<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/atom10full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:thr="http://purl.org/syndication/thread/1.0" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0">
    <title>RAMA - Rochester, NY Chapter of the American Marketing Assiciation</title>
    
    <link rel="hub" href="http://hubbub.api.typepad.com/" />
    <link rel="alternate" type="text/html" href="http://www.ama-rochester.org/blogorama/" />
    <id>tag:typepad.com,2003:weblog-545946</id>
    <updated>2009-10-30T12:06:28-04:00</updated>
    <subtitle>The Rochester New York Chapter of the American Marketing Association is one of the oldest chapter of AMA with over 150 members!  If you are involved in any facet of marketing you'll benefit both professionally and personally by joining the Rochester Chapter of the AMA.</subtitle>
    <generator uri="http://www.typepad.com/">TypePad</generator>
    <link rel="self" href="http://feeds.feedburner.com/ama-rochester/tqnY" type="application/atom+xml" /><feedburner:emailServiceId>ama-rochester/tqnY</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><entry>
        <title>Enter The RAMA &amp; Friends Holiday Mixer Sweepstakes</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ama-rochester/tqnY/~3/0vmIJ7hRaX8/enter-the-rama-friends-holiday-mixer-sweepstakes.html" />
        <link rel="replies" type="text/html" href="http://www.ama-rochester.org/blogorama/2009/10/enter-the-rama-friends-holiday-mixer-sweepstakes.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83452037c69e20120a63dbd42970b</id>
        <published>2009-10-30T12:06:28-04:00</published>
        <updated>2009-11-10T22:26:16-05:00</updated>
        <summary>RAMA is integrating social media marketing into its own marketing mix with the launch of The RAMA &amp; Friends Holiday Mixer Sweepstakes. We’ll be giving away 4 tickets for one lucky winner and 3 of their friends to attend our...</summary>
        <author>
            <name>Donna DeClemente</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Announcements" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Posted by Donna" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Promotions" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Facebook_Sweepstakes" />
        <category scheme="http://sixapart.com/ns/types#tag" term="RAMA" />
        <category scheme="http://sixapart.com/ns/types#tag" term="RAMA_Facebook_Sweepstakes" />
        <category scheme="http://sixapart.com/ns/types#tag" term="RAMA_Holiday_Mixer_Sweepstakes" />
        <category scheme="http://sixapart.com/ns/types#tag" term="RAMA_Interactive_Promotions" />
        <category scheme="http://sixapart.com/ns/types#tag" term="RAMA_Sweepstakes" />
        
<content type="html" xml:lang="en-US" xml:base="http://www.ama-rochester.org/blogorama/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p class="MsoNormal"&gt;&lt;a href="http://www.ama-rochester.org/.a/6a00d83452037c69e20120a63dbc11970b-pi" style="float: right;"&gt;&lt;img alt="Rama_Holiday_Promo_main_bnnr" border="0" class="asset asset-image at-xid-6a00d83452037c69e20120a63dbc11970b " src="http://www.ama-rochester.org/.a/6a00d83452037c69e20120a63dbc11970b-800wi" style="margin: 0px 0px 5px 5px;" title="Rama_Holiday_Promo_main_bnnr" /&gt;&lt;/a&gt;RAMA is integrating social media marketing into its own marketing
mix with the launch of &lt;em&gt;&lt;strong&gt;The RAMA &amp;amp;
Friends Holiday Mixer Sweepstakes.&lt;/strong&gt; &lt;/em&gt;We’ll be giving away 4 tickets for one
lucky winner and 3 of their friends to attend our Holiday Party on Dec. 3rd at
the Strong National Museum of Play.&lt;/p&gt;



&lt;p class="MsoNormal"&gt;&lt;o:p&gt;&lt;/o:p&gt;You can enter the sweepstakes on Facebook by visiting
the RAMA fan page which is here:&lt;span style="color: black;"&gt;&lt;/span&gt;&lt;span style="color: black;"&gt;&lt;span style="text-decoration: none;"&gt; &lt;a href="http://www.facebook.com/rama.rochester.ama" target="_blank" title="RAMA Facebook Page"&gt;www.facebook.com/RAMA.Rochester.AMA&lt;/a&gt;. &lt;/span&gt;If you’re not already a fan of RAMA we invite you to become one and fill out
the &lt;a href="http://apps.facebook.com/sweepstakeshq/contests/10597" target="_blank" title="RAMA &amp;amp; Friends Holiday Mixer Sweepstakes"&gt;online entry &lt;/a&gt;form. Once you complete the form you will be prompted to
invite 3 of your friends to also enter the sweepstakes. Those that are successful
at recruiting three of their friends to enter will be eligible for the
drawing. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;



&lt;p class="MsoNormal"&gt;&lt;span style="color: black;"&gt;&lt;o:p&gt;&lt;/o:p&gt;The sweepstakes kicked off on
Friday, October 30 and ends on November 20, 2009. We will announce the winner
on or about Monday November 23. &lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;NO PURCHASE NECESSARY TO ENTER OR WIN. You can enter and view Official
Rules Here: &lt;a href="http://bit.ly/3zXZjy" onmousedown="UntrustedLink.bootstrap($(this), &amp;quot;3853db339c23459a1c87dd4220a1444e&amp;quot;, event)" target="_blank" title="RAMA &amp;amp; Friends Holiday Mixer Sweepstakes"&gt;http://bit.ly/3zXZjy.&lt;/a&gt;&amp;#0160;&lt;/p&gt;&lt;p class="MsoNormal"&gt;To just register for the mixer, &lt;a href="http://guest.cvent.com/EVENTS/Info/Summary.aspx?e=6b95a1c7-973a-4dea-8a67-aa19cdba95b2" target="_blank"&gt;click here&lt;/a&gt;.&lt;/p&gt;&lt;/div&gt;
&lt;img src="http://feeds.feedburner.com/~r/ama-rochester/tqnY/~4/0vmIJ7hRaX8" height="1" width="1"/&gt;</content>


    <feedburner:origLink>http://www.ama-rochester.org/blogorama/2009/10/enter-the-rama-friends-holiday-mixer-sweepstakes.html</feedburner:origLink></entry>
    <entry>
        <title>RAMA event canceled - Thursday Oct 29th</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ama-rochester/tqnY/~3/Olbo9YM3dYw/rama-event-cancelled-thursday-oct-29th.html" />
        <link rel="replies" type="text/html" href="http://www.ama-rochester.org/blogorama/2009/10/rama-event-cancelled-thursday-oct-29th.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83452037c69e20120a68796b9970c</id>
        <published>2009-10-28T20:05:58-04:00</published>
        <updated>2009-10-28T20:13:20-04:00</updated>
        <summary>Due to inclement weather, Thursday's luncheon presenter, Dave Siegel, is unable to arrive in Rochester. Unfortunately, this means that the RAMA luncheon "Innovation: Myths and Mythstakes" has been canceled. While we are looking to reschedule this event in the future,...</summary>
        <author>
            <name>Donna DeClemente</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.ama-rochester.org/blogorama/"><div xmlns="http://www.w3.org/1999/xhtml"><p>Due to inclement weather, Thursday's luncheon presenter, Dave Siegel, is unable to arrive in Rochester.  Unfortunately, this means that the RAMA luncheon "Innovation: Myths and Mythstakes" has been canceled.</p>

<p>While we are looking to reschedule this event in the future, we invite you to transfer your registration to our next event on <strong>T</strong><strong>uesday November 17th</strong> at Mario's.</p>

<p>This breakfast event will feature presenter David Berkowitz, Senior Director of Emerging Media &amp; Innovation at 360i.  His presentation "Measuring Social Media and the Key Conversion Indicators" is sure to be informative and thought provoking.  </p>

<p>The presentation will begin at 7:45am, with networking and registration beginning at 7:15am.</p>

<p>If you are interested in attending and having your registration transferred over, you don't need to take any action.  We will send you a reminder email as the date gets closer.</p>

<p>Should you be unable to attend on the 17th, please contact Linda Flannery at <a href="mailto:rama@ama-rochester.org">rama@ama-rochester.org</a> regarding a refund.</p>

<p>Thanks for continuing to support RAMA programming, and we hope to see you at the November 17th breakfast!</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/ama-rochester/tqnY/~4/Olbo9YM3dYw" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.ama-rochester.org/blogorama/2009/10/rama-event-cancelled-thursday-oct-29th.html</feedburner:origLink></entry>
    <entry>
        <title>Learn how to create game changing ideas - RAMA Event on Oct 29th</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ama-rochester/tqnY/~3/AzUGBMv2of0/learn-how-to-create-game-changing-ideas-rama-event-on-oct-29th.html" />
        <link rel="replies" type="text/html" href="http://www.ama-rochester.org/blogorama/2009/10/learn-how-to-create-game-changing-ideas-rama-event-on-oct-29th.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83452037c69e20120a5fffb5a970b</id>
        <published>2009-10-19T23:15:14-04:00</published>
        <updated>2009-10-19T23:15:14-04:00</updated>
        <summary>“Consumers and customers are embracing change and adopting new product offerings and services earlier and faster than ever. The need for your company to innovate is constant — and if you don't, your competitors will.” Be among the first to...</summary>
        <author>
            <name>Donna DeClemente</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.ama-rochester.org/blogorama/"><div xmlns="http://www.w3.org/1999/xhtml"><p>“Consumers and customers are embracing change and adopting new product offerings and services earlier and faster than ever. The need for your company to innovate is constant — and if you don't, your competitors will.” Be among the first to know how to reduce the risks and still create game-changing ideas by <a href="http://guest.cvent.com/EVENTS/Info/Summary.aspx?e=de3d5293-a69e-4161-88cb-242c7569c106" target="_blank">attending the RAMA Luncheon</a> at noon on October 29th at Mario’s Italian Steakhouse.</p><p><a href="http://www.ama-rochester.org/.a/6a00d83452037c69e20120a5fff3d0970b-pi" style="float: left; "><img alt="DaveSiegel" class="asset asset-image at-xid-6a00d83452037c69e20120a5fff3d0970b " src="http://www.ama-rochester.org/.a/6a00d83452037c69e20120a5fff3d0970b-120pi" style="margin: 7px;" title="DaveSiegel" /></a> Dave Siegel is the President and “Chief Innovator” at <a href="http://www.launchforce.com/" target="_blank">Launchforce</a> — a product development group whose clients include: Kellogg’s, Purina, Sara-Lee, Nestle’s, ConAgra, Kao Brands, Anheuser Busch and others His latest book: Innovation: Myths and Mythstakes explains with real life case studies and years of personal insights that “Ideas are easy, innovation is hard.”<br /><br />Dave is a Gold Effie winner for his work on introducing and marketing the world’s most successful leisure product of the 90’s—the Super Soaker --and he is an author of the Great Tween Buying Machine (Deerborn Publishing), Marketing to the New SuperConsumer—Mom &amp; Kid (Paramount Publishing), and Market Smart Design (HarperCollins). </p><p><strong>report to</strong></p><p>Mario's Italian Steakhouse</p><p>2740 Monroe Ave., Rochester, NY 14618</p><p>(585) 271-1111</p><p><strong>when<span style="font-weight: normal; ">    </span></strong></p><p>Thursday, Oct. 29, 2009</p><p>11:30 AM – networking</p><p>12:00 to 1:30 PM – program</p><p><strong>rsvp by Oct. 26, 2009</strong></p><p><span style="font-weight: bold; ">the cost</span></p><p>AMA Members: $35, Non-members: $45</p><p>Student Chapter Members: $20</p><p>Table of 10: $450</p><p>*Meal included in price</p><p /><p><a href="http://guest.cvent.com/EVENTS/Info/Summary.aspx?e=de3d5293-a69e-4161-88cb-242c7569c106" target="_blank">Register Now</a></p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/ama-rochester/tqnY/~4/AzUGBMv2of0" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.ama-rochester.org/blogorama/2009/10/learn-how-to-create-game-changing-ideas-rama-event-on-oct-29th.html</feedburner:origLink></entry>
    <entry>
        <title>New &amp; prospective member orientation breakfast to be held on October 21</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ama-rochester/tqnY/~3/oR7Q-0-NQ14/new-prospective-member-orientation-breakfast-to-be-held-on-october-21.html" />
        <link rel="replies" type="text/html" href="http://www.ama-rochester.org/blogorama/2009/10/new-prospective-member-orientation-breakfast-to-be-held-on-october-21.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83452037c69e20120a639aa1b970c</id>
        <published>2009-10-13T22:14:01-04:00</published>
        <updated>2009-10-13T22:14:01-04:00</updated>
        <summary>What a great time to be a RAMA member! We have planned a dynamic calendar of events for the remainder of this year and into 2010 that include many opportunities to network and learn about top-notch marketing topics. To help...</summary>
        <author>
            <name>Donna DeClemente</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Events" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Posted by Donna" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.ama-rochester.org/blogorama/"><div xmlns="http://www.w3.org/1999/xhtml"><p>What a great time to be a RAMA member!  </p><p>We have planned a dynamic calendar of events for the remainder of this year and into 2010 that include many opportunities to network and learn about top-notch marketing topics.</p><p>To help you maximize your membership and learn more about volunteering opportunities, we invite all members as well as prospective members to a free new member orientation breakfast on Wednesday, October 21st at 7:30 am. Here you'll have an opportunity to meet many of the current board members as well as other RAMA members.</p><p>We will review the benefits of membership in RAMA and share with you some terrific ways to enhance the value of your membership by getting involved and working with the premier marketing organization in Western New York. So even if you're not a new member, it's a chance to learn about what we're doing and how to get involved.</p><p>This informational event will be held at:</p><p><strong>Place:</strong> Bruegger’s Bagels, 1400 Mt. Hope Ave.<strong>, <a href="http://maps.google.com/maps?daddr=1400%20Mt%20Hope%20Ave%20Rochester,%20NY%2014620&amp;hl=en" target="_blank" title="Bruegger's Bagels Mt. Hope Ave. Rocheser">Directions</a><br /></strong></p><p><strong>Date: </strong>Wednesday, October 21st</p><p><strong>Time:</strong> 7:30-9:00 am</p><p><strong>RSVP:</strong> To register please email Linda Flannery at <a href="mailto:rama@ama-rochester.org" target="_blank" title="Rama email">rama@ama-rochester.org</a> by Monday October 19th</p><p>Continental breakfast will be provided.  </p><p>We will make sure to review the myriad of resources available to you as a RAMA member and answer any questions you may have about membership. </p><p>If you haven't joined RAMA yet we will also review the <a href="http://www.marketingpower.com/_layouts/Registration/Registration.aspx" target="_blank" title="AMA membership">current membership promotion</a> that is valid till November 6th and help you <a href="http://www.marketingpower.com/_layouts/Registration/Registration.aspx" target="_blank" title="AMA membership">join the AMA &amp; RAMA</a> today. We look forward to seeing you on October 21st.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/ama-rochester/tqnY/~4/oR7Q-0-NQ14" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.ama-rochester.org/blogorama/2009/10/new-prospective-member-orientation-breakfast-to-be-held-on-october-21.html</feedburner:origLink></entry>
    <entry>
        <title>Peter Shankman Luncheon Sold Out. HARO Networking Event still open.</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ama-rochester/tqnY/~3/fg8NfFfcRAg/peter-shankman-luncheon-sold-out-haro-networking-event-still-open.html" />
        <link rel="replies" type="text/html" href="http://www.ama-rochester.org/blogorama/2009/10/peter-shankman-luncheon-sold-out-haro-networking-event-still-open.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83452037c69e20120a5b89e6a970b</id>
        <published>2009-10-03T08:37:28-04:00</published>
        <updated>2009-10-03T08:36:17-04:00</updated>
        <summary>The PRSA &amp; RAMA luncheon event with Peter Shankman on Oct. 8th is sold out! Registration has been closed. However, the HARO Networking event that evening at Murphy's Law is still open. You can still register here for this event....</summary>
        <author>
            <name>Donna DeClemente</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Events" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Posted by Donna" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Haro_Networking_Event" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Peter_SHankman" />
        <category scheme="http://sixapart.com/ns/types#tag" term="PRSA" />
        <category scheme="http://sixapart.com/ns/types#tag" term="RAMA" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Rochester_Chapter_American_Marketing_Association" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.ama-rochester.org/blogorama/"><div xmlns="http://www.w3.org/1999/xhtml"><p class="UIIntentionalStory_Message" data-ft="{&quot;type&quot;:&quot;msg&quot;}">The PRSA &amp; RAMA luncheon event with Peter Shankman on Oct. 8th is sold out! Registration has been closed. However, the HARO Networking event that evening at Murphy's Law is still open. You can still <a href="http://guest.cvent.com/EVENTS/Info/Summary.aspx?e=11fd6367-c5e9-4330-90c2-620debf820eb" target="_blank" title="HARO Networking event">register here</a> for this event. Hope to see you there.</p><p class="UIIntentionalStory_Message" data-ft="{&quot;type&quot;:&quot;msg&quot;}"><a href="http://www.ama-rochester.org/.a/6a00d83452037c69e20120a5b89d84970b-pi" style="display: inline;"><img alt="09PRSA_invite_haro" border="0" class="asset asset-image at-xid-6a00d83452037c69e20120a5b89d84970b image-full " src="http://www.ama-rochester.org/.a/6a00d83452037c69e20120a5b89d84970b-800wi" style="width: 442px; height: 442px;" title="09PRSA_invite_haro" /></a> <br /> </p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/ama-rochester/tqnY/~4/fg8NfFfcRAg" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.ama-rochester.org/blogorama/2009/10/peter-shankman-luncheon-sold-out-haro-networking-event-still-open.html</feedburner:origLink></entry>
 
</feed><!-- ph=1 --><!-- nhm:dynamic-ssi -->
