-04-04T11:46:39Z

FITS:ME is looking for a DATA ANALYST / DATAMINER

Our client Fits.me has a job vacancy.
Do you know anyone who would be interested?

Here’s the message from Fits.me:

Fits.me - Robots, Fashion, and The Perfect Fit

Fits.me is a technology company that has been hailed as the new Skype for the Fashion Industry. Fits.me creates the world’s first Virtual Fitting Room, which duplicates real brick-and-mortar fitting room experience.
Analysts believe that by 2018 - one out of four clothing shops will be closed due to the technology Fits.me is creating - sales move to internet (as an example, “Borders” book-chain was closed in the UK for the same reasons).

You can be part of it. We’re are looking for a DATA ANALYST / DATAMINER
As data analyst you should:

1) Provide data to the investors;
2) Discover new data:
- Test user behavior to be able to help us identify where the users have the most trouble - help us build a better Virtual Fitting Room;
- Provide data for our sales team; create white papers, case studies – great stuff that sells; This requires knowledge and inventiveness to figure out which data helps to support the sales. Then it requires inventiveness to create this data;
3) Analyze body measurements database and do recommendations to the retailers (gap analysis);
4) Create testing environments.

Required skills:
1) Quick turnaround of simple research tasks
2) Basic Math/Stat skills
3) Prior experience with Google Analytics
4) Love to learn from books, blogs. Love to read a lot to advance himself
5) Discovery skills – Creativity to find answers through circumstantial data
6) Interest to listen to the team – gives ability to understand the big picture and how things really work
7) Curiosity and patience at one task
8) Writing skills (also fluent or very good English)
9) Ability to write the survey questions that do not skew the results
10) Basic design skills – how to make presentable graphics and understandable charts
11) It would be good to have some Ecommerce knowledge
12) Understanding the big picture, the system – holistic approach, ability to connect the dots
13) Ability to analyze the data using various technical environments: GA, Excel, comma delimited sheets, SQL
14) Experience in usability testing, including testing survey questions

Languages required: English, Estonian
Working time: Full-time work
Start date: ASAP
Location: Tartu / Tallinn
Position: Specialist

Contact information
Contact person Mats Leis
Telephone 56 900 007
Email mats.leis@fits.me
URL http://www.fits.me

Kuidas teha nii, et investeering turundusse ei oleks hasartmäng?

2012-03-12T13:48:09Z

Juba 5. aprillil viivad altexi eksperdid läbi koolituse Veebianalüütika põhialused populaarse Google Analyticsi näitel.

Koolituse tulemusena:

oskate näha, kust tulevad Teie külastajad, mis neid huvitab, kuidas nad veebilehel liiguvad;
omandate teadmisi, kuidas muuta oma veebileht efektiivsemalt toimivaks;
kuidas ja mida oma veebi külastatavuse andmetest välja lugeda ning kuidas oma online kampaaniaid efektiivselt mõõta, maksimeerides investeeringute tasuvust;
mõistate, miks on veebianalüütika vajalik ning saate alustamiseks vajalikud teadmised ja oskused.

Ära maga maha võimalust omandada teadmisi, mis aitavad panna Sinu veebi Sinu äri heaks tööle!

Koolitusest loe lähemalt ning osalejaks registreeru altexi veebilehel

P.S. Osalejate arv on piiratud, ole kiire!