RAMA - Rochester, NY Chapter of the American Marketing Association

Marketing Perspectives from the Top

2011-07-06T06:51:00-04:00

Bruce Peters, from wCEO Radio, leads a top-level executive panel discussion of what is required of savvy and successful marketing departments and how a strategic marketing approach contributes to top and bottom line growth.

Deborah Hughes, executive director,
The Susan B. Anthony House
Peter Parts, president, Peter Parts Electronics, Inc.
Ronald Soluri, Sr., managing director,
Freed Maxick & Battaglia CPAs

Get inside their head. Pick their brain. Learn why marketing is critical to organizational success. Join us for lunch.

Click here to register online

Friday, September 23 from 11:30 am – 1:30 pm

$30 for RAMA members, $45 for nonmembers

Mario’s, 2740 Monroe Ave., Rochester, NY 14618

Tune into www.wceohq-radio.org for a
simulcast of this panel discussion.

Marketer of the Year 2011 Awards - and the winners are

2011-06-21T11:29:11-04:00

Turnaround/Start-up Marketer of the Year: Martino Flynn

Martino Flynn entered on behalf of their own turnaround effort. Their strategy to enter the healthcare market which helped to spring this entrepreneurial company forward! Judges praised Martino Flynn for their clarity in communications, creative solutions, and achieving results.

Online Marketer of the Year: Crazy Dog T-shirts

Crazy Dog T-shirts was created in 2003 by founder Bill Kingston, in his Ithaca College dorm room. In their marketplace, if your website doesn't at least hit the first page of a Google search for a particular t-shirt,or type of t-shirt, your chances of getting that order are minute. And with the power of social media online, consumer opinions spread quickly,and have the ability to make or break your brand. Their strategy: more actively engage their target markets using Facebook and Twitter to increasing brand awareness with local individuals, social groups,organizations and businesses. And create a dynamite website.

Non-Profit Marketer of the Year: The Strong

What the judges said:

"Wow.they are very professional, nice identity materials, with great follow through."

The museum developed diverse audiences-ranging from preschoolers to scholars-including those outside the Rochester area. This unprecedented growth was catalyst for rebranding as The StrongR-an unparalleled, collections-based educational institution devoted to the study of play.

The Marketer of the Year: Freed Maxick & Battaglia, CPAs

Here's what the judges said:

"This is a great example of a firm not only implementing a social media strategy but setting realistic expectations for what could be accomplished. Great move in hiring a dedicated employee for the task - too many companies think social media is a part time job. Also, very impressive integrating "old school" out-of-home advertising with the billboard(even if digital) with online efforts. And including non-profit groups was very smart."

Summer Sizzler - Free Marketing Meet-Up Wed June 8th

2011-05-23T09:00:00-04:00

Join RAMA for a fantastic networking event. Catch up with your fellow RAMA members and guests. Don't miss this great opportunity to connect with some of the best and the brightest in Rochester's marketing and advertising community. Cash bar.

When:

Wednesday June 8th from 5:30pm-7:30pm

Where:

Monroe's Restaurant
3001 Monroe Ave, Pittsford NY

Cost:

FREE

RSVP: rama@ama-rochester.org

Marketer of the Year 2011 Awards - May 19th

2011-04-20T15:39:07-04:00

invites you to celebrate the Marketer of the Year 2011

and RAMA’s 60^th Birthday Bash!

Register Now!

It’s time to have fun! Join us for a special evening recognizing these fine organizations and their exemplary marketing efforts. The party takes place on May 19^th at The Strong where we’ll announce the 2011 Marketer of the Year Award plus the Non-Profit Marketer of the Year, Online Marketer of the Year and Turnaround/Start-up Marketer of the Year. Our finalists include:

Carestream Health	Martino Flynn, LLC
Crazy Dog T-Shirts	No Tie, LLC
ESL Federal Credit Union	RethinkingDebt
Freed Maxick & Battaglia, CPAs	Retrotech, Inc.
Greater Rochester Enterprise (GRE)	Rochester City Ballet
Heritage Classic Foundation	Rochester Midland Corporation
Home Properties	St. John Fisher College
ITX Corporation	The Strong
	Woodcliff Hotel & Spa

Help us blow out the Birthday Candles!
Where: The Strong National Museum of Play, One Manhattan Square
When: Thursday, May 19^th from 5:30 – 8:30
RSVP by Monday, May 16 here

Tickets are now on Sale!
Individual tickets are $40 for RAMA members, $50 non-members, and Group tickets are also available – buy an 8 pack at $35 each, $280 total.
*included in price: food, networking, music, dancing and Birthday Cake. Cash bar.

Presenting Sponsor: William E. Simon School
Event sponsor: Erdman Anthony
Venue sponsor: National Museum of Play
Design by: K2 Communications

Supporting sponsors: Dunn & Rice, Signs Unlimited, John Smilie Photography, and Think Tank.

Congrats to St. John Fisher

2011-04-08T13:10:08-04:00

33rd Annual American Marketing Association's (AMA) International Collegiate Conference recently honored the RAMA collegiate club at St. John Fisher College for their work on the AMA Saves Lives campaign. The Fisher Marketing Club produced four videos, and each was recognized at the conference.