My mind is still bleeding with inspiration from Web Monday Zurich #12. I sometimes paint and at some point I get into a sort of trance with the colors and shapes that paint themselves on to the canvas – the madness takes over and I think I’ll crawl out of my skin. I admit this is an overly dramatic way to describe my reaction to a Geek gathering about web startups, but I don’t watch much TV, and never got into drugs – so it stands to reason that I have to get my kicks from somewhere – and in die Schweiz, there’s no Route 66. I keep thinking that one day I’ll get bored at these web gatherings but my mind is always on fire by the end of the night and I count the days till the next one. There were three topics at Web Monday Zurich #12 including, Memonic.com, the UBS Web 2.0 contest winners were revealed, and HowToPedia.org got my neurons moving. It was held at the offices of LIIP/Nektoon, and drinks were sponsored by UBS.

Memonic

Dorian Selz from Nektoon presented Memonic – a website where you “keep the essential” of your web journeys and save only what you need. I first saw Memonic at the UX Chuchi where we discussed their user interface and overall design. The current site looks a lot tighter than the initial offering and is serious competitor for a site I will actually use day to day. Basically, with Memonic you save elements of webpage you visit, and then organize those elements on your Memonic account. It was developed based on the needs Dorian and his colleagues saw as well as their experiences in their own web travels. Basically you go to a webpage, then click on a bookmark for Memonic, and you then can pick paragraphs of text, pictures, make multiple selection, basically click whatever is on the webpage, and these elements are saved to your account. Or you just bookmark the site as well. The point of course is that you just take those pieces which you need, and then can access that information quickly. You can also export that information in an email, to a twitter account, facebook, and also to a smart phone. This is great for traveling and really takes information storage beyond bookmarking, and therefore much more useful in daily life. These saved elements can be organized into sets on your account and that way organized. It’s similar to tagging, and then clicking on a set and getting all the saved information. Naturally you can have multiple sets, as pieces of information rarely fit in only one category, which is more how we store and access information in the brain.

Click here to view the embedded video.

“But, how do you make money?”

The business plan is always the first question at Web Monday during the question and answer session. Basically Memonic currently offers a free service, and later will offer a paid service with more functionality. These models are on a Business to Customer (B2C) design, but they also have ambitions to do Business to Business (B2B) to fulfill the needs of companies. Also in the future there are plans to actually use the information you’ve stored on Memonic as a search filter while you surf the web. So, it will be possible to analyze the stuff you’ve saved to Memonic, and use that as a filter to direct internet searches, which means a user should end up with more relevant search results (relevant to their needs) – very cool. When I think of competitors to Memonic I think of Zootool, but there’s also a US site called Evernote (which I had never heard of). I like Zootool because it’s based around saving imagery (the downside is that it doesn’t do text like Memonic), and is more of a visual-media/micro-blogging/almost-like-Flickr service, which also reminds me of Tumblr. Zootool operates very similar to Memonic when it comes to saving content and in my opinion currently has better social network integration (easier to share stuff) – but I see a lot of potential with Memonic for the future.

UBS Web 2.0

So, basically UBS sponsored a contest to learn about Web 2.0 and banking applications. Andreas Hoffman and his colleagues awarded 5000 CHF for the three best presentation of ideas concerning what UBS should be doing with web 2.0 to connect with their customers. Winners included Go beyond ebanking today (Roland Studer), Collaborative Filtering (Amancio Bouza), and UBS Super Trader (Martin Moser and Roger Singer). To a certain extent, the presented ideas were not ground breaking in the sense of new technology, but rather applying existing ideas to the question of Web 2.0 and UBS banking applications. But this is how many great shifts in technology occur, not by totally new inventions, but by interpreting existing technology in new ways and applying them to new areas (Idea Generation and Development – Startup 2009 Basel). Overall many ideas were similar to what is currently being done in other places like Amazon.com or other websites which focus on customer interaction. The point was to apply those principles to a UBS business model. In my opinion the main idea is to give more freedom of interaction to the client, and not keep them fully dependent on the client advisor. I sent in a entry as well, basically I said they need to empower the Web 2.0 client, but I don’t think I was really able to communicate the concept I have in my head. Roland posted his entry to his blog in a post titled, Go beyond ebanking of today.

I think UBS should be awarded some sort of uber Web 2.0 Technology award for their efforts and I’m happy to say I’m a UBS banking customer, and I’m looking forward to seeing what they come up with. The banking world is generally seen as having linear thinking and business practices. I’ve been reading/listening to “Break from the Pack – How to succeed in a Copycat Economy” and I’m really impressed that UBS is taking initiative to educate themselves on the Web 2.0 opportunities. They’re helping to define the future of banking instead of waiting for someone else to do it, but without knowing what the eventual outcome will be for their profits. This is the exact type of dynamic, non-linear thinking companies should be doing to break from the pack and lead their industries. Plus, Andreas Hoffmann came to the Zurich web community and partnered with Dania Gerhardt (Amazee.com) to setup the competition. It’s good for UBS, good for the participants, good for technology and idea development, and there’s more to come. UBS also plans on putting together a small consultancy team from three of the competition participants to do a business study and presumably help develop their Web 2.0 platform, really awesome initiative – they should get a write up in Forbes.

HowToPedia.org

It was the last presentation of the night that really set my mind on fire. As my first beer was wearing off and before I had time to grab another one, Maud Châtelet talked about HowToPedia.org, a non-profit website with the goal of empowering people in developing countries and enabling for autonomous, sustainable development in their lives. Maud started by showing two world maps. On the first was plotted the areas of poverty. On the second, the number of languages within a certain geographic region. If you superimpose onto the other, they more or less match up perfectly. The basic conclusion is that difficulty in communication is a significant factor in the development of people and technology in their lives. So how do we empower people to change that trend?

The goal of HowToPedia is to manage and distribute practical knowledge to people throughout the world, which they can use to improve the quality of their lives. To me this is like empowering the engineer in all of us, no matter our educational background. I personally think everyone is a poet and an engineer, an artist and a scientist, and that you don’t need to study in a university to practice these things in your life. So, through the website, practical knowledge is presented such as, purifying water, how to build a windmill, or even making sandals from old tires. To reduce communication barriers a goal is to translate this information into various languages, so that a maximum number of people can use it. This type of information exists on other sites, but the point is for howtopedia.org to be the main place for knowledge management, so that various organizations aren’t duplicating their efforts and wasting resources. The information is for free, but the site needs money to work, so at the moment there’s a focus on fundraising. I’ve been interested in getting into a program like this. I know a couple people doing Engineering Without Borders in the US, but I haven’t been able to find EWB in Switzerland, plus I love the idea of empowering through knowledge distribution, so it looks like howtopedia could be a good way for me to give back with my engineering skills.

So, Web Monday Zurich rocked hardcore. If you’re interested in more info on the Startup scene around Switzerland check out :

StartWerk.ch (their German reporting on Web Monday #12)

Think of attending StartupCamp Switzerland 2010 on Feb. 13th in Basel

Check out Web Monday Zurich on Amazee.

Related posts:

1. Web Monday Zurich #11 The days after a Web Monday Zurich (01.12.2009) is...
2. Web Monday Zurich #10 Web Monday Zurich is a meeting setup on Amazee.com to...
3. Web Portraits Zurich – The Idea A few weeks ago I launched a project on...

Related posts brought to you by Yet Another Related Posts Plugin.

The Web Portraits Zurich project is moving forward. This was a project I started on Amazee to integrate photography with my interest in web technology. The first portrait shoot is with Mathias Möller, who works at Amazee and freelances for laut.de, a German music blog. The Web Portratis Zurich project is as much about exploring creative collaboration tools as it is about creating excellent portraits of people in the Zurich Web/Startup Scene. During the concept/brainstorming stage we’ve been using Google Wave, but at some point it makes scense to sit down for a face-to-face.

Face-to-Face

So, on a fine Friday night Mathias and I sat down at Cafe Sheres in Zurich discuss and get a concept direction for his portrait. I took along a sketchbook to make a mindmap while we talked. All in all it was an excellent meeting…coffee, free-flow of ideas, the stuff that brainstorming dreams are made of. The goal of our face-to-face was to throw ideas around, see what we like for the main shoot and make sure I don’t show up with a suit of Medieval armor when he imagined being photographed like a punk-rocker. A portrait is really a delicate thing, you are not making an image of a person, but rather taking an image of an idea (at least, that’s my view on it). The person is the idea, and their physical body a changing representation of only the outer shell. The key is to meld the elements of the person with the shadows of the outer shell. Maybe I think too much, but an image is usually not just a picture, and a portrait is rarely an accurate represenatation of the person in front of the camera.

The Person

During our meeting, I was sort of interviewing Mathias and the other half of the time he was talking out aloud about his ambitions and elements of his personality, which is exactly what should be going on during just such a meeting. What I learned is that Mathias is totally down with doing a cool concept portrait. Just to be safe, we’ll do a nice clean one as well (like Jill Greenberg/Platon), because it’s possible the concept fails (but it won’t). Among the various questions, I asked things like,

What movie do you see yourself in, or identify with?
What type of imagery do you like from music and album covers?
How do you want to see yourself?

These type of questions tell you a lot about a person, and I see it as more or less essential to get this background information, otherwise how will you know what elements fit the personaility of the person. Also, I don’t want to put Mathias into a concept he’e not comfortable with. The elements all have to flow together for the image to work. I learned that Mathias identifies with the Punk rock movement, doesn’t own a pair of Doc Martens, likes the dark and grungy tones in my photography, is interested in the skinhead culture, counter-culture, often sees things in a political context, likes the imagery of Sonic Youth and Morrisy, is interested in the connection between Pop and Art, wants an image that isn’t too sterile, and also not too bright.

Most importantly I found out that Mathias is interested in taking elements from himself (the person) and melding that the concept of the shoot (the idea). This was awesome to hear as it’s the way I go about developing portrait shoot concepts.

Online Collaboration Tools

One goal of the Web Portraits Zurich project is experimentation with different online tools to help the brainstoriming process and…let’s call it: Creativity Management. We started the brainstorming process on Google Wave, which worked ok to throw up some initial ideas and concept images, but it’s not about to replace the face-to-face meeting anytime soon. In the future we’ll use Wave to throw around some basic ideas, and then meet at a cafe for a sit-down brainstorming session.

For organizing workflow and mindmaps, I’ve been using MyMind on my G4 Powerbook and Cacoo, an online diagraming tool. First I took the notes from the meeting, wrote them all up in MyMind for visual organization, and then cut and pasted the main ideas to Cacoo. Cacoo works very well for making mindmaps and workflow diagrams. Since it’s online I can access my documents from any computer. These can be exported as png images to be embedding in webpages, and the maps can be shared via a url link to the online document, which makes it a very nice online tool. Above is the mind map I made up on Cacoo for Mathias, something I do for every photo shoot now. It’s an easy way to view and arrange elements of a portrait shoot, mixing concepts with the shooting requirements.

The Resulting Vision

At the moment I see Mathias standing in front of some old TVs looking a bit like Ian Curtis from Joy Division, the background is gray, layered with a bit of industrial grunge. On the TV’s are images of static and protest. He sports an awesome pair of framed glasses (the ones he wears). Part of the visual style will be influenced by Control, the definitive Joy Division flick. The point here will not be to make Mathias into Ian, but to take some visual points from that music style, and layer with Mathias, sort of like adding a grunge layer to a portrait.

The next step is finalizing the concept and doing the shoot.

Related posts:

1. Google Wave – Photo Project Brainstorming I’m running a project on Amazee called Web Portraits...
2. Web Portraits Viral Intro The Web Portraits Zurich project got a viral presentation...
3. Web Portraits Zurich – The Idea A few weeks ago I launched a project on...

Related posts brought to you by Yet Another Related Posts Plugin.

There’s a cool photo exhibition in Zurich each year. Depending on the year it has a new name, in 2007 it was called Photo07, in 2008 it was Photo08 and this year they’re calling it Photo09 (although it’s taking place in 2010). The concept is sort of the year in review, present the body of work of different Swiss photographers in one big show. Basically, each photographer presents their work from the past year in a giant old industrial hall. The images are the focus, and you walk through the visual menagerie stopping to check out interesting images and passing on others. It’s in the Maag event hall in Zurich, the cool thing about the show is that it features anyone, pros, amateurs, fashion photographers, hobby photographers, it’s just a really cool collection of visual imagery. All in all it’s a cool night out to attend the show. I checked out Photo07, was in Detroit during the 2008 show, and decided to submit a portfolio and image concept for Photo09.

I went about the submission process like it was an engineering conference, which means that as long as you pay the registration fee and present some work, you can show or talk about whatever you want. I figured, based on the Photo07 show that it was the same concept, present my photos of the past year in a layout which I think best represents my Vision09. The organizer of a conference like the SPIE Smart Materials get-together doesn’t know what will be ground-breaking research and what is worthless crap because they can’t predict the future and progression of science, and therefore generally won’t deny serious work (although to be fair, some conference organizations just want to make money and will take anything).

So long as the organizers think you’re on the level, you’re free to display your vision. I figured it was the same thing at Photo Zurich – and maybe it was at some point, but that was before the show got popular, and this year they had far more submissions than space to display them. So naturally, people had to be cut from the list. I submitted a portfolio and concept presentation to Photo09, which basically encompassed my year in photography for 2009. This was an interesting year since I had a nice combination of income, travel, and free time to think about life. My Vision09 includes images from Bratz in Rome and California to portrait shoots with Jurgita, her cousin Margarita, myself, and the Barbie Hunter Alexandra was there as well. It seemed like a cool collection of images which couldn’t be denied, but it was – and I’m fine with that.

It’s sort of discouraging to get a rejection letter for your first photography show, my first journal submission was accepted by Smart Materials (IOP Publishing) with barely a correction request. The divide between Art and Science is nonexistent for me, so I figured I would at least get in to Photo09, but on the other hand, I’ve had an equal number of articles rejected as published in scientific journals. It was actually a very apologetic rejection letter I received, so well-written in fact, I had to ask my girlfriend to confirm that they had indeed rejected me. The German was so eloquent to my non-fluent eyes that I didn’t know if I was being asked to not attend, or if I had gotten in and they didn’t want me to feel too good about myself. On the one hand this sucked, but on the other hand, it meant I wouldn’t need to pay the 250 CHF entrance fee plus the costs associated with printing out my display images. Which, in the end means it’ll make paying the credit card bill for that Zulu shield I ordered from South Africa much easier to rationalize (yes, it’s for a photo shoot).

Rejection from Photo09 stung for an instant. I’ve never been actively interested in what people think about what I shoot (not to the point that I would cry for not getting in a show). Each image is a failure in my mind, to accurately communicate the emotions and visions from my brain, so I wasn’t hurt that the editors at Blofeld Entertainment GmbH didn’t want to show my pictures. However, since I went through the editing process of putting together a presentation concept for Photo09 in Zurich, I figure I should display it somewhere. Since the web is one of my main platforms of choice to display imagery, I figure I’ll do it here (Vision 09 on Issuu). I’m slightly scared to see what  the Vision will bring in 2010.

Related posts:

1. Web Portraits Zurich – The Idea A few weeks ago I launched a project on...
2. The City Whispers – Zurich Graffiti Graffiti speaks across the walls and streets and later I...
3. Web Monday Zurich #10 Web Monday Zurich is a meeting setup on Amazee.com to...

Related posts brought to you by Yet Another Related Posts Plugin.

The days after a Web Monday Zurich (01.12.2009) is always hard on my head – still exploding from the tech-inspiration from the night before. On nights like this I need to find a dim place with mellow music and down a beer, sometimes with a chocolate brownie to calm my mind (this often happens at Alltag in Winterthur). The 11th Web Monday Zurich took place in the Zurich Google offices, that alone was enough of a reason to attend, the technology insight was just a bonus. There were three topics; Panoramio, UBS Web 2.0, and Mathias Vogel. Then I got a chance to tour through the Google offices.

The Panoramio presentation wasn’t so much about the software, but more of a how-I-woke-up-and-found-myself-successful talk by Joaquin Cuenca Abela. Joaquin sounds like the type of startup personality everyone imagines it should be like. A basic idea, applied to a certain technology, you keep pushing your ideas, and for some reason you get a call when you’re in the mountains to hear that your one server has crashed and your idea is becoming a success. Joaquin tried a few different ideas before thinking it would be a good idea to allow people to post pictures on Google Earth (the purpose of Panoramio). Basically they did that, eventually Google got interested in it and added it as an option on Google Earth. Then the server crashed and they knew they had arrived. It’s the feel-good type of story that makes a person want to quit their job and sit around an apartment drinking beer and programming. However, the real essence of the talk was that one should just keep trying with their ideas, many successful web startups are by people who are not necessarily super smart or unobtainably talented. Just do what feels right, respect you decisions and try different things to find out what works.

Next up Andreas Hoffmann gave a presentation on a challenge/contest from UBS. Basically, UBS wants to know how to use Web 2.0 in the banking business. All they want is 4-5 PowerPoint slides by Dec. 24th explaining your concept (details at the Web Monday Zurich project on Amzaee). The top three winners get 5000 CHF each. Sounds pretty sweet, pretty basic, straight-forward, everything you always expected in an idea contest. Since I’m an idea man I’m planning to brainstorm some ideas and send it in. After all, I’m a UBS banking customer, and if I can tell them how I want Web 2.0 in my banking life and they’re going to take me seriously, well, that’s worth a few nights at the coffee shop combined with some scribbles on a piece of paper on the way back from a night out in Zurich.

Last up Mathias Vogel talked about the Fachhochschule Nordwestschweiz (FHNW). The FHNW school is interested in applied research, which means creating prototype technologies, serving industry partners, as opposed to basic science and writing publications (like at ETH Zurich). The program is currently after woman and industrial partners at the moment, with one goal being making computer science more attractive to women. I like this idea, and I can understand the motivations but generally dislike programs which separate one group of people from another at this level. I sort of felt excluded in many ways from the research communities in the United States because such a great push was made in universities and companies to recruit everyone who isn’t a white male (and that would be me). I decided to do research work at ETH Zurich largely because they seemed to be interested in results and ethics more than looks or gender. I think the best way to get more woman into the tech fields is to do more outreach at the lower levels and preschools and teach children at an early age not to exclude colleagues because of their gender or skin color. Pushing for women at the professional level, after they’ve already gone through a male-biased system and are already taking a research carrier direction (already succeeded despite the roadblocks) seems like a good start, but I think that giving support to tech-minded girls so they realize they could become startup-creating-women could have a greater influence (hmmm, sounds like a cool Amazee project idea). But now I’m interjecting random commentary where it might not belong (or does it?).

As part of the FHNW program two projects were also presented. Amazee is included in one of their partner projects, one goal being the creation of a sort of Karma Index into the Amazee system, which will include a recommendation engine so that new users are quickly connected with other users with similar interests when they join. I find this to be fantastic, because the first thing you wonder about when joining an online organization like Amazee (or Stylished, or Talenthouse, or Flickr) is how to find the people you want to work with. My mind had become a tad befuddled by this point from the free beer, but it was able to coherently listen to the presentation of the Galaxyadvisors.com website. It’s basically a connection engine, trolling through networks picking out connections between different people, creating connections between them, and then displaying this as a giant web. I’m more or less smart enough to appreciate the full value of it, as were most people in the room. I’m going to keep tabs on Galaxyadvisors, as many great things could come from it.

After the talks I walked around the room enjoying two quick glasses of wine talking with cool people, and then took a tour of the Google offices half buzzed on vino. The experience was…fantastic. You don’t need to be half buzzed to enjoy the Google offices, but it does enhance the experience. Just walking around you feel drunk, wondering if it’s possible, or if you’re simply hallucinating, can it be possible for offices be this “cool?” No, this is madness, surely I drank a bottle of bottle of Jack at my apartment and am simply losing all functions of my mind, and as a last gasp before dying my brain has created this fantasy land for me to enjoy before I cease to exist. But this actually happened, and I have pictures to prove it, as well as a video of my shoes sliding down a pole instead of taking the stairs.

Related posts:

1. Web Monday Zurich #10 Web Monday Zurich is a meeting setup on Amazee.com to...
2. Web Monday Zurich #12 My mind is still bleeding with inspiration from Web...
3. Web Portraits Zurich – The Idea A few weeks ago I launched a project on...

Related posts brought to you by Yet Another Related Posts Plugin.

I’m running a project on Amazee called Web Portraits Zurich. Basically it’s about creating cool portraits and images of people in the Zurich/Switzerland web and startup community. To try and be a little innovative, I started the project not just as a way to gather a lot of cool subjects to shoot with (like any selfish photographer), but also as an experiment in the online creative process. I usually do a lot of pre-shoot work for any portrait project I engage in, and I was thinking to myself, “what web tools can be used to improve the creative process?” I’ve written a lot about my Concept to Photo workflow here on the blog, and basically this includes initial brainstorming, shot logistics, and lighting design. What I was wondering was, “how can we do this online, so that multiple people can participate and really make it a community project?”

The biggest problem with brainstorming a photo shoot online is the lack of interactivity on most web platforms. Wether we’re talking about Flickr, Talenthouse, Amazee, etc. we’re always basically talking about posting messages and responses to a message board. The flow of dialogue is then static, and one has to read through the whole post of messages to figure out what was being said. That’s why I was excited to try out Google Wave and use Web Portraits Zurich as a test case for online brainstorming and as a photo shoot organizational tool.

My expectations are that we post a new Wave for each new portrait project, then people start brainstorming how to do it. Do we shoot in my studio, on location, how will the startup company play into the portrait? Do we want dramatic lighting, soft, are there example images we can use to illustrate our ideas? Can we keep the dialogue going, with people commenting on certain parts of the conversation and can we replay how the how project evolved? In short, all of this is possible with Wave – and it’s fucking awesome.

With Google Wave you have the ability to create posts, and have people add and respond to different parts of the dialogue. You can upload files like images, which is important for brainstorming a photo project, where the concept is always the most important thing (I think). The concept of the person being photographer, the concept of who they are, how they are perceived by the world, etc. With Wave a person can sketch out an idea (for posing for example) and upload it directly to the Wave. Everyone can then visually see what they mean and thereby we maintain momentum in the brainstorming process.

I started out with an example Wave to illustrate the process. This was an attempt to recreate the brainstorming process I went through to create my Urban Ninja images. With Wave I can upload sketches, concept images from Watchmen and 300 (a significant inspiration for this set), and you can see all right there on the screen how the idea evolved. People can then discuss about the concept for a portrait, post example images (like a scan from a magazine) to illustrate the type of look they want, and then we can directly discuss how to create it in reality.

The Future

Google Wave is an awesome product. I don’t say this often about we technologies. Often “new” are just regurgitated copies of a copy of a copy of an old idea. I feel that Wave is more innovative than the common “new” web thing (like Facebook), but what I see in my head is even better than what I’ve described so far. Think Android and Chrome for a second. Android is the open-source mobile operating system Google has developed for devices like smart phones. There’s the Droid, the HTC, that run on Android, and that’s only the start. Android can be used on netbooks, and soon on web tablets. This is the perfect combination in my mind for the creative professional who want’s to network.

Imagine a touch phone or net tablet running Android with Wave as an application, allowing you to interface directly with other people on your creative team anywhere in the world. Imagine creating and changing lighting diagrams intricately and posting concept sketches and having a creative director on the other side of the world adding notes. Imagine doing this on your computer at home, on the move running around during the day, and doing online conference calls to shore up all the detail. I think the possibilities are fantastically awesome for Wave and the future of mobile computing.

Related posts:

1. Web Portraits Viral Intro The Web Portraits Zurich project got a viral presentation...
2. WPZ – Mathias Concept Meeting The Web Portraits Zurich project is moving forward. This...
3. Web Portraits Zurich – The Idea A few weeks ago I launched a project on...

Related posts brought to you by Yet Another Related Posts Plugin.