American Interactive Marketing https://americaninteractivemarketing.com Marketing strategies for your business in the 21st century . Thu, 24 Jun 2021 16:47:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 5 Post-Lockdown Digital Marketing Tips for Your Business https://americaninteractivemarketing.com/2021/06/5-post-lockdown-digital-marketing-tips-for-your-business/ Thu, 24 Jun 2021 16:47:19 +0000 https://americaninteractivemarketing.com/?p=2656 The coronavirus pandemic has not been particularly friendly to the economy, and many businesses have felt its effects, in one way or another. However, there is a sense that we are leaving the pandemic behind and entering a post-lockdown world. Is your business ready for that?  As more and more of the population is getting […]

The post 5 Post-Lockdown Digital Marketing Tips for Your Business first appeared on American Interactive Marketing.

]]> What is Attribution Modeling? https://americaninteractivemarketing.com/2019/10/what-is-attribution-modeling/ Fri, 11 Oct 2019 19:12:23 +0000 https://americaninteractivemarketing.com/?p=2586 Simply put attribution modeling is a set of rules an advertisers uses to determine the credit that they attribute to an interaction that led to a desired conversion outcome, most commonly a sale of a product or service. Below is an excellent description of various attribution models which I’ve borrowed from Google. Whether the interaction […]

The post What is Attribution Modeling? first appeared on American Interactive Marketing.

]]> How Does Facebook Advertising Work? https://americaninteractivemarketing.com/2018/10/how-does-facebook-advertising-work/ Thu, 18 Oct 2018 14:26:00 +0000 https://americaninteractivemarketing.com/?p=2520 On the surface advertising on Facebook may seem to be a straight forward proposition. You create an ad, select an audience, and pay Facebook to show it.  In fact Facebook has been encouraging businesses to take the advertising plunge for quite some time with a pop-up recommendation to “boost” a post. Simply put, you select […]

The post How Does Facebook Advertising Work? first appeared on American Interactive Marketing.

]]>